GADMA

What GADMA does

GADMA (GAD Municipalidad de Ambato) is the decentralized autonomous municipal government of Ambato, the capital of Tungurahua province in Ecuador, operating since the city's 1820 independence proclamation. The entity delivers statutory public services — property registry, tax collection, urban planning, licensing, social programs, healthcare, fire and emergency response, water and sanitation, and cultural promotion — to all residents, businesses, and visitors of Ambato Canton. It is governed by Mayor Ing. Diana Caiza (the first Indigenous woman to hold the office, 2023-2027 term) and a popularly elected Cantonal Council, and it operates through 14 departmental directions, three core public enterprises (EP-EMAPA-A for water and sanitation, Mercado Mayorista for wholesale market management, and EPM-GIDSA for infrastructure), and several desconcentrated entities including the Municipal Hospital Nuestra Señora de La Merced and the Cuerpo de Bomberos.

The core digital product is the GADMATIC platform — an Oracle APEX-based portal providing full digitalization of municipal procedures including property registry, tax payments, online appointments, live chat, and document management, complemented by an ArcGIS GeoPortal for geographic information services and the Gobierno Abierto Ambato open government platform for transparency and citizen participation. Additional modules include an Intranet Municipal, a digital tax gazette (Gaceta Tributaria Digital), online credit-card payments, and a cultural training center (Capacítate). Supporting infrastructure integrates Microsoft SharePoint for document management, Firebase for real-time citizen communication, and Google Forms for citizen surveys.

GADMA is funded through taxation and government allocations under Ecuadorian law rather than commercial revenue; there are no shareholders, equity instruments, or private ownership. Service pricing is governed by statutory tax law (patente, property taxes, administrative fees) rather than discretionary pricing models. Marketing and citizen engagement operate through owned social media (Facebook, Instagram, X, YouTube), press releases, the institutional website, and formal citizen participation mechanisms such as Cabildo Popular and participatory budgeting.

Name

GADMA

Legal name

GAD Municipalidad de Ambato

Website

https://ambato.gob.ec

Company type

Public

Founded year

1820

Operating status

Operating

Short description

GADMA is the decentralized autonomous municipal government of Ambato, Ecuador, delivering statutory public services — property registry, taxation, licensing, healthcare, water, and infrastructure — to canton residents and businesses via its GADMATIC digital platform and 14 departmental directions.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Executive, Legislative, and Other General Government Support (921), Administration of Urban Planning and Community and Rural Development (92512)

akta.pro industry

PRIMARYBPAIAAAE

Government Digital Service & eGovernment (Service Delivery, IDs, Portals)

Business & Public Services/Public Sector & Government Administration/Central/Federal Government Administration

Keywords

• Municipal government services
• Public administration
• Digital government platform
• Property registry services
• Tax administration services

Headquarters

HQ city

Ambato

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels7 records

Core offering

GADMA (GAD Municipalidad de Ambato) is the decentralized autonomous municipal government of Ambato, Ecuador, providing public administration services to citizens and businesses. It delivers municipal services including property registry, tax administration, public works, urban planning, cultural and tourism services, healthcare, and citizen engagement. Its GADMATIC digital platform enables full online digitalization of administrative procedures, complemented by 14 departmental offices, public enterprises (water, wholesale market, infrastructure), mobile health units, and transparency portals.

Product overview

GADMA operates as a digital municipal government platform offering a comprehensive suite of digital services to citizens of Ambato, Ecuador. The core platform consists of GADMATIC/GADMATIC Virtual, an Oracle APEX-based portal that provides full digitalization of municipal procedures. This is complemented by specialized services including the online property registry (Registro de la Propiedad), digital tax gazette (Gaceta Tributaria Digital), and ArcGIS-powered geographic information system (GeoPortal). Additional modules include online appointment scheduling, payment processing, real-time citizen support via live chat, institutional transparency portals, and a training center. The platform architecture integrates Microsoft SharePoint for document management, Firebase for real-time communication, and Google Forms for citizen surveys.

Differentiator

Problem solved

Functional benefit

Brands

• GADMATIC: Digital services platform providing online municipal procedures, registrations, and payments for the GAD Municipalidad de Ambato.
• GADMATIC Virtual
• Wiñay
• Salud sin Fronteras
• Ingeniando

Products and services

• Gaceta Tributaria Digital Official digital tax gazette for municipal tax administration notifications, including tax resolutions, circulars, citations, and public auction announcements. Used by taxpayers and businesses in Ambato Canton.
• Portal de Transparencia (Transparency Portal) Institutional transparency platform providing public access to municipal data, budgets, contracts, and government information per LOTAIP requirements. Used by citizens and oversight bodies.
• EP-EMAPA-A Water and Sanitation Services Municipal public enterprise providing potable water supply and sanitation services to residents and businesses of Ambato Canton.
• Mercado Mayorista de Ambato (Wholesale Market) Municipal wholesale market management services for commercial vendors and buyers in Ambato Canton.
• EPM-GIDSA Public Services and Infrastructure Municipal public company providing public services and infrastructure support in Ambato Canton.
• Hospital Municipal Nuestra Señora de La Merced Municipal hospital providing healthcare services to citizens of Ambato Canton, including vulnerable populations served through mobile health units in rural parishes.
• Fiesta de la Fruta y de las Flores (Fruit and Flowers Festival) Annual cultural festival organized by the GADMA-affiliated Permanent Committee, celebrating its 75th Diamond Jubilee in 2026. Attracts tourists and visitors to Ambato.
• GADMATIC Online Services Portal Comprehensive online municipal services portal providing citizens access to administrative procedures, online applications, property registry, and payment services through the Oracle APEX platform. Used by citizens and businesses of Ambato Canton.
• Registro de la Propiedad en Línea (Online Property Registry) Online property registry service enabling citizens to complete property-related administrative procedures digitally. Used by property owners, buyers, and legal professionals in Ambato Canton.
• GADMATIC Virtual Digital platform enabling full digitalization of municipal procedures, as highlighted by the current municipal administration under Mayor Diana Caiza. Used by citizens of Ambato Canton.
• GEOPORTAL (Geographic Information System) Geographic information system providing geolocation of municipal services throughout the canton using ArcGIS technology. Used by citizens and visitors to locate municipal services.

Quantifiable outcome

• Full digitalization of municipal procedures achieved through GADMATIC Virtual platform

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gobierno Abierto AmbatocoreTechnology or Integration · 1 January 2025Open government initiative platform promoting transparency, citizen participation, and digital governance accountability mechanisms
• OIM (Organización Internacional para las Migraciones)coreStrategic or Co-development PartnerInternational cooperation partnership focused on youth development and human mobility issues, strengthening international relations for the benefit of Ambato's young population
• Gobierno Autónomo Descentralizado de Corea del SurminorStrategic or Co-development PartnerSouth Korean volunteers program bringing international cooperation and cultural exchange to Ambato through youth engagement initiatives

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Municipio de Quito: Municipal government of Ecuador's capital city. Direct peer because it operates the same decentralized autonomous government model (GAD), delivers analogous municipal services (property registry, transit, public enterprises), and serves a comparable citizen base within the same Ecuadorian legal framework as GADMA.
• Municipio de Guayaquil: Decentralized autonomous municipal government of Ecuador's largest city. Direct peer as a GAD-municipal entity with parallel departments, public enterprises, and service-delivery mandate; comparable in scope of operations and Ecuadorian regulatory environment.
• Municipio de Cuenca: GAD municipality of Cuenca, Ecuador. Direct peer because it is a similarly sized Ecuadorian canton with comparable departmental structure, public enterprises, and use of digital portals for municipal procedures.

Broad incumbents

• Gobierno de la Ciudad de Buenos Aires: City government of Buenos Aires, Argentina. Broad incumbent peer because it operates a much larger and more mature digital-government platform (BA Digital) covering similar service categories — property, taxes, appointments, transparency — within a Latin American municipal framework.
• Alcaldía de Medellín: Municipal government of Medellín, Colombia. Broad incumbent peer widely cited for its digital transformation and smart-city programs; comparable in offering online municipal procedures, transparency portals, and citizen engagement mechanisms to those delivered by GADMA.
• Alcaldía Mayor de Bogotá: District government of Bogotá, Colombia. Broad incumbent peer operating parallel municipal services (catastro, tax collection, mobility, public enterprises) at much greater scale within a Latin American capital-city framework.
• Prefeitura de São Paulo: Municipal government of São Paulo, Brazil. Broad incumbent peer offering comparable e-government services — IPTU property tax online, SPTrans mobility, transparency portals — at much greater scale in another Latin American jurisdiction.

Regional players

• Prefectura de Quito (Gobierno Provincial de Pichincha): Provincial government of Pichincha, Ecuador. Regional peer operating in the same country under a similar decentralized-government structure, with overlapping competencies in land use, roadworks, and rural development relevant to GADMA's service scope.

Others

• OpenGov: US-based vendor of digital-government and budgeting software used by many US municipalities. Adjacent peer because its civic-engagement, permitting, and transparency modules functionally substitute for what GADMA has built in-house on Oracle APEX and SharePoint.
• Esri (ArcGIS) Government Solutions: Provider of the ArcGIS platform that powers GADMA's GeoPortal. Adjacent/ecosystem peer because it enables the geographic information services GADMA uses for locating municipal services across the canton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gadambato
• YouTubeyoutube.com/channel/UC...
• Facebookfacebook.com/MunicipioAmbato
• Instagraminstagram.com/municipioambato

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GADMA