AM Broker

What AM Broker does

AM Broker (Осигурително Брокерско Друштво АМ Брокер АД Скопје) is a licensed insurance brokerage company headquartered in Skopje, North Macedonia. Established on December 26, 2013 under Decision No. 07-1-1011 from the Insurance Supervision Agency and commencing operations on January 20, 2014, the company operates as an intermediary between customers and insurance providers, intermediating a broad portfolio of insurance contracts across personal and commercial lines. Its product surface covers vehicle, home, travel, voluntary private health, life, collective accident, transport, property, general and professional liability, cyber, and IT professional liability insurance.

The company runs a commission-based revenue model, earning fees from insurance carriers while offering its brokerage services free of charge to customers, with no proprietary technology platform disclosed. Distribution is built around a 10-branch physical network across Skopje (4 branches including Direkcija, Avtokomanda, Kisela Voda, Staklara), Stip, Bitola (2), Tetovo, Struga, and Veles, providing face-to-face advisory. Marketing is limited to a corporate website (ambroker.mk), a Facebook page, and the branch network. Strategic differentiation rests on a panel of 13+ insurance carrier partnerships including Triglav, Uniqa, Sava, Eurolink, Croatia Osiguranje, Crosig, InsurancePolicy, Halk Insurance, Zoil Makedonija, Grawe, Prva, and Insumak, plus a partnership with Polaris Corporate Solutions GmbH for Lloyd's London cyber coverage.

Customer segments are split horizontally between natural persons (individuals seeking vehicle, home, health, travel insurance) and legal entities (SMEs to larger businesses needing property, liability, transport, and employee coverage). The company is structured as a private joint-stock company (Akcionarsko Društvo), owner-operated with no disclosed parent, institutional investors, or funding rounds, and led by Director Elena Todorova at the Skopje headquarters.

Name

AM Broker

Legal name

Осигурително Брокерско Друштво АМ Брокер АД Скопје

Website

https://ambroker.mk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

AM Broker is a licensed insurance brokerage in North Macedonia intermediating personal and commercial insurance across 10 branches, earning commissions from a panel of 13+ carriers serving both individuals and businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage services
• Risk analysis consulting
• Claims handling services
• Vehicle insurance intermediation
• Property insurance mediation

Headquarters

HQ city

Skopje

HQ country

North Macedonia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Insurance Brokerage Commission: AM Broker operates on a commission-based model where they receive commissions from insurance companies for intermediating insurance contracts. Services to customers are free of charge as broker commissions are paid by the insurance company.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AM Broker is a licensed insurance brokerage firm that intermediates insurance contracts between customers and multiple insurance companies across North Macedonia. Its core offering includes risk analysis and assessment, full insurance consulting and intermediation, claims handling, and ongoing policy management across more than a dozen insurance lines. Services are provided free of charge to customers, with the broker earning commissions from insurance partners.

Product overview

AM Broker is an insurance brokerage company offering a comprehensive range of insurance products and intermediary services. The core offering is insurance brokerage services covering risk analysis, consulting, intermediation, and claims handling. The company serves both legal entities and natural persons with vehicle insurance, property/home insurance, health insurance, life insurance, travel insurance, accident insurance, transport insurance, and liability insurance. Specialized offerings include Cyber Insurance through Polaris Corporate Solutions (Lloyd's London) and Professional Liability Insurance for IT companies. The products are organized by client segment (legal entities vs. natural persons) and insurance type.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Brokerage Services Core insurance brokerage service offering risk analysis and assessment, full insurance consulting and intermediation, and claims handling for all types of insurance products. Provided free of charge to customers; broker earns commission from insurance companies.
• Vehicle Insurance Insurance coverage for vehicles including motor third-party liability, Green Card international insurance, CASCO insurance, and border insurance for foreign vehicles. Brokerage services offered for individual consumers.
• Home Insurance Home insurance covering residential buildings, household items, third-party liability, and accommodation costs during repairs, with optional coverage for flood, landslide, avalanche, and glass breakage.
• Travel Insurance Travel insurance covering health assistance, accident insurance, baggage insurance, and compensation for lost travel documents during travel abroad.
• Voluntary Private Health Insurance Voluntary private health insurance covering specialist and hospital treatment, diagnostics, operations, malignant disease coverage, childbirth costs, and treatment abroad, in both private and public healthcare institutions.
• Life Insurance Life insurance providing investment opportunities, savings, and financial security for individuals and their families.
• Collective Accident Insurance Collective accident insurance covering death from accident or illness, permanent disability, temporary incapacity, and treatment costs for workers. Offered for businesses covering their employees.
• Property Insurance for Legal Entities Comprehensive property insurance for businesses covering fire, natural disasters, burglary, machine breakdown, glass breakage, computer equipment, and buildings under construction.
• Transport Insurance Transport insurance covering domestic and international shipments, carrier liability (CMR), with single policy or open-cover contract options.
• Liability Insurance General and professional liability insurance covering damages to third parties, including professional liability for accountants, doctors, notaries, lawyers, auditors, bankruptcy trustees, surveyors, engineers, contractors, and travel agents.
• Cyber Insurance Cyber insurance through Polaris Corporate Solutions GmbH providing Lloyd's London coverage for data breaches, cyber incidents, legal costs, and business recovery. Targeted at businesses facing IT and cyber risks.
• Professional Liability Insurance for IT Companies Professional liability insurance for IT companies covering errors and omissions, protecting against client claims, legal fees, court costs, settlements, and judgments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Polaris Corporate Solutions GmbHcoreTechnology or IntegrationAM Broker offers Lloyd's London cyber insurance products through Polaris Corporate Solutions GmbH. This partnership provides customers with access to international cyber insurance coverage for protection against IT and cyber risks.
• TriglavminorChannel Partner/ Reseller/ DistributorInsurance company partner whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• UniqaminorChannel Partner/ Reseller/ DistributorInsurance company partner whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• Sava InsuranceminorChannel Partner/ Reseller/ DistributorInsurance company partner (mk.sava.insure) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• EurolinkminorChannel Partner/ Reseller/ DistributorInsurance company partner (eurolink.com.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• Croatia OsiguranjeminorChannel Partner/ Reseller/ DistributorInsurance company partner (cro.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• CrosigminorChannel Partner/ Reseller/ DistributorInsurance company partner (crosig.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• InsurancePolicyminorChannel Partner/ Reseller/ DistributorInsurance company partner (insurancepolicy.com.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• Halk InsuranceminorChannel Partner/ Reseller/ DistributorInsurance company partner (halkinsurance.com.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• Zoil MakedonijaminorChannel Partner/ Reseller/ DistributorInsurance company partner (zoil.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• GraweminorChannel Partner/ Reseller/ DistributorInsurance company partner (grawe.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• PrvaminorChannel Partner/ Reseller/ DistributorInsurance company partner whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.
• InsumakminorChannel Partner/ Reseller/ DistributorInsurance company partner (insumak.mk) whose logo appears on AM Broker's website, indicating a business relationship for insurance product intermediation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aon: Global insurance and reinsurance broker with regional operations in Southeastern Europe. Competes with AM Broker for commercial and specialty insurance placements but serves multinational and large corporate clients rather than SMBs and individuals.
• Howden: UK-headquartered international insurance broker actively expanding in Central and Eastern Europe. Direct competitor in the brokerage model, with growing specialty lines capability that overlaps with AM Broker's Lloyd's-backed cyber offering.
• Marsh (Marsh McLennan): Global insurance broker and risk advisor with a presence across the Balkans. Comparable to AM Broker as a multi-line, multi-carrier insurance intermediary, but operating at vastly larger scale and with a much broader product set.
• Willis Towers Watson (WTW): Global advisory and insurance brokerage firm with presence in the Balkans. Comparable as a multi-line insurance intermediary serving corporate and institutional clients across the region.

Emerging players

• Halk Insurance: Macedonian insurance carrier. A distribution partner of AM Broker that also markets directly to consumers, providing overlapping product offerings (motor, property, health) in the same domestic market.
• Triglav Group: Slovenian insurance group with a Macedonian subsidiary. A listed carrier partner of AM Broker that also distributes via its own agency network, competing for the same personal and commercial lines customers in the Macedonian market.
• Grawe Hrvatska / Grawe Makedonija: Austrian insurance group with a Macedonian subsidiary. A carrier partner of AM Broker that also distributes directly via tied agents, creating partial competitive overlap, particularly in life and property insurance.
• UNIQA Insurance Group: Austrian insurance group with a Macedonian subsidiary. Both a carrier partner of AM Broker and a competitor in Macedonia through its tied agency force, offering overlapping vehicle, property, and health products to the same customer base.
• Croatia Osiguranje (ADOR): Croatian insurance group with Macedonian operations. A partner of AM Broker that also sells through its own agency network, competing for the same commercial and personal insurance customers in North Macedonia.
• Sava Insurance Group: Slovenian insurance group with a Macedonian subsidiary (Sava Osiguruvanje). A carrier partner of AM Broker that also operates a direct agency channel in Macedonia, providing partial competitive overlap on personal and commercial lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AM-Broker-AD-583856778373908
• LinkedInlinkedin.com/company/am-broker-ad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM Broker