The Automatic Motor Car Centre - AMCC.ie
The Automatic Motor Car Centre is a privately held Irish used car dealership, founded in 2013 and based in Lusk, Co. Dublin, specializing in automatic and hybrid vehicles with over 1,000 units in stock, in-house Hire Purchase finance, trade-in services, and nationwide warranty and delivery.
- Company typePrivate
- Founded2013
- HeadquartersLusk, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Automatic Motor Car Centre - AMCC.ie does
The Automatic Motor Car Centre (AMCC) is a privately held Irish used car dealership founded in 2013 and headquartered at Blakes Cross Business Park, Lusk, Co. Dublin. The company specializes in the retail of second-hand automatic and hybrid vehicles, distinguishing itself from generalist Irish dealers through vertical focus on transmission type and powertrain. It claims an inventory of over 1,000 vehicles across a curated set of brands (Audi, BMW, Honda, Lexus, Mazda, Mercedes-Benz, Nissan, Toyota, Volvo, among others), with on-sale prices ranging from approximately €15,950 to €88,950.
The technology layer is standard for an automotive e-commerce site: an inventory management system with search and filtering by make, model, year, fuel type, body type, and transmission; a finance calculator with Hire Purchase amortization; an online reservation system with €250 refundable and €500 non-refundable deposits; and Stripe-integrated checkout for full online purchase. Hosting is on AWS (EU regions) and traffic is metered through Google Analytics. There is no proprietary technology, no app, no API, and no AI capability disclosed.
AMCC monetizes through three primary streams: (1) retail margin on used vehicle sales; (2) in-house Hire Purchase finance arrangements with Representative APR of 10.5–12%, including offerings to subprime borrowers; and (3) ancillary fees — €75 documentation fee on financed purchases, €250/€500 reservation deposits, and revenue from trade-in vehicles. The go-to-market is sales-led via a single physical showroom (open seven days) supplemented by a transactional website, phone sales, and organic social media (Facebook, Instagram). Customers are individual Irish consumers across a wide budget range, with the company drawing footfall and online traffic from the Dublin region and delivering nationwide via a distance-based delivery charge. The company is privately and apparently founder-owned, with no external investors, no management team disclosed beyond sales contacts, and no audited financials available.
The Automatic Motor Car Centre - AMCC.ie firmographics
Firmographics- Name
- The Automatic Motor Car Centre - AMCC.ie
- Legal name
- The Automatic Motor Car Centre
- Website
- https://amcc.ie
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Automatic Motor Car Centre is a privately held Irish used car dealership, founded in 2013 and based in Lusk, Co. Dublin, specializing in automatic and hybrid vehicles with over 1,000 units in stock, in-house Hire Purchase finance, trade-in services, and nationwide warranty and delivery.
- Ownership category
- akta.pro rank
The Automatic Motor Car Centre - AMCC.ie industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (44112), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where The Automatic Motor Car Centre - AMCC.ie is headquartered
LocationHeadquarters
- HQ city
- Lusk
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
The Automatic Motor Car Centre - AMCC.ie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Used Vehicle Sales: Retail sales of used automatic and hybrid vehicles. Revenue generated from the difference between acquisition cost and sale price. Finance income may be earned through referral arrangements with lenders.
- Finance Services: Hire Purchase financing offered directly to customers. Competitive rates advertised with Representative APR approximately 10.5-12%. Finance is available to customers including those with poor or no credit history.
- Trade-in Services: Accepts vehicles as trade-in towards purchases, facilitating customer upgrades and providing additional inventory acquisition channel.
- Vehicle Reservation Fees: €250 refundable online reservation deposit (48-hour hold) and €500 non-refundable deposit for registration and preparation. Documentation fee of €75 charged on finance agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicles from €15,950 to €88,950 |
| Subscription | Monthly | Finance from €331/month (60-month term) |
| Transaction based/ take rate | Pay-as-you-go | €250 reservation or €500 preparation deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Automatic Motor Car Centre - AMCC.ie product offering
Product offeringCore offering
The Automatic Motor Car Centre is a used car dealership in Lusk, Co. Dublin that sells a curated selection of more than 1,000 quality used automatic and hybrid vehicles. It also offers in-house hire purchase finance (including for poor or no credit history), vehicle trade-in, nationwide warranty, vehicle preparation (fresh NCT, service, new tyres), home delivery, and an online reservation and purchase system. The model is a hybrid physical showroom and online e-commerce retailer targeting individual car buyers across Ireland.
Product overview
The Automatic Motor Car Centre (AMCC) is a used car dealership operating as a single unified offering focused on automatic and hybrid vehicles. Their core product is the sale of quality used cars, supported by integrated services including finance options, trade-in capabilities, nationwide warranty coverage, vehicle preparation (NCT, service, new tyres), and delivery. The company positions itself as a specialist in automatic and hybrid vehicles, offering over 1000 vehicles with comprehensive post-sale support.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Car Sales Sale of high-quality used automatic and hybrid vehicles from a curated selection of more than 1,000 cars across brands such as Audi, BMW, Volvo, Toyota, Honda, Lexus, Mercedes-Benz, and others, with prices ranging from approximately €15,950 to €88,950. Intended for individual car buyers in Ireland seeking a reliable used automatic or hybrid vehicle.
- Hire Purchase Finance In-house hire purchase financing for vehicle purchases, with representative APR between 10.56% and 11.99%, 60-month terms, and acceptance of customers with poor or no credit history. Available to individual buyers in Ireland purchasing a vehicle from AMCC.
- Vehicle Trade-In Acceptance of an existing vehicle as trade-in to offset the cost of a new purchase from AMCC, available to individual buyers replacing or upgrading their current car.
- Nationwide Warranty Comprehensive warranty provided nationwide with each vehicle, with extended warranty options available for additional coverage, offered to individual buyers of AMCC vehicles in Ireland.
- Vehicle Delivery Delivery of purchased vehicles to customers across Ireland, with delivery charges calculated based on distance from the Lusk, Co. Dublin premises, available to individual car buyers completing a purchase.
- Online Vehicle Reservation Online reservation service allowing customers to reserve a specific vehicle via the AMCC website with a €250 refundable deposit (refundable within 48 hours) or a €500 non-refundable deposit to proceed with registration and preparation, plus a €75 documentation fee on financed purchases.
Companies that use The Automatic Motor Car Centre - AMCC.ie
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Automatic Motor Car Centre - AMCC.ie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Automatic Motor Car Centre - AMCC.ie partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Automatic Motor Car Centre - AMCC.ie competitors and assessment
Company assessmentBroad incumbents
- CarMax: US-based used car retailer with very large inventory, in-house finance, and online purchase; comparable to AMCC's value proposition of broad selection, transparent pricing, and integrated finance, though at much larger scale.
- CarsIreland: Irish online automotive marketplace with nationwide dealer and private listings; comparable in serving the same Irish used car buyer segment with search, valuation, and finance tools.
- Carzone: Major Irish online car listing platform (part of Adevinta) targeting the same Irish used car buyer audience with similar inventory discovery and finance comparison services.
- Joe Duffy Group: One of Ireland's largest automotive retail groups offering new and used vehicles across multiple brands; comparable as a large established Irish dealer competing for the same customer base.
- DoneDeal: Ireland's largest online vehicle marketplace; comparable to AMCC in serving Irish used car buyers, but operates as a horizontal listing platform rather than a vertically integrated dealer.
- Windsor Motor Group: Multi-brand Irish car dealer with both new franchise and used car operations; comparable to AMCC in offering used vehicles with finance and warranty support to Irish consumers.
- Frank Keane BMW: Established Dublin franchised dealer with certified pre-owned used vehicle operations; competes with AMCC for the same premium automatic/hybrid buyer segment in the Dublin market.
Direct peers
- Kearys Motor Group: Large Irish multi-brand car dealer group with physical showrooms and used car operations across Cork and Dublin; directly comparable to AMCC in retail used car sales with in-house finance.
- Blackrock Motor Company: Independent Dublin-area used car dealer with similar online search, in-house finance, and trade-in services; directly comparable used car retail model serving Irish consumers.
Regional players
- WeBuyAnyCar: Ireland's leading car buying service and used car retailer; comparable to AMCC in acquiring, reconditioning, and reselling used vehicles at scale with online pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Automatic Motor Car Centre - AMCC.ie social profiles
Digital presenceThe Automatic Motor Car Centre - AMCC.ie financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Automatic Motor Car Centre - AMCC.ie leadership team
Management profileNumber of profiles
Profiles1 record
The Automatic Motor Car Centre - AMCC.ie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Automatic Motor Car Centre - AMCC.ie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Automatic Motor Car Centre - AMCC.ie
What does The Automatic Motor Car Centre - AMCC.ie do?
The Automatic Motor Car Centre is a used car dealership in Lusk, Co. Dublin that sells a curated selection of more than 1,000 quality used automatic and hybrid vehicles. It also offers in-house hire purchase finance (including for poor or no credit history), vehicle trade-in, nationwide warranty, vehicle preparation (fresh NCT, service, new tyres), home delivery, and an online reservation and purchase system. The model is a hybrid physical showroom and online e-commerce retailer targeting individual car buyers across Ireland.
Is The Automatic Motor Car Centre - AMCC.ie a public or private company?
The Automatic Motor Car Centre - AMCC.ie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Automatic Motor Car Centre - AMCC.ie founded?
The Automatic Motor Car Centre - AMCC.ie was founded in 2013. It employs 1 to 10 people.
Where is The Automatic Motor Car Centre - AMCC.ie based?
The Automatic Motor Car Centre - AMCC.ie is headquartered in Lusk, Ireland, in the Europe region.
How does The Automatic Motor Car Centre - AMCC.ie make money?
Four revenue lines are on record. Used Vehicle Sales are the primary driver. The others are finance Services, trade-in Services and vehicle Reservation Fees.
Who are The Automatic Motor Car Centre - AMCC.ie's main competitors?
Broad incumbents on record are CarMax, CarsIreland, Carzone, Joe Duffy Group, DoneDeal, Windsor Motor Group and Frank Keane BMW. Direct peers are Kearys Motor Group and Blackrock Motor Company. WeBuyAnyCar is listed as a regional player.
Does The Automatic Motor Car Centre - AMCC.ie have an API?
No public API is recorded for The Automatic Motor Car Centre - AMCC.ie.
What industry is The Automatic Motor Car Centre - AMCC.ie in?
The Automatic Motor Car Centre - AMCC.ie's product category is Used Car Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 44112 and its SIC code is 5500.