Amdega

What Amdega does

Amdega is a British heritage timber window and door brand founded in 1874, currently operated as a sub-brand ('The Amdega Collection') of Everest, itself a trading name of ASHI Group Limited, a private UK limited company headquartered in Norwich. The brand's product line is concentrated on bespoke, made-to-measure timber fenestration: casement windows, sash windows, entrance doors, and French doors, all hand-crafted with precision joinery and hand finishing and manufactured in Britain using sustainably sourced certified timber. Customer-facing credentials include Secured by Design, FENSA, Trustmark, Made in Britain, and ISO 9001.

Amdega sells exclusively to UK consumers through Everest's direct-to-consumer infrastructure, combining website content, a phone-based consultative sales process (0800 876 6172), and in-home measurement and installation. Pricing is quote-based, with deposits starting from £249 for standard products and £999 for timber items, and credit is offered via an FCA-authorised broker at 11.9% APR over 36+ months. The primary customer segment is homeowners — particularly those restoring period properties or undertaking premium home renovations — who prioritise traditional aesthetics, sustainable materials, and long product lifespans over off-the-shelf alternatives.

Commercially, the business is a narrow sub-brand inside a broader home improvement group; it competes on craftsmanship heritage and certification rather than price, and has no disclosed funding events, revenue figures, headcount, or M&A activity in the input data.

Name

Amdega

Legal name

ASHI Group Limited

Website

https://amdegaconservatories.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Short description

Amdega is a UK heritage brand founded in 1874, now part of Everest (ASHI Group Limited), that designs, makes, and installs bespoke timber windows and doors for homeowners seeking traditional craftsmanship and sustainably sourced materials.

Ownership category

akta.pro rank

Product category

Timber Windows and Doors

NAICS

Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Wood Mouldings, Millwork & Trim (IMADADAG)

akta.pro secondary industries

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Timber window manufacturing
• Bespoke timber doors
• Wooden sash windows
• Heritage fenestration products
• Conservatory and orangery builds

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Timber Windows and Doors Sales: One-time sale of bespoke timber windows (casement and sash) and doors (entrance doors and french doors). Products are made-to-measure, requiring professional measurement and installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amdega manufactures and sells bespoke, made-to-measure timber windows (casement and sash) and timber doors (entrance and french) for UK homeowners. Products are precision-crafted with hand finishing, available in stained hardwood or painted softwood, using certified sustainably-sourced timber, and supplied with professional measurement and installation services.

Product overview

Amdega is a heritage timber window and door brand, established in 1874, now part of Everest. The Amdega Collection offers a portfolio of bespoke timber products including Timber Casement Windows, Timber Sash Windows, Timber Entrance Doors, and Timber French Doors. All products are precision-crafted with hand finishing, combining 19th century craftsmanship with 21st century technology. The products feature sustainably-sourced certified timber and are backed by industry-leading guarantees. Amdega products are distributed through Everest's UK network with offerings spanning various materials including uPVC, aluminium, and composite alternatives, though Amdega itself specializes exclusively in bespoke timber fenestration products.

Differentiator

Problem solved

Functional benefit

Products and services

• Timber Casement Windows Bespoke timber casement windows available in stained hardwood to highlight natural grain beauty, or painted softwood in a wide range of colors to match any home aesthetic. Designed for UK homeowners seeking premium, made-to-measure timber windows.
• Timber Sash Windows Classic timber sash windows featuring enduring design with traditional cords and weights, modern spiral balances, or dual turn mechanisms for opening and closing. Targeted at UK homeowners wanting traditional-style timber sash windows with modern operation options.
• Timber Entrance Doors Hand-crafted timber entrance doors providing timeless natural elegance with the warmth of hardwood, bespoke to precise measurements. Built for UK homeowners seeking premium, made-to-measure timber front and back doors.
• Timber French Doors Timber french doors creating airy openings to gardens, available in hardwood with traditional stain finish or softwood with various paint finishes. Targeted at UK homeowners wanting premium, made-to-measure timber french doors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• George Barnsdale & Sons: Heritage British timber window and door manufacturer founded in 1884, producing bespoke, sustainably-sourced timber fenestration for period properties and conservation projects. Directly comparable in premium positioning, made-to-measure model, and Victorian/Edwardian restoration focus.
• The Sash Window Workshop: UK specialist in timber sash windows and doors, focused on period property restoration. Directly comparable product category (sash windows, timber craftsmanship), customer overlap (heritage homeowners), and bespoke installation service model.
• Mumford & Wood: British manufacturer of high-performance timber windows and doors for conservation, listed-building, and premium residential markets. Comparable in heritage aesthetic, factory-finished bespoke offerings, and sustainable timber certification.
• Dale Joinery: UK bespoke timber window and door manufacturer offering engineered timber products for heritage and high-end residential projects. Closely aligned with Amdega in craftsmanship-led positioning, FSC-certified timber sourcing, and bespoke configurability.
• Everest (ASHI Group Limited): Amdega's parent company and primary distribution channel. Everest sells a full portfolio of windows, doors, and conservatories across uPVC, aluminium, composite, and timber materials directly to UK consumers — Amdega is essentially the timber sub-brand within this broader Everest product range.
• Timber Windows Ltd: UK consortium of timber window and door manufacturers serving period property and conservation markets. Directly comparable in engineered timber fenestration, heritage aesthetic, and premium price-point positioning.
• West Port Timber Windows and Doors: Bespoke UK timber window and door manufacturer serving heritage and contemporary premium residential projects. Comparable in made-to-measure engineered timber products, FSC certification, and trade/distributor-led sales model.

Broad incumbents

• JELD-WEN UK: Global incumbent manufacturer of windows and doors (timber, uPVC, aluminium, composite) serving UK residential and commercial markets. Comparable product category but broader portfolio, mass-market distribution, and significantly lower bespoke configuration than Amdega's heritage timber niche.
• Origin (Origin Global): UK manufacturer of premium aluminium bi-fold doors, windows, and internal doors. Adjacent in premium fenestration positioning and direct-to-consumer sales model, but specializes in aluminium rather than timber — competing for the same high-end homeowner renovation budget.
• Velux Company: Global leader in roof windows and skylights, with established UK heritage in timber roof window manufacturing. Adjacent in premium timber fenestration and heritage property segment, though focused on roof glazing rather than vertical windows/doors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amdega

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amdega