Appleton Manufacturing Div

What Appleton Manufacturing Div does

Appleton Manufacturing is a U.S.-based industrial equipment manufacturer, founded in 1949 and headquartered in Neenah, Wisconsin, now operating as a division of Double E Group. The company designs and builds web converting and material handling equipment centered on core cutting technology, offered in manual, semi-automatic, and fully automated configurations, with complementary product lines including the RollMover and CartMover battery-powered material handling systems, the Safe-Slab core recycler, and Self-Cleaning Shower Systems. Revenue is generated primarily through hardware sales, custom engineering services, and a spare parts program, priced on a quote basis with configurations tailored to customer specifications.

The business is sold via a direct enterprise field sales motion: solutions-based territory sales experts cover industrial converting, printing, corrugating, woven, and non-woven markets across global accounts, supported by tech support, custom engineering, and a robust spare parts program. Customer end markets are horizontal and span flexible packaging, nonwovens, tissue, tag and label, corrugating, tire and rubber, and automotive and aerospace — a breadth that suggests diversification but limits visibility into segment-level mix. Within Double E Group, Appleton is positioned as the critical converting solutions and material handling headquarters alongside sibling brands Convertech, Schlumpf Inc, Daven Manufacturing, Epoch Industries, Cartmover, and the recently acquired Converter Accessory Corporation (CAC). The company is privately held with no public listing or disclosed revenue.

Name

Appleton Manufacturing Div

Legal name

Appleton Manufacturing

Website

https://amdpsi.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Appleton Manufacturing is a U.S. industrial equipment division of Double E Group that designs web converting and material handling equipment — core cutters, RollMover and CartMover battery tugs, Safe-Slab recyclers, and shower systems — sold direct to converting, packaging, nonwovens, tissue, corrugating, tire, and aerospace manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Converting Equipment

NAICS

Sawmill, Woodworking, and Paper Machinery Manufacturing (333243), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Printing Trades Machinery & Equipment (3555), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Paperboard Sheet & Roll Converting (Slitting/Sheeting/Rewinding) (IMAMAFAM)

akta.pro secondary industries

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

Keywords

• Web converting equipment
• Core cutting machinery
• Material handling equipment
• Industrial roll handling
• Slabbing machines

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Equipment Sales: Sale of core cutters, material handling equipment, slabbing machines, and shower systems to converting and manufacturing industries. Products range from semi-automatic to fully automated systems.
2. Custom Engineering Services: Custom solutions experts providing application engineering and manufacturing expertise for safe, efficient and customized solutions.
3. Spare Parts Program: Robust spare parts program supporting equipment maintenance and longevity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Appleton Manufacturing designs, manufactures, and sells industrial web converting and material handling equipment, including heavy-duty core cutters (manual, semi-automatic, and fully automated), battery-operated roll pushers (RollMover™), battery-operated cart tuggers (CartMover™), core recycling/slabbing machines (Safe-Slab™), and engineered self-cleaning shower systems. The company also provides custom engineering services and spare parts support to industrial converting operations.

Product overview

Appleton Manufacturing is a division of Double E Group that provides critical web converting and material handling solutions. The company offers a portfolio of interconnected products centered around core cutting technology (Core Cutters available in manual, semi-automatic, and fully automated systems) and extends into complementary material handling equipment (RollMover™ battery-operated roll pushers, CartMover™ battery-operated cart tuggers), slabbing solutions (Safe-Slab™ core recycler), and production line accessories (Self-Cleaning Shower System). These products serve industries including flexible packaging, nonwovens, tissue, tag & label, converting, corrugating, tire & rubber, and automotive & aerospace sectors, with over 75 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• RollMover: Battery-operated line of roll pushers for material handling in converting operations
• CartMover
• Safe-Slab

Products and services

• Core Cutters Heavy-duty core cutters available in manual, semi-automatic, and fully automated systems, designed for dependability and virtually dust-free core cutting operations. Used by industrial converters in packaging, nonwovens, tissue, and related sectors.
• RollMover™ Battery-operated line of roll pushers that are powerful and highly maneuverable, designed for safe and easy movement of heavy rolls in converting facilities.
• CartMover™ Highly maneuverable, battery-operated cart tuggers that provide a powerful and compact way to move heavy carts around manufacturing facilities.
• Safe-Slab™ Core Recycler Material slabbing solution that automatically removes leftover roll material from cores so cores can be reused, enhancing safety by removing operators and knives from the operation.
• Self-Cleaning Shower System Straightforward and reliable shower system for production lines, with engineers customizing pressure requirements and spray specifications for each application.

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Converter Accessory Corporation (CAC)minorStrategic or Co-development Partner · 9 July 2025Double E Group acquired CAC, further enhancing its strength in the global converting industry. CAC is a subsidiary acquisition that solidifies Double E Group's position as a dynamic and fast-growing force in converting.
• Double E GroupcoreStrategic or Co-development Partner · 1 July 2025Appleton Mfg. is a division of Double E Group, a global leader in converting components and web handling technology. The group includes multiple subsidiaries: Convertech (now Double E Group), Schlumpf Inc, Daven Manufacturing, Epoch Industries, and Cartmover. Appleton serves as the critical converting solutions and material handling headquarters for the group.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BHS (Corrugating): Global supplier of corrugating equipment and machinery for corrugated board production. Comparable to Appleton in the corrugating customer segment, providing complementary machinery infrastructure for the same converter base.
• Webex: Designer and manufacturer of precision rolls, web handling equipment, and converting machinery. Directly comparable to Appleton's web converting product portfolio, serving similar paper, film, and foil converter customers with roll handling and processing solutions.
• Converter Accessory Corporation (CAC): Provider of converting accessories and equipment. Recently acquired by Double E Group (parent of Appleton) in July 2025, making it a sister company. CAC competes with Appleton in serving the same converting industry base with complementary equipment offerings.
• Parkinson Technologies: Manufacturer of web handling and converting machinery for paper, film, and foil processing. Directly comparable to Appleton in product scope (web converting equipment) and customer base (industrial converters), making it a relevant peer for competitive positioning.
• Atlas Converting Equipment: Manufacturer of slitting and rewinding machinery for film, paper, and foil converting. Overlaps with Appleton's core cutting and web converting equipment offerings, primarily serving flexible packaging and film converting customers.
• Convertech: Sister company within Double E Group specializing in core chucks and shaft solutions. Competes with Appleton in the broader converting equipment space and shares customers; recently rebranded to operate solely under the Double E Group umbrella.
• Maxcess: Global leader in web handling, slitting, and core cutting machinery. Maxcess owns the Tidland brand, which directly competes with Appleton's core cutters and slitting equipment for paper, film, and foil converters. Highly comparable in product scope, target customers, and end-market exposure.
• Tidland (Maxcess brand): Brand under Maxcess specializing in core cutting, slitting, and roll handling solutions. Direct competitor to Appleton's core cutter product line, serving the same converting and paper industry customers with overlapping product functionality.

Broad incumbents

• Crown Equipment: Major manufacturer of material handling equipment including forklifts and powered industrial trucks. While much larger and broader than Appleton, Crown competes in the same industrial facility equipment space, particularly for material handling solutions similar to Appleton's CartMover and RollMover product lines.
• Davis-Standard: Global leader in extrusion and converting technology with a much broader product portfolio than Appleton. While larger and more diversified, Davis-Standard serves overlapping converting industry customers with web processing and material handling equipment, making it a broad incumbent peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AppletonMfg
• YouTubeyoutube.com/user/AppletonMfg
• Facebookfacebook.com/appletonmfg
• LinkedInlinkedin.com/company/appleton-manufacturing-div
• Instagraminstagram.com/doublee_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appleton Manufacturing Div