Asociación DEC México
Asociación DEC México is a Mexico City-based non-profit professional association and part of the global DEC network, serving Customer Experience practitioners through 4,500+ individual members and 41 corporate members with certification, events, publications, and proprietary CX methodologies.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Asociación DEC México does
Asociación DEC México (Asociación Para El Desarrollo de la Experiencia de Cliente) is a private non-profit professional association headquartered in Mexico City that operates as the Mexican chapter of the global DEC network for Customer Experience (CX) development, which also spans Spain, Argentina, Chile, and Portugal. The association serves CX practitioners, corporate member organizations, and CX technology and consulting providers, with a community of more than 4,500 individual members and 41 corporate members across industries including technology (Adobe, Genesys, NICE, Qualtrics, Medallia, Five9), aerospace (Aeroméxico), BPO (Atento, Concentrix), retail (Coppel, Grupo Elektra), banking (Compartamos Banco), insurance (MetLife, Bupa), consulting (Bain & Company, Lukkap, BeWay), market research (Ipsos), infrastructure (Aleatica), and education (EGADE).
The association's core offering is a portfolio of member services rather than a software product. These include the Certificación DEC professional certification program, the Hub Consultores consultant directory, the Bolsa de Empleo CX job board, and a content library of more than 100 publications anchored by the proprietary "La Onda del Cliente" (Customer Wave) and "La Onda del Empleado" (Employee Wave) CX measurement methodologies. It runs an event calendar of more than 30 activities per year, including three annual Congreso DEC México congresses, monthly Jueves DEC (Thursday DEC) sessions, Premios DEC awards (with Premios 2026 announced), DEC Masterclass deep-dive training, DEC Talks, webinars, and the DEC MX Solutions vendor showcase. The underlying technology footprint is minimal — the association is a community platform and content publisher, not a technology vendor, with no disclosed APIs, SDKs, or proprietary AI products.
The business model is a non-profit membership subscription structure: corporate members (Socios) pay annual membership fees for access to the community, certifications, events, and CX resources; additional revenue is generated through event registration, corporate sponsorship of congresses and awards, certification fees, and publications. Pricing is not publicly disclosed and customers are acquired through content marketing, events, webinars, and a presence on LinkedIn and Facebook. The association is governed by a Junta Directiva (Board of Directors) and led by President David Arconada, with no parent company, external investors, or public listing identified.
Asociación DEC México firmographics
Firmographics- Name
- Asociación DEC México
- Legal name
- Asociación DEC México
- Website
- https://amecmexico.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asociación DEC México is a Mexico City-based non-profit professional association and part of the global DEC network, serving Customer Experience practitioners through 4,500+ individual members and 41 corporate members with certification, events, publications, and proprietary CX methodologies.
- Ownership category
- akta.pro rank
Asociación DEC México industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional Organizations (81392), Business Associations (813910), Professional Organizations (813920), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Customer Experience (CX) & Service Excellence (EDABACAB)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Conferences & Sales Kickoffs (MPAGAGAC)
Keywords
Where Asociación DEC México is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Asociación DEC México business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: The association generates revenue through annual membership fees from corporate members ('Socios'). Companies join as members to access networking, certifications, events, and CX resources.
- Event participation and sponsorship: Revenue is generated from event registration fees, congress attendance, and corporate sponsorship of events like the Congreso DEC México and other DEC activities.
- Certification programs: DEC offers professional certification programs in Customer Experience, generating fees from individuals and organizations seeking CX credentials.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Asociación DEC México product offering
Product offeringCore offering
Asociación DEC México is a professional membership association that serves Customer Experience (CX) practitioners and organizations in Mexico. It sells corporate memberships, runs paid CX certification programs, organizes congresses and recurring events, publishes CX methodologies, whitepapers, reports, and books, and operates a consultant directory and CX job board for its community of 4,500+ members.
Product overview
Asociación DEC México operates as a professional membership association rather than a traditional software product company. The organization offers a portfolio of interconnected services including professional certification programs (Certificación DEC), a consultant directory (Hub Consultores), and a specialized job board (Bolsa de Empleo CX). The association organizes regular events including annual congresses, awards ceremonies (Premios DEC), monthly Jueves DEC sessions, masterclasses, DEC Talks, webinars, and solution showcase events. Additionally, it provides publications including a blog, proprietary CX measurement frameworks (La Onda del Cliente and La Onda del Empleado), whitepapers, market-specific reports, and books. The services are delivered through a community platform serving over 4,500 members across 41 member organizations.
Differentiator
Problem solved
Functional benefit
Brands
- DEC MX Solutions: Event solutions and sponsorship offerings
- Hub Consultores
- La Onda del Cliente
- La Onda del Empleado
- DEC Masterclass
- DEC Talks
- Jueves DEC
- Bolsa de Empleo CX
Products and services
- DEC México Corporate Membership Paid annual corporate membership ("Hazte Socio") for companies and CX practitioners in Mexico, granting access to the private member area, networking events, CX methodologies, certifications, and community resources.
- Certificación DEC Professional certification program for customer experience practitioners that validates knowledge and skills in CX methodologies and practices; more than 100 certifications have been issued.
- Hub Consultores Online directory connecting member organizations with certified CX consultants and specialists for advisory and implementation services.
- Bolsa de Empleo CX Job board specifically for customer experience professionals, connecting employers with CX talent in Mexico.
- Congresos DEC México Annual flagship congress events (Congreso 2025 and historical Congreso 2021-2024) bringing together CX professionals for keynote talks, networking, and learning.
- DEC Masterclass In-depth virtual training sessions on specialized CX topics such as AI and CX Transformation, offered to members and the wider community.
- DEC Talks Short-form virtual presentations and talks on customer experience topics for professional development and community engagement.
- Webinars DEC Online webinar sessions covering CX trends, methodologies, and best practices for the Mexican CX community.
- Jueves DEC Monthly Thursday in-person and virtual events featuring CX presentations and networking sessions for members.
- DEC MX Solutions Solution showcase events connecting DEC México members with CX technology vendors and service providers, with associated sponsorship offerings.
- La Onda del Cliente Proprietary CX measurement framework developed by DEC for assessing and improving customer experience, available to members and the wider CX community.
- La Onda del Empleado Proprietary employee experience measurement framework complementing the customer experience methodology and supporting employee experience improvement.
- Libros DEC (CX books) Published books on customer experience by the association, including "La experiencia de cliente rentable 2.0", sold as part of the publication catalogue.
Companies that use Asociación DEC México
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Asociación DEC México technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asociación DEC México partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DEC EspañacoreSister organization and part of the global DEC network. DEC España is the founding association for the development of Customer Experience in the Spanish-speaking world. Cross-promotional links between sites and shared methodologies.
- DEC ArgentinacoreSister organization in Argentina, part of the global DEC network for Customer Experience associations. Collaborative relationship within the DEC ecosystem.
- DEC ChilecoreSister organization in Chile, part of the global DEC network for Customer Experience associations. Collaborative relationship within the DEC ecosystem.
- DEC PortugalcoreSister organization in Portugal, extending the global DEC network for Customer Experience to Portuguese-speaking markets. Collaborative relationship within the DEC ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Asociación DEC México competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Asociación DEC México social profiles
Digital presenceAsociación DEC México financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asociación DEC México leadership team
Management profileNumber of profiles
Profiles1 record
Asociación DEC México funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asociación DEC México M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asociación DEC México
What does Asociación DEC México do?
Asociación DEC México is a professional membership association that serves Customer Experience (CX) practitioners and organizations in Mexico. It sells corporate memberships, runs paid CX certification programs, organizes congresses and recurring events, publishes CX methodologies, whitepapers, reports, and books, and operates a consultant directory and CX job board for its community of 4,500+ members.
Is Asociación DEC México a public or private company?
Asociación DEC México is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asociación DEC México founded?
Asociación DEC México was founded in -1. It employs 1 to 10 people.
Where is Asociación DEC México based?
Asociación DEC México is headquartered in Mexico City, Mexico, in the Latin America region.
How does Asociación DEC México make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are event participation and sponsorship and certification programs.
Does Asociación DEC México have an API?
No public API is recorded for Asociación DEC México.
What industry is Asociación DEC México in?
Asociación DEC México's product category is Professional Association Services. Its primary akta.pro industry code is EDABACAB, Customer Experience (CX) & Service Excellence, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 81392 and its SIC code is 8600.