America Amplified
America Amplified was a CPB-funded community engagement journalism initiative operated through WFYI Public Media that provided free playbooks, training, and webinars to 50+ U.S. public media stations; operations concluded in 2025.
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What America Amplified does
America Amplified was a community engagement journalism initiative operated out of WFYI Public Media in Indianapolis, Indiana, and funded by the Corporation for Public Broadcasting (CPB). Founded in 2020 alongside the U.S. election cycle, the initiative's core function was to provide public media stations with practical resources, training, and peer-network support for adopting community-centered reporting practices, including source diversity auditing, listening sessions, and content co-creation with underrepresented communities.
Its core offering was the Community Engagement Journalism Playbook, a role-segmented guide with dedicated sections for station managers, newsroom leadership, reporters/producers, and talk show teams, accompanied by worksheets, webinars, a monthly newsletter ("The Amplifier"), a curated reading list, and "Serving Specific Communities" guides for Black, Hispanic, immigrant, rural, and youth audiences. The initiative also produced national talk shows (notably the 2020 Election series and 2020 COVID-19 series) distributed across partner stations and podcasts, and supported partner stations in launching engagement-driven content such as WNIJ's "Hola" digital community for Spanish speakers and NHPR's "¿Qué Hay de Nuevo, New Hampshire?" WhatsApp newscast.
The business model was grant-funded and non-commercial: all resources were provided free of charge to public media stations, with no paid tiers, licensing, or proprietary technology platform. Distribution relied on a self-serve website, organic social channels (Facebook, X, Instagram, LinkedIn), a partner station network of 50+ public media outlets, and in-person/webinar training. The initiative has formally concluded operations in 2025, with the website and final playbook preserved for public use but no longer actively updated.
America Amplified firmographics
Firmographics- Name
- America Amplified
- Legal name
- America Amplified
- Website
- https://americaamplified.org
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- America Amplified was a CPB-funded community engagement journalism initiative operated through WFYI Public Media that provided free playbooks, training, and webinars to 50+ U.S. public media stations; operations concluded in 2025.
- Ownership category
- akta.pro rank
America Amplified industry classification
Industry- Product category
- Public Media Training and Community Engagement Journalism Resources
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)
- akta.pro secondary industries
- Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), National Public Television Networks & Member Stations (PBS-style) (MPABADAA)
Keywords
Where America Amplified is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
America Amplified business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Grant Funding: America Amplified was an initiative funded by the Corporation for Public Broadcasting (CPB). The organization operated on grant funding and provided its resources and services free of charge to public media stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free resources for public media stations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
America Amplified product offering
Product offeringCore offering
America Amplified is a community engagement journalism initiative of WFYI Public Media in Indianapolis, funded by the Corporation for Public Broadcasting (CPB). It provides public media stations across the U.S. with free playbooks, training, webinars, and editorial resources that help newsrooms engage underrepresented communities, diversify sources, and co-create content with their audiences. The initiative also produced national talk shows such as 'America Amplified: Election 2020' and a COVID-19 Talk Show series distributed through partner stations.
Product overview
America Amplified is an initiative funded by the Corporation for Public Broadcasting that works with public media stations across the country on innovative community engagement journalism strategies. The core offering is the Community Engagement Journalism Playbook—a practical, advice-rich guide based on real engagement experiences—supported by The Amplifier Newsletter, webinars, and a comprehensive Community Engagement Reading List. Additional resources include Source Diversity Tracking Tools and guidance for Serving Specific Communities (Black, Hispanic, Immigrant, Rural, and Youth). The initiative also facilitates national talk shows and supports station partners in launching their own engagement-focused content initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Engagement Journalism Playbook
Companies that use America Amplified
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
America Amplified technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
America Amplified partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Braver AngelsminorNational organization that works to bring conservatives and progressives together; partnered with WITF for brew pub engagement events.
- Latinos de NevadaminorCommunity partnership for KUNR's Facebook Live events in Spanish around COVID-19 and school reopening.
- Nevada Independent (Spanish page)minorCo-host partner for second Spanish-language Facebook Live event on voting process.
- WFYI Public MediacoreHost organization for the America Amplified initiative. WFYI in Indianapolis serves as the base for the national community engagement journalism program.
- Noticiero Móvil (UNR Reynolds School of Journalism)minorStudent-staffed bilingual newsroom partnership at University of Nevada-Reno for Spanish-language content production.
- Report for AmericaminorFunding program supporting journalists at local newsrooms; partner stations like WNIJ have Report for America reporters for community engagement coverage.
- Mountain West News BureauminorRegional news collaborative that partnered with KUNR for COVID-19 Facebook Live events in Spanish.
Scale indicators2 records
Recent moves7 records
America Amplified competitors and assessment
Company assessmentBroad incumbents
- NPR: National public radio network whose content management system powers affiliate station publishing — the same stack used by WNIJ. A broad incumbent in the public media ecosystem that America Amplified's work supports.
Emerging players
- Braver Angels: National cross-partisan civic organization that brings conservatives and progressives together — partnered with WITF (an America Amplified station) for community dialogue events on difficult political topics.
Direct peers
- Hearken: Audience engagement platform used by NCPR and WNIJ (both America Amplified partner stations) to source story ideas and survey communities. A direct peer in the public-media engagement stack.
- Mountain West News Bureau: Regional journalism collaborative that partnered with KUNR (an America Amplified station) on bilingual COVID-19 engagement events. A peer in collaborative public-media engagement work.
- American Press Institute: Provides training, research, and resources for journalists and newsroom leaders. Closely comparable as an educational/training organization serving the public media and local news ecosystem.
- Report for America: Places journalists in local newsrooms to cover underreported communities, with explicit community engagement responsibilities. Listed as a partner that supplied reporters to America Amplified-affiliated stations like WNIJ.
- WFYI Public Media: Indianapolis-based public media organization that hosted America Amplified as an initiative. The operational home and closest analog as a station-level entity operating engagement programs.
- Solutions Journalism Network: Trains journalists in rigorous reporting on responses to social problems, with curriculum, training, and partner newsrooms. Highly comparable to America Amplified's playbook-plus-training-plus-partner-stations model.
Others
- Knight Foundation: Major funder of journalism innovation, including local news and engagement initiatives. Comparable as a potential successor funding source to CPB for community engagement programs.
- Corporation for Public Broadcasting: Primary federal funder of US public broadcasting and the direct grant provider to America Amplified. Comparable as the ecosystem gatekeeper that any successor community engagement program would need to engage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
America Amplified social profiles
Digital presenceAmerica Amplified financial estimates
Financial estimateRevenue estimate
Valuation estimate
America Amplified leadership team
Management profileNumber of profiles
America Amplified funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
America Amplified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about America Amplified
What does America Amplified do?
America Amplified is a community engagement journalism initiative of WFYI Public Media in Indianapolis, funded by the Corporation for Public Broadcasting (CPB). It provides public media stations across the U.S. with free playbooks, training, webinars, and editorial resources that help newsrooms engage underrepresented communities, diversify sources, and co-create content with their audiences. The initiative also produced national talk shows such as 'America Amplified: Election 2020' and a COVID-19 Talk Show series distributed through partner stations.
Is America Amplified a public or private company?
America Amplified is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was America Amplified founded?
America Amplified was founded in -1. It employs 1 to 10 people.
Where is America Amplified based?
America Amplified is headquartered in Indianapolis, United States, in the North America region.
How does America Amplified make money?
One revenue line is on record: grant Funding.
Who are America Amplified's main competitors?
NPR is listed as a broad incumbent. Braver Angels is listed as an emerging player. Direct peers are Hearken, Mountain West News Bureau, American Press Institute, Report for America, WFYI Public Media and Solutions Journalism Network. Others are Knight Foundation and Corporation for Public Broadcasting.
Does America Amplified have an API?
No public API is recorded for America Amplified.
What industry is America Amplified in?
America Amplified's product category is Public Media Training and Community Engagement Journalism Resources. Its primary akta.pro industry code is MPABADAH, Educational/Instructional Public Media Services (Schools, Distance Learning), with a secondary code of MPABADAG, Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts). Its NAICS code is 516210 and its SIC code is 7812.