American Scale Co
American Scale Co is a privately held industrial weighing equipment distributor and service company, founded 1946, operating six offices across California, Nevada, Hawaii, and New Mexico. It sells and services 30+ scale categories for agriculture, manufacturing, healthcare, and logistics customers, with proprietary ASCO truck scales and Eagle Logic software.
- Company typePrivate
- Founded1946
- HeadquartersWest Memphis, AR, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What American Scale Co does
American Scale Company Inc. (American Scale Co) is a privately held industrial weighing equipment distributor and service company founded in 1946 in California and now operating six offices across California (Irwindale headquarters, Tracy, El Cajon), Nevada (Las Vegas), Hawaii (Kailua-Kona), and New Mexico (Albuquerque). The company sells and services a broad portfolio of more than 30 product categories including truck scales, floor scales, bench scales, crane scales, retail scales, livestock scales, forklift scales, railroad scales, postal and shipping scales, counting scales, balance scales, checkweighers, dimensioning systems, force/torque gauges, and X-ray inspection systems. It acts as an authorized dealer and distributor for major weighing-equipment manufacturers — primarily Rice Lake Weighing Systems, with secondary partnerships with A&D, CAS, Ohaus, Sartorius, and Setra — and manufactures its own proprietary ASCO mechanical truck scale line (originating from the 1976 Carey Scale acquisition).
The business operates five revenue streams: one-time equipment sales, recurring calibration and maintenance services (including 30–180 day maintenance agreements and 24/7 emergency support), metrology lab services (via the Rice Lake Wisconsin and Concord California labs), equipment rentals (30-day to yearly terms), and transfer-station cleaning services. It also offers proprietary Eagle Logic software (ProBatch batching, BaleTrack for recycling/waste, and WeighPay Pro for self-service truck weighing) and distributes A&D ProteX X-ray inspection systems for food and pharmaceutical quality control. Customer segments span agriculture (primary), manufacturing, healthcare, logistics and transportation, retail, food processing, aviation, bulk construction, chemical, and cannabis, with go-to-market executed through direct enterprise field sales, a multi-office regional service network, and participation in industry trade shows (World Ag Expo, WasteExpo, IBIE, Bar & Restaurant Expo).
Ownership sits with the Eccles family following a 2013 transition from the Peters family; the company has no external institutional investors, no public listing, and an 11–50 employee headcount. Pricing is quote-based and not publicly disclosed. Revenue is diversified across equipment and services with no named enterprise logos, suggesting broad mid-market and SMB deal flow rather than concentrated accounts. The firm's principal differentiators are its 80-year operating history, multi-state local service density, in-house ASCO manufacturing capability, and integrated software/service layer wrapped around third-party hardware.
American Scale Co firmographics
Firmographics- Name
- American Scale Co
- Legal name
- American Scale Co. Inc.
- Website
- https://americanscale.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Scale Co is a privately held industrial weighing equipment distributor and service company, founded 1946, operating six offices across California, Nevada, Hawaii, and New Mexico. It sells and services 30+ scale categories for agriculture, manufacturing, healthcare, and logistics customers, with proprietary ASCO truck scales and Eagle Logic software.
- Ownership category
- akta.pro rank
American Scale Co industry classification
Industry- Product category
- Industrial Weighing Equipment
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
- akta.pro secondary industries
- Weighing Systems / Onboard Scales Calibration & Certification (TLAKANAN), Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI)
Keywords
Where American Scale Co is headquartered
LocationHeadquarters
- HQ city
- West Memphis, AR
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
American Scale Co business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of weighing equipment including truck scales, floor scales, bench scales, crane scales, retail scales, and specialized industrial weighing systems. Products sourced from manufacturers like Rice Lake, A&D, CAS, and their own ASCO brand.
- Metrology & Calibration Services: Professional calibration services for weighing equipment with certified calibration certificates. Company operates two metrology labs (Rice Lake and Concord) providing nationwide service with industry-leading experts.
- Maintenance & Repair Services: Service and repair for scales with routine maintenance agreements (30-180 days), emergency 24/7 technical support, and 90-day warranty on labor services.
- Equipment Rental: Rental scales including balance/portion scales, counting scales, floor scales, truck scales, digital indicators, and printers. Flexible rental terms of 30-day, 60-day, 90-day, or yearly options.
- Cleaning Services: Professional cleaning services for transfer station environments including pumping service and detail cleaning to protect scale investment and maintain peak functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment sales - quote-based pricing |
| Usage-based | Pay-as-you-go | Rental equipment - flexible terms |
| Subscription | Multi-year contract | Routine maintenance agreements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
American Scale Co product offering
Product offeringCore offering
American Scale Co distributes and services industrial and commercial weighing equipment, including truck scales, floor scales, bench scales, crane scales, and specialized scales for retail, healthcare, livestock, and logistics applications. As an authorized dealer for major manufacturers (Rice Lake, A&D, CAS, Ohaus, Sartorius) and producer of its own ASCO truck scale line, the company sells weighing hardware across 30+ product categories. It also provides metrology calibration, maintenance, repair, equipment rental, and cleaning services from six regional offices and two metrology labs in California, Nevada, Hawaii, and New Mexico.
Product overview
American Scale Co is a distribution and service company for industrial weighing equipment, not a single unified product but rather a comprehensive portfolio of weighing solutions spanning over 30 product categories. The core offerings include truck scales (weighbridges), bench scales, floor scales, crane scales, and specialized scales for retail, healthcare, livestock, forklift, railroad, and aviation applications. Supporting hardware includes load cells, junction boxes, indicators/controllers, remote displays, printers, barcode scanners, and traffic lights. The company also offers proprietary Eagle Logic software (ProBatch, BaleTrack, WeighPay Pro) for batching, recycling, and self-service weighing operations, plus advanced inspection systems like A&D ProteX X-ray and dimensioning systems. The company provides comprehensive services including calibration (two metrology labs), maintenance agreements, 24/7 emergency support, equipment rentals, and cleaning services for transfer stations.
Differentiator
Problem solved
Functional benefit
Brands
- ASCO: ASCO Mechanical Truck Scales - a product line known for robust design and accurate weighing capabilities.
- Eagle Logic
Products and services
- Truck Scales (ASCO and Rice Lake SURVIVOR lines) Truck scales (weighbridges) including ASCO mechanical models, Rice Lake SURVIVOR OTR Steel Deck and Concrete Deck, OTR-XV extreme duty, Axle scales, portable ATV scales, multi-platform scales, and OTR-IMS weigh-in-motion systems for vehicle weighing across logistics, construction, and agriculture industries.
- Floor Scales Diverse range of floor scales available in mild steel and stainless steel for weighing livestock, metals, palletized goods, individuals, or semi-trucks, including Rice Lake RoughDeck, Cardinal, CAS, Pennsylvania, and Ohaus models.
- Bench Scales Mobile bench scales adaptable to a wide range of applications, available in mild steel and stainless steel configurations with various indicator options from Rice Lake, Ohaus, CAS, Doran, and A&D.
- Crane Scales Overhead weighing systems including crane scales, tension dynamometers, suspended dial and electronic scales, and portable/fixed monorail scales from MSI, Rice Lake, and CAS.
- Retail Scales Price-computing scales for point-of-sale applications including CAS S-2000, S-2000 JR, AP-1, LP-1000N, CL5500B, Rice Lake RS-130/RS-160, Ishida Astra II, and BenchPro BP-R.
- Counting Scales Precision counting scales for high-volume part counting in manufacturing, retail, or logistics operations, including Setra Super II, Super Count, Quick Count, Easy Count, Pennsylvania, and DIGI models.
- Health Scales Health scale products for long-term care and hospital environments including digital and mechanical physician scales, handrail scales, chair scales, wheelchair scales, and digital baby scales.
- Livestock Scales Heavy-duty livestock scales for farming, ranching, and agriculture, including stationary, portable, and mobile solutions from Rice Lake such as Farm Bars, RoughDeck SLV, MAS-LC, MAS-M, SURVIVOR LV, and Allflex RS420 ear tag readers.
- Checkweighers Checkweighers that verify product weight is within preset ranges for manufacturing, sorting, and food-processing applications, including Rice Lake CW-90, CW-90X, IQ Plus 2100, and Doran models.
- In Motion Checkweighers In-motion checkweighers for quality control including A&D AD-4961 series (600g, 2KD, 6K, HC models) and Rice Lake IWM 6K and ELS Series that minimize waste through accurate in-motion weighing.
- X-ray Inspection Systems (A&D ProteX) A&D ProteX X-ray inspection systems for non-destructive testing to detect defects, contaminants, and inconsistencies in food packaging and pharmaceutical products with advanced algorithms, compact design, and 15-inch color touchscreen.
- Forklift Scales Forklift-mounted scales including CLS Series from Rice Lake with VIRTUi3 PC-based software that eliminate extra steps in material handling by integrating weighing directly into the lift.
- Railroad Scales Durable railroad track scales for heavy-duty applications including SURVIVOR PL low-profile pitless rail scale, SURVIVOR RT rail and truck combination scale, and RailBoss non-Legal for Trade rail scale.
- Postal & Shipping Scales Postal and shipping scales including Rice Lake BenchPro BP-S, BP-SR roller top, and BP-SB ball top shipping digital scales for various market and business needs.
- Portable Vehicle Scales Adaptable portable vehicle scales for mobile applications providing quick wheel or axle weights including Load Ranger Wireless Wheel Pad Scale, PT300, LP788, AC15-LP aircraft scales, and military scales.
- Eagle Logic Software Series Proprietary software series including Eagle Logic ProBatch (batching system), BaleTrack (recycling and waste operations), and WeighPay Pro (self-service truck scale weighing solution) built on the Rice Lake 1280 indicator platform.
- Balance Scales Precision balance scales for laboratory research, classrooms, and production settings including analytical balances, precision balances, portable balances, and compact balances from Rice Lake, Ohaus, A&D, and Sartorius.
- Indicators & Controllers Weight indicators and scale controllers ranging from simple weigh monitors to complex control equipment for automating weighing processes, including Rice Lake 1280, 882, 880, 682, 680, 480, Cardinal 190, Pennsylvania 7800, and Doran 7000XL.
- Remote Displays Remote displays for linking with indicators and controllers including Rice Lake LaserLight 3, LaserLight 2, Matko SSD-2, SSD-5, SBL-4SG, and Cardinal RD2X4, SB600, SB555.
- Junction Boxes Junction boxes that merge multiple load cells to operate as one scale, available in fiberglass and stainless steel from Rice Lake, ASCO, and Avery Weigh-Tronix.
- Dimensioning Systems Rice Lake iDimension Series that captures images of packages, flats, poly bags, tubes, and irregularly shaped items to calculate dimensions quickly for efficient shipping.
- Barcode Scanners Handheld barcode scanners for fast, accurate reading of popular barcodes and UPC labels for inventory management and process control, including Motorola DS457, Datalogic QD2131, and Datalogic PD9130.
- Printers Wide selection of printers including Rice Lake SURVIVOR SST4 washdown printer, Epson TM-U220, TM-U295, TM-U590, Star TSP847, Zebra ZD421, and thermal labels and tickets.
- Tank Scales Tank scales with over 20 mount style options and waterproof-guaranteed weigh modules including Rice Lake RL9000TWM stainless steel, RL1600 HE, and Emery Winslow 102 with Hydrostatic load cells.
- Coil Scales Reinforced coil floor scales uniquely suited for demanding processes of weighing dense coils of steel, such as the Rice Lake RoughDeck CS coil floor scale.
- Force/Torque Gauges Force and torque measurement equipment from Mark-10 including digital force gauges, torque gauges, testers, and motorized force testers for tension, compression, and various mechanical tests.
- Component Counters Component counters for taped SMD components including standard manual-driven units, deluxe versions with preset reel counters, and motor-driven component counters from DDM Novastar.
- Radiation Detectors Radiation detection instruments for routine personnel and material monitoring, border security, and emergency response, including systems with plastic scintillation detectors, microR survey meters, and L-shaped units for confined spaces.
- Traffic Lights Industrial-strength traffic lighting systems for stop/go commands including MATKO SBL-4SG, SG, SG8, Rice Lake LaserLight2 remote displays, traffic light kits, poles, and controls.
- Calibration & Service Comprehensive scale calibration and repair services including routine calibrations and maintenance agreements (30-180 days), 24/7 emergency technical support, and 90-day labor warranty.
- Metrology Services Two metrology labs providing nationwide calibration services with accredited and non-accredited certificates of weight calibration, operated as Rice Lake Metrology Lab (Wisconsin) and Concord Metrology Lab (California).
- Scale Rental Equipment Scale rental services including balance and portion scales, counting scales, floor scales with ramps and bumpers, truck scale rentals, digital indicators, and printers with flexible 30, 60, 90-day or yearly terms.
- Scale Cleaning Services Professional cleaning services for trash transfer station scales ensuring debris removal and regulatory compliance, including pumping service and detail cleaning to protect scale investment and maintain peak functionality.
- Weights & Measures Service Department of Weights & Measures service for inspecting, testing, and certifying weighing and measuring devices in Arizona, California, Hawaii, and Nevada.
Companies that use American Scale Co
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles4 records
American Scale Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
American Scale Co partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- Rice Lake Weighing SystemscoreAmerican Scale is an authorized Rice Lake dealer/distributor, offering the complete Rice Lake product line including SURVIVOR truck scales, floor scales, weighing indicators, and specialized equipment. Rice Lake is the dominant brand in American Scale's portfolio.
- A&DcoreAuthorized distributor for A&D products including ProteX X-ray inspection systems, checkweighers, and weighing equipment for food and pharmaceutical applications.
- Setra ScalescoreAmerican Scale is a Master Dealer for Setra Scales, offering Setra's variable capacitance technology for counting scales and precision weighing applications in Nevada/Las Vegas region.
- CAS (Corporation of the Americas)secondaryAuthorized distributor for CAS products including retail price computing scales, forklift scales, crane scales, and industrial weighing equipment.
- Ohaus CorporationsecondaryAuthorized distributor for Ohaus products including Defender bench and floor scales, Explorer analytical balances, and Scout portable balances.
- SartoriussecondaryAuthorized distributor for Sartorius Entris II analytical and precision balances for laboratory applications.
- Rice Lake Metrology Lab (Wisconsin)coreRice Lake's primary metrology lab located in Wisconsin, providing high-quality mass calibration services for American Scale customers for over two decades.
- Concord Metrology Lab (formerly Heusser Neweigh)coreRice Lake's West Coast metrology lab located in Concord, California, at the forefront of precision calibration services for American Scale's western US customers.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
American Scale Co competitors and assessment
Company assessmentEmerging players
- Transcell Technology: U.S. manufacturer of counting scales, bench scales, and industrial weighing indicators. Niche but direct competitor for component-counting and general industrial scale customers American Scale serves.
Broad incumbents
- Mettler-Toledo: Global leader in precision and industrial weighing, including checkweighers, laboratory balances, and production-line scales. Comparable in product depth and serves many of the same food, pharma, and logistics verticals American Scale targets.
- Rice Lake Weighing Systems: Dominant U.S. manufacturer of industrial weighing equipment and primary supplier-partner of American Scale. Comparable as a broad incumbent with a full truck/floor/bench scale portfolio, metrology lab, and software ecosystem that overlaps directly with American Scale's catalog.
- Avery Weigh-Tronix: Global industrial weighing manufacturer offering truck scales, floor scales, bench scales, and indicators. Overlaps significantly with American Scale's product breadth and competes for the same industrial and commercial customers.
Direct peers
- Setra Systems: Manufacturer of counting and precision scales using variable capacitance technology; American Scale is a Master Dealer for Setra Scales in the Las Vegas region. Competes for counting scale and precision weighing business.
- Doran Scales: Manufacturer of bench, floor, checkweighing, and washdown scales for food processing and industrial applications. Overlaps with American Scale's bench scale, checkweigher, and food processing product lines.
- CAS (Corporation of the Americas): Manufacturer of retail price-computing scales, forklift scales, crane scales, and industrial weighing equipment. American Scale is also an authorized CAS distributor, but the two compete for many end-customer accounts.
- Cardinal Scale Manufacturing: U.S. manufacturer of truck scales, rail scales, and industrial weighing equipment with a regional dealer network. Directly competes with American Scale in truck scales, floor scales, and indicators across the western U.S.
- Fairbanks Scales: Long-established U.S. manufacturer of truck scales, railroad scales, and industrial weighing equipment with a national service network. Directly competes in truck scales, rail scales, and heavy-capacity weighing where American Scale is active.
- Pennsylvania Scale Company: U.S. manufacturer and distributor of industrial scales including floor scales, counting scales, indicators, and truck scales. Directly overlaps with American Scale's catalog across manufacturing and logistics customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Scale Co social profiles
Digital presenceAmerican Scale Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Scale Co leadership team
Management profileNumber of profiles
Profiles1 record
American Scale Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Scale Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Scale Co
What does American Scale Co do?
American Scale Co distributes and services industrial and commercial weighing equipment, including truck scales, floor scales, bench scales, crane scales, and specialized scales for retail, healthcare, livestock, and logistics applications. As an authorized dealer for major manufacturers (Rice Lake, A&D, CAS, Ohaus, Sartorius) and producer of its own ASCO truck scale line, the company sells weighing hardware across 30+ product categories. It also provides metrology calibration, maintenance, repair, equipment rental, and cleaning services from six regional offices and two metrology labs in California, Nevada, Hawaii, and New Mexico.
Is American Scale Co a public or private company?
American Scale Co is a private company. It is classified as family owned and is currently operating.
When was American Scale Co founded?
American Scale Co was founded in 1946. It employs 11 to 50 people.
Where is American Scale Co based?
American Scale Co is headquartered in West Memphis, AR, United States, in the North America region.
How does American Scale Co make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are metrology & Calibration Services, maintenance & Repair Services, equipment Rental and cleaning Services.
Who are American Scale Co's main competitors?
Transcell Technology is listed as an emerging player. Broad incumbents are Mettler-Toledo, Rice Lake Weighing Systems and Avery Weigh-Tronix. Direct peers are Setra Systems, Doran Scales, CAS (Corporation of the Americas), Cardinal Scale Manufacturing, Fairbanks Scales and Pennsylvania Scale Company.
Does American Scale Co have an API?
No public API is recorded for American Scale Co.
What industry is American Scale Co in?
American Scale Co's product category is Industrial Weighing Equipment. Its primary akta.pro industry code is IMAGAFAF, Weighing & Force Measurement (Load cells, scales, torque, strain measurement), with a secondary code of TLAKANAN, Weighing Systems / Onboard Scales Calibration & Certification. Its NAICS code is 423810 and its SIC code is 5084.