AmerikaHaus NRW e.V.

What AmerikaHaus NRW e.V. does

AmerikaHaus NRW e.V. is a German non-profit registered association (eingetragener Verein) founded in 2007 and headquartered at Apostelnstraße 14-18 in Cologne, North Rhine-Westphalia. The organization fosters German-American dialogue in politics, business, culture, and education by delivering a year-round program of lectures, panel discussions, concerts, film screenings, and commemorative events to the general public in NRW. It operates with a small core team of approximately six employees and runs an extensive schedule of more than 1,600 events annually across multiple NRW cities including Cologne, Bonn, Düsseldorf, Paderborn, Neuss, and Dortmund.

Its core products and services fall into four interlocking streams: (1) public events programming on US-related topics, (2) the EducationUSA advising program operated in cooperation with the US Department of State, which provides free virtual assistance to students and parents interested in studying in the United States, (3) school programs including seminars, excursions, writing workshops, and a high school graduation award, and (4) a two-tier membership program comprising standard AmerikaHaus NRW e.V. membership and the premium Freundeskreis membership with exclusive benefits such as guided tours, priority sign-ups, and a Thanksgiving Dinner. The underlying technology is a standard web-based platform with event registration, an integrated iCal export, and Zoom-based virtual sessions for EducationUSA and remote attendees.

The revenue model is that of a publicly funded non-profit: most events are free to attend, EducationUSA advising is provided free of charge, and operating costs are financed by public and private funds from the State Government of North Rhine-Westphalia, the Federal Foreign Office, the US Department of State, and corporate supporters including Deutsche Telekom, KPMG, EY, Ford, CMS, and the Fritz-Thyssen-Stiftung. Membership fees and limited ticket sales represent supplementary revenue. The go-to-market is community-led, leveraging institutional partnerships, university and corporate venues, social media (Instagram, LinkedIn), and an email newsletter to reach an audience that includes 870 US companies, 14,250 Americans resident in NRW, and the broader German public interested in transatlantic issues.

Name

AmerikaHaus NRW e.V.

Legal name

AmerikaHaus NRW e.V.

Website

https://amerikahaus-nrw.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AmerikaHaus NRW e.V. is a Cologne-based non-profit fostering German-American dialogue in NRW through 1,600+ annual events, the EducationUSA advising program, school outreach, and a two-tier membership, serving students, schools, and the general public.

Ownership category

akta.pro rank

Product category

Cultural and Educational Exchange Services

NAICS

Business Associations (813910), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAIAIAC

Multilateral Diplomacy & International Representation (UN, Regional Bodies)

Business & Public Services/Public Sector & Government Administration/Foreign Affairs & Diplomatic Services

SECONDARYEDADALAA

Intergovernmental Education Cooperation & Bilateral/Multilateral Programs

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

SECONDARYEDADADAL

International & Comparative Education Policy Organizations

Education/Education Administration, Accreditation & Policy/Education Policy, Research & Think Tanks

Keywords

• Cultural exchange programs
• German-American dialogue
• Educational advising services
• Transatlantic relations events
• Nonprofit cultural organization

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The organization generates revenue through two membership programs: AmerikaHaus NRW e.V. membership and Freundeskreis membership, which offer different benefit tiers including exclusive guided tours, seat reservations, priority sign-ups, and special events such as Thanksgiving Dinner.
2. Public and Private Funding: As a non-profit organization, AmerikaHaus NRW e.V. is financed by public and private funds. The organization unites transatlantic leaders including personalities from politics, culture, business, and education. It receives support from the State Government of North Rhine-Westphalia and various corporate supporters.
3. Event Revenue: Some events generate revenue through ticket sales or registration fees. The 4th of July celebration attracted over 200 guests. Events vary from free to paid admissions depending on the program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AmerikaHaus NRW e.V. is a non-profit organization that fosters German-American dialogue in politics, business, culture, and education through public events, educational programs, and cultural activities across North Rhine-Westphalia. It operates the EducationUSA program in cooperation with the US Department of State, providing free advising to students and parents interested in studying in the United States, and runs school programs including seminars, excursions, writing workshops, and a high school graduation award. The organization is financed by public and private funds and unites transatlantic leaders from politics, culture, business, and education.

Product overview

AmerikaHaus NRW e.V. is a non-profit cultural organization that serves as a platform for German-American dialogue through multiple interconnected programs. The organization operates a core events programming service offering public events on US-related topics in politics, culture, economics, and education. It administers the EducationUSA program in cooperation with the US Department of State, providing free advising services for students seeking to study in the United States. School outreach programs include seminars, excursions, writing workshops, and a high school graduation award. The organization offers two membership tiers: standard AmerikaHaus NRW e.V. Membership and the premium Freundeskreis Membership with exclusive benefits such as guided tours, priority registrations, and special events. A newsletter service provides regular updates to subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• EducationUSA: Free virtual assistance for students and parents interested in studying in the US, run in cooperation with the US Department of State
• Freundeskreis

Products and services

• Events Programming Public events covering US-related topics in politics, culture, economics, and education, including lectures, concerts, film screenings, and discussions. Target audience is the general public in North Rhine-Westphalia.
• EducationUSA Advising Program Free virtual assistance for students and parents interested in study opportunities and research possibilities in the United States, offered in cooperation with the US Department of State. Includes guidance on admissions, finances, and visa matters.
• School Programs Educational programs for schools including seminars, excursions, writing workshops, and high school graduation awards focused on US topics. Targeted at schools and educators in North Rhine-Westphalia.
• AmerikaHaus NRW e.V. Membership Membership program for individuals supporting transatlantic dialogue, providing access to events and the German-American network.
• Freundeskreis Membership Premium membership offering exclusive benefits such as guided tours, lectures, seat reservations, priority sign-ups, and special events like Thanksgiving Dinner.
• Email Newsletter Email newsletter providing updates on events, news, and German-American relations content to subscribers.

Quantifiable outcome

• 1,600 events organized annually serving the general public in North Rhine-Westphalia
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• EducationUSA / US Department of StatecoreStrategic or Co-development PartnerAmerikaHaus NRW operates the EducationUSA program in cooperation with the US Department of State, providing free virtual assistance to students and parents interested in studying in the US. This includes guidance on admissions, finances, and visa matters.
• State Government of North Rhine-WestphaliacoreStrategic or Co-development PartnerThe organization receives support from and cooperates with the State Government of North Rhine-Westphalia, which helps fund and endorse its programs promoting German-American relations.
• University of ColognecoreStrategic or Co-development PartnerCooperation partner for multiple events including the 'Quo vadis USA? Democracy and Authoritarianism' event held at University of Cologne's WiSo Gebäude. Also partner for '250 Years After Independence: Sounding the Black Event' and STEM education sessions.
• University of BonncoreStrategic or Co-development PartnerCooperation partner for multiple events including 'The Mamdani Moment' discussion and 'Juneteenth Lecture' held at University of Bonn facilities. Partner for North American Studies Program events.
• Atlantik-Brücke e.V.majorStrategic or Co-development PartnerCooperation partner for the 'Reassessing Transatlantic Relations – From Trade to Security and Defense' event featuring Julia Friedlander, CEO of Atlantik-Brücke.
• Federal Foreign OfficecoreStrategic or Co-development PartnerProvides kind support for various events including 'The Mamdani Moment' and 'Juneteenth Lecture' as part of transatlantic programming.
• Marywood University (Pennsylvania)minorGTM or Marketing PartnerParticipated in joint STEM education info session with AmerikaHaus NRW as part of EducationUSA programming, promoting study opportunities in the US.
• Virginia Commonwealth University (VCU)minorGTM or Marketing PartnerParticipated in joint STEM education info session with AmerikaHaus NRW as part of EducationUSA programming, promoting study opportunities in the US.
• EY (Ernst & Young)minorGTM or Marketing PartnerProvides venue hosting for events including 'U.S. Foreign Policy and the Role of Soft Power in a Hard Power World' at EY's Börsenplatz location in Cologne.
• CMS (Law Firm)minorGTM or Marketing PartnerProvides venue hosting for events including 'Reassessing Transatlantic Relations' at CMS Kranhaus 1 location in Cologne. Listed as supporter.
• Freundeskreis Köln-IndianapolismajorStrategic or Co-development PartnerJointly hosts the annual Indiana Jazz Exchange concert with AmerikaHaus NRW, featuring musicians from Indianapolis, Indiana and Cologne.
• Schmitz-Lippert-StiftungminorStrategic or Co-development PartnerCooperation partner for the '250 Jahre US-amerikanische Unabhängigkeit erzählt durch Comics' exhibition and discussion at Cöln Comic Haus.
• IHK Bonn/Rhein-SiegminorStrategic or Co-development PartnerCo-organized the 'USA, Kanada und Mexiko im Turniermodus' economic event with Ibero-Club, Deutsch-Mexikanische Gesellschaft, and Deutsch-Kanadische Gesellschaft.
• Erich Auerbach Institute for Advanced Studies (University of Cologne)minorStrategic or Co-development PartnerCooperation partner for the 'Quo vadis USA? Democracy and Authoritarianism' event.
• Fritz-Thyssen-StiftungminorGTM or Marketing PartnerProvided venue for the 'Cathryn Clüver Ashbrook: Der amerikanische Weckruf' book presentation event.
• Deutsch-Amerikanischer Freundeskreis Paderborn-BellevilleminorStrategic or Co-development PartnerCooperation partner for the '250 Jahre Unabhängigkeitserklärung – Amerikas Versprechen' event at Historisches Rathaus Paderborn.
• allerweltshaus col.lit.iveminorStrategic or Co-development PartnerCooperation partner for '250 Years After Independence: Sounding the Black Event' along with Theodor Wonja Michael Bibliothek Bonn, Bonn Center for Dependency and Slavery Studies at University of Bonn, and TU Dortmund.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DAAD (Deutscher Akademischer Austauschdienst): Germany's national academic exchange service. Overlaps directly with AmerikaHaus NRW's EducationUSA and school outreach functions but at vastly greater scale, with formal government mandate, scholarships, and university partnerships.
• Goethe-Institut: Germany's official cultural diplomacy institution. Comparable as a publicly funded platform for cross-cultural events and educational programs, but operating globally and on behalf of Germany's outbound cultural relations rather than inbound U.S. engagement.
• American Chamber of Commerce in Germany: The primary bilateral business association between the U.S. and Germany. Comparable as a U.S.-German convening platform for corporate members and policy dialogue, but focused on trade and investment rather than cultural/educational programming.

Direct peers

• Cultural Vistas: U.S.-based nonprofit administering exchange programs between the U.S. and Germany (and other countries). Comparable EducationUSA-adjacent function in facilitating educational and professional exchange, though operating from the U.S. side.
• Atlantik-Brücke e.V. Germany's leading independent German-American dialogue organization, headquartered in Berlin. Directly comparable in mission — fostering transatlantic relations across politics, business, culture, and academia — but operates at national rather than regional (NRW) scale and runs more formalized young-leader programs.
• AmerikaHaus München: The Munich/Bavaria chapter of the AmerikaHaus network. Comparable sister organization with the same mission of fostering German-American exchange via events, EducationUSA, and educational outreach, but focused on southern Germany.
• Fulbright Germany: Operates the Fulbright program in Germany, providing academic exchange advising and programming. Comparable to AmerikaHaus NRW's EducationUSA student-advising service, but with a scholarship-backed U.S. government mandate and alumni network.
• AmerikaHaus Berlin: The Berlin chapter of the historic AmerikaHaus network. Most directly comparable in branding and core programming (German-American cultural dialogue, EducationUSA advising, school programs); AmerikaHaus NRW explicitly references the same broader AmerikaHaus tradition in its value proposition.

Others

• Konrad-Adenauer-Stiftung (International Dialogues): German political foundation with significant transatlantic programming (events, policy dialogue, scholarships). Comparable audience and convening role in U.S.-German political exchange, but with a broader ideological mission and far larger budget.

Regional players

• Deutsch-Amerikanische Gesellschaften (various): Network of local German-American friendship societies across Germany (e.g., DAG Paderborn, DAG Köln). Comparable as community-led non-profits organizing German-American dialogue events, but typically smaller and less formalized than AmerikaHaus NRW.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amerikahausnrw
• Instagraminstagram.com/amerikahausnrw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmerikaHaus NRW e.V.