Amesbury School
- Company typePrivate
- Founded1870
- HeadquartersHindhead, Surrey, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Amesbury School firmographics
Firmographics- Name
- Amesbury School
- Legal name
- Amesbury School
- Website
- https://amesburyschool.co.uk
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amesbury School industry classification
Industry- Product category
- Independent Preparatory Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Boarding Schools (EDAJABAB)
- akta.pro secondary industries
- General Preschools (Play-Based) (EDACABAA), School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)
Keywords
Where Amesbury School is headquartered
LocationHeadquarters
- HQ city
- Hindhead, Surrey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Amesbury School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Academic Tuition: The school generates revenue primarily through tuition fees for its independent preparatory school programs. This includes fees for Little Amesbury (nursery/early years), Pre-Preparatory (Years 1-2), and Preparatory (Years 3-8). The school also offers boarding facilities for Years 5-8.
- Venue Hire: Amesbury welcomes enquiries for hire of facilities to trusted partners and parents. Hire partners include Grayshott Cricket Club, Excel Gymnastics, and Supercamps. Venues include Montgomery Sports Hall, all-weather floodlit MUGA, Performing Arts Centre, and sports fields.
- Saturday Tennis Club: Saturday Tennis Club is open to all on the courts at Amesbury School. Sessions are priced at £7.50 per session for different age groups from 2-4 years through 12+ years.
- Holiday Camps and Activities: Amesbury offers quality Activity Courses and Holiday Clubs during school holidays. Some camps are open to the wider local community and some are just for pupils. Courses include tennis, cricket, archery, golf, STEM, arts, netball and multi-activities. Third-party providers like Excel Gymnastics Academy run courses on site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Saturday Tennis Club - age-based sessions |
| Subscription | Termly | Little Amesbury session options |
| Other | Pay-as-you-go | Holiday Camps |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Amesbury School product offering
Product offeringCore offering
Amesbury School is an independent co-educational preparatory school located in Hindhead, Surrey, UK, offering day and boarding education for children aged 9 months to 13 years across Nursery, Pre-Prep, and Prep phases. The school delivers a full curriculum with academic preparation for senior school entry, extensive co-curricular programs, wrap-around care, and operates as an Educational Trust within the Charterhouse Family of Schools.
Product overview
Amesbury School is an independent preparatory school offering a comprehensive educational pathway from early years (9 months) through to Year 8 (age 13). The school comprises Little Amesbury (nursery and early years), Pre-Preparatory (Years 1-2), and Preparatory (Years 3-8) divisions. The curriculum is delivered through specialized departments including Dance, Drama, English, Geography, History, Computing, Mathematics, Modern Languages, Music, Science, Visual Arts, and Performing Arts. The Pre-Senior Baccalaureate (PSB) program in Years 7-8 provides skills-based assessment recognized by senior schools. Co-curricular offerings include the Amesbury Tennis Academy, nearly 100 clubs and activities, holiday camps, and mental health and wellbeing services. The school also offers flexible boarding and venue hire services.
Differentiator
Problem solved
Functional benefit
Brands
- Little Amesbury: Early years centre for children aged 9 months to 5 years, providing outstanding early years education in a purpose-built EYFS building with outdoor classrooms
- Amesbury Tennis Academy
- Baby Amesbury
- Pre-Senior Baccalaureate (PSB)
Products and services
- Pre-Prep School Education for children in Nursery through Year 2, typically covering early years development and foundational learning, with wrap-around care from 7:30am to 6:00pm.
- Prep School Education for children in Year 3 through Year 8, with academic preparation for senior school entry including Common Entrance examinations and scholarship preparation.
- Boarding Full and flexi boarding provision for pupils in Years 3 to Year 8, offering residential life experience within a structured pastoral care environment with dedicated house parents.
- Co-curricular Programs Wide range of over 100 clubs, sports, music, drama, outdoor education, and activities available beyond the academic timetable, including the Duke of Edinburgh Award.
- Holiday Camps and Activities Holiday activity programmes run during school breaks, available to both pupils and external children.
- Wrap-around Care Before and after school care provision including 'Magic Outback' early morning club and 'Late Room' after school care, available from 7:30am to 6:00pm.
Quantifiable outcome
- Over 21 different senior school destinations over 3 years
- +4 more outcomes
Companies that use Amesbury School
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Amesbury School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Amesbury School partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Charterhouse SchoolcoreAmesbury joined the Charterhouse Family of Schools on 1st August 2026. The Governing Body of Charterhouse School has responsibility for Amesbury, but the school is run independently, retaining its own identity and ethos as well as its day-to-day operational autonomy. The Chair of the Governing Body is Mark Bishop, based at Charterhouse School in Godalming, Surrey.
- Grayshott Cricket ClubminorExample of a hire partner using Amesbury's venue facilities for cricket activities.
- Excel GymnasticsminorExternal gymnastics academy that runs holiday camps and programs at Amesbury School facilities. Available for all levels of gymnastic abilities, teaching students core skills on Floor, Vault, Beam and Air Track.
- SupercampsminorHoliday camp provider that hires Amesbury facilities for running children's activity camps.
- The Bourne ClubminorAndy Warry, Head Pro at Amesbury Tennis Academy, also heads up the tennis programme at The Bourne Club in Farnham. The Bourne Club is mentioned in connection with the tennis academy operations.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Amesbury School competitors and assessment
Company assessmentBroad incumbents
- Charterhouse School: Senior independent school that became the parent of the Charterhouse Family of Schools in August 2026, which now includes Amesbury. Directly comparable as the strategic parent and feeder destination for Amesbury leavers.
- Brighton College: Large independent school group with a prep/pre-prep comparable to Amesbury's offering. Cheryl Holdstock previously worked at Brighton College and at Westbourne House.
- Cranleigh School: Major Surrey independent school and a common senior school destination for Amesbury leavers. Comparable as a Surrey-region independent school with shared feeder relationships.
- Seaford College: West Sussex independent school identified as a common senior school destination for Amesbury pupils. Jo Kean held various roles there; Mark Reynolds previously taught at Seaford College.
Direct peers
- Emanuel School: London independent school covering nursery through sixth form, similar in curriculum breadth and pastoral philosophy. Jo Kean previously taught at Emanuel School.
- St Catherine's School, Bramley: Surrey-based independent school covering nursery through sixth form, comparable in scale, geography and parental demographic. Jo Kean, Amesbury's Deputy Head (Teaching & Learning), previously worked there.
- Westbourne House School: Sussex independent prep school offering nursery through Year 8 with full boarding. Comparable in size, curriculum model and target demographic; Cheryl Holdstock (Head of Sport at Amesbury) previously worked there.
- Wellesley House School: Kent-based independent prep school from which Head Gavin Franklin joined Amesbury. Closely comparable in age range, boarding model and Surrey/south-east prep school positioning.
- Ravenscourt Park Preparatory School: West London independent prep school. Michael Armitage (Senior Deputy Head at Amesbury) previously served as Head of Upper School at Ravenscourt Park, indicating close operational and curricular comparability.
Regional players
- Fettes College: Edinburgh-based independent school with a comparable boarding offering and full-curriculum prep-to-senior pathway. Jo Kean held various roles there before joining Amesbury.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Amesbury School social profiles
Digital presenceAmesbury School compliance and trust
Trust signalCompliance2 records
Amesbury School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amesbury School leadership team
Management profileNumber of profiles
Profiles1 record
Amesbury School subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amesbury School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amesbury School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amesbury School
What does Amesbury School do?
Amesbury School is an independent co-educational preparatory school located in Hindhead, Surrey, UK, offering day and boarding education for children aged 9 months to 13 years across Nursery, Pre-Prep, and Prep phases. The school delivers a full curriculum with academic preparation for senior school entry, extensive co-curricular programs, wrap-around care, and operates as an Educational Trust within the Charterhouse Family of Schools.
Is Amesbury School a public or private company?
Amesbury School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Amesbury School founded?
Amesbury School was founded in 1870. It employs 11 to 50 people.
Where is Amesbury School based?
Amesbury School is headquartered in Hindhead, Surrey, United Kingdom, in the Europe region.
How does Amesbury School make money?
Four revenue lines are on record. Academic Tuition is the primary driver. The others are venue Hire, saturday Tennis Club and holiday Camps and Activities.
Who are Amesbury School's main competitors?
Broad incumbents on record are Charterhouse School, Brighton College, Cranleigh School and Seaford College. Direct peers are Emanuel School, St Catherine's School, Bramley, Westbourne House School, Wellesley House School and Ravenscourt Park Preparatory School. Fettes College is listed as a regional player.
Does Amesbury School have an API?
No public API is recorded for Amesbury School.
What industry is Amesbury School in?
Amesbury School's product category is Independent Preparatory Education. Its primary akta.pro industry code is EDAJABAB, Nonsectarian Independent Boarding Schools, with a secondary code of EDACABAA, General Preschools (Play-Based). Its NAICS code is 6111 and its SIC code is 8200.