Amforca-Sports
Amforca-Sports operates Amforça Kids Club, a bilingual sports-focused after-school care and youth sports academy business across four locations in The Hague, Netherlands, serving international and Dutch families with children aged 4-12.
- Company typePrivate
- Founded2007
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Amforca-Sports does
Amforca-Sports, Health and Lifestyle B.V. is a privately held Dutch B.V. founded in 2007 and active in the Netherlands since 2011, headquartered in The Hague. The company operates Amforça Kids Club, a bilingual sports-focused after-school care (BSO) service for children aged 4-12, structured as four physical locations (Amforça 1-4) positioned near major international schools across The Hague neighborhoods including Mariahoeve, Benoordenhout, Bezuidenhout, Scheveningen, and Overbosch. Revenue is generated through five primary streams: monthly subscription-based BSO after-school care (Dutch childcare benefit eligible), Sports Academy annual/monthly subscriptions across 20+ disciplines, holiday sports camps, birthday party packages (~€330 per event), and branded merchandise (€8-€125 per item).
The company is led by founder and CEO Ralf Forster, supported by General Manager Mark Augustinus (BSO operations since 2021) and a coaching team of 40+ professionals from more than 20 countries, including credentials such as a Dutch national Taekwondo coach with Olympic participants, former Real Madrid and Galatasaray youth players, UEFA B-licensed football coaches, and former managers of professional basketball teams. Go-to-market is direct-to-consumer, relying on parent self-registration via the kindplanner.nl portal, school pick-up service agreements with the European School, British School, HSV, and International Waldorf School as acquisition channels, and community events such as the planned June 2026 Amforça World Cup Tournament. SC Amforça operates as a separately registered sports association (since September 2023) running three basketball teams (U10, U12, U16) in official NBB Dutch Basketball Federation leagues.
The technology stack is non-proprietary: core booking, registration, and parent communication runs on third-party SaaS (kindplanner.nl, formdesk.nl, gotgrib.nl, Mailchimp), with no internally developed platform. GGD (Dutch health authority) regulatory compliance is maintained across all BSO locations, registered in the Landelijk Register Kinderopvang. The business has no disclosed external funding and remains entirely founder-controlled, with scale commentary indicating ~24 employees on the firmographic record (though team bios suggest 40+ coaches) and continued operations across a single Dutch market.
Amforca-Sports firmographics
Firmographics- Name
- Amforca-Sports
- Legal name
- Amforca-Sports, Health and Lifestyle B.V.
- Website
- https://amforcakidsclub.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amforca-Sports operates Amforça Kids Club, a bilingual sports-focused after-school care and youth sports academy business across four locations in The Hague, Netherlands, serving international and Dutch families with children aged 4-12.
- Ownership category
- akta.pro rank
Amforca-Sports industry classification
Industry- Product category
- Childcare and Youth Sports Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Amforca-Sports is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Amforca-Sports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- BSO After School Care: Monthly subscription-based after-school childcare service for children aged 4-12. Includes sports activities, snacks, pick-up service until 18:30, holiday care. Government subsidy eligible (Dutch childcare benefit). Payments via direct debit, billed monthly before end of month.
- Sports Academy Programs: Annual or monthly subscription for sports lessons including football, basketball, gymnastics, dance, tennis, swimming, ninja, yoga, boxing, bootcamp, and more. Sports activities included in BSO price or available as standalone academy enrollment.
- Sports Camps: Holiday sports camps during school holidays - weekly programs from 9:00-17:00. Sports & Fun Days available for single/bridging days. Registration confirmed only upon payment.
- Birthday Parties: One-time fee party packages including themed sports activities, medals, trophy, and refreshments. Full payment required one week prior to event.
- Sports Gear / Merchandise: Sale of branded sports outfits, track suits, jerseys, shorts, rain jackets, and football socks. Items priced individually from €8 to €125.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Sports Camp Weekly (Gymnastics & Dance, Basketball) |
| Subscription | One-time | Mini's Camp |
| Unit Pricing | Pay-as-you-go | Sports & Fun Days |
| One time/ perpetual license | One-time | Birthday Party Package |
| — | One-time | Football Tournament Entry |
| Unit Pricing | One-time | Amforça Set (Track suit, Jersey, Shorts) |
| Unit Pricing | One-time | Amforça Football Set |
| Unit Pricing | One-time | Second Amforça Set Discount |
| Unit Pricing | One-time | Limited Edition Purple Jersey |
| Unit Pricing | One-time | Individual Items |
| Subscription | Monthly | SC Amforça Basketball Club Membership + Academy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Amforca-Sports product offering
Product offeringCore offering
Amforca-Sports operates bilingual sports-focused after-school care (BSO) for children aged 4-12 across four locations in The Hague, Netherlands, integrating daily structured sports training with licensed childcare (Dutch government subsidy eligible). The company also runs a multi-discipline sports academy (football, basketball, gymnastics, dance, tennis, swimming, taekwondo, yoga, ninja, boxing, bootcamp, athletics, action sports), holiday sports camps, birthday party packages, branded sportswear merchandise, and SC Amforça, a registered basketball club competing in NBB Dutch league competitions.
Product overview
Amforca-Sports operates a multi-location after-school care and sports academy business in The Hague, Netherlands. The core offering is Amforça Kids Club, a bilingual sports-focused BSO (after-school care) service for children aged 4-12, combining childcare with daily structured sports activities. The portfolio includes four physical locations (Amforça 1-4) serving different school areas, plus specialized sports academies covering football, basketball (SC Amforça), gymnastics, dance, tennis, swimming, Taekwondo, boxing, yoga, ninja, athletics, bootcamp, and action sports. Holiday sports camps, birthday parties, music lessons, and robotics are also offered. The business also operates SC Amforça as a registered basketball club competing in official Dutch league competitions. An online SportsGear shop sells branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Amforça Academy: After-school sports academy offering various sports programs including football, basketball, tennis, swimming, dance, gymnastics, and more for children aged 4-12
- SC Amforça
- Amforça BSO
Products and services
- BSO (After School Care) Bilingual sports-focused after-school and out-of-school childcare service for children aged 4-12, combining Dutch licensed childcare with daily sports activities, snacks, school pick-up service until 18:30, and holiday care. Government subsidy eligible (Dutch childcare benefit).
- Amforça Academy & Sports After-school sports academy offering structured year-round programmes across 20+ disciplines including football, basketball, gymnastics, dance, tennis, swimming, taekwondo, yoga, ninja, boxing, bootcamp, athletics, action sports, and music for children aged 4-12.
- Sports Camps Holiday sports camps during school breaks offering day camps (9:00-17:00) with gymnastics, dance, football, basketball, and multi-sport activities. Sports & Fun Days also available as single-day bridging options.
- Kids Parties (Birthday Parties) Sports-themed birthday and theme party packages including football parties and fun games parties, with medals, trophies, refreshments, and trained party hosts.
- SC Amforça Basketball Club Registered basketball sports club with U10, U12, and U16 teams competing in official NBB Dutch basketball federation leagues.
- SportsGear (Online Shop) Online store selling Amforça branded sportswear including track suits, jerseys, shorts, football sets, rain jackets, and football socks priced from €8 to €125.
- Football Academy Football training programmes for children aged 5-12 covering fundamentals, skills, and team play, including dedicated girls' football sessions.
- Music Classes Music education for children aged 4-12 covering rhythm, singing, melody, composing, and improvisation, with optional private piano or percussion lessons.
Quantifiable outcome
- Children aged 4-12 served across four locations in The Hague
- +2 more outcomes
Companies that use Amforca-Sports
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Amforca-Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amforca-Sports partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights6 records
Amforca-Sports competitors and assessment
Company assessmentDirect peers
- GO! Kinderopvang (GO! BSO): Large Dutch BSO chain offering after-school care across multiple municipalities. Directly comparable to Amforça's core BSO offering, though less specialized in sports programming and less focused on international-school families.
- Smallsteps BSO: Mid-sized Dutch BSO operator with locations in multiple cities including The Hague. Direct competitor for Amforça's BSO enrolments in overlapping neighborhoods; similar subscription model and GGD-regulated operations.
- Sport2B / Multisport4Kids-style kids sports camps: Dutch holiday sports camp operators running multi-sport programming for children during school breaks. Direct peer on Amforça's Sports Camps revenue stream, with comparable pricing tiers and Dutch-municipality focus.
Others
- Galatasaray Youth Academy (referenced via staff pedigree): Large professional youth football academy. Indirect peer — relevant because Amforça's coach Mehmet came from this system, illustrating the caliber of coaching pedigree Amforça competes to attract versus elite football institutions.
- Kinderopvang Municipality of The Hague (Gemeente Den Haag BSO partners): Municipal BSO provision and licensing counterparty. Not a competitor per se, but directly relevant as the regulatory and partnership counterpart governing where Amforça can operate and which subsidy frameworks apply.
Broad incumbents
- Humankind Kinderopvang: One of the largest BSO/childcare operators in the Netherlands. Comparable to Amforça's BSO service line, operating at much greater scale across regions, but without Amforça's sports-academy depth or bilingual/international positioning.
- Partou BSO: National Dutch BSO chain with hundreds of locations. Comparable on after-school childcare delivery model and subsidy-eligibility mechanics, but broader portfolio with less specialization in sports instruction.
Regional players
- The Hague Royals: Former professional basketball team in The Hague (per the management bios). Relevant as a local basketball ecosystem peer — Amforça's SC Amforça could feed into this kind of senior pipeline and compete for the same youth talent pool in The Hague.
- SC Den Helder Suns / Dutch NBB youth basketball clubs: Comparable youth basketball clubs competing in NBB leagues at U10/U12/U16 level. Direct peer for SC Amforça's basketball vertical — same league system, similar age-group structure, regional recruitment model.
Emerging players
- Sportkids (Nationale Sport Pas / Sportify-style kids sports platforms): Dutch platform/provider offering multi-sport instruction and clinics for children. Comparable on the sports-academy and holiday-camps side of Amforça's offering, though typically operating as a marketplace rather than a single operator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amforca-Sports social profiles
Digital presenceAmforca-Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amforca-Sports leadership team
Management profileNumber of profiles
Profiles13 records
Amforca-Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amforca-Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amforca-Sports
What does Amforca-Sports do?
Amforca-Sports operates bilingual sports-focused after-school care (BSO) for children aged 4-12 across four locations in The Hague, Netherlands, integrating daily structured sports training with licensed childcare (Dutch government subsidy eligible). The company also runs a multi-discipline sports academy (football, basketball, gymnastics, dance, tennis, swimming, taekwondo, yoga, ninja, boxing, bootcamp, athletics, action sports), holiday sports camps, birthday party packages, branded sportswear merchandise, and SC Amforça, a registered basketball club competing in NBB Dutch league competitions.
Is Amforca-Sports a public or private company?
Amforca-Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amforca-Sports founded?
Amforca-Sports was founded in 2007. It employs 11 to 50 people.
Where is Amforca-Sports based?
Amforca-Sports is headquartered in Den Haag, Netherlands, in the Europe region.
How does Amforca-Sports make money?
Five revenue lines are on record. BSO After School Care is the primary driver. The others are sports Academy Programs, sports Camps, birthday Parties and sports Gear / Merchandise.
Who are Amforca-Sports's main competitors?
Direct peers on record are GO! Kinderopvang (GO! BSO), Smallsteps BSO and Sport2B / Multisport4Kids-style kids sports camps. Others are Galatasaray Youth Academy (referenced via staff pedigree) and Kinderopvang Municipality of The Hague (Gemeente Den Haag BSO partners). Broad incumbents are Humankind Kinderopvang and Partou BSO. Regional players are The Hague Royals and SC Den Helder Suns / Dutch NBB youth basketball clubs. Sportkids (Nationale Sport Pas / Sportify-style kids sports platforms) is listed as an emerging player.
Does Amforca-Sports have an API?
No public API is recorded for Amforca-Sports.
What industry is Amforca-Sports in?
Amforca-Sports's product category is Childcare and Youth Sports Services. Its primary akta.pro industry code is MPAKACAG, Recreational & Intramural Sports Programs, with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 713940 and its SIC code is 7997.