What Aynor Middle School does

Aynor Middle School is a public middle school serving students in grades 6-8, located at 400 Frye Road in Galivants Ferry, South Carolina, approximately 15 miles west of Conway, SC. The school operates as a single campus within the Horry County Schools district, a public school system governed by the Horry County Board of Education, with a current enrollment exceeding 760 students. It feeds directly into Aynor High School and is staffed by a leadership team comprising Principal Daniel Plaza and Assistant Principals Jonda Dunnagan and Robert Pisaniello, supported by counselors, a school nurse, teaching faculty, and media and support staff.

The school's academic program centers on a comprehensive curriculum aligned with the College and Career Ready graduate profile, including STEM courses (medical detectives, design and modeling, app creation), fine arts (band, chorus, orchestra, art), honors and accelerated coursework, and the first Agriculture class offered at the middle school level in the Horry County district. Extracurricular offerings span athletics (archery, baseball, basketball, cheerleading, cross country, football, golf, soccer, softball, tennis, track and field, and volleyball), National Junior Beta Club, FFA, FCA, Student Council, Battle of the Books, and a Hunting & Fishing Book Club with environmental field trips. The school also runs a Jacket Time advisory period for academic assistance and a Library Learning Commons. Technology infrastructure is district-provided and includes PowerSchool for student information, MyPaymentsPlus for meal payments, ClassLink for single sign-on, Beanstack for reading tracking, iReady for diagnostic assessment and intervention, Google Workspace, Canva for newsletters, MySchoolMenus, and Sterling Volunteers for volunteer management.

Aynor Middle School is a government-funded public institution with no commercial revenue model. Funding flows through the Horry County Schools district budget, sourced from state education allocations, local property taxes, and federal education grants; no tuition is charged for standard enrollment, and meals are provided through the National School Lunch Program with free/reduced options. Governance, curriculum standards, technology procurement, and operational support are all administered at the district level. Marketing and community outreach are conducted through the school's Finalsite-powered website, a Facebook page, a monthly Canva-produced newsletter, and district-wide events, while enrollment is governed by attendance area boundaries and district school choice processes.

Name

Aynor Middle School

Legal name

Aynor Middle School

Website

https://am.horrycountyschools.net

Company type

Public

Operating status

Operating

Short description

Aynor Middle School is a public middle school serving grades 6-8 in Galivants Ferry, South Carolina, operating as a single campus within the Horry County Schools district with over 760 students enrolled.

Ownership category

akta.pro rank

Product category

Public Middle School Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

akta.pro secondary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• Public middle school education
• STEM curriculum programs
• Middle school athletics
• Fine arts education
• College career readiness

Headquarters

HQ city

Galivants Ferry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Aynor Middle School is a public middle school operated by Horry County Schools district. Funding comes from a combination of state education funding, local property taxes allocated to the district, and federal education grants. No direct revenue is collected from students for core educational services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aynor Middle School is a public middle school serving grades 6-8 as part of the Horry County Schools district, delivering comprehensive academic instruction in core subjects alongside STEM, fine arts, agriculture, honors, and accelerated coursework. The school supplements academics with a broad athletics program, multiple extracurricular clubs, guidance and counseling services, library learning resources, and literacy intervention programs. Educational services are delivered on-site at the Galivants Ferry campus and supported by district-wide technology platforms for enrollment, instruction, and communication.

Product overview

Aynor Middle School offers a comprehensive educational program for grades 6-8 as part of Horry County Schools. The school provides a unified educational offering centered around STEM Curriculum (medical detectives, design and modeling, app creation), Fine Arts Programs (band, chorus, orchestra, art), and Agriculture Classes, supported by Honors and Accelerated Programs. Athletics include multiple sports teams (archery, baseball, basketball, football, soccer, softball, track, volleyball, and more), while extracurricular clubs include National Junior Beta Club, FCA, Hunting & Fishing Book Club, Battle of the Books, FFA, Student Council, and more. The school also provides guidance services, Library Learning Commons resources, and intervention programs including the Rise with Reading literacy initiative. Jacket Time advisory periods provide additional academic support.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Council Student leadership organization that plans school activities, coordinates service projects, and represents the student body.
• Archery Program Archery sport program teaching focus, precision, and hand-eye coordination; students have qualified at state-level competitions.
• Battle of the Books Reading competition team combining literature with competitive events; placed third in district competition.
• Hunting & Fishing Book Club Twice-yearly book club where students read novels by Lane Walker and learn about outdoor careers, culminating in a field trip to Playcard Environmental Education Center.
• STEM Curriculum Comprehensive STEM program including medical detectives, design and modeling, and app creation courses designed to develop critical thinking and problem-solving skills for grades 6-8 students.
• Fine Arts Program Fine arts instruction in band, chorus, orchestra, and visual art with multiple recognitions and grants; students participate in local and state-level competitions.
• Agriculture Class First Agriculture course offered in any middle school in Horry County, covering natural resources, animal and plant industries, agricultural technology, ag mechanics, and FFA leadership curriculum for grades 6-8.
• Athletics Program Middle school athletics across archery, baseball, basketball, cheerleading, cross country, football, golf, soccer, softball, tennis, track and field, and volleyball.
• Honors and Accelerated Programs Advanced academic courses providing accelerated learning opportunities for high-achieving students in grades 6-8.
• National Junior Beta Club National honor society chapter for middle school students promoting academic achievement, character, leadership, and community service.
• FFA (Future Farmers of America) Agricultural education student organization participating in local and state FFA competitions; students have won state-level tool and WHEP/Wildlife competitions.
• FCA (Fellowship of Christian Athletes) Faith-based fellowship community meeting Wednesday mornings involving students, teachers, coaches, and athletes.
• Guidance and Counseling Services Academic, social/emotional, and career development counseling including transitioning new students, course selection, conflict resolution, and college and career exploration starting in grade 6.
• Library Learning Commons School library providing digital and physical resources, research support, and hosting Crochet Club and Lego Club activities.
• Rise with Reading Literacy Program School-wide literacy initiative including Literacy Under the Lights events, the Beanstack reading challenge program, and intervention and small group instruction professional development.
• Jacket Time Advisory Scheduled advisory period during the school day for students to receive additional academic assistance and complete digital content.

Quantifiable outcome

• Over 760 students enrolled and reading over 1 million pages through Beanstack program
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Horry County Schools DistrictcoreOthersAynor Middle School operates as part of the Horry County Schools district, receiving administrative support, curriculum guidance, technology platforms, transportation services, and district-wide resources. The school follows district policies and participates in district programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Conway Middle School: Public middle school in the same Horry County Schools district, serving grades 6-8 with comparable curriculum, athletics, and extracurricular structure. Most direct operational and governance peer.
• Black Water Middle School: Public middle school within Horry County Schools, operating under identical district policies, technology stack, and funding mechanisms — making it a tightly comparable peer.
• Forestbrook Middle: Sister middle school in Horry County Schools serving grades 6-8 with similar program offerings and district-level administrative support.
• Loris Middle School: Public middle school in Horry County Schools serving grades 6-8 in a similar rural/small-town setting, sharing district-level curriculum and operational frameworks.

Broad incumbents

• Aynor High School: Direct feeder high school for Aynor Middle School graduates within the same Horry County zone; shares community, branding, and academic continuity but operates at the secondary level.
• Aynor Elementary: Primary feeder elementary for Aynor Middle School within Horry County Schools. Operates in the same community ecosystem and provides the enrollment pipeline.
• Academy for the Arts, Science & Technology: Horry County magnet high school emphasizing STEM and fine arts; comparable in specialized program offering but at the secondary level and as a district-wide choice school.
• Academy for Technology & Academics: Horry County Schools magnet focused on technology and academics; overlaps with AMS's STEM orientation (medical detectives, app creation, design and modeling) but at the high-school level.
• HCS Early College High School: Horry County early college program; relevant peer given AMS's College and Career Ready framework starting in grade 6 and college exploration emphasis.

Regional players

• Green Sea Floyds Middle & High: Public combined middle/high school in neighboring Green Sea Floyds attendance area of Horry County; comparable rural community context and district governance but combined-grade structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aynormiddle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aynor Middle School