Association des médecins internes du CHU Ibn Rochd de Casablanca

What Association des médecins internes du CHU Ibn Rochd de Casablanca does

AMIC (Association des médecins internes du CHU Ibn Rochd de Casablanca) is a Moroccan non-profit professional association founded on 21 August 1979 and headquartered in Casablanca. It represents internal-medicine interns and physicians affiliated with the Ibn Rochd University Hospital Center (CHU Ibn Rochd), one of Morocco's largest public teaching hospitals. The association's stated purpose is the representation, training, and coordination of internal medicine residents; communication relies on a membership-based community supported by digital infrastructure rather than on a commercial product portfolio.

The association operates a bilingual French/Arabic mobile application distributed on Google Play (launched 21 April 2022) and the Apple App Store (launched 27 September 2022). Documented features include personal and collective duty schedules, a searchable doctor directory, event listings, clinical reference content, online reservations, and pathology diagnostics material. The mobile app is delivered as a free download, with full feature access gated by membership. A separate association website is supported by INSTAWEB.MA, which acts as the web development vendor. No separate paid subscription tiers, advertising placement, third-party integrations, or API-accessible services are documented.

Commercially, AMIC is not structured as a revenue-generating entity. There is no public disclosure of membership dues, sponsorship, event-related revenue, grants, or any operating budget, and no funding rounds, investors, or capital raises are reported. The association's digital footprint beyond the app and website is minimal, with no social media presence documented in the supplied material, reinforcing the conclusion that AMIC functions as an in-house professional community for a single Moroccan public teaching hospital rather than as a commercial enterprise.

Name

Association des médecins internes du CHU Ibn Rochd de Casablanca

Legal name

Association des médecins internes du CHU Ibn Rochd de Casablanca

Website

https://amiccasa.ma

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

AMIC is a Casablanca-based non-profit medical association founded in 1979, representing 1,500+ internal medicine doctors and interns at CHU Ibn Rochd hospital. It operates a bilingual French/Arabic mobile application providing duty schedules, doctor directory, clinical references, events, and reservations for its membership.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Acute Care & Hospital EHRs (HLACAAAA)

Keywords

• Medical professional association
• Physician directory platform
• Clinical reference database
• Duty scheduling application
• Healthcare community services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Services: The association provides services to its 1,500+ members including duty scheduling, directory access, event notifications, clinical references, and recreational facilities. Revenue model is not explicitly disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMIC operates a professional medical association for internal medicine doctors who practice or have practiced at CHU Ibn Rochd de Casablanca, delivering member services through a dedicated mobile application. The application provides dynamic on-call/guard lists (Liste de gardes), a comprehensive physician directory, event notifications, a clinical references database, online reservations for fitness and cinema facilities, and pathology diagnostics information by specialty.

Product overview

The AMIC Mobile Application is a single unified mobile application developed by the Association des médecins internes du CHU Ibn Rochd de Casablanca. It offers medical professionals a comprehensive digital tool featuring guard/shift management (Liste de gardes), a doctor directory (Annuaire des médecins), event listings (Liste des événements), a clinical references database (base de données riche), online reservation services for fitness and cinema facilities (Reservation en ligne), and pathology diagnosis information (Diagnostic des pathologies). The application is available on Google Play and Apple App Store platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• AMIC Mobile Application A mobile application developed by the Association of Internal Medicine Doctors at CHU Ibn Rochd Casablanca, providing internal medicine physicians, residents, alumni, and professors with dynamic on-call/shift lists for SUP and SUC departments, a comprehensive medical directory organized by specialty, event listings with notifications, a clinical references database including Ibnou Rochd chronicles, online reservations for fitness and cinema facilities, and pathology diagnostic information by specialty.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• UpToDate: UpToDate is the dominant evidence-based clinical decision support reference used by physicians and residents worldwide. AMIC's clinical reference database and pathology diagnostic information represent a localized, lower-scale version of the same clinical knowledge use case.
• Medscape: Medscape (WebMD) provides clinical reference, news, and physician networking at global scale. AMIC's clinical reference and pathology modules overlap with Medscape's content library and physician engagement tools, though AMIC is far narrower in scope and geography.

Direct peers

• Sermo: Sermo is a global physician community and survey platform with verified doctor identities. AMIC's combination of directory, event, and clinical reference features in a member-only app maps closely to Sermo's approach of building an exclusive professional network for practicing physicians.
• Doximity: Doximity is a US-based professional networking platform for physicians, offering a verified directory, scheduling, clinical reference, and news. Like AMIC, it bundles directory, scheduling, and reference tools into a single physician-facing app, though at much larger scale and with a commercial model.
• AMBOSS: AMBOSS is a clinical reference and decision-support platform targeted at medical students and residents. AMIC's pathology diagnostics and clinical reference database, focused on internal medicine residents at a teaching hospital, parallels AMBOSS's resident-centric clinical knowledge model.
• Docplanner (Doctoralia): Docplanner operates physician directories, scheduling, and booking across Europe and Latin America. AMIC's guard scheduling and physician directory features mirror Docplanner's core physician practice workflow tools, though AMIC is internal-only rather than patient-facing.
• NEJM Resident 360: NEJM Resident 360 is a learning and community platform specifically for medical residents, offering clinical resources, case discussions, and career content. AMIC's resident-focused clinical references and event-driven community map closely to NEJM Resident 360's residency-targeted model.

Regional players

• Conseil National de l'Ordre des Médecins (CNOM Maroc): The Moroccan national medical association maintains the official physician registry and serves Moroccan doctors with directory, events, and regulatory information. CNOM is the closest structural analog to AMIC as a Moroccan physicians' association, though at national rather than single-hospital scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-des-m%C3%A9decins-internes-du-chu-ibn-rochd-de-casablanca-amic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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