AMIC POLSKA

What AMIC POLSKA does

AMIC POLSKA Sp. z o.o. is a Warsaw-headquartered fuel retail and convenience network operator, established in 2016 as the Polish subsidiary of Austrian AMIC Energy Management GmbH following the acquisition and rebranding of Lukoil stations. The company runs approximately 128-129 fuel stations and convenience stores across Poland under the AMIC Energy brand, selling diesel (ON), gasoline (PB95, PB98), LPG, AdBlue, and premium AMIC Pro fuels, alongside car wash, parking, trailer rental, parcel lockers (InPost, DPD), photo kiosks, and electric-vehicle charging deployed through GreenWay Polska. AMIC is also the largest Subway franchisee in Poland and operates Sbarro pizzerias and proprietary Food Point outlets at selected sites, plus an Impet private-label beverage and screen-wash range sold exclusively in-station.

The business operates on a hybrid model: a franchise network in which independent Operators hold 5-year agreements with AMIC POLSKA and run individual stations, complemented by company-owned stations, an own-fleet wholesale diesel and heating-oil delivery operation in the Mazowieckie region, and a B2B AMIC Fleet Card program (Credit, Prepaid, and Business Card tiers) accepted at over 600 stations including Moya, DKV, UTA, E100, EUROWAG, FUNN, VIADA, and Andamur networks. The retail B2C channel is supported by the AMIC Club loyalty program (mobile app, Karta Dużej Rodziny integration, promotional coupons) and food-delivery partnerships with Glovo, Bolt Food, Uber Eats, Pyszne.pl, and Wolt.

Revenue is generated through per-transaction fuel margins on retail and wholesale supply, franchise fees and brand/supply support from Operators, fleet-card interchange and volume-based discounts, F&B and convenience-store sales, Impet private-label sales, and ancillary service fees. Pricing is publicly disclosed only for wholesale fuels (e.g., 6,696 PLN/m³ for diesel as of August 1, 2026); retail prices, fleet-card discounts (up to 20 gr/L), and franchise terms are individually negotiated. The company is privately held, has no subsidiaries disclosed, has raised no external funding, and operates with a lean central team of approximately 70 office workers at ul. Ogrodowa 58, Warsaw, while field station employees are employed by the independent Operators.

Name

AMIC POLSKA

Legal name

AMIC POLSKA Sp. z o.o.

Website

https://amicenergy.pl

Company type

Private

Founded year

2016

Operating status

Operating

Short description

AMIC POLSKA Sp. z o.o. operates a nationwide network of approximately 129 fuel stations and convenience stores across Poland under the AMIC Energy brand, serving retail drivers, B2B fleet-card customers, wholesale diesel and heating-oil buyers, and franchise Operators. It is the largest Subway franchisee in Poland and offers premium AMIC Pro fuels, F&B, car wash, EV charging, and Impet private-label products.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail fuel sales: Sale of diesel (ON), gasoline (PB95, PB98), premium fuels (Pro ON, PRO 95), and LPG at company-owned and franchise stations across Poland. Revenue from fuel margin. Also sells AdBlue.
2. Premium fuel sales: Sale of premium AMIC Pro branded fuels (AMIC Pro 95, AMIC Pro ON) at a price premium, targeting customers who seek engine protection and fuel efficiency benefits.
3. Wholesale fuel sales: Bulk delivery of diesel (B0, B7) and heating oil (Ekoterm) to retail and industrial customers, primarily in Mazowieckie voivodeship, using company-owned fleet. Pricing based on PKN ORLEN wholesale prices with discounts. Minimum 150L monthly purchase for fleet card discount.
4. Fleet card services: AMIC Fleet Card provides fuel payment and fleet management services to business customers. Three products: Fleet Card Credit (for customers spending over 4,000 PLN/month, credit-based), Fleet Card Prepaid (for customers purchasing over 150L/month), and AMIC Business Card (for any entrepreneur, cash or card payment with discount). Revenue from interchange/transaction fees and volume-based discounts negotiated individually.
5. Convenience retail and gastronomy: Revenue from convenience store sales, food service (Subway, Sbarro, Food Point with hot dogs, sandwiches, zapiekanki, coffee), car wash services, trailer rental, parking, and ancillary services at stations.
6. EV charging: Electric vehicle charging via GreenWay chargers installed at AMIC stations, operated by GreenWay Polska. AMIC hosts the infrastructure, GreenWay manages the service and billing.
7. Franchise fees: Revenue or cost offset from franchise model where Operators pay for fuel supply, use AMIC brand, systems, and receive operational support. Franchise agreements run for 5 years with flexible collateral forms and no penalties after 5 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

AMIC POLSKA operates a network of approximately 129 modern fuel stations and convenience stores across Poland under the AMIC Energy brand, selling standard and premium fuels (ON, PB95, PB98, LPG, AMIC Pro 95, AMIC Pro ON, AdBlue). The company also provides B2B AMIC Fleet Card services (Credit, Prepaid, Business Card) accepted at 600+ stations, wholesale diesel and heating oil delivery, an AMIC Club loyalty program, food service (Food Point, Subway, Sbarro), EV charging via GreenWay partnership, car wash, parking, trailer rental, photo kiosks, and a private label range (Impet brand). Independent Operators run stations under 5-year franchise agreements.

Product overview

AMIC POLSKA operates a network of approximately 129 modern fuel stations across Poland under the AMIC Energy brand. The company's product portfolio is organized as a unified fuel station ecosystem with multiple integrated service lines: core fuel products (standard and premium AMIC Pro fuels for gasoline and diesel), fleet management solutions (AMIC Fleet Card with Credit, Prepaid, and Business Card variants), a loyalty program (AMIC Club), electric vehicle charging (GreenWay partnership), car wash facilities, gastronomic offerings (proprietary Food Point as well as Subway and Sbarro franchise restaurants), wholesale fuel distribution, private-label consumer goods (Impet energy drinks, water, and screen wash products), and convenience services (trailer rental, photo kiosks, parcel lockers). The franchise program enables independent operators to join the network. The ecosystem integrates multiple payment methods including DKV, UTA, E100, FUNN, Eurowag, Moya, Andamur, and accepts food delivery orders via Glovo, Bolt Food, Uber Eats, Pyszne.pl, and WOLT.

Differentiator

Problem solved

Functional benefit

Products and services

• Trailer Rental Trailer rental service at AMIC stations offering single-axle trailers with or without tarpaulin, 265x125 cm internal dimensions, load capacity up to 508 kg, available 24/7 with 100 PLN deposit.
• AMIC Fleet Card Fleet management card for businesses with vehicle fleets, offering discounted fuel prices (up to 20 groszy per liter), online transaction monitoring, consolidated electronic invoicing, and advanced reporting. Three tiers: Credit (for fleets spending over 4,000 PLN/month), Prepaid (for fleets over 150L/month), and Business Card (for any entrepreneur). Accepted at 600+ stations across Poland and partner networks.
• AMIC Club Loyalty Program Mobile application-based loyalty program for individual consumers offering fuel discounts, exclusive promotions, points accumulation, and reward catalog redemption. Includes Karta Dużej Rodziny integration for additional family discounts.
• AMIC Pro Premium Fuels Premium branded fuels including AMIC Pro 95 (premium gasoline) and AMIC Pro ON (premium diesel), formulated to reduce fuel consumption, protect and clean engines, remove deposits from valves and fuel injectors, reduce emissions, and extend engine lifespan. Sold at price premium at AMIC stations.
• Standard Motor Fuels Retail sale of standard diesel (ON), gasoline (PB95, PB98), LPG, and AdBlue at company-owned and franchise AMIC Energy stations across Poland. Also offers ON TIR (truck diesel).
• Wholesale Fuel Sales Bulk delivery of diesel (B0, B7) and heating oil (Ekoterm) to retail and industrial customers, primarily in Mazowieckie voivodeship. Pricing based on PKN ORLEN wholesale prices with discounts. Company uses its own transport fleet with ISO-certified drivers. Minimum 150L monthly purchase for fleet card discount.
• Subway Restaurant Franchise Subway sandwich restaurant franchise operated by AMIC at selected stations, offering customizable subs, catering platters, and group meals. AMIC is the largest Subway franchisee in Poland.
• Sbarro Pizzeria New York-style pizzeria concept offering hand-made XL pizza, slices, and Stromboli at AMIC stations. Available for dine-in and delivery via third-party food apps (Glovo, Bolt Food, Uber Eats, Pyszne.pl).
• Food Point Proprietary in-station gastronomic zone offering hot dogs, sandwiches, toasted items, freshly squeezed orange juice, and UTZ-certified premium coffee. Available via Glovo delivery.
• GreenWay EV Charging Electric vehicle charging stations operated by GreenWay Polska, installed at AMIC fuel stations along major Polish travel routes. Accessible via GreenWay mobile application.
• Car Wash Automatic and self-service car wash facilities at AMIC stations using next-generation cleaning technology that protects paintwork and is environmentally friendly.
• Impet Private Label Range Private-label consumer products sold exclusively at AMIC stations including Impet Energy Drink (classic, mojito, sugar-free in 250ml cans), Impet Blue and Red (raspberry and blueberry flavored drinks in 330ml glass bottles with taurine and caffeine), Impet Isotonic (multi-fruit and lemon), Impet Water (still, lightly sparkling, sparkling mineral water from Puszcza Augustowska spring), and Impet Screen Wash (winter and summer fluids, DEKRA-certified to -20°C).
• Photo Kiosk Self-service photo printing kiosks available at selected AMIC stations, enabling customers to print photos 24/7 using the Printooy application.
• Parking Unattended parking facilities available at AMIC stations, with regulations available in Polish, English, Ukrainian, and Bulgarian.
• Franchise Program 5-year franchise partnership program offering independent Operators access to the AMIC Energy brand, modern station design, fuel supply, fleet card integration, food concepts (Food Point, Subway), training, IT systems, and operational support. Operators invest in their station, hire staff, and manage day-to-day operations.

Quantifiable outcome

• Fleet card savings of up to 20 groszy per liter of fuel
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

18 partnerships are on record, tiered core and minor.

• GreenWay PolskacoreTechnology or IntegrationGreenWay Polska installs and operates EV charging infrastructure at AMIC Energy stations across Poland's major routes. GreenWay manages the charging service, mobile app, and billing. AMIC provides physical location and electrical infrastructure, contributing to EV driver convenience and environmental initiatives.
• SubwaycoreChannel Partner/ Reseller/ Distributor
• SbarrocoreChannel Partner/ Reseller/ DistributorSbarro pizzeria concept operates at AMIC Energy stations, serving New York-style XL pizza made fresh daily. Sbarro is a global leader in impulse pizza with over 65 years of history. AMIC stations offer both whole pizzas and by-the-slice service.
• DKVminorChannel Partner/ Reseller/ DistributorDKV fleet card accepted as payment at AMIC stations. DKV is a European fleet and toll management service provider.
• UTA (Union Tank Eckstein)minorChannel Partner/ Reseller/ DistributorUTA fleet card accepted as payment at AMIC stations. UTA provides fuel cards and toll solutions across Europe.
• E100minorChannel Partner/ Reseller/ DistributorE100 fleet card accepted as payment at AMIC stations. E100 is an international fuel card provider operating across Europe.
• EUROWAGminorChannel Partner/ Reseller/ DistributorEUROWAG fleet card accepted as payment at AMIC stations. EUROWAG provides fuel cards and telematics for commercial fleets.
• FUNNminorChannel Partner/ Reseller/ DistributorFUNN fleet card accepted as payment at AMIC stations.
• VIADAminorChannel Partner/ Reseller/ DistributorVIADA fleet card accepted as payment at AMIC stations. VIADA is a fuel card brand operating in Central and Eastern Europe.
• AndamurminorChannel Partner/ Reseller/ DistributorAndamur fleet card accepted as payment at AMIC stations. Andamur is a truck driver services chain providing fuel cards and rest areas.
• MoyaminorChannel Partner/ Reseller/ DistributorAMIC fleet cards are accepted at Moya station network, per published Moya station list. Cross-network acceptance expands the usability of AMIC Fleet Cards.
• PKN ORLENcoreTechnology or IntegrationAMIC's wholesale fuel pricing is based on PKN ORLEN's wholesale prices. Fuels sourced from PKN ORLEN (national oil company / refiner) and other international petrochemical companies and refineries. Transport companies delivering fuel hold ISO certifications.
• GlovominorChannel Partner/ Reseller/ DistributorFood delivery via Glovo available at selected AMIC stations (Sbarro pizzeria and convenience store items).
• Bolt FoodminorChannel Partner/ Reseller/ DistributorFood delivery via Bolt Food available at selected AMIC stations.
• Uber EatsminorChannel Partner/ Reseller/ DistributorFood delivery via Uber Eats available at selected AMIC stations.
• Pyszne.pl (Just Eat)minorChannel Partner/ Reseller/ DistributorFood delivery via Pyszne.pl available at selected AMIC stations.
• WoltminorChannel Partner/ Reseller/ DistributorFood delivery via Wolt available at selected AMIC stations.
• Ogólnopolski System Karty Dużej RodzinyminorGTM or Marketing PartnerAMIC participates in the national Large Family Card (Karta Dużej Rodziny) discount program for families with 3+ children. Discounts are integrated into the AMIC Club app: 15 gr/L on PRO fuels, 8 gr/L on standard fuels, 25% car washes, 20% food.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PKN Orlen: Largest fuel retailer and integrated energy company in Poland with 3,500+ stations. Orlen dominates wholesale fuel supply, fleet cards, and convenience retail in the Polish market, setting the competitive ceiling and wholesale benchmark that AMIC must operate against.
• BP Polska: Global oil major operating a branded fuel retail network of several hundred stations across Poland, with loyalty and fleet card programs. Competes with AMIC for retail and B2B fuel customers as a larger incumbent with broader portfolio.
• Shell Polska: Global integrated energy major with branded fuel stations, premium fuels (Shell V-Power), convenience, and fleet-card offerings in Poland. Competes head-to-head for premium fuel and fleet customers with AMIC's Pro fuels and AMIC Fleet Card.
• TotalEnergies (Poland operations): Global integrated energy major with branded fuel retail and fleet-card offerings in Poland. Competes in retail fuel, convenience, and B2B fleet segments as part of a much broader global portfolio.

Direct peers

• Anwim (Moya): Polish mid-tier fuel network operator running ~400 Moya-branded stations with a comparable convenience and Fleet Card offering. Closest direct competitor in terms of network scale, franchise-style elements, and Polish market focus, and AMIC Fleet Cards are accepted at Moya stations.
• Circle K Poland: Mid-tier international fuel and convenience network operating several hundred stations in Poland under the Circle K brand (ex-Statoil). Comparable station-level product mix (fuel, convenience, foodservice, loyalty) and similar fleet-card participation.
• AVIA International: European fuel network organized around franchise/dealer stations with a presence in Poland and other CEE markets. Closely comparable asset-light franchise model and mid-tier positioning to AMIC's network structure.
• Żabka Polska: Largest Polish convenience store chain (10,000+ stores), competing with AMIC's in-station convenience and foodservice offering (Subway, Sbarro, Food Point, Impet) for the same impulse-purchase and on-the-go consumer wallet, particularly in urban and roadside locations.

Regional players

• MOL Group: Hungarian-headquartered integrated oil and gas group operating fuel stations across Central and Eastern Europe with convenience and loyalty programs. Comparable mid-cap CEE fuel retailer with regional (rather than Polish-only) footprint.

Others

• GreenWay Polska: Polish EV charging network operator that is AMIC's strategic partner for charging infrastructure at AMIC stations. Adjacent ecosystem participant rather than direct competitor, but a key counterparty whose commercial terms and growth trajectory directly affect AMIC's EV transition economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpeAeTsRgMrGvCc2vHkm1Xg
• Facebookfacebook.com/AmicPolska
• Instagraminstagram.com/amicenergypl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIC POLSKA