amiea

What amiea does

Amiea Iran, operated by Jahan Tiva Ara Company (شرکت جهان تیوا آرا), is the exclusive Iranian representative of MT.DERM GmbH Germany and distributes the Amiea brand of medical-grade micropigmentation devices, sterile consumables, pigments, and professional training to permanent makeup artists across Iran. Founded as Jahan Tiva Ara in 2009 and operational since approximately 2010, the company offers a portfolio that includes four core devices (MED REVIVE, REVIVE MN, Linelle Two, Symphony) plus the Artyst sub-brand, three pigment lines (Organic, Evolution, DermaSafe), an extensive range of single-use cartridges including the proprietary Digital Blading nano series, and a structured Amiea Academy certification program spanning Artist, Expert, Paramedical Expert, Master, and Trainer tiers.

The underlying technology is mechanical and chemical rather than digital: medical-grade devices designed for precise dermal pigment implantation, paired with patented sterile cartridge systems featuring an elastic membrane that prevents blood and lymph backflow into the device body to mitigate cross-contamination risk. Pigments are formulated to be iron-oxide-free and compliant with ISO 13485, ISO 9001, CE Medical, TUV Germany Medical Grade, and ResAP(2008) standards. The Digital Blading technique, introduced by Amiea as a proprietary methodology, uses 0.2mm nano cartridge needles for semi-permanent cosmetic results on eyebrows, eyes, and lips.

The business model combines hardware sales (devices with 2-year warranty and free calibration), recurring consumable revenue (single-use cartridges and pigments), training fees (multi-tier academy with live-model practicals and examinations), and accessory sales (sterilization kits, color control pens, practice pads, lighting). Go-to-market is multi-channel: kaladerm.ir e-commerce, phone-based inside sales, direct field consultants segmented by device/consumable/training verticals, and academy-driven channel development. Distribution is concentrated in a single market (Iran) across 13+ cities including Tehran, Tabriz, Isfahan, Shiraz, Yazd, Kerman, Ahvaz, Mashhad, and Rasht, with revenue mechanics further anchored by bundled 1-year civil liability insurance through Iran Insurance.

Name

amiea

Legal name

شرکت جهان تیوا آرا (Jahan Tiva Ara Company)

Website

https://amiea.ir

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Amiea Iran (Jahan Tiva Ara) is the exclusive Iranian distributor of MT.DERM Germany's medical-grade micropigmentation devices, sterile cartridges, pigments, and Amiea Academy training for permanent makeup professionals across Iran.

Ownership category

akta.pro rank

Product category

Permanent Makeup Equipment

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYCRABACAI

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYEDAOALAJ

Permanent Makeup (PMU) & Microblading

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

Keywords

• Micropigmentation devices
• Permanent makeup equipment
• Digital blading cartridges
• PMU pigments and colors
• Professional PMU training

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Micropigmentation Devices: Sale of medical-grade micropigmentation devices including MED REVIVE, REVIVE MN, LINELLE Two, and SYMPHONY. Devices are sold with 2-year warranty and include free calibration and periodic service during warranty period.
2. Sterile Cartridges and Consumables: Single-use sterile cartridges with membrane technology, available in various types (nano slope, liner, micro, shader, magnum) for different applications. Also includes color pigments (Evolution, Organic, DermaSafe lines).
3. Training Academy: Revenue from training courses including Amiea Artist, Amiea Expert, Paramedical Expert, and Master levels. Training includes theory and practical sessions with live models, examination fees, and certification.
4. Accessories: Sale of accessories including sterilization kits, color control pens, eyebrow symmetry rulers, disinfection products, practice pads, lighting equipment, and protective equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Amiea distributes and sells German-manufactured medical-grade micropigmentation (permanent makeup) devices, sterile single-use cartridges, color pigments, accessories, and a structured training academy for permanent makeup artists and beauty professionals in Iran. The offering combines hardware (devices like MED REVIVE, REVIVE MN, Linelle Two, Symphony, Artyst), consumables (cartridges and Organic, Evolution, DermaSafe pigment lines), and certified professional training.

Product overview

Amiea is a German micropigmentation brand owned by MT.DERM, offering a comprehensive portfolio of products for permanent makeup (micropigmentation). The product ecosystem consists of medical-grade micropigmentation devices (MED REVIVE, REVIVE MN, Linelle Two, Symphony, and Amiea Artyst), three color lines (Organic, Evolution, and DermaSafe), extensive cartridge options including digital blading nano cartridges, and professional accessories. The portfolio also includes the proprietary Digital Blading technique and structured training programs through Amiea Academy (Artist, Expert, Master, and Trainer levels). The company positions itself as a leader in medical-grade micropigmentation equipment with over 40 distributors worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Artyst: A sub-brand/product line of micropigmentation devices under the Amiea brand.

Products and services

• MED REVIVE (Revive) Device A German-manufactured, medical-grade micropigmentation device designed for precise pigment implantation in permanent makeup procedures for eyebrows, eyes, and lips.
• REVIVE MN Device A micropigmentation device variant optimized for medical and aesthetic applications, compatible with nano cartridge systems.
• Linelle Two Device Professional micropigmentation device designed for permanent makeup procedures, compatible with various cartridge types including nano cartridges.
• Symphony Device Advanced micropigmentation device for professional permanent makeup applications.
• Amiea Artyst Devices A sub-brand line of micropigmentation devices and products designed for professional artists.
• Organic Line Colors First-generation iron-oxide-free micropigmentation pigments based on organic compounds, also free from heavy metals, manufactured according to ISO 9001, ISO 13485, CE, and ResAP(2008)1 standards.
• Evolution Line Colors Advanced micropigmentation pigments with color correction agent to prevent red or gray color change, designed for eyebrow hairstroke and powder shading techniques.
• DermaSafe Line Colors Mineral-based micropigmentation pigments designed for natural and beautiful results, compliant with ISO 9001, ISO 13485, CE, and ResAP(2008)1 standards.
• Digital Blading Nano Cartridges Sterile single-use cartridges including 3-nano slope, 5-nano slope, nano n1, nano n2, and nano nt for digital blading procedures. Feature elastic membrane to prevent blood and lymph backflow.
• Liner Cartridges Precision cartridges for fine eyebrow hairstroke and lip line procedures, with 0.4mm thickness for creating fine lines.
• Micro Cartridges Ultra-fine cartridges for delicate eyebrow hairstroke procedures, with 0.18mm thickness for creating extremely fine lines.
• Shader Cartridges Cartridges designed for lip, eyebrow, and complete shading applications.
• Magnum Cartridges Wide-area coverage cartridges for complete shading and medical applications including areola reconstruction and scar revision.
• Power Cartridges Cartridges designed for dense line filling and coverage, suitable for thick lines and medical applications.
• Amiea Accessories Complete range of accessories including eyebrow symmetry ruler, color control pen, sterile single-use kit, dilution solution, microbrush, device bag, gown, numbing cream, training pads, disinfectants, ring light, and sharp waste box.
• Digital Blading Technique Amiea's proprietary permanent makeup technique using nano cartridges with the Amiea device to create semi-permanent, natural-looking makeup for eyebrows, eyes, and lips.
• Amiea Academy - Amiea Artist Course Entry-level certification program covering micropigmentation fundamentals, techniques including eyebrow shading, pattern lift, lip shading, and lash line enhancement.
• Amiea Academy - Amiea Expert Course Advanced certification program with 6 live model techniques including 3 new eyebrow patterns, 2 new lip techniques, eyeliner techniques, and eye shading.

Quantifiable outcome

• Cartridge lifetime: Single-use sterile, preventing infection transmission risks
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• MT.DERM GmbH (Germany)flagshipTechnology or Integration · 1 January 1998MT.DERM GmbH is the parent company and manufacturer of Amiea products, headquartered in Germany. As the largest and most reputable manufacturer of micropigmentation and microneedling devices in Europe, MT.DERM produces all Amiea devices, cartridges, and colors under strict medical-grade quality standards (ISO 13485, ISO 9001, CE medical, TUV). MT.DERM licenses the Amiea brand and provides product technology, training curricula, and quality certifications.
• جهان تیوا آرا (Jahan Tiva Ara)flagshipChannel Partner/ Reseller/ DistributorJahan Tiva Ara is the exclusive official representative and distributor of Amiea products in Iran. The company was established in 2009 and handles all sales, distribution, marketing, training, and after-sales service for Amiea products in Iran. The company employs medical doctors, biomedical engineers, and specialists, and is responsible for organizing training programs, workshops, exhibitions, and competitions under the Amiea brand in Iran.
• بیمه ایران (Iran Insurance)coreOthersIran Insurance provides civil liability insurance for Amiea device users, included free for 1 year with device purchase. This insurance covers potential damages to clients receiving micropigmentation services, providing peace of mind for practitioners and protecting them from costly lawsuits and penalties.
• Kaladerm.ircoreChannel Partner/ Reseller/ DistributorOnline e-commerce platform (kaladerm.ir) operated by جهان تیوا آرا for direct sales of Amiea products including devices, cartridges, colors, and accessories. The platform serves as the primary online sales channel for customers across Iran.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nouveau Contour: Belgium-headquartered PMU brand offering digital permanent makeup devices, pigments, and structured training programs. Direct competitor to Amiea in micropigmentation equipment, consumables, and academy-based customer development.
• Perma Blend: US-based manufacturer of professional PMU pigments. Directly comparable to Amiea's Organic, Evolution, and DermaSafe pigment lines, competing for the same professional PMU artist customer with safety-tested color formulations.
• Tina Davies Professional: Canada-based PMU pigment and microblading supply company. Comparable to Amiea as a professional PMU pigment brand with training-led distribution and direct-to-artist sales channels.
• Biotek Srl: Italian manufacturer of professional micropigmentation devices, cartridges, and pigments. Directly comparable to Amiea as a competing medical-grade PMU equipment brand competing for the same professional artist segment globally and inside Iran.
• Phi Academy / PhiBrows: Bulgaria-founded, UK-based microblading and PMU brand with a strong global training academy and proprietary technique portfolio. Comparable to Amiea in combining technique IP, certified training tiers, and professional-only distribution.
• Long-Time-Liner: Germany-based manufacturer of premium permanent makeup devices and pigments. Closely comparable to Amiea/MT.DERM in country of origin, premium medical-grade positioning, and professional training-led go-to-market.
• Li Pigments: US-based manufacturer of permanent cosmetic pigments and training supplies. Comparable to Amiea on the pigments side of the portfolio, with overlapping distribution through beauty academies and certified trainers.

Emerging players

• K.B.M. (Korea Beauty Machine): Korean manufacturer of digital permanent makeup devices. Comparable on the device-and-cartridge side and a representative of the lower-priced Asian competition that pressures Amiea's value-tier positioning in Iran.
• Dermograph / DERMOGRAF Cosmetics: European PMU equipment and training brand. Comparable to Amiea in offering devices, pigments, and structured training, though with a smaller global footprint than Amiea/MT.DERM.

Broad incumbents

• FK Irons: US-based manufacturer of professional tattoo and PMU machines, power supplies, and cartridges. Comparable as a device-and-cartridge supplier to PMU professionals, though broader across tattoo and PMU versus Amiea's PMU-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amiea.ir
• LinkedInlinkedin.com/company/amiea

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amiea