AMIS (Abused Men In Scotland)

What AMIS (Abused Men In Scotland) does

AMIS (Abused Men In Scotland) is a Scottish registered charity regulated by OSCR (registration SC041467), operating as the national helpline dedicated to male victims of domestic abuse. Its primary service is a free and confidential helpline reachable at 03300 949 395 and via [email protected], staffed Monday-Friday 9am-4pm and Wednesday 6pm-8pm. Volunteers deliver ongoing support to hundreds of men each year, the organization explicitly operates with "minimal funding," and all services are provided at no charge. The charity is headquartered at 222 Leith Walk, Edinburgh.

Beyond the helpline, AMIS operates a portfolio of adjacent support assets: a Knowledge Base covering types of abuse, mental health effects, legal information, and tailored content for specific communities (LGBT+, transgender men, young people, disabled people, BAME); a Local Services Directory enabling face-to-face referrals across Scottish regions; a UK-wide Support Finder Tool for locating domestic abuse services nationally; Letters of Support (written statements to assist victims in their cases); and a Specialist Training program for frontline workers, police, healthcare providers, and employers on recognizing and responding to male abuse victims.

The business model is that of a non-profit charity: revenue is generated through donations and grant funding rather than direct service fees. The organization is governed by a board of trustees, with three new appointments made in 2026 (Alannah Norton in February; George Horne and Mark Weir in July). Distribution is purely domestic, single-country (Scotland, with some UK-wide reach via the Support Finder Tool), and the company has no disclosed proprietary technology, no app, no API, and no AI/ML capabilities. Customer-facing channels are a phone helpline, email, website, and social media (Twitter, Facebook, LinkedIn).

Name

AMIS (Abused Men In Scotland)

Legal name

Abused Men In Scotland

Website

https://amis.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AMIS (Abused Men In Scotland) is an OSCR-regulated Scottish charity that operates a free, confidential national helpline and support resources for male victims of domestic abuse, plus tailored content for LGBT+, disabled, young, and BAME communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Funding: AMIS operates as a non-profit charity regulated by OSCR. The organization relies on donations and minimal funding to operate. Revenue is generated through voluntary contributions from supporters and likely government/foundation grants for charitable operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

AMIS runs Scotland's helpline for male victims of domestic abuse, delivering free and confidential telephone and email support. The offering is extended through a knowledge base of self-help resources, a local services directory, specialist training for frontline professionals, formal letters of support for use in legal and welfare contexts, and a UK-wide support finder tool.

Product overview

AMIS (Abused Men In Scotland) operates as a single focused service organization providing a helpline and knowledge resources for male domestic abuse victims in Scotland. The core offering consists of the AMIS Helpline (03300 949 395) providing confidential phone and email support, complemented by a Knowledge Base containing articles on abuse types, case studies, and tailored information for specific communities (LGBT+, young people, disabled people, BAME). Additional services include a Local Services Directory, Specialist Training programs for professionals, Letters of Support, and a UK-wide Support Finder Tool. All services are free and confidential.

Differentiator

Problem solved

Functional benefit

Products and services

• AMIS National Helpline Free and confidential telephone and email helpline providing crisis support, listening, and onward referral for male victims of domestic abuse in Scotland.
• Knowledge Base Online self-help resource library providing articles and guidance to support male domestic abuse victims and those assisting them.
• Local Services Directory Directory of local Scottish support services that male domestic abuse victims can be referred or signposted to for additional in-person help.
• Support Finder Tool UK-wide online tool that helps male domestic abuse victims locate appropriate support services across Britain.
• Specialist Training Structured training delivered to frontline professionals (such as police, social workers, healthcare, and HR staff) on recognising and responding to male domestic abuse victims.
• Letters of Support Formal letters of support issued by AMIS for male abuse victims to use in legal, welfare, housing, or immigration proceedings.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Galop: UK LGBT+ anti-abuse charity providing helpline support to LGBT+ victims of abuse. Overlaps with AMIS's LGBT+ segment but with a broader LGBT+ lens rather than male-specific.

Regional players

• Victim Support Scotland: Scotland's main generic victim support charity. Operates in the same geography as AMIS but serves all victims of crime rather than specializing in male domestic abuse.
• Scottish Women's Aid: National umbrella for women's domestic abuse services in Scotland. Operating in the same geography and DV sector but with a female-victim focus, often positioned as counterpart in the Scottish DV landscape.

Direct peers

• ManKind Initiative: UK charity supporting male victims of domestic abuse through a national helpline, research, and campaigns. Closest direct peer to AMIS in mission and delivery model.
• SurvivorsUK: UK charity supporting male survivors of sexual violence and abuse. Highly comparable in targeting male victims of abuse, but focused on sexual rather than domestic abuse specifically.
• Men's Advice Line: UK-wide helpline for male domestic abuse victims run by Respect. Directly comparable to AMIS in target population and service model, though operating at UK rather than Scotland-only scope.

Broad incumbents

• Refuge: UK's largest domestic abuse charity operating the National Domestic Abuse Helpline. Comparable in DV helpline delivery and policy advocacy, but at much larger scale and with female-victim focus.
• Respect: UK-wide body that runs the Men's Advice Line and works across the domestic abuse sector including perpetrators. Comparable to AMIS as a specialist male-victim ecosystem player, but with broader remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amiscotland
• Facebookfacebook.com/abusedmeninscotland
• LinkedInlinkedin.com/company/amiscotland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIS (Abused Men In Scotland)