Amissima Assicurazioni S.P.A.
Athora Italia (Amissima Assicurazioni) is the Italian life insurance arm of Athora Group, offering savings, investment, pension, and protection products to approximately 125,000 individual customers via banks, advisors, brokers, and digital comparison platforms, managing €6 billion in AUM.
- Company typePrivate
- Founded-
- HeadquartersItaly, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Amissima Assicurazioni S.P.A. does
Amissima Assicurazioni S.P.A., operating under the Athora Italia brand, is the Italian life insurance subsidiary of Athora Group, a European life insurance and reinsurance group specializing in long-term savings and pension products. The company offers a product platform organized into three pillars: Savings and Investment (Risparmio e Investimento), Pension (Previdenza), and Protection (Protezione). The savings and investment pillar is anchored by the Gestione Separata Athora Risparmio Protetto separate management fund, which achieved a 4.55% gross yield for the period 01/11/24-31/10/25 and is positioned as the best-performing open separate fund in the Italian market among those with at least €500 million in managed capital, per Prometeia analysis. Supporting products include Athora Rendimento +, Athora Linea Futuro, Linea Futuro 5, Target Wealth Plus, Valore Risparmio, Obiettivo Patrimonio, Vita Facile, Athora MultiPiù, SCM Titan Virtus, and SCM Nexus; the pension pillar centers on Athora Futuro Previdenza; and the protection pillar features Athora Tu per Loro term life cover.
The company serves approximately 125,000 individual customers with €6 billion in assets under management and ~€500 million in premiums collected in 2025, maintaining a 191% Solvency Ratio as of 31/12/2025. It generates revenue primarily through life insurance premiums across savings, investment, pension, and protection lines, operating a B2C model with professional distribution intermediaries. Distribution is exclusively channel-based through banks, financial advisory networks, private banking divisions, insurance brokers, agencies, and digital comparison platforms, with no direct-to-consumer online purchase flow disclosed. Marketing supports include a content/SEO blog, email newsletter, organic social media, industry events (Insurance Connect, MF Insurance Awards, Future Bancassurance Forum), the Look to the Future Observatory research program, and a Serie A Women football sponsorship tied to financial literacy and D&I themes. Recognition in 2025-2026 includes Insurance Connect Awards (Best Separate Fund Management, Best Financial and Insurance Education Initiative), Future Bancassurance Awards, MF Insurance Awards 2026 (Compagnie di Valore), and an InsurZine/TouchpointNews Insurance Communication Grand Prix 2026 special mention for D&I.
Amissima Assicurazioni S.P.A. firmographics
Firmographics- Name
- Amissima Assicurazioni S.P.A.
- Legal name
- Amissima Assicurazioni S.P.A.
- Website
- https://amissimagruppo.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athora Italia (Amissima Assicurazioni) is the Italian life insurance arm of Athora Group, offering savings, investment, pension, and protection products to approximately 125,000 individual customers via banks, advisors, brokers, and digital comparison platforms, managing €6 billion in AUM.
- Ownership category
- akta.pro rank
Amissima Assicurazioni S.P.A. industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)
Keywords
Where Amissima Assicurazioni S.P.A. is headquartered
LocationHeadquarters
- HQ city
- Italy
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Amissima Assicurazioni S.P.A. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Life Insurance Premiums: Athora Italia generates revenue primarily through life insurance premiums, offering savings, investment, pension, and protection products. The company reported approximately €500 million in premiums in 2025.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Amissima Assicurazioni S.P.A. product offering
Product offeringCore offering
Amissima Assicurazioni S.P.A. (operating as Athora Italia) is an Italian life insurance company offering savings, investment, pension, and protection products distributed through banks, financial advisory networks, private banking, brokers, agencies, and comparison platforms. The company manages approximately €6 billion in assets for about 125,000 customers and collects roughly €500 million in annual premiums.
Product overview
Athora Italia operates as a platform of life insurance products organized across three main areas: Savings and Investment (Risparmio e Investimento), Pension (Previdenza), and Protection (Protezione). The Savings and Investment area includes the Athora Rendimento + product linked to the Athora Risparmio Protetto Separate Management Fund, along with other savings products (Athora Linea Futuro, Linea Futuro 5, Target Wealth Plus, Valore Risparmio, Obiettivo Patrimonio, Vita Facile) and investment products (Athora MultiPiù, SCM Titan Virtus, SCM Nexus). The Previdenza area centers on Athora Futuro Previdenza for supplementary pensions. The Protezione area features Athora Tu per Loro life protection insurance. The company serves approximately 125,000 customers with €6 billion in assets under management and ~€500 million in premiums in 2025, distributing through banks, financial advisory networks, brokers, agencies, and comparison platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Athora Rendimento +
- Athora Linea Futuro
- Athora Linea Futuro 5
- Athora Target Wealth Plus
- Athora Valore Risparmio
- Athora Obiettivo Patrimonio
- Athora Vita Facile
- Athora MultiPiù
- SCM Titan Virtus
- SCM Nexus
- Athora Futuro Previdenza
- Athora Tu per Loro
- Athora Risparmio Protetto
Quantifiable outcome
- 4.55% gross yield for Gestione Separata Athora Risparmio Protetto (best market performance among open separate funds with €500M+ managed capital)
Companies that use Amissima Assicurazioni S.P.A.
Customer profileSegments2 records
Ideal customer profiles2 records
Amissima Assicurazioni S.P.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amissima Assicurazioni S.P.A. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Athora GroupcoreAthora Italia is a subsidiary of Athora Group, a European life insurance and reinsurance group specialized in long-term savings and pension. The Group provides strategic support, brand recognition, and financial strength to Athora Italia.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Amissima Assicurazioni S.P.A. competitors and assessment
Company assessmentDirect peers
- Poste Vita: Largest Italian life insurer, distributing savings, pension and protection products via Poste Italiane's bank-postal network. Highly comparable to Athora Italia in product mix (Gestione Separata-style separate funds, PIP, life protection) and bancassurance-dependent go-to-market, only at significantly greater scale.
- Generali Italia: The Italian arm of Generali Group, the country's largest insurance franchise. Offers a directly overlapping life insurance, savings/investment and pension product portfolio, distributed through agent networks and bank partners — making it the closest full-stack competitor to Athora Italia.
- CNP Vita Assicura: Italian subsidiary of France's CNP Assurances, operating primarily through bancassurance and protection partnerships. Highly comparable to Athora Italia in life protection, savings and pension products sold via bank and financial advisor channels in Italy.
- Intesa Sanpaolo Vita: Captive life insurance arm of Intesa Sanpaolo, Italy's largest bank, distributing savings/protection products primarily through Intesa Sanpaolo's branch network. Closely mirrors Athora Italia's bancassurance-led model and competes head-to-head for Italian consumer savings and pension flows.
- Vittoria Assicurazioni: Italian mid-market life and P&C insurer with a traditional agency force plus partner distribution for savings and pension products. Comparable to Athora Italia in the mix of life insurance, investment-linked savings and protection offerings to retail and small-business clients.
- Reale Mutua Italiana: Italy's largest mutual insurer, offering life, savings, and pension products distributed through agents and partner networks. Directly comparable in product scope (savings, investment-linked, protection) and in its reliance on intermediated Italian distribution.
- UnipolSai Assicurazioni: Italian insurance leader combining P&C and life with a strong bancassurance and agency distribution mix. Product offering, channel structure and Italian retail customer targeting directly overlap Athora Italia's core life and savings franchise.
Broad incumbents
- Allianz Italia: Italian arm of global insurer Allianz SE, offering a broad portfolio across life, savings, pension and asset management distributed via agents, brokers and bank partners. Broader product scope and scale than Athora Italia, but directly overlapping in core life/savings products.
- Zurich Insurance Italy: Italian arm of Zurich Insurance Group, offering life, savings and investment products alongside P&C, distributed via agents, brokers and financial advisors. Shares Athora Italia's life insurance and savings customer base but operates with a broader multi-line footprint.
- AXA Assicurazioni Italy: Italian subsidiary of AXA Group, providing life, health, P&C and savings products through agents, brokers and bank partnerships. Overlaps with Athora Italia in life insurance, savings and pension product categories, with a wider portfolio overall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amissima Assicurazioni S.P.A. social profiles
Digital presenceAmissima Assicurazioni S.P.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amissima Assicurazioni S.P.A. leadership team
Management profileNumber of profiles
Amissima Assicurazioni S.P.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amissima Assicurazioni S.P.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amissima Assicurazioni S.P.A.
What does Amissima Assicurazioni S.P.A. do?
Amissima Assicurazioni S.P.A. (operating as Athora Italia) is an Italian life insurance company offering savings, investment, pension, and protection products distributed through banks, financial advisory networks, private banking, brokers, agencies, and comparison platforms. The company manages approximately €6 billion in assets for about 125,000 customers and collects roughly €500 million in annual premiums.
Is Amissima Assicurazioni S.P.A. a public or private company?
Amissima Assicurazioni S.P.A. is a private company. It is classified as corporate owned and is currently operating.
When was Amissima Assicurazioni S.P.A. founded?
Amissima Assicurazioni S.P.A. was founded in -1. It employs 11 to 50 people.
Where is Amissima Assicurazioni S.P.A. based?
Amissima Assicurazioni S.P.A. is headquartered in Italy, Italy, in the Europe region.
How does Amissima Assicurazioni S.P.A. make money?
One revenue line is on record: life Insurance Premiums.
Who are Amissima Assicurazioni S.P.A.'s main competitors?
Direct peers on record are Poste Vita, Generali Italia, CNP Vita Assicura, Intesa Sanpaolo Vita, Vittoria Assicurazioni, Reale Mutua Italiana and UnipolSai Assicurazioni. Broad incumbents are Allianz Italia, Zurich Insurance Italy and AXA Assicurazioni Italy.
Does Amissima Assicurazioni S.P.A. have an API?
No public API is recorded for Amissima Assicurazioni S.P.A..
What industry is Amissima Assicurazioni S.P.A. in?
Amissima Assicurazioni S.P.A.'s product category is Life Insurance. Its primary akta.pro industry code is FSAAAAAM, Annuities & Investment-Linked Insurance Solutions (Retail). Its NAICS code is 52411 and its SIC code is 6311.