am-LAB

What am-LAB does

am-LAB is a privately held innovation center headquartered in Szombathely, Vas county, Hungary, operating as the advanced-manufacturing subsidiary of the PBN Group (PBN Cégcsoport). With approximately 15 employees led by Managing Director Barta Balázs, the firm specializes in Industry 4.0 technologies organized around six core domains: artificial intelligence (data analysis, predictive models, neural-network quality control), humanoid robotics (generative-AI speech, motion development, LLM-powered operator support), immersive technologies (3D animation, AR/VR applications, CGI, digital mixed-reality twins), data analytics and visualization (real-time AR-based visualization, anomaly detection, algorithmic inventory optimization), integrated automation systems (collaborative robotics with custom grippers, intelligent process optimization), and sustainable manufacturing (zero-waste recycling modules, renewable-energy integration). Proprietary solutions include Operator 5.0 (AR-VR production-line guidance), the Digital mR Twin (mixed-reality remote machine control), and consumer-oriented products such as the CleanCap resealable aluminum-bottle closure.

The company delivers value through project-based custom technology development, prototyping services (including SLS 3D printing and reverse engineering with 3D scanning), and entrepreneurial/experience-based training programs covering 3D design, robotics, AR/VR, and data visualization. It serves enterprise and government clients across manufacturing, tourism and cultural heritage, healthcare and medical technology, aerospace, agriculture, and logistics, with documented reference projects including AR tourism applications (KőszegTour, HelloSzombathely), CGI visualizations for logistics, neural-network-based color sorting with UR3 collaborative robots, and 3D scanning/reverse engineering for aircraft engine components. Distribution is direct enterprise sales supplemented by partnerships with KUKA (industrial robotics), SMC (pneumatic components), and EITM (EU co-funded research institute), with additional regional ties to Alpok Tech, Galambos Holding, Simontrans, and Tradar. Pricing is not publicly disclosed and follows a custom project-quote model.

The firm holds ISO 9001 quality-management certification and participates in Hungary's Széchenyi 2020 innovation program, and operates within the broader PBN Group ecosystem that includes at.home (elderly digitalization), the Humanoid Test Center (Germany), and PBN itself. GTM is enterprise field sales with project-based service delivery, primarily serving the Western Hungary regional market while leveraging cross-border PBN relationships for international opportunity, particularly in humanoid robotics testing in Germany.

Name

am-LAB

Legal name

am-LAB

Website

https://am-lab.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

am-LAB is a Hungarian Industry 4.0 innovation center and PBN Group subsidiary providing custom AI, robotics, AR/VR, 3D printing, and digital-twin solutions to enterprise and government clients across manufacturing, tourism, healthcare, aerospace, and agriculture.

Ownership category

akta.pro rank

Product category

Industrial Digital Transformation Services

NAICS

Scientific Research and Development Services (5417), Industrial Design Services (54142)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Additive Manufacturing Research & Innovation Labs (IMAAAJAA)

akta.pro secondary industries

Consulting, Advisory & Technology Transfer (AM Adoption) (IMAAAJAK), Process & Application Development (DfAM, Parameter Development) (IMAAAJAF), Aerospace & Defense (Production AM Parts) (IMAAAEAA), Consumer & Lifestyle Products (Wearables, Sporting Goods, Eyewear) (Production AM Parts) (IMAAAEAG), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI)

Keywords

• Digital transformation consulting
• Industrial automation solutions
• Collaborative robotics integration
• Augmented reality applications
• Additive manufacturing services

Headquarters

HQ city

Szombathely

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Technology Development Projects: am-LAB provides bespoke technology solutions and R&D services to enterprise clients across manufacturing, tourism, healthcare, and industrial sectors. Projects include custom product design with 3D technologies, AR/VR application development, robotics programming and integration, CGI animation services, and digital transformation consulting.
2. Training and Education Programs: Entrepreneurial training, mentoring, and experience-based learning programs covering manufacturing simulation, automation, product development with 3D technologies, AR/VR technologies, collaborative robotics, and data visualization.
3. Prototyping and Manufacturing Services: 3D printing and prototyping services including SLS (Selective Laser Sintering), custom product development, and small-batch manufacturing for clients requiring rapid prototyping or unique parts production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

am-LAB operates as an innovation center providing custom technology development, R&D services, and digital transformation consulting to enterprise clients across manufacturing, tourism, healthcare, and industrial sectors. The company delivers bespoke solutions spanning artificial intelligence, humanoid robotics, AR/VR/immersive technologies, additive manufacturing/3D printing, digital twins, and collaborative robotics integration. Services include prototyping, custom product design, robotics programming, CGI animation, AR application development, training programs, and end-to-end digital transformation project delivery.

Product overview

am-LAB is an innovation center focused on digital transformation and Industry 4.0 solutions, operating as part of the PBN Group. The company offers a portfolio of interconnected technology services organized around six core domains: Artificial Intelligence (data analysis, predictive models, neural network-based quality control), Humanoid Robotics (generative AI speech, motion development, LLM operator support), Immersive Technologies (3D animation, AR/VR applications, prototyping, CGI, digital twins), Data Analytics & Visualization (real-time AR data viz, anomaly detection, inventory optimization), Integrated Systems (collaborative robotics, automation), and Sustainable Manufacturing (zero waste, renewable energy). The portfolio includes proprietary solutions like Operator 5.0 (AR-VR production guidance), Digital Twin & Mixed Reality Solutions, and CleanCap (hygiene device), along with client-specific projects spanning AR tourism apps (KőszegTour, HelloSzombathely), CGI visualizations, 3D scanning/reverse engineering, and custom robotics. Training services include Entrepreneurial Training and Experience-Based Learning programs. Technologies span collaborative robotics (UR3 with custom grippers), Motion Capture, and various 3D technologies including SLS printing.

Differentiator

Problem solved

Functional benefit

Products and services

• CleanCap

Quantifiable outcome

• 17 successful project references across manufacturing, tourism, healthcare, and industrial sectors
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KUKAcoreTechnology or IntegrationKUKA is a leading industrial robotics manufacturer. The partnership likely involves collaborative robotics integration, with am-LAB utilizing KUKA robot systems (including UR3 robot arms referenced in projects) for manufacturing automation solutions and system integration with custom grippers for various operations.
• SMCcoreTechnology or IntegrationSMC Corporation is a manufacturer of pneumatic components and systems. The partnership likely involves automation and pneumatics integration for collaborative robotics and manufacturing automation projects.
• EITMcoreStrategic or Co-development PartnerEITM (European Institute of Technology and Management) is an EU co-funded educational and research institution. The partnership may involve research collaboration, talent development, and EU-funded project cooperation in digital transformation and innovation.
• Galambos HoldingminorStrategic or Co-development PartnerHungarian industrial holding company with diversified business operations.
• SimontransminorStrategic or Co-development PartnerHungarian transportation and logistics company.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Materialise: Global leader in additive manufacturing software and services, offering 3D printing, prototyping, and digital transformation solutions. am-LAB competes in the same European prototyping and AM services market with comparable multi-vertical offerings.
• Protolabs: On-demand digital manufacturing service provider for rapid prototyping and low-volume production. Both serve enterprise clients needing fast AM-based prototyping and product development across multiple verticals.
• ARBURG (Freeformer / ARBURGadditive): German industrial machine maker with a strong additive manufacturing and plastics processing portfolio. Comparable as a mid-sized European industrial AM and customer-project ecosystem.
• Stratasys Direct Manufacturing: Provides SLS and other industrial 3D printing services including reverse engineering and prototyping — directly overlapping with am-LAB's SLS 3D printing, scanning, and reverse engineering capabilities.
• EOS GmbH: Industrial 3D printing systems and services provider for metals and polymers. am-LAB's additive manufacturing consulting and SLS work competes for similar European industrial AM customers.

Emerging players

• Visual Components: Manufacturing simulation software provider for robotics and factory layout. Comparable to am-LAB's manufacturing simulation training, AR/VR factory visualization, and collaborative robotics integration work.
• FIT Additive Manufacturing Group: European AM service bureau focused on industrial prototyping and production parts. Overlaps with am-LAB's application development and small-batch production services, especially in DACH/CEE markets.

Broad incumbents

• PTC (ThingWorx / Vuforia): Provides industrial IoT, AR (Vuforia), and digital twin platforms. Strongly comparable to am-LAB's AR/VR operator guidance and digital twin capabilities, but at much larger enterprise scale.
• Siemens Digital Industries: Broader Industry 4.0 incumbent with MindSphere IoT, digital twin, and factory automation portfolio. am-LAB's Operator 5.0 and Digital mR Twin offerings compete at the smaller end of this stack.
• Dassault Systèmes (3DEXPERIENCE): Design, simulation, and digital twin platform for manufacturing. Competes in the same digital manufacturing and 3D design space as am-LAB's prototyping and digital twin offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amlabhungary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about am-LAB