AmLeisure Media Group
AmLeisure Group Berhad is a Malaysian travel media and tourism company that publishes multilingual travel magazines, operates the GoTraz online travel community, runs Space Hotel in Kuala Lumpur, and organizes the World Top Tourism Awards, serving both B2B tourism partners and B2C travelers.
- Company typePrivate
- Founded2007
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AmLeisure Media Group does
AmLeisure Group Berhad is a privately held Malaysian travel media and tourism group headquartered in Kuala Lumpur, operating through four core business entities: Travel Guide (publishing), World Top Tourism (awards), GoTraz (e-commerce platform), and Space Hotel (hospitality). The company publishes three bilingual/bicultural travel magazines (探世界/Tan Shi Jie in Chinese, Cuti-Cuti in Malay, and Leisure Travel in English) with combined claimed readership exceeding 525,000, distributed across airports, travel agencies, Starbucks outlets, and travel fairs such as MATTA and MITM, where it holds official media partner status. It also operates the GoTraz online travel community, a space-themed boutique hotel in KL Chinatown, a spaceship-themed event lounge, a green screen videography studio, and the annual World Top Tourism Awards platform.
The business model is a hybrid of advertising revenue (magazine and digital performance advertising), subscription/membership fees (~4,200 travel membership subscribers), direct hospitality revenue (Space Hotel and Space Lounge bookings), event and venue services, and partner-driven content production. Go-to-market is event-driven and community-led, leveraging the physical presence at Malaysia's two largest travel fairs (MATTA and MITM) and distribution partnerships with airport lounges and Starbucks. The company does not formally disclose pricing on its core offerings, and no public pricing structure for advertising, membership, or hotel stays is available in the data.
The company is structured with wholly-owned subsidiaries including AmLeisure Media Sdn Bhd (publishing and advertising), GoTravel Zone Sdn Bhd (digital platform), Space Hotel Chinatown, World Top Tourism, and GoTraz. Founded in 2007 by Ada Poon, who remains Managing Director, the firm employs approximately 15 people and has no disclosed external institutional investment, no revenue disclosure, and no patents or regulatory certifications on file. Its competitive claims rest on longest-standing travel media positioning in Malaysia, official partnerships with the country's major travel fairs, and a vertically integrated content-to-hospitality ecosystem.
AmLeisure Media Group firmographics
Firmographics- Name
- AmLeisure Media Group
- Legal name
- AmLeisure Group Berhad
- Website
- https://amleisure.com.my
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AmLeisure Group Berhad is a Malaysian travel media and tourism company that publishes multilingual travel magazines, operates the GoTraz online travel community, runs Space Hotel in Kuala Lumpur, and organizes the World Top Tourism Awards, serving both B2B tourism partners and B2C travelers.
- Ownership category
- akta.pro rank
AmLeisure Media Group industry classification
Industry- Product category
- Travel Media and Tourism Services
- NAICS
- Travel Agencies (56151), Travel Agencies (561510), Convention and Visitors Bureaus (561591), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)
Keywords
Where AmLeisure Media Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
AmLeisure Media Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Travel Magazine Publishing: Publishes Travel Guide, 探世界 (Chinese), and Cuti-Cuti (Malay) magazines with combined estimated readership of 175,000. Revenue from magazine sales and advertising.
- Membership Subscription: Leisure travel membership card providing travel-related privileges and facilities. Approximately 4,200 subscribers over two years of operation.
- Hotel Operations (Space Hotel): Space Hotel - space-themed hotel in Kuala Lumpur's Chinatown with 9+ rating on Booking.com and 8.8 on Agoda
- Space Lounge: Spaceship-themed lounge built on top of Space Hotel, suitable for private events, birthday parties, seminars, workshops, ceremonies. Features stage, karaoke system, private dome.
- Studio Rental Services: Green screen videography studio rental for virtual livestream shooting
- Digital Media Advertising: Integrated digital performance advertising services, part of digital media transformation
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
AmLeisure Media Group product offering
Product offeringCore offering
AmLeisure Group Berhad is a travel media and tourism services company that publishes multi-language travel magazines (Travel Guide, 探世界, Cuti-Cuti, Leisure Travel), operates GoTraz, Malaysia's first travel social e-commerce platform, runs a space-themed boutique hotel (Space Hotel) and event venue (Space Lounge) in Kuala Lumpur, organizes the World Top Tourism Awards, and offers green screen studio rental for virtual livestream production. The company serves as official media partner for Malaysia's major travel fairs (MATTA, MITM) and provides integrated digital performance advertising services.
Product overview
AmLeisure Group Berhad operates a diversified travel and tourism portfolio across multiple business entities. The company is primarily a travel media and publishing group publishing travel magazines including Travel Guide, 探世界 (Chinese), Cuti-Cuti (Malay), and Leisure Travel (English) with combined estimated readership of over 525,000. The group operates GoTraz, Malaysia's first travel e-platform connecting travel lovers in a social community; Space Hotel, a space-themed hotel rated 9+ on booking.com; and manages the World Top Tourism Awards platform. Additional offerings include Space Lounge (event venue), OE Resort (event and tourism services), green screen studio rental for virtual livestreams, MATTA Fair and MITM Show Daily publications, and the online tourism program '当旅游遇上娱乐'. The group serves as official media partner for major travel fairs and tourism organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Travel Guide Magazine: Travel supplement targeted to local travellers with great source for travel inspiration. Contains stories and writing from around the world featuring travel spots, travel industry news, analysis and features on people, products and issues related to travel and hospitality industry.
- Space Hotel
- Space Lounge
- GoTraz
- World Tourism Awards
- 探世界 (Explore the World)
- Cuti-Cuti
- OE Resort
- 当旅游遇上娱乐 (When Travel Meets Entertainment)
Products and services
- Travel Guide Magazine Travel supplement magazine published in English targeting local travellers, providing travel inspiration through stories from around the world, travel industry news, analysis, and features on people, products, and issues related to travel and hospitality. Distributed at business parks, airport lounges, office buildings, travel agencies, Starbucks outlets nationwide, and travel fairs.
- 探世界 (Tan Shi Jie) Magazine Chinese-language travel magazine targeted to local and worldwide travelers, published bi-monthly with 35,000 copies and an estimated 200,000 readership within Malaysia. The first Chinese travel magazine targeted to local and worldwide travelers in Malaysia.
- Cuti-Cuti Magazine Malay-language travel magazine advocating travelling as a way of life, offering local and worldwide travel information on travel topics, guides, food, and photography tutorials. Targets the high-end market, white-collar workers, and professionals with spending power. Estimated 150,000 readership within Malaysia. Published in March, June, September, and December.
- Leisure Travel Magazine English-language travel magazine targeted to local and worldwide travelers, published bi-monthly with 30,000 copies and an estimated 175,000 readership within Malaysia.
- GoTraz Travel E-Platform Online travel e-platform recognized as the first in Malaysia to gather all travel lovers in a social community with common shared interests. Members can discover and book travel destinations, holiday packages, restaurant deals, and ticketing. Recognized by tourism boards, airlines, and travel agencies.
- Space Hotel Chinatown Space-themed hotel located in the center of Kuala Lumpur surrounded by historic buildings and cultural relics. Offers a clean and comfortable environment with a 9+ rating on Booking.com and 8.8 rating on Agoda. Direct bookings available via website, phone, and email.
- Space Lounge Event Venue Spaceship-themed lounge built on top of Space Hotel, suitable for private events, birthday parties, seminars, workshops, and ceremonies. Equipped with full facilities including stage, karaoke system, and private dome; positioned as an instagrammable event venue.
- World Top Tourism Awards Industry awards platform serving to stimulate the economy by driving growth of the Travel, Tourism and Hospitality sector, providing support and promoting cross-learning, networking, and opportunities for members. Successfully organized at Berjaya Times Square Hotel in Kuala Lumpur on Oct 16, 2019.
- Leisure Travel Membership Card Fee-based membership providing users with travel-related privileges and facilities, utilizing online and mobile technologies to provide travel information and services. Approximately 4,200 subscribers within two years of operation.
- OE Resort Resort and guesthouse offering event planning, event hosting, educational field trips, tourism, hotel services, and real estate agent and broker activities for buying, selling, and renting of real estate, alongside investment company services.
- Green Screen Studio Rental Green screen videography studio rental service for virtual livestream shooting. Studio equipment enables customers to transform Facebook livestreams into virtual livestreams, with a premier and experienced production team available.
- MATTA Fair Show Daily Publication Official publication for MATTA FAIR produced daily in English and Chinese versions with updated news and information. 60,000 circulation distributed free to all visitors at registration counters.
- MITM Fair Show Daily / Supplement Publication Official publication for MITM (Malaysia International Travel Fair) distributed in English and Chinese versions across KL, Penang, Ipoh, and JB. 30,000 circulation distributed within 3 days of the fair.
- 当旅游遇上娱乐 (When Travel Meets Entertainment) Online Tourism Program Online tourism program launched in 2017, currently Malaysia's most trending and popular online tourism program. Created tourism programs for various tourism organizations in Malaysia, Singapore, China, Thailand, Japan and other countries.
Quantifiable outcome
- 175,000+ combined magazine readership across multiple languages
- +3 more outcomes
Companies that use AmLeisure Media Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
AmLeisure Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AmLeisure Media Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MATTA (Malaysian Association of Tour and Travel Agents)coreOfficial Partner of MATTA - Malaysian Association of Tour and Travel Agents. AmLeisure serves as official media partner for MATTA Fair Show Daily and is the official organiser of WTTA (World Top Tourism Awards).
- MITM (Malaysia International Travel Fair)coreOfficial Partner of MITM. AmLeisure is official media partner for MITM Fair Show Daily/Supplement with 30,000 circulation distributed in KL, Penang, Ipoh, and JB.
- Miss TourismminorOfficial media partner for Miss Tourism event
- MIDE Diving FairminorOfficial media partner for MIDE Diving fair
- WTTA (World Top Tourism Awards)coreOfficial Organiser of WTTA - serves as platform to stimulate economy by driving growth of Travel, Tourism and Hospitality sector, providing support and promoting cross-learning, networking and opportunities for members.
- Tourism BoardscoreBusiness partners include Tourism Boards. GoTraz is first travel e-platform recognised by various tourism boards and travel service providers.
- AirlinescoreBusiness partners include Airlines. GoTraz recognised by airlines for initiating better collaboration for member benefits.
- Travel AgenciescoreBusiness partners include Travel Agencies. GoTraz first travel e-platform recognised by travel agencies for member collaboration benefits.
- Thai Royal Silk Airport LoungeminorTravel Guide magazine distributed at Thai Royal Silk Airport lounge
- Plaza Premium LoungeminorTravel Guide magazine distributed at Plaza Premium lounge
- Peugeot Lounge SubangminorTravel Guide magazine distributed at Peugeot lounge Subang
- Starbucks MalaysiaminorTravel Guide magazine distributed at Starbucks outlets nationwide
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
AmLeisure Media Group competitors and assessment
Company assessmentDirect peers
- World Travel Awards: Global tourism awards organizer. AmLeisure's World Top Tourism Awards is essentially a regional competitor to WTA in Malaysia/ASEAN, chasing the same tourism-board, hotel and airline sponsorship dollars.
- Traveloka: Leading Southeast Asian online travel platform offering flight, hotel and activity bookings. The primary scale competitor to AmLeisure's GoTraz platform in Malaysia and the wider region.
- Travel Daily Media: Asia-focused travel trade news outlet with events and awards. Closely comparable to AmLeisure's mix of B2B travel media, news and industry awards.
- Skift: Digital travel-industry media and research business covering the same travel, tourism and hospitality sectors AmLeisure covers via its magazines and online content program.
- Wego: Middle East and Asia-focused travel metasearch and OTA. Competes head-to-head with GoTraz for Malaysian consumer travel bookings and airline integrations.
- TTG Asia: Long-running Asia-Pacific travel trade publication and events business. Comparable to AmLeisure's Travel Guide / 探世界 / Cuti-Cuti magazines plus its MATTA/MITM show daily and event partnerships.
Broad incumbents
- Lonely Planet: Global travel-guide publisher and content platform. Comparable travel-publishing business model to Travel Guide / 探世界 / Cuti-Cuti but at much larger international scale.
- Booking.com: Global OTA and hotel distribution platform. The dominant distribution channel for Space Hotel's rooms and the largest indirect competitor to GoTraz's accommodation offering.
- Travel + Leisure (magazine / brand): Iconic global travel magazine and media brand. A scaled analogue of AmLeisure's multi-language travel-magazine portfolio but with international reach and brand recognition.
Emerging players
- Klook: Asia-Pacific travel activities and experiences platform. Overlaps with GoTraz on tours, attractions and restaurant deals but skews toward activities rather than full itineraries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
AmLeisure Media Group social profiles
Digital presenceAmLeisure Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmLeisure Media Group leadership team
Management profileNumber of profiles
Profiles7 records
AmLeisure Media Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
AmLeisure Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmLeisure Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmLeisure Media Group
What does AmLeisure Media Group do?
AmLeisure Group Berhad is a travel media and tourism services company that publishes multi-language travel magazines (Travel Guide, 探世界, Cuti-Cuti, Leisure Travel), operates GoTraz, Malaysia's first travel social e-commerce platform, runs a space-themed boutique hotel (Space Hotel) and event venue (Space Lounge) in Kuala Lumpur, organizes the World Top Tourism Awards, and offers green screen studio rental for virtual livestream production. The company serves as official media partner for Malaysia's major travel fairs (MATTA, MITM) and provides integrated digital performance advertising services.
Is AmLeisure Media Group a public or private company?
AmLeisure Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AmLeisure Media Group founded?
AmLeisure Media Group was founded in 2007. It employs 11 to 50 people.
Where is AmLeisure Media Group based?
AmLeisure Media Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does AmLeisure Media Group make money?
Six revenue lines are on record. Travel Magazine Publishing is the primary driver. The others are membership Subscription, hotel Operations (Space Hotel), space Lounge, studio Rental Services and digital Media Advertising.
Who are AmLeisure Media Group's main competitors?
Direct peers on record are World Travel Awards, Traveloka, Travel Daily Media, Skift, Wego and TTG Asia. Broad incumbents are Lonely Planet, Booking.com and Travel + Leisure (magazine / brand). Klook is listed as an emerging player.
Does AmLeisure Media Group have an API?
No public API is recorded for AmLeisure Media Group.
What industry is AmLeisure Media Group in?
AmLeisure Media Group's product category is Travel Media and Tourism Services. Its primary akta.pro industry code is THACAAAH, Events-Integrated Corporate Travel (TMCs with Meetings/Groups). Its NAICS code is 56151 and its SIC code is 7311.