Associacao Medica

What Associacao Medica does

Associação Médica de Mato Grosso do Sul (AMMS) is a private non-profit civil society (sociedade civil de direito privado, sem finalidades lucrativas) that serves as the principal professional medical association for physicians in the Brazilian state of Mato Grosso do Sul. Founded as Associação Médica de Campo Grande on 23 February 1954 and formally constituted as AMMS on 16 August 1978, the organization is headquartered at Rua Desembargador Leão Neto do Carmo 155, Parque dos Poderes, Campo Grande, and operates from a facility that includes auditoriums, event halls, swimming pools, sports courts, and meeting rooms. It is governed by an elected board of directors (currently the 2024-2026 term led by President Justiniano Barbosa Vavas) with oversight from a fiscal council, and is federated with the national Associação Médica Brasileira (AMB). AMMS also serves as the local administrator for AMRIGS medical residency examinations and houses multiple specialty medical societies at its headquarters.

AMMS generates revenue primarily through differentiated membership dues billed to physicians (R$140/month for under-2-years, R$220/month for over-2-years), medical residents (R$170/month), medical students (R$210/year), and interior physicians (R$750), supplemented by ticket sales from recurring social events such as Feijoada do Dia do Médico, Baile dos Médicos, Noite de Queijos e Vinhos, and Arraial. Additional revenue streams include event venue rentals (auditorium, amphitheater, party hall, meeting rooms), health awareness campaigns (vaccination drives with partners like Clínica Vaccini and Imunitá Vacinas), and minor commercial sponsorship from partners such as Plaenge, Sicoob, and Consórcio Reobote. Membership acquisition relies on a community-led go-to-market approach combining direct sales at headquarters, WhatsApp-based inquiry handling, Instagram engagement, and event-driven referrals. The organization does not operate technology products, software platforms, or AI/ML systems; its value proposition rests on community, advocacy, recreational facilities, professional representation, and institutional convening power rather than digital infrastructure.

Name

Associacao Medica

Legal name

Associação Médica de Mato Grosso do Sul

Website

https://amms.com.br

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

AMMS is a 70-year-old non-profit medical association headquartered in Campo Grande, Mato Grosso do Sul, Brazil, providing membership services, recreational facilities, professional advocacy, and event hosting for physicians, residents, and medical students in the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: AMMS generates primary revenue from monthly and annual membership fees charged to physicians, medical residents, and students. Membership tiers are differentiated by professional status (years of training, residency status, academic enrollment) with varying monthly and annual rates.
2. Event Revenue: Revenue generated from ticket sales for social events including Feijoada do Dia do Médico, Baile dos Médicos, Queijos e Vinhos, and other celebrations. Tickets are sold at different price points for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AMMS sells tiered annual and monthly membership subscriptions to physicians, medical residents, and medical students, granting access to on-site recreational facilities (pools, tennis, beach tennis, football courts), discounted event ticket pricing, use of event venues, and inclusion in the professional medical community. It also generates revenue through ticket sales to recurring social events (Feijoada, Baile dos Médicos, Queijos e Vinhos, Arraial, Carnival) and rental of association venues for medical and private gatherings. The association additionally serves as the regional host for AMRIGS medical residency examination notices.

Product overview

AMMS (Associação Médica de Mato Grosso do Sul) operates as a professional medical association offering a unified membership service that combines professional development, social events, and recreational facilities. The core offering is membership access which provides doctors entry to sports facilities (piscinas, quadras esportivas, tennis courts), event venues for rental, participation in confraternization events (Baile dos Médicos, Feijoada, Queijos e Vinhos, Arraial), and connections to a specialty directory. The association also provides access to AMRIGS examination notices for medical residency programs and organizes health awareness campaigns throughout the year. It does not operate a software platform or SaaS product with integrations, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AMMS Physician Membership Subscription Recurring monthly or annual subscription granting physicians, residents, students, and interior practitioners in Mato Grosso do Sul access to AMMS recreational facilities, event venues, social events, and professional advocacy. Priced by career-stage tier.
• Social Confraternization Events

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Associação Médica Brasileira (AMB)coreStrategic or Co-development PartnerAMMS is a federated member of AMB, the Brazilian Medical Association. This affiliation provides AMMS members with access to national medical advocacy, specialty societies, research initiatives, and the AMB Benefits program. AMB issues specialist certifications and represents Brazilian physicians at the national level.
• AMRIGS (Associação Médica do Rio Grande do Sul)coreStrategic or Co-development PartnerAMMS serves as the local administrator for AMRIGS examinations in Mato Grosso do Sul. The AMRIGS exam is valid as selection criteria for Medical Residency Programs in the state, making this partnership essential for medical education and specialty training.
• AEMED-MS (Associação dos Estudantes de Medicina do Mato Grosso do Sul)coreStrategic or Co-development PartnerMedical student association affiliated with AMMS, created in 2019, representing and advocating for medical students in the state. AMMS hosts their events and provides administrative support at its headquarters.
• Specialty Medical SocietiescoreStrategic or Co-development PartnerMultiple specialty societies are housed at or affiliated with AMMS including: SBP (Pediatrics), ASMP (Psychiatry), SBD (Dermatology), SBEM (Endocrinology), SBOT (Orthopedics), SAEMS (Anesthesiology), SBD (Dermatology), SOSMATI (Intensive Care), SBPT (Pulmonology), SBACV (Vascular Surgery), ASMP (Psychiatry), ASOFT (Ophthalmology), AMHMS (Homeopathy), ASMET (Occupational Medicine).
• PlaengeminorGTM or Marketing PartnerReal estate company partner that participated in AMMS Feijoada event, providing sponsorship and prize donations for member events.
• SicoobminorGTM or Marketing PartnerCooperative financial institution partner that supported AMMS Feijoada event with sponsorship and prize donations.
• Consórcio ReoboteminorGTM or Marketing PartnerBusiness consortium partner that participated in AMMS Feijoada event, providing sponsorship and prize donations.
• Clínica VacciniminorGTM or Marketing PartnerVaccination clinic that partnered with AMMS for annual flu vaccination campaigns held at the association headquarters for members and dependents.
• Imunitá VacinasminorGTM or Marketing PartnerVaccination clinic that partnered with AMMS for flu vaccination campaigns at the association headquarters.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associacao-medica

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associacao Medica