Amnesty International Finland

What Amnesty International Finland does

Amnesty International Finland (Amnesty International Suomen osasto ry) is a Helsinki-based nonprofit association and one of the oldest national sections of the global Amnesty International movement, founded in 1967 and registered as a Finnish yhdistys (Y-tunnus 0224270-8). The section investigates and campaigns against grave human rights abuses — including torture, political imprisonment, discrimination, and violations of assembly and expression rights — and runs themed campaigns on climate justice, refugees, sexual and trans rights, social security, and health rights. Its core "products" are supporter-engagement services: an online petitions platform (Vetoomukset), a donations system accepting one-time and recurring monthly gifts via direct debit, e-invoice, card, and MobilePay, an ethical merchandise webshop, a letter-writing program for prisoners of conscience, human-rights education for schools, and a network of local volunteer action groups. The technical stack is standard rather than proprietary — payment processing via Nets (PCI DSS-certified), Klarna checkout, and four Finnish banks; donor acquisition via Meta, Google Ads, Google Grants, YouTube, and X — with no AI/ML capabilities disclosed.

The organization is funded exclusively by individual private donors and members — explicitly no public funding and no funding from political organizations — through one-time gifts, recurring monthly donations, membership fees, and bequests. Pricing for donations is suggested tiers (€10/€25/€50/€100, minimum €5) with no upper cap. Merchandise (textiles from Pure Waste, reflectors from Saintex, aluminum bottles from Sigg, pins from Pinpops) is shipped only within Finland. The organization operates from a single headquarters at Hietaniemenkatu 7 A, Helsinki, with a staff of approximately 23, and serves approximately 40,000 members and 100,000+ supporters/donors. Regulated fundraising is enabled by permit RA/2021/1573 (mainland Finland, from 2022) and permit ÅLR 2026/1244 (Åland, from March 2026).

Name

Amnesty International Finland

Legal name

Amnesty International Suomen osasto ry

Website

https://amnesty.fi

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Amnesty International Finland is a Helsinki-based nonprofit association, founded in 1967, that investigates human rights abuses and campaigns against them via petitions, donations, ethical merchandise, education programs, and a network of roughly 40,000 members and 100,000 supporters in Finland, funded entirely by individual private donors.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Immigrant & Refugee Rights Advocacy (BPAGAFAG), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Human rights advocacy
• Nonprofit charitable services
• Donor fundraising
• Human rights education
• Activism campaigns

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Donations and Membership Fees: Amnesty Finland is funded entirely by individual private persons. The organization does not accept public funding or funding from political organizations. Revenue comes from one-time and recurring donations, membership fees, and bequests/testaments. Monthly recurring donations are collected via direct debit, e-invoice, or recurring card payments.
2. E-commerce and Merchandise Sales: The organization operates an online store selling Amnesty-branded merchandise including t-shirts, hoodies, tote bags, reflectors, water bottles, cards, posters, and pins. Products are sourced from ethical suppliers including Pure Waste (recycled textiles from India), Saintex (reflectors from Helsinki), Sigg (water bottles from Switzerland), and printed materials from Finnish FSC-certified paper.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Amnesty International Finland is a nonprofit human rights organization that investigates grave human rights abuses, advocates for legal reforms, and mobilizes individual supporters through petitions, donations, letter-writing campaigns, educational programs, ethical merchandise sales, and local action groups. Its services are funded entirely by private individual donations and membership fees, and it operates exclusively within Finland as part of the global Amnesty International movement.

Product overview

Amnesty International Finland operates as a nonprofit human rights organization offering a portfolio of supporter engagement and advocacy products rather than a traditional software platform. The core product suite includes a petitions platform (Vetoomukset) enabling signatures for human rights appeals, a donations system accepting one-time and recurring contributions via multiple payment channels (Nordea, OP, Danske Bank, Ålandsbanken, Klarna, Nets), and an ethical webshop selling branded merchandise. Supporting products include news publishing, human rights education programs, letter-writing campaigns, and local action group networks. The organization does not develop or sell technology products but utilizes digital platforms for fundraising and advocacy purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetoomukset (Petitions) Online petition platform enabling supporters to sign and share appeals calling for human rights changes, justice for specific cases, and policy reforms. Includes active petitions targeting various human rights issues globally.
• Lahjoitukset (Donations) Charitable giving platform accepting one-time and recurring monthly donations. Supports multiple payment methods including direct debit, e-invoice, card payments, and MobilePay. Donation funds support Amnesty's global human rights work including campaigns, education, activism, research, and advocacy.
• Verkkokauppa (Webshop) Online merchandise store selling Amnesty-branded products including textiles (T-shirts, hoodies, tote bags), reflective safety items, drink bottles, greeting cards, posters, and enamel pins. Products sourced ethically with suppliers holding amfori BSCI and SEDEX certifications.
• Kirjeitä Vapaudelle (Letters for Freedom) Letter-writing campaign enabling supporters to send letters advocating for prisoners of conscience and human rights prisoners.
• Ihmisoikeuskasvatus (Human Rights Education) Educational programs including schools' letter marathon (Koulujen kirjemaraton) and human rights training for young people, promoting awareness of human rights among future generations.
• Toimintaryhmät ja Verkostot (Action Groups and Networks) Local volunteer networks and action groups organizing demonstrations, trainings, and events for human rights activism at regional level.
• Kampanjat (Campaigns) Human rights campaigns addressing specific issues including climate justice, assembly rights, social security rights, health rights, refugees and asylum seekers, sexual rights and abortion, and trans persons' rights.

Quantifiable outcome

• 113 countries have abolished the death penalty, up from 16 in 1977
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eight partnerships are on record, tiered minor.

• Pure WasteminorOthersFinnish textile company supplying Amnesty's texti lproducts (t-shirts, hoodies, tote bags). Products made from 100% recycled materials, manufactured in India at Vardhand Apparels LLP factory with amfori BSCI A-class and SEDEX certifications.
• SaintexminorOthersFinnish family company manufacturing Amnesty reflectors at their own factory in Helsinki.
• SiggminorOthersSwiss company manufacturing Amnesty-branded aluminum water bottles. Bottles are BPA-free, designed for long life to reduce single-use plastic.
• Pinpops OyminorOthersFinnish company supplying Amnesty pins, manufactured in China.
• NordeaminorOthersBanking partner. Donations can be made via Nordea bank transfers to Amnesty's official donation accounts.
• OP Bank (Helsingin OP Pankki)minorOthersBanking partner for donation processing.
• Danske BankminorOthersBanking partner for donation processing.
• ÅlandsbankenminorOthersBanking partner for donation processing.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmnestyFinland
• YouTubeyoutube.com/user/SuomenAmnesty/featured
• Facebookfacebook.com/amnestyfinland
• Instagraminstagram.com/amnestyfinland
• LinkedInlinkedin.com/company/amnesty-international-suomen-osasto

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty International Finland