Amora Brisbane

What Amora Brisbane does

Amora Brisbane is a 5-star luxury hotel property located in the Brisbane CBD, operating as a core subsidiary of Amora Hotels & Resorts, a privately held hospitality group that owns and operates six additional properties across Australia (Sydney, Melbourne, Adelaide) and Thailand (Phuket, Chiang Mai, Bangkok). The property offers 296 rooms and suites ranging from 32 to 67 square meters, including Standard King/Twin, City View, Premier, and Executive Balcony Suite categories, with on-site dining at dapl Restaurant (modern Australian cuisine), The Lobby Bar (Thai-inspired menu), and 24-hour room service. The hotel also operates 11 event venues including the Lawson Ballroom (capacity up to 282 guests cocktail-style) and the Pool Terrace.

The business model integrates room accommodation (primary revenue), food and beverage, and meetings and events (corporate conferences, weddings, social celebrations) under a traditional full-service hotel structure. Pricing starts at $252-$261 for Standard rooms, $324-$369 for Premier rooms, and from $459 for Executive Balcony Suites, with wedding packages from $190-$225 per guest for 2026 dates. The property distributes through direct bookings via the Amora Hotels website with an integrated TravelClick reservation engine, the Amora DIRECT loyalty program (10% off rates, F&B discounts, room upgrades), a dedicated corporate sales team for negotiated accounts and group bookings, and third-party OTAs including Booking.com.

The underlying technology stack is a conventional Hotel Property Management System with no disclosed proprietary AI, ML, or platform architecture. The distinguishing non-product asset is the EarthCheck Silver Certification for 2025, a sustainability credential rather than a technology capability. The property positions itself as a versatile business and leisure base in Brisbane CBD, proximate to Central Railway Station, Queen Street Mall, Howard Smith Wharves, and the James Street precinct, with wellness facilities (fitness center, sauna, outdoor pool, Amora Spa) and undercover on-site parking.

Name

Amora Brisbane

Legal name

Amora Hotels & Resorts

Website

https://amorahotels.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Amora Brisbane is a 5-star luxury hotel in Brisbane CBD operating 296 rooms and suites with dining, 11 event venues, and wellness facilities, serving business travelers, corporate event planners, and leisure guests as part of the Amora Hotels & Resorts group.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Luxury hotel accommodation
• Meetings and events venues
• Hotel dining and bar
• Corporate event hosting
• Wellness and spa services

Headquarters

HQ city

Brisbane City, Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Room Accommodation: Primary revenue from renting 296 luxury guest rooms and suites in Brisbane CBD. Room types include Standard King, Standard Twin, City View rooms, Premier rooms, and Executive Balcony Suites ranging from 32-67 square meters.
2. Food & Beverage: Revenue from on-site dining venues including dapl Restaurant (modern Australian cuisine, buffet breakfast, a la carte dinner), The Lobby Bar (Thai-inspired menu, cocktails), and 24-hour room service.
3. Meetings & Events: Revenue from hosting corporate events, conferences, weddings, and social celebrations across 11 event venues including the Lawson Ballroom (up to 282 guests), meeting rooms, and Pool Terrace.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Amora Brisbane is a 5-star luxury hotel in Brisbane CBD offering 296 contemporary rooms and suites ranging from Standard King/Twin to Executive Balcony Suites. The hotel provides on-site dining at dapl Restaurant and The Lobby Bar, 24-hour room service, 11 flexible event venues for conferences and weddings, wellness facilities including fitness center and outdoor pool, and on-site parking for business and leisure travelers.

Product overview

Amora Brisbane is a single five-star luxury hotel property operated by Amora Hotels & Resorts, an Australian-Thai hotel group. The property offers a unified hospitality experience centered on accommodation (296 rooms and suites ranging from Standard King to Executive Balcony Suites), dining (dapl Restaurant, The Lobby Bar, 24-hour room service), meetings and events (11 venues including Lawson Ballroom for up to 280 guests), wellness facilities (fitness center, sauna, outdoor pool), and on-site parking. The hotel participates in the Amora DIRECT loyalty program offering member benefits across the group's Australian and Thai properties. Unlike a platform-plus-modules architecture, Amora Brisbane operates as a traditional full-service hotel with integrated service components rather than modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodations (Rooms & Suites) 296 luxury rooms and suites ranging from Standard King/Twin (32 sqm, from $252) to City View rooms, Premier rooms (from $324), Premier Balcony Rooms, and Executive Balcony Suites (67 sqm, from $459), equipped with complimentary WiFi, flat-screen TVs, Espresso coffee machines, Chromecast, and premium amenities. Designed for business and leisure travelers visiting Brisbane CBD.
• Dining & Bar Services On-site restaurants and bars including dapl Restaurant serving modern Australian cuisine with buffet breakfast and a la carte dinner, The Lobby Bar offering Thai-inspired menu and cocktails, and 24-hour room service for hotel guests.
• Meetings & Events Venues Eleven sophisticated and flexible event venues including the Lawson Ballroom (up to 282 guests cocktail, 200 banquet), meeting rooms, and Pool Terrace (up to 180 guests), hosting corporate conferences, seminars, product launches, weddings, and social celebrations. Wedding packages from $190 per guest (Gold) to $225 per guest (Diamond) for 2026 dates.
• Wellness Facilities Fitness center, sauna, steam room, and outdoor swimming pool available for hotel guests' relaxation and fitness routines.
• Amora DIRECT Loyalty Program Free membership program offering 10% off eligible rates and packages, 10% off selected food & beverage, welcome drink per guest, 12pm late check-out, and room upgrades subject to availability at participating Amora properties across Australia and Thailand.
• Amora Spa Luxurious spa offering comprehensive contemporary rejuvenation treatments emphasizing sense of touch to reinvigorate body and mind, provided by experienced therapists at Amora Hotel Brisbane.
• On-site Parking Undercover parking facility located directly beneath the hotel for guest vehicle convenience.

Quantifiable outcome

• Up to 282 guests can be accommodated for cocktail events in the Lawson Ballroom
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EarthCheckcoreOthersEarthCheck is the world's leading scientific benchmarking and certification group for sustainable travel and tourism. Amora Hotel Brisbane has earned EarthCheck Silver Certification for 2025, demonstrating the hotel's commitment to environmental sustainability including reducing greenhouse gas emissions, improving energy efficiency, minimizing waste, and supporting ecosystem conservation.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Crystalbrook Collection: Crystalbrook Collection operates multiple luxury and upscale hotels across Australian CBDs (including Brisbane). Comparable as an independent multi-property Australian luxury competitor with similar brand scale and positioning.
• Ovolo Hotels: Ovolo is an Australian independent boutique hotel group operating multiple CBD and lifestyle properties. Comparable as another privately held multi-property Australian hotel brand competing in the upscale/luxury tier.
• Event Hotels & Resorts: Event Hospitality & Entertainment operates multiple Australian upscale and luxury hotels including CBD properties. Comparable as a publicly listed Australian multi-property hotel group competing in similar segments and geographies.

Direct peers

• W Brisbane: W Brisbane is a lifestyle luxury CBD hotel targeting both business and leisure with distinctive design and F&B. Direct competitor in the upper-upscale Brisbane CBD tier, backed by Marriott's global Bonvoy loyalty and distribution scale.
• The Calile Hotel: The Calile is a luxury 5-star hotel in Brisbane targeting both business and leisure travellers with strong design positioning and event facilities. It is one of Amora Brisbane's closest direct competitors in the Brisbane CBD luxury segment.
• Hilton Brisbane: Hilton Brisbane is an established CBD full-service hotel competing for the same corporate accounts, conventions, and leisure travellers. As a flagship international brand, it competes on global loyalty (Hilton Honors) versus Amora's regional DIRECT program.
• The Westin Brisbane: The Westin Brisbane is a 5-star CBD hotel focused on wellness and corporate stays. Comparable in scale and positioning, it competes for similar business traveller and meeting planner segments.
• Hyatt Regency Brisbane: Hyatt Regency Brisbane is a CBD full-service hotel with strong corporate and convention positioning. Direct competitor leveraging Hyatt's World of Hyatt loyalty and global corporate accounts.
• Sofitel Brisbane Central: Sofitel Brisbane Central is a luxury CBD hotel adjacent to Brisbane's rail and convention infrastructure. Competes directly for premium corporate and event business with Accor's luxury distribution and loyalty ecosystem.
• Rydges Brisbane: Rydges Brisbane is a CBD hotel with meetings and events facilities targeting business travellers. Comparable in product offering and target segments, though positioned slightly below Amora Brisbane's luxury tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amora-brisbane

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amora Brisbane