Amphitrion Prisma Official
Amphitrion Prisma is a Greek destination management company offering integrated DMC, MICE, transportation, cruise, and yacht charter services. Part of the Amphitrion Group (founded 1972), it serves enterprise clients, major cruise lines, and VIP travelers in Greece.
- Company typePrivate
- Founded1972
- HeadquartersArgyroupoli, Attica, Greece
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Amphitrion Prisma Official does
Amphitrion Prisma is a Greece-based destination management and corporate travel services company operating as part of the Amphitrion Group of Companies, a privately held tourism conglomerate founded in 1972. The Prisma entity was introduced in 2004 as a focused brand delivering tailored, end-to-end travel solutions. Headquartered in Argyroupoli, Attica, with operational offices in Piraeus, Mykonos, and Santorini, plus international representative offices in Tokyo (1979), Washington DC (1983), and Beijing (2005), the company serves enterprise clients including global brands and organizations, leading international cruise lines, airlines, and VIP individual travelers across six integrated service lines: DMC Services, M.I.C.E., Transportation Services, Representations, Yacht Chartering, and Cruise Line Services.
The company operates a privately owned luxury fleet of 25 Setra motor coaches (with seating ranging from 19 to 60 passengers), Mercedes minivans, premium Mercedes taxis, and limousines — substantially expanded through the 2021 acquisition of Luxury Transportation Services LTD. Its technology footprint is centered on the AXUS Travel App integration, which delivers itinerary confirmations, emergency contact information, and real-time trip updates to clients. Cruise Line Services cover shore excursions, ground operations, and turnaround management across all Greek ports and serve more than 80,000 cruise passengers annually. The owned fleet, port coverage, and 24-hour operational capability at Athens International Airport form the operational backbone.
Commercially, Amphitrion Prisma operates a B2B enterprise sales motion with bespoke, quote-based pricing and multi-year client engagements. Revenue is generated through professional services (DMC, M.I.C.E., Cruise Line Services), transportation services, yacht charter transaction fees, and representation/licensing arrangements with airlines and cruise lines (exclusive agreements with Carnival, Cunard, and Princess Cruises in the Greek market). The company is a member of ASTA, HATTA, GNTO, PETAGA, NTA, AVCB, and the GPN network, and partners with MUSE & CAMEO Collection for luxury travel distribution. Ownership remains concentrated within the Amphitrion Group's founding structure with no external institutional investors or public listing.
Amphitrion Prisma Official firmographics
Firmographics- Name
- Amphitrion Prisma Official
- Legal name
- Amphitrion - Prisma Anonymi Touristiki Etairia (ΑΜΦΙΤΡΥΩΝ – ΠΡΙΣΜΑ ΑΝΩΝΥΜΗ ΤΟΥΡΙΣΤΙΚΗ ΕΤΑΙΡΕΙΑ)
- Website
- https://amphitrionprisma.gr
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amphitrion Prisma is a Greek destination management company offering integrated DMC, MICE, transportation, cruise, and yacht charter services. Part of the Amphitrion Group (founded 1972), it serves enterprise clients, major cruise lines, and VIP travelers in Greece.
- Ownership category
- akta.pro rank
Amphitrion Prisma Official industry classification
Industry- Product category
- Destination Management & Travel Services
- NAICS
- Tour Operators (561520), Water Transportation (483), Support Activities for Water Transportation (4883), Coastal and Great Lakes Passenger Transportation (483114)
- SIC
- Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731), Water Transportation (4400)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industries
- Tour & Sightseeing Coach Charters (THAIAIAB), Luxury/VIP Coach Charters (THAIAIAJ), VIP Transportation & Motorcade Services (HSACAMAG), Corporate & Employee Shuttle Charters (THAIAIAC)
Keywords
Where Amphitrion Prisma Official is headquartered
LocationHeadquarters
- HQ city
- Argyroupoli, Attica
- HQ country
- Greece
- HQ region
- Europe
Offices7 records
Markets served
Amphitrion Prisma Official business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- DMC Services: Destination Management Company services including FIT & leisure group packages, wedding & honeymoon experiences, educational travel, religious tours, group sports travel, music & performance tours, special-interest itineraries, agricultural excursions, senior travel programs, and multi-destination tours.
- M.I.C.E. Services: Meetings, Incentives, Conferences, and Events management and execution. The company orchestrates and delivers curated projects from concept to flawless execution.
- Transportation Services: Ground transportation through privately owned fleet of motor coaches (25 Setra), minibuses, minivans, luxury taxis, and limousines. Fleet consists of 90% SETRA and 10% MERCEDES vehicles.
- Cruise Line Services: Shore excursions, ground operations, and turnaround management across all Greek ports. Services include tailor-made tours, pre- and post-cruise packages, hospitality desk services, and exclusive tour experiences. Serves more than 80,000 passengers annually.
- Yacht Chartering: Charter services including motor yachts, sailing yachts, bareboats, and catamarans with experienced skippers and crew.
- Representations: Exclusive representative and preferred partner services for airlines, airline subsidiaries, and cruise lines (Carnival Cruises, Cunard Cruises, Princess Cruises) within the Greek market. Focus on maximizing sales and elevating brand visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tailored pricing based on client requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Amphitrion Prisma Official product offering
Product offeringCore offering
Amphitrion Prisma is a Greece-based B2B travel services company that delivers integrated destination management, ground transportation, meetings and events orchestration, cruise and airline representation, and yacht chartering services. The company operates a privately owned fleet of luxury coaches and vehicles, runs 24-hour operations at Athens International Airport, and serves as the exclusive Greek-market representative for international cruise lines (Carnival, Cunard, Princess) and partner airlines.
Product overview
Amphitrion Prisma is a unified travel and event management service provider offering integrated destination management, transportation, and hospitality solutions for Greece. The portfolio comprises six core service offerings: DMC Services for comprehensive travel planning and group packages, M.I.C.E. for event orchestration, Transportation Services for premium ground transport, Representations for airline and cruise line partnerships, Yacht Chartering for luxury maritime experiences, and Cruise Line Services for shore excursions and cruise operations. These services operate as an integrated framework within the Amphitrion Group, leveraging shared infrastructure including a privately owned vehicle fleet and 24-hour operational capabilities to deliver end-to-end travel solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- DMC Services Destination Management Company services providing comprehensive travel solutions in Greece, including FIT and leisure group packages, wedding and honeymoon experiences, educational travel, religious tours, group sports travel, music and performance tours, special-interest itineraries, agricultural excursions, and multi-destination tours, targeted at organizations, groups, and discerning travelers.
- M.I.C.E. Meetings, Incentives, Conferences, and Events management and execution; orchestrates and delivers curated corporate events from concept through flawless execution for global brands, corporations, and organizations.
- Transportation Services Bespoke ground transportation featuring a privately owned fleet of 25 Setra motor coaches (19-60 seats), Mercedes minivans (9 seats), premium Mercedes taxis, and limousines, complemented by professional English-speaking drivers and 24-hour Athens International Airport operations.
- Representations Exclusive representative and preferred partner services for airlines, airline subsidiaries, and cruise lines (Carnival Cruises, Cunard Cruises, Princess Cruises) within the Greek market, focused on maximizing sales and elevating brand visibility.
- Yacht Chartering Charter services featuring motor yachts, sailing yachts, bareboats, and catamarans with experienced skippers and crew, providing bespoke maritime journeys across Greek islands and coastal destinations for discerning clients.
- Cruise Line Services Comprehensive cruise sector solutions including tailor-made shore excursions, ground operations, and turnaround management across all Greek ports, with hospitality desk services, pre- and post-cruise packages, and exclusive tour experiences serving more than 80,000 cruise passengers annually.
Quantifiable outcome
- 80,000+ cruise passengers served annually
- +3 more outcomes
Companies that use Amphitrion Prisma Official
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Amphitrion Prisma Official technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Amphitrion Prisma Official partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MUSE & CAMEO CollectioncoreProud partner of MUSE & CAMEO Collection, a luxury travel network that aligns Amphitrion Prisma with high-end travel experiences and prestigious travel partners.
- Greek National Tourism Organisation (GNTO)coreOfficial accreditation and partnership with the Greek National Tourism Organisation, the government's primary tourism development and promotion body.
- AXUS Travel AppcoreTechnology partnership for itinerary confirmation builder. The AXUS platform enables Amphitrion to deliver itinerary confirmations with emergency contact information and real-time trip updates to clients.
- GPN (Global Passenger Network)coreProud member of the GPN network, reinforcing dedication to quality and reliability in passenger transportation services.
- Carnival CruisescoreExclusive representative relationship for Carnival Cruises in the Greek market, entrusted to maximize sales and elevate brand visibility and reputation in the region.
- Cunard CruisescoreExclusive representative relationship for Cunard Cruises in the Greek market, leveraging deep local insight and years of hands-on experience to deliver strategic results.
- Princess CruisescoreExclusive representative relationship for Princess Cruises in the Greek market, with success built on deep local insight and professional precision.
- ASTA (American Society of Travel Advisors)minorMembership in ASTA, the leading global trade organization for travel advisors, demonstrating industry alignment and professional standards.
- HATTA (Hellenic Association of Travel & Tourist Agencies)minorMembership in HATTA, the Greek association representing travel and tourist agencies, reinforcing position within the Greek tourism industry.
- PETAGA (Association of Greek Tourism Enterprises)minorMembership in PETAGA, an association of Greek tourism enterprises, demonstrating commitment to industry collaboration and development.
- NTA (National Tourism Association)minorMembership in NTA, a national tourism association, supporting industry standards and professional development.
- AVCBminorMembership in AVCB, a tourism industry association, demonstrating participation in Greek and international tourism networks.
Scale indicators6 records
Recent moves19 records
Expansion highlights4 records
Amphitrion Prisma Official competitors and assessment
Company assessmentBroad incumbents
- Internova Travel Group: Travel management and leisure distribution company housing luxury and corporate brands (includingprotravel International). Comparable to Amphitrion on the high-end bespoke and corporate travel distribution axis.
- American Express Global Business Travel (Amex GBT): Largest dedicated corporate travel management platform with extensive MICE services through its Meetings & Events practice. Competes for the same multinational corporate MICE mandates that Amphitrion targets in Greece.
- CWT (Carlson Wagonlit Travel): Global TMC operating in 150+ countries with a strong events and MICE practice, including European ground handling. Overlaps with Amphitrion in the corporate/MICE and inbound Greek tourism segments.
- BCD Travel: Global corporate travel management company with mature MICE capabilities and supplier networks across Europe. Comparable to Amphitrion Prisma on the corporate/MICE segment of its portfolio at significantly larger scale.
- TUI Group / TUI Musement: Global tourism conglomerate with destination experiences and excursion brands operating in Greece through TUI Musement and cruise transfers. Overlaps with Amphitrion's DMC, shore excursion, and ground transport franchises at much larger scale.
Direct peers
- Mediterranean Holdings / MedCruise-aligned port service operators: Regional port-services and ground operators serving cruise lines at Mediterranean ports. Closely comparable to Amphitrion Cruise Services' shore-excursion and turnaround-management activities within Greece specifically.
- Dream Yacht Charter: Global yacht charter operator offering bareboat, skippered, and crewed charters in the Mediterranean including Greece. Directly comparable to Amphitrion's Yacht Chartering service line for Greek-island sailing.
- Mouzenidis Travel: Largest Greek inbound-tourism group operating DMC, cruise handling, and transport services across Greece and the Balkans. Directly comparable on Greek DMC, ground transport, and cruise passenger servicing.
- The Moorings: Major international yacht charter company with bareboat and skippered operations in the Greek islands. Direct competitor on the sailing yacht and catamaran charter segment of Amphitrion's offering.
Regional players
- JTB Corporation: Japan's largest travel agency with deep international DMC and inbound-japan operations. Relevant peer given Amphitrion's historical Tokyo presence since 1979 — both operate as global inbound/outbound tourism groups with similar architectural pattern.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Amphitrion Prisma Official social profiles
Digital presenceAmphitrion Prisma Official financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amphitrion Prisma Official leadership team
Management profileNumber of profiles
Amphitrion Prisma Official subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amphitrion Prisma Official funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amphitrion Prisma Official M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amphitrion Prisma Official
What does Amphitrion Prisma Official do?
Amphitrion Prisma is a Greece-based B2B travel services company that delivers integrated destination management, ground transportation, meetings and events orchestration, cruise and airline representation, and yacht chartering services. The company operates a privately owned fleet of luxury coaches and vehicles, runs 24-hour operations at Athens International Airport, and serves as the exclusive Greek-market representative for international cruise lines (Carnival, Cunard, Princess) and partner airlines.
Is Amphitrion Prisma Official a public or private company?
Amphitrion Prisma Official is a private company. It is classified as corporate owned and is currently operating.
When was Amphitrion Prisma Official founded?
Amphitrion Prisma Official was founded in 1972. It employs 51 to 100 people.
Where is Amphitrion Prisma Official based?
Amphitrion Prisma Official is headquartered in Argyroupoli, Attica, Greece, in the Europe region.
How does Amphitrion Prisma Official make money?
Six revenue lines are on record. DMC Services are the primary driver. The others are M.I.C.E. Services, transportation Services, cruise Line Services, yacht Chartering and representations.
Who are Amphitrion Prisma Official's main competitors?
Broad incumbents on record are Internova Travel Group, American Express Global Business Travel (Amex GBT), CWT (Carlson Wagonlit Travel), BCD Travel and TUI Group / TUI Musement. Direct peers are Mediterranean Holdings / MedCruise-aligned port service operators, Dream Yacht Charter, Mouzenidis Travel and The Moorings. JTB Corporation is listed as a regional player.
Does Amphitrion Prisma Official have an API?
No public API is recorded for Amphitrion Prisma Official.
What industry is Amphitrion Prisma Official in?
Amphitrion Prisma Official's product category is Destination Management & Travel Services. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAIAIAB, Tour & Sightseeing Coach Charters. Its NAICS code is 561520 and its SIC code is 4700.