What Amplify does

Amplify (legal entity Lets Amplify ApS, formerly Webamp) is a full-service digital marketing agency headquartered in Copenhagen, Denmark, operating under Danish private limited company status with no disclosed parent or institutional investors. It functions as an outsourced marketing department for Danish clients, delivering an integrated portfolio across 360° marketing, branding, content, web design, Google Ads, SEO, social media marketing, and strategy. The firm assigns dedicated teams of 3-5 specialists to each engagement and operates a consultative, sales-led GTM focused on mid-market to enterprise customers in Denmark.

The agency leans on industry-standard marketing tools — Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google PageSpeed Insights, Google My Business, and WordPress — rather than proprietary technology. Its most differentiated capability is a Programmatic SEO workflow that connects Google Sheets data to OpenAI/ChatGPT for content generation, then auto-publishes to WordPress, enabling production of hundreds or thousands of landing pages. The firm has also built an AEO (Answer Engine Optimization) practice targeting AI search surfaces (Google AI Overviews, ChatGPT, Microsoft Bing chatbot).

Commercially, Amplify operates a professional services model with custom, non-publicly disclosed pricing tied to each client's scope. Revenue is not disclosed, but the company holds Double Gazelle status, indicating four consecutive financial years with more than 1 million DKK in pre-tax profits. The customer base spans SMB and mid-market clients (Mesterflyt, Nordic Tea, A2Vent, OLIOI, Acture, Nellemann Leasing) and select enterprise accounts (Health Group, Collectia, Bernstorff Slot), supported by education-led acquisition via the Amplify Academy and the Ordbog marketing glossary. Founder and CEO Nicolai Vittrup (Forbes 30 Under 30 Europe 2021, Berlingske Talent 100) leads the founder-owned business.

Name

Amplify

Legal name

Lets Amplify ApS

Website

https://amplify.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify is a Copenhagen-based, founder-owned full-service digital marketing agency serving mid-market and enterprise clients in Denmark with 360° marketing, branding, SEO, Google Ads, content, and web design delivered by dedicated 3-5 specialist teams per client.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue derived from ongoing client partnerships and project engagements. Services include strategy, branding, content, design, SEO, Google Ads, social media marketing, and 360° marketing. The company functions as an external marketing department for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Amplify is a full-service digital marketing bureau that functions as an external marketing department for ambitious companies in Denmark. The agency delivers integrated 360° marketing services spanning strategy, branding, content production, web design, SEO, Google Ads, social media marketing, and programmatic SEO. Each client engagement is supported by a dedicated team of 3-5 specialists providing strategy, execution, and transparent monthly reporting.

Product overview

Amplify is a full-service digital marketing agency that offers an integrated portfolio of services centered on strategy and branding. The core offering comprises eight service lines: 360° Marketing (cross-channel strategy), Branding, Content (video/visual production), Design (web development), Google Ads (paid search and shopping), SEO, Social Media Marketing, and Strategy. Supporting sub-brands include the Academy (educational content hub) and the Ordbog (marketing glossary). Amplify also offers specialized add-on modules such as Programmatic SEO (AI-driven automated content generation), ABM (B2B account-based marketing), Display Advertising, YouTube Advertising, and Email Marketing. The portfolio is structured so that Strategy and Branding serve as foundational pillars that tie together all channel-specific execution services.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Marketing Comprehensive digital marketing service that adapts tools and strategy to customer types and seasons across the entire sales funnel, covering all channels from strategy to execution. Designed for ambitious mid-market to large enterprises in Denmark seeking integrated marketing partnership.
• Branding Brand strategy service built on insight, differentiation, and audience understanding to ensure the brand stands out across all channels. For companies seeking to strengthen their market position through cohesive brand presence.
• Content Production Visual and video content production service that makes brands visible through engaging video and visual content, including copywriting, photography, and videography. For brands seeking to increase visibility across digital channels.
• Web Design & Development User-friendly and visually engaging website and webshop design and development service that converts visitors into customers. For businesses seeking to establish or refresh their digital storefront.
• Google Ads Paid search and display advertising service covering Search Ads, Shopping Ads, Performance Max, and display campaigns on Google and Bing platforms. For e-commerce and service businesses seeking direct-response advertising.
• SEO (Search Engine Optimization) Search engine optimization service for long-term visibility in organic search results, covering on-page, off-page, and technical SEO. For businesses seeking sustainable organic traffic growth.
• Social Media Marketing Social media marketing service covering both paid and organic strategies on platforms including Facebook, Instagram, LinkedIn, and TikTok. For brands seeking lead generation and brand awareness through social channels.
• Strategy Strategic planning service that combines analysis, execution, and ongoing optimization into a unified direction, serving as the foundation for all other services. For companies needing a strategic framework for their digital marketing investments.
• Programmatic SEO AI-based SEO service that uses automation and data to generate, write, and publish hundreds or thousands of targeted landing pages at scale. For businesses seeking to capture long-tail search traffic across many keyword variations.
• SEM (Search Engine Marketing) Combined SEO and SEA (Google Ads) service covering both organic and paid search engine marketing, designed for achieving top Google rankings. For businesses pursuing top-of-page search visibility.
• PPC / Pay-Per-Click Pay-per-click advertising service across Google Ads, social media, display, YouTube, remarketing, and Google Shopping. For businesses seeking measurable, direct-response advertising outcomes.
• Account Based Marketing (ABM) B2B marketing strategy focusing on high-value target accounts with personalized campaigns, combining data, personas, and insights for precision targeting. For B2B companies seeking to reach specific decision-makers and generate qualified leads.
• Display Advertising Visual banner and display advertising across Google's display network and other platforms for brand awareness and remarketing. For brands seeking top-of-funnel awareness and retargeting.
• YouTube Advertising Video advertising on YouTube including TrueView skippable and non-skippable instream ads, video discovery ads, and bumper ads, managed through Google Ads. For brands seeking video-led reach and engagement.
• Email Marketing Email marketing service covering campaign strategy, audience targeting, A/B testing, design, GDPR compliance, and automation workflows. For businesses seeking to nurture leads and retain customers via email.

Quantifiable outcome

• 500+ ambitious companies served
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jellyfish: Global digital marketing agency offering paid media, SEO, content, social and analytics as part of a broader brand-to-performance portfolio. Overlaps with Amplify on execution services but operates at significantly greater scale and across geographies.
• Publicis Groupe: Global advertising and marketing services holding group with extensive digital, media, creative and data capabilities. Competes for the same mid-market and enterprise marketing budgets that Amplify targets, though at vastly greater scale.
• Dentsu: Global marketing services holding group with full-service digital, media and creative capabilities. Provides overlapping paid search, SEO, content and social offerings through its agency brands, competing for enterprise clients in Denmark.

Direct peers

• IIH Nordic: Nordic digital agency delivering SEO, paid media, content marketing and analytics to mid-market and enterprise B2B clients. Directly comparable on service mix and Nordic/Danish target market.
• Valtech: European digital agency with Danish roots providing strategy, experience design, marketing technology and content services. Comparable as a full-service digital agency serving enterprise clients across channels, though larger and internationally scaled.
• Hesehus: Danish digital agency offering web development, SEO, paid media and e-commerce solutions. Directly comparable on Danish mid-market focus and overlap on web/SEO/Google Ads services.
• Dept Agency: European full-service digital agency combining creativity, technology and media services including SEO, content, paid media and strategy. Comparable 360° agency model and B2B mid-market/enterprise focus, though substantially larger.
• Adapt (Adapt A/S): Danish digital agency providing web development, SEO, paid media and digital strategy. Comparable full-service digital offering targeting Danish mid-market and enterprise clients.
• s360: Danish full-service digital marketing agency offering SEO, paid media, content and analytics to mid-market and enterprise clients. Closest direct competitor to Amplify in the Danish market with overlapping service lines and customer segments.
• Anywise: Danish digital agency offering digital strategy, web, SEO and marketing services to B2B and B2C clients. Comparable Danish mid-market focus and overlapping execution services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/letsamplify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify