What Amref Health Africa UK does

Amref Health Africa UK is the UK-registered fundraising and partnership entity (charity no. 261488; company no. 00982544) of Amref Health Africa, the Kenya-headquartered African health organisation founded in 1957 as the Flying Doctors of East Africa. The UK entity employs 109 staff and channels donations from individual givers, legacies, fundraising events, corporate partners, trusts and foundations, and structured philanthropy (the Mbele Movement, £3,000 per year for three years) into health programmes delivered across 35 African countries. In 2025 the organisation reports supporting 25M+ people and training 123K+ health workers, with 85p of every pound raised directed to programme costs. It holds Royal Patronage from HM The King and a 30+ year partnership with GSK.

Its core technology stack centres on a portfolio of digital health platforms: Leap, a mobile learning tool for frontline health workers; Jibu, a digital learning platform; M-Jali, a data collection system integrated with DHIS2 (the standard national health information system); and the Tracking the Girls App. These tools support remote workforce training, community health data capture, and programme monitoring at scale, though the organisation does not disclose proprietary AI/ML models.

The UK entity's business model is non-profit fundraising — it does not generate commercial revenue from products or services but relies on diversified donor income, institutional partnerships, and event-driven giving, with corporate co-funding and multi-year philanthropy commitments providing a degree of revenue predictability. Programmatic delivery and field operations are executed by the parent group and African country offices, while the UK office functions as a fundraising, partnership, and brand-positioning hub for the wider Amref group.

Name

Amref Health Africa UK

Legal name

Amref Health Africa UK

Website

https://amrefuk.org

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Amref Health Africa UK is the UK fundraising arm of the Kenya-headquartered African health charity Amref Health Africa. It raises donations from individuals, corporates, and trusts to train frontline health workers and deliver community healthcare programmes across 35 African countries.

Ownership category

akta.pro rank

Product category

International Health Charity

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

akta.pro primary industry

Medical Missions & Global Health NGOs (BPAGACAI)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Global Health Financing Mechanisms & Pooled Funds (HLAJAOAC)

Keywords

• Global health NGO
• Community health programs
• Health worker training
• Digital health platforms
• African healthcare charity

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting community-led health programmes across Africa.
2. Legacies and Bequests: Gifts left in Wills to support lasting health change in Africa for future generations.
3. Fundraising Events: Community events, marathons, and challenge events organised by supporters.
4. Corporate Partnerships: Long-term strategic partnerships with companies including cause-related marketing, skill-sharing, employee engagement, and multi-year partnerships.
5. Trusts and Foundations: Funding from charitable trusts and foundations, both unrestricted and restricted to specific countries or areas of work.
6. Philanthropy (Mbele Movement): High-value donors committing minimum £3,000 annually for three years, entirely unrestricted funding.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Amref Health Africa UK is the UK fundraising arm of Amref Health Africa, raising funds from individuals, corporations, trusts and foundations to support community-led health programmes across 35 African countries. It channels donations into health worker training, water and disease prevention, women's and girls' health, climate and health initiatives, and proprietary digital health platforms (Leap, Jibu, M-Jali) that train community health workers and capture frontline health data.

Product overview

Amref Health Africa UK offers a portfolio of health technology products and services designed to bridge the gap between African communities and healthcare access. The core digital platforms include Leap (mobile learning for community health workers), Jibu (digital learning for certified qualifications), and M-Jali (health data collection integrated with DHIS2). The organisation also operates Amref International University for formal health sciences education. These products work together to deliver training, collect health data, and extend healthcare services to remote communities through mobile clinics and climate-resilient water solutions like sand dams.

Differentiator

Problem solved

Functional benefit

Products and services

• Leap A basic phone mobile learning solution that delivers offline health training information, allowing Amref to train community health workers rapidly and at scale so they can upskill on specific health challenges facing their communities.
• Jibu A digital learning platform that allows health workers to gain new government-certified qualifications while working, with courses co-developed and co-certified by national Ministries of Health.
• M-Jali A bespoke tool for community health workers to gather and input health information about their communities; integrates with DHIS2 (District Health Information Software 2) to enable government health reporting and decision-making.
• Amref International University (AMIU) A university with a main campus in Nairobi, Kenya offering online distance-learning courses plus scholarships for marginalised students; offers certificate, degree and professional development courses for African health workers, with over 80% of graduates choosing to stay in Africa.
• Mobile Health Clinics and Outreach Services Mobile health services delivered via clinic units pulled by ambulances, midwives with portable ultrasound units, and community health workers with cool boxes on bikes, bringing healthcare closer to remote communities.
• Sand Dams (Climate-Resilient Water Solutions) Traditional practice of harvesting rainwater in the rainy season and storing it in underground sand wells; water is naturally cleansed by the sand and pumped to the surface using hand or solar-powered pumps in semi-arid regions.
• Tracking the Girls App A mobile app used in Amref's End FGM/C programmes to ensure girls remain well, in school, and safe from the cut.

Quantifiable outcome

• 25 million+ people directly supported with improved access to health services in 2025
• +5 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• GSKcoreStrategic or Co-development PartnerOver 30-year strategic partnership to strengthen health systems, train frontline health workers, improve hygiene and sanitation, and address endemic diseases such as malaria, TB, and HIV. Partnership has improved health outcomes for millions of people across 17 countries in east and southern Africa. Includes joint roundtable discussions on One Health approach at London Climate Action Week.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Médecins Sans Frontières UK: UK fundraising arm of MSF, the world's leading independent medical humanitarian NGO. Directly comparable as a UK-registered charity raising funds to deliver frontline health programmes in low- and middle-income countries, including sub-Saharan Africa.
• WaterAid UK: UK-registered charity focused on clean water, sanitation, and hygiene in low-income countries. Highly comparable mission overlap with Amref's water-and-disease-prevention programmes, similar UK-headquartered fundraising model, and similar reliance on UK individual donors and institutional funders.
• Save the Children UK: Major UK-registered international development charity with substantial health programming for children and mothers in Africa. Comparable as a UK charity raising funds for African community health, maternal health, and health worker capacity-building.
• UNICEF UK: UK National Committee for UNICEF, raising funds from UK donors to support child and maternal health programmes globally including Africa. Comparable fundraising structure, donor base, and programme areas (maternal/child health, health systems, water/sanitation).
• Sightsavers: UK-registered international development NGO focused on preventable blindness and disability inclusion across Africa and Asia. Comparable as a UK charity headquarters with extensive African country operations, similar donor base, and similar focus on community health workforce training.
• Plan International UK: UK fundraising arm of Plan International, focused on children's rights and gender equality including FGM/C prevention and girls' health in Africa. Highly comparable mission, UK charity structure, and overlapping FGM/C and women-and-girls programming.

Emerging players

• Malaria Consortium: Specialist global health nonprofit focused on malaria prevention and treatment in Africa and Asia. Comparable in Africa-led health delivery, community health worker programmes, and donor-funded project model, though narrower in disease scope than Amref.
• BRAC International: Large development NGO operating community health and microfinance programmes across Africa and Asia. Comparable as a Global South-led health and development NGO with extensive community health worker networks and similar donor-funded programme model.

Broad incumbents

• PATH: Global nonprofit working on health innovation and technology across multiple disease areas. Comparable in digital health tools and health worker training approaches, though broader in scope and US-headquartered rather than Africa-led.

Others

• Wellcome Trust: Major global health funder supporting infectious disease research and health systems strengthening in Africa. Relevant as a peer funder rather than direct competitor; Amref's trustee from Wellcome indicates close ecosystem relationship and potential funding alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amref_uk
• YouTubeyoutube.com/watch?v=EETFkwdSGks
• Facebookfacebook.com/amrefuk
• LinkedInlinkedin.com/company/amref-uk
• Instagramfacebook.com/amrefuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amref Health Africa UK