Associação Mineira de Reabilitação (AMR)

What Associação Mineira de Reabilitação (AMR) does

Associação Mineira de Reabilitação (AMR) is a Brazilian nonprofit civil association founded in 1964 and headquartered in Belo Horizonte, Minas Gerais. It provides free interdisciplinary neuromotor rehabilitation to approximately 500 children and adolescents with physical disabilities from low-income families registered in CadÚnico and residing in Belo Horizonte or its Metropolitan Region (29 additional municipalities). The clinical offering spans physiotherapy, occupational therapy, speech therapy, psychology, music therapy, sports therapy, dentistry, social work, neurology, orthopedics, and orthopedic surgery, supplemented by medical specialties including psychiatry, cardiology, pediatrics, and dermatology.

The core technology infrastructure comprises two in-house assets: (1) the Laboratory of Movement Analysis (LAM, operational since 2021), equipped with three-dimensional gait analysis technology that supports diagnosis, treatment planning, surgical outcome assessment, and orthotic design for cerebral palsy and neuromuscular conditions; and (2) the Orthopedic Workshop (Oficina Ortopédica, certified since 2014 under the Ministry of Health's Viver Sem Limites program), which fabricates custom prostheses, orthoses, vests, insoles, adapted footwear, and wheelchairs in direct collaboration with the clinical team. Both units also serve external patients and the SUS public healthcare system, generating commercial revenue alongside the free internal services.

AMR's revenue model is a hybrid nonprofit construct combining individual and corporate donations (monthly minimum R$30, godparent sponsorship at R$750/child/month), government transfers (CEBAS, FIA Municipal, parliamentary amendments), incentivized funding (Lei Rouanet, Lei de Incentivo ao Esporte, Nota Fiscal Mineira), event-driven fundraising (Feijoada Solidária, Chá Solidário, Copa AMR de Tênis), and retail operations (Bazar, Brechó, Loja) staffed by the award-winning volunteer corps. Project-based grants from partners such as Criança Esperança, DVG Grupo, and SEDESE support named initiatives including Universo Inclusivo, Unidos pela Inclusão, and Voar. AMR holds the SELO DOAR A+ certification (since 2021) and was named Best Health NGO in Brazil in 2022.

Name

Associação Mineira de Reabilitação (AMR)

Legal name

Associação Mineira de Reabilitação

Website

https://amr.org.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Associação Mineira de Reabilitação (AMR) is a 60-year-old Brazilian nonprofit in Belo Horizonte that delivers free interdisciplinary neuromotor rehabilitation to roughly 500 children and adolescents with physical disabilities across 30 municipalities, operating an in-house 3D gait analysis laboratory and certified orthopedic workshop funded by donations, government grants, and retail.

Ownership category

akta.pro rank

Product category

Pediatric Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHSADAIAC

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

Keywords

• Neuromotor rehabilitation services
• Pediatric physical rehabilitation
• Orthopedic equipment manufacturing
• Nonprofit healthcare services
• Adapted sports programs

Headquarters

HQ city

Belo Horizonte, MG

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Individual and Corporate Donations: Recurring and one-time financial donations from individuals (monthly donors from R$30/month) and corporate partners. Donations are received via credit card (recurring or one-time), bank slip, PIX ([email protected]), and utility bill debits via CEMIG and COPASA. Sponsorship of fundraising events (Feijoada Solidária, Chá Solidário, Copa AMR de Tênis) also constitutes a significant revenue stream.
2. Government Transfers and Incentivized Funding: Resources from government sources including FIA Municipal (CMDCA-BH), parliamentary amendments (municipal and state), and incentivized funding via Lei de Incentivo ao Esporte, Lei Rouanet (Culture Incentive Law), and Nota Fiscal Mineira program. Federal certification (CEBAS) enables access to certain government transfers. Individuals can direct up to 6% (PF) or 1% (PJ) of income tax due to social funds.
3. Project-Based Funding: Dedicated project funding from programs such as Criança Esperança, SEDESE paradesporto grants, and the Nota Fiscal Mineira program. Projects include Universo Inclusivo (R$200,000), Unidos pela Inclusão (R$1,694,467.60), Voar: Inclusão e Movimento (R$1,868,864.60), and various sports inclusion projects, typically with defined timelines and deliverables.
4. Product Sales (Bazar, Brechó, Loja): Revenue from sales of donated goods (Bazar, Brechó) and handmade crafts produced by volunteers and patients' mothers (Loja). All proceeds are directed to patient treatment. The Brechó has been operational since 2018, and the Loja sells artisanal items including embroidered linens, table settings, and decorative pieces.
5. Sponsorship and Apadrinhamento: Monthly godparent (apadrinhamento) contributions at R$750 per child per month, providing predictable recurring revenue. Corporate sponsors provide both financial support and in-kind contributions for events and projects. The Mart Minas Troco Solidário program generates approximately R$5,000/month from customer round-up donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

AMR provides free interdisciplinary neuromotor rehabilitation services for children and adolescents with physical disabilities, including clinical and medical care, social services, and movement analysis. The organization also operates an in-house Orthopedic Workshop that produces custom orthopedic devices, supports the public health system (SUS), and generates revenue through donations, sponsorships, and retail sales. It serves approximately 500 patients from Belo Horizonte and 29 surrounding cities.

Product overview

Associação Mineira de Reabilitação (AMR) is a nonprofit healthcare institution offering a comprehensive ecosystem of rehabilitation and social inclusion services for children and adolescents with physical disabilities. The core offering consists of free interdisciplinary rehabilitation treatment (Serviços de Reabilitação e Inclusão) provided through clinical services (Atendimentos Clínicos) and specialized medical services (Atendimentos Médicos) including orthopedics, neurology, and psychiatry. Supporting infrastructure includes the Laboratório de Análise do Movimento (LAM) for advanced movement diagnostics, and the Oficina Ortopédica for custom orthopedic equipment manufacturing. Revenue-generating retail operations include a Bazar, Brechó, and Loja AMR selling donated and artisan products. The institution also operates fundraising mechanisms including donation systems, sponsorship (Apadrinhamento), tax benefit programs (Nota Fiscal Mineira and Destinação de IR), and various social projects. The organization is headquartered in Belo Horizonte and has been operating since 1964.

Differentiator

Problem solved

Functional benefit

Brands

• Reabilitar: The main brand identity of AMR featuring the slogan 'Reabilitar para incluir' (Rehabilitate to include). The brand was refreshed in 2024 with a new visual identity including a bird motif.
• Corpo de Voluntários da AMR (CVAMR)
• Laboratório de Análise do Movimento (LAM)
• Oficina Ortopédica AMR

Products and services

• Serviços de Reabilitação e Inclusão (Rehabilitation and Inclusion Services) Core interdisciplinary neuromotor rehabilitation service delivered free of charge to children and adolescents with physical disabilities from low-income families in Belo Horizonte and surrounding cities.
• Atendimentos Clínicos (Clinical Care) Clinical rehabilitation sessions delivered by physiotherapy and therapy professionals as part of AMR's interdisciplinary care model for children with disabilities.
• Atendimentos Médicos (Medical Consultations) Medical consultations provided by physicians specializing in pediatric physical rehabilitation and disability care as part of the interdisciplinary care model.
• Laboratório de Análise do Movimento (LAM) Specialized laboratory offering instrumented gait analysis and movement analysis to support evidence-based rehabilitation treatment plans for patients and external referrals.
• Oficina Ortopédica (Orthopedic Workshop) In-house workshop producing custom orthopedic devices, braces, and assistive equipment for AMR patients and for distribution through the Brazilian public health system (SUS).
• Serviço Social (Social Services) Social work support for patients and families navigating disability services, benefits, and social inclusion resources.
• Loja AMR (AMR Craft Store) Physical retail channel selling handcrafted products and goods to support AMR's mission and generate revenue for the organization.
• Brechó AMR (AMR Thrift Store) Thrift store selling donated second-hand clothing and goods to raise funds supporting AMR's rehabilitation programs.
• Bazar AMR (AMR Bazaar) Periodic bazaar events selling donated goods to raise funds supporting AMR's rehabilitation programs.
• Apadrinhamento (Sponsorship Program) Financial sponsorship program that allows individuals to sponsor individual patients at AMR, providing recurring support for rehabilitation services.
• Esportes Adaptados (Adapted Sports Programs) Adapted sports programs promoting physical activity, rehabilitation, and social inclusion for children and adolescents with disabilities served by AMR.

Quantifiable outcome

• Nearly 500 children and adolescents currently receiving free interdisciplinary treatment
• +5 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Criança Esperança (Rede Globo / UNESCO)coreOthers · 1 January 2025The Universo Inclusivo project is funded by Criança Esperança at R$200,000, targeting 200 children and adolescents with physical disabilities. Activities include interactive workshops, arts and literature, adapted sports, therapeutic equipment provision, and visits to sociocultural spaces.
• CMDCA-BH / FIA MunicipalcoreOthers · 1 January 2025Multiple projects funded through the Fundo da Infância e Adolescência Municipal, including 'Unidos pela Inclusão' (R$1,694,467.60) and 'Voar: Inclusão e Movimento' (R$1,868,864.60), targeting children with physical disabilities in social vulnerability.
• Mart Minas (Troco Solidário)coreOthers · 1 January 2025The Mart Minas Serrano supermarket runs a 'Troco Solidário' (change round-up) program, generating approximately R$5,000/month for the 'Adquirir, Manter e Reabilitar' project that supports the purchase of material resources and operational expenses for AMR's activities.
• Instituto Gerson BartolomeominorOthers · 1 January 2025Master sponsor of the 3rd Copa AMR de Tênis – Troféu Instituto Gerson Bartolomeo, a tennis tournament held in June 2026 to raise funds for AMR's activities.
• Deputado Estadual Zé Guilherme (Emenda Parlamentar)minorOthers · 1 January 2025Mandatory parliamentary amendment funding the 'Andando com Máximo Respeito' walking and running event for inclusive sports (R$106,000), through SEDESE.
• Vereador Cláudio do Mundo Novo (Emenda Parlamentar Municipal)minorOthers · 1 January 2025Municipal parliamentary amendments funding 'Transformando Vidas: Assistência e Inclusão Social' (R$218,276.69) and 'Tecendo Direitos' (R$200,000.00) social assistance projects.
• Professor Juliano Lopes (Emenda Parlamentar)minorOthers · 1 January 2025Municipal parliamentary amendment funding the 'OcupArte: Mãos que cuidam!' project (R$50,000) promoting habilitation and social inclusion through creative activities and family income generation.
• Ministério da Cultura / Lei de Incentivo à Cultura (Lei Rouanet)coreOthers · 1 July 2024The 'Seis Décadas de Vidas Transformadas' book project is funded by the Lei Rouanet (Culture Incentive Law), with Pronac 2313414 and total incentive value of R$264,020.02. The project documents experiences of families of children with disabilities and promotes cultural access through reading and creative writing workshops.
• SEDESE Minas Gerais (Lei Estadual de Incentivo ao Esporte)coreOthers · 1 January 2024Multiple sports inclusion projects funded through the Lei Estadual de Incentivo ao Esporte, including the I Festival de Bocha (R$400,000), Além do Jogo paradesporto project (R$99,980.64), and Habilitar para o Esporte (R$265,005.56). These projects promote adapted sports participation for children with physical disabilities.
• Toro InvestimentosminorOthersSponsor of the 6th and 7th editions of the Feijoada Solidária AMR fundraising event. Corporate sponsor contributing to event costs and providing visibility benefits.
• Instituto DoarcoreOthersSocial certification body that awards the SELO DOAR A+ certification to AMR, recognizing the highest standard of management, transparency, and governance. Also organizes the Prêmio Melhores ONGs.
• Instituto O Mundo Que QueremoscoreOthersCo-organizer of the Prêmio Melhores ONGs award, which recognized AMR among the top 100 NGOs in Brazil in 2024 and 2025.
• TheDotGoodminorOthersIndependent media organization based in Switzerland that analyzes local and global NGO impacts. Ranked AMR 44th in Brazil in 2025.
• Droga Raia / Drogasil (Rd Saude)minorOthersPharmacy chain partner supporting AMR activities and visible in the AMR partner logos section.
• Fundação Dom Cabral (FDC)minorOthersBusiness school foundation listed among AMR partners, possibly contributing through governance expertise or educational partnerships.
• Vale S.A.minorOthersMajor mining corporation listed among AMR partners, potentially providing financial support or in-kind contributions.
• UFMG (Universidade Federal de Minas Gerais)minorOthersFederal university listed among AMR partners, potentially contributing through academic collaboration, research partnerships, or student involvement.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• ABRA (Associação Brasileira de Autismo): ABRA focuses on autism spectrum disorder support, with regional chapters providing therapeutic services to children and adolescents. It is an emerging player with partial overlap with AMR's pediatric disability services, though with narrower therapeutic focus and less developed orthopedic/prosthetic capabilities.
• Fundação Laramara: Fundação Laramara is a São Paulo-based nonprofit supporting people with visual impairments and multiple disabilities through rehabilitation and education services. It is an emerging player with partial overlap in interdisciplinary pediatric disability care, though its primary focus is vision rather than neuromotor rehabilitation.

Direct peers

• Pestalozzi do Brasil: Pestalozzi is a Brazilian federation of nonprofits supporting people with intellectual disabilities, offering rehabilitation, education, and inclusion services. It is comparable to AMR in mission and operational structure, though focused more on intellectual/developmental than purely neuromotor disabilities, with units across multiple Brazilian states.
• APAE (Associação de Pais e Amigos dos Excepcionais): APAE is a national federation of Brazilian nonprofits serving people with intellectual and physical disabilities through rehabilitation, education, and social inclusion. It is directly comparable to AMR in mission and services, with over 2,000 affiliated units across Brazil providing free multidisciplinary care to vulnerable populations.
• AACD (Associação de Assistência à Criança Deficiente): AACD is Brazil's largest pediatric rehabilitation nonprofit, providing interdisciplinary neuromotor rehabilitation to children with physical disabilities. It is the most directly comparable Brazilian nonprofit to AMR, operating a similar model of free interdisciplinary care, in-house orthopedic workshops, and adapted sports programs, though at significantly larger national scale.
• Instituto Jô Clemente (formerly APAE-SP): Instituto Jô Clemente is a São Paulo-based nonprofit providing diagnostic services, rehabilitation, and social inclusion for people with intellectual disabilities. It is directly comparable to AMR in nonprofit pediatric rehabilitation services, including interdisciplinary care, social programs, and government/corporate fundraising.

Regional players

• Associação Pestalozzi de Minas Gerais: Local Minas Gerais chapter of the Pestalozzi federation, providing disability services in the same state as AMR. It is a regional nonprofit peer with overlapping beneficiary populations (children with disabilities in MG), but does not match AMR's specialized orthopedic workshop or LAM capabilities.
• Instituto Fernandes Figueira (IFF/Fiocruz): IFF is a federal public hospital specialized in women, children, and adolescents' health including rehabilitation services. It is a regional public-sector player in pediatric rehabilitation in Rio de Janeiro, comparable in clinical scope but operates under SUS rather than as a donation-funded nonprofit like AMR.

Broad incumbents

• Hospital Sarah Kubitschek (Rede Sarah de Hospitais de Reabilitação): Rede Sarah is Brazil's leading rehabilitation hospital network, providing comprehensive neuromotor rehabilitation including gait analysis and orthopedic services. While not a nonprofit, it is a broad incumbent operating in the same space as AMR, with significantly larger scale and public funding, and is the benchmark for rehabilitation quality in Brazil.
• Crer (Centro de Reabilitação Readaptação Henrique Santillo): Crer is a major public rehabilitation center in Goiânia operated by the Goiás state government, providing comprehensive neuromotor rehabilitation including orthopedic services. It is a broad incumbent in the same space as AMR, though publicly funded and significantly larger in scale, serving as a benchmark for state-level rehabilitation infrastructure.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amrorgbh
• Facebookfacebook.com/amrorgbh
• LinkedInlinkedin.com/company/amrorgbh
• Instagraminstagram.com/amrorgbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Mineira de Reabilitação (AMR)