Animal Management in Rural and Remote Indigenous Communities (AMRRIC)

What Animal Management in Rural and Remote Indigenous Communities (AMRRIC) does

AMRRIC (Animal Management in Rural and Remote Indigenous Communities) is a national not-for-profit organisation founded in 2003 and headquartered on Larrakia Country in Darwin, Northern Territory. It works in partnership with remote Aboriginal and Torres Strait Islander communities to improve companion animal health and, by extension, community health and safety, using a One Health framework that integrates animal, human, and environmental health. The organisation employs between 11 and 50 staff and is governed by a Board of Directors with support from an Aboriginal and Torres Strait Islander Advisory Group.

AMRRIC's core offerings are on-ground veterinary programs (surgical and chemical desexing, parasite treatment, community education) delivered via partnerships with Regional Councils and Aboriginal Corporations, supplemented by a portfolio of digital and educational products. The proprietary AMRRIC App is a mobile/desktop data collection tool designed for offline use in remote settings, capturing animal population data, health assessments, treatments, and outcomes. The EHP Manual is a 20-chapter reference guide covering program planning, parasite control, breeding control, euthanasia, pounds management, and record keeping, available online since 2018. Additional products include zoonosis fact sheets (developed with Macquarie University in 2022), companion animal emergency management resources, and animal census tools.

The business model is a not-for-profit mix of individual and corporate donations (via the givenow.amrric.org portal), corporate partnerships (Petbarn Foundation, Elanco, Boehringer Ingelheim, Bravecto, Scratch Pet Food, Big Dog, The Leading Partnership), membership subscriptions, and community fundraising. Corporate partnerships provide both cash and in-kind pharmaceutical product support. Volunteers — primarily veterinarians, vet nurses, vet students, and data collectors — are gated by financial membership and Code of Conduct compliance. AMRRIC distributes services directly through field programs and community education rather than through commercial channels, with operating geographies spanning the Northern Territory, Western Australia, and nationally across remote Australia.

Name

Animal Management in Rural and Remote Indigenous Communities (AMRRIC)

Legal name

Animal Management in Rural and Remote Indigenous Communities Ltd

Website

https://amrric.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AMRRIC is a national Australian not-for-profit that delivers veterinary programs, community education, and digital data tools to improve companion animal health in remote Aboriginal and Torres Strait Islander communities across the NT, WA, and nationally.

Ownership category

akta.pro rank

Product category

Veterinary and Animal Health Services for Indigenous Communities

NAICS

Veterinary Services (54194)

SIC

Agricultural Services (700)

akta.pro primary industry

Veterinary Public Health & One Health Programs (HLAMAJAA)

akta.pro secondary industries

Treatment & Therapeutics Administration (Antimicrobials, Supportive Care, Protocol-Based) (AFACALAF), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB), Diagnostics & Laboratory Coordination (Sample Collection, Lab Liaison, Interpretation) (AFACALAE), Health Certification, Compliance & Traceability Support (Movement Certs, QA Programs) (AFACALAI)

Keywords

• Veterinary services
• Animal health programs
• Indigenous community health
• Companion animal management
• One Health education

Headquarters

HQ city

Darwin, NT

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Individual and corporate donations from supporters, including a dedicated donation portal (givenow.amrric.org)
2. Corporate Partnerships: Support from corporate partners including Petbarn Foundation, Elanco, Boehringer Ingelheim, Bravecto, Scratch Pet Food, and others
3. Membership Fees: Individual and organisational membership subscriptions with voting rights at AGM
4. Fundraising: Community fundraising activities including events, challenges, and community-led fundraising initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AMRRIC delivers companion animal health programs in remote Aboriginal and Torres Strait Islander communities across Australia, including on-ground veterinary services (surgical and chemical desexing, parasite treatment), community education, animal management training, and advocacy. The organisation also produces proprietary resources such as the offline-capable AMRRIC App for animal health data collection and the 20-chapter EHP Manual guide for Environmental Health Practitioners, structured around a One Health approach.

Product overview

AMRRIC is a national not-for-profit organization that offers a portfolio of programs, services, and resources focused on improving companion animal health in remote Aboriginal and Torres Strait Islander communities. The core offering consists of on-ground veterinary programs (including surgical desexing, parasite treatments, and community education) delivered through partnerships with local councils and Aboriginal corporations. Key products include the AMRRIC App (a digital record-keeping tool for animal health data collection), the EHP Manual (a comprehensive 20-chapter guide for Environmental Health Practitioners), zoonosis fact sheets, and emergency management resources. Supporting services include animal-related education, animal management training, advocacy and research, and innovation and sustainability initiatives. The organization does not operate a traditional software-as-a-service platform but rather provides a combination of direct service delivery and educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• The AMRRIC App: A mobile application designed for remote community animal health and management programs that can be used without internet connection to record animal data, treatments, and generate reports.

Products and services

• AMRRIC App A mobile and desktop application designed for use without internet connectivity that enables Environmental Health Practitioners and veterinary teams to record animal population data, track animal health, record treatments, manage owner contact details, and generate automated reports for remote community animal health and management programs.
• EHP Manual (Environmental Health Practitioner's Guide) A comprehensive 20-chapter reference guide titled 'Delivering Animal Health & Management Programs in Remote Indigenous Communities' covering topics including planning programs, parasite treatment, breeding control, euthanasia, animal welfare, pounds management, and record keeping.
• Veterinary Programs On-ground veterinary services delivered in partnership with remote Indigenous communities, including companion animal population control through surgical and chemical desexing, parasite treatments, and community education on animal and human health.
• Animal-Related Education Programs Educational programs and resources designed to build local capability in animal health and management, including school education, field programs, and community engagement activities.
• Animal Management Training Training programs for individuals and organizations working in remote Indigenous communities on animal health and management practices.
• Advocacy & Research Research initiatives and advocacy efforts to improve animal health outcomes and inform policy for remote Indigenous communities.

Quantifiable outcome

• Expanded training offerings to support organisations and communities build local capability

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Petbarn FoundationcoreGTM or Marketing PartnerCorporate supporter contributing to AMRRIC's mission of improving companion animal health in remote Indigenous communities.
• ElancocoreGTM or Marketing PartnerAnimal health company providing pharmaceutical products and support for veterinary programs in remote communities.
• Big DogminorGTM or Marketing PartnerCorporate supporter of AMRRIC's animal health programs.
• Scratch Pet FoodminorGTM or Marketing PartnerPet food company supporting AMRRIC through corporate partnership.
• Boehringer IngelheimcoreGTM or Marketing PartnerMajor animal health pharmaceutical company supporting AMRRIC programs.
• BravectocoreGTM or Marketing PartnerFlea and tick treatment manufacturer providing products for remote community animal health programs.
• The Leading PartnershipminorGTM or Marketing PartnerCorporate supporter of AMRRIC's work.
• Regional CouncilscoreStrategic or Co-development PartnerPartnership with local Regional Councils who contract principal veterinarians to deliver regular veterinary services to communities. AMRRIC facilitates veterinary volunteer opportunities within these council-contracted programs.
• Aboriginal CorporationscoreStrategic or Co-development PartnerPartnership with Aboriginal Corporations for animal management program delivery in remote communities.
• Macquarie UniversityminorStrategic or Co-development Partner2022 partnership with Macquarie University Medical Sciences Capstone/PACE students to develop zoonosis fact sheets and infographics for remote Indigenous communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RSPCA Australia: National not-for-profit animal welfare organisation operating across Australia with similar charitable structure, government advocacy focus, and reliance on donations and corporate partnerships. Both organisations deliver animal welfare services and educational programs, with RSPCA being far larger and more established.
• Animal Welfare League Australia: Federated national NFP network of animal welfare shelters and services across Australia, operating a similar charity/donation-funded model and delivering companion animal services and education. Comparable mission around improving companion animal welfare at a community level.

Emerging players

• Pets in the Park (Australia): Australian volunteer-driven charity providing free veterinary care and pet food to animals of people experiencing homelessness. Similar small-team, volunteer-and-donation-dependent NFP model delivering veterinary services to underserved populations, though focused on urban homeless rather than remote Indigenous communities.
• Four Paws Australia: Australia arm of international animal welfare organisation Four Paws. Comparable NFP model focused on companion animal welfare with corporate partnerships and donor funding, though operates globally with a broader species remit.

Broad incumbents

• Australian Veterinary Association: National professional association representing veterinarians across Australia. While not a service-delivery NFP, it is the broad incumbent in the veterinary profession and is comparable as a convening body for vets that AMRRIC relies on for volunteer deployment and policy advocacy.

Others

• Animals Australia: Australia's largest national animal protection organisation, focused on advocacy, investigation and policy campaigns. Comparable NFP structure and donor base, but thematic overlap rather than direct service delivery in remote communities.
• Indigenous Community Volunteers: Australian NFP placing skilled volunteers into Aboriginal and Torres Strait Islander communities on community-led projects. Comparable community-engagement model, volunteer deployment mechanism, and cultural governance approach, though not animal-health specific.
• Australian Indigenous HealthInfoNet: National web-based knowledge translation platform on Indigenous health. Comparable role as a knowledge broker and resource hub serving remote Indigenous communities, with similar reliance on government and research funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/amrric
• Facebookfacebook.com/amrric
• LinkedInlinkedin.com/company/animal-management-in-rural-and-remote-indigenous-communities-amrric-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Animal Management in Rural and Remote Indigenous Communities (AMRRIC)