Amsterdam Wine Festival

What Amsterdam Wine Festival does

Amsterdam Wine Festival B.V. is a privately held Dutch event operator that produces a bi-annual wine tasting festival in Amsterdam, celebrating harvest traditions from both the Southern Hemisphere (March edition, held at Kromhouthal) and the Northern Hemisphere (September edition, held at Amstelpark). The company was founded in 2017 as a spin-out of Amsterdam Wine Company (established 2016) and curates more than 300 wines from global wine regions, pairing them with food from food trucks, live music, educational workshops, and a children's corner. Operationally, the festival runs on a relatively light technology stack: a Squarespace-based marketing site, a SeeTickets/Paylogic ticketing platform for ticket sales and personalization, and PIN-only on-site payment processing for beverage and food transactions.

The business model is event-driven and consumer-facing, with three identifiable revenue streams. Primary revenue comes from tiered ticket sales (Early Bird at €15, Regular at €18.50, Late Bird at €25, with free entry for children under 12). Secondary revenue is generated through on-site wine-by-the-glass/bottle and food sales during the events. A third stream consists of group arrangements for parties of 30 or more, including corporate event bookings. Distribution is direct-to-consumer via the company-owned website, with no intermediary resellers, and marketing is conducted through owned channels (newsletter, social media, photo galleries) supplemented by media partnerships. The company is founder-owned, operates without disclosed external funding, and is registered at Johan van Hasseltweg 51, 1021KN Amsterdam.

Name

Amsterdam Wine Festival

Legal name

Amsterdam Wine Festival B.V.

Website

https://amsterdamwinefestival.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdam Wine Festival B.V. operates a bi-annual wine tasting event in Amsterdam (March and September editions) featuring 300+ wines from global regions, serving wine enthusiasts, families, and corporate groups through tiered ticket sales and on-site F&B revenue.

Ownership category

akta.pro rank

Product category

Wine Festival Events

NAICS

Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

akta.pro secondary industries

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Wine festival events
• Wine tasting experiences
• Culinary entertainment events
• Harvest celebration festivals
• Live event hospitality

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Supply Chain, Personnel

Revenue model

1. Ticket Sales: The festival generates primary revenue through ticket sales with tiered pricing (Early Bird €15, Regular €18.50, Late Bird €25). Children up to 12 years enter free with adult supervision.
2. Food and Beverage Sales: On-site sales of wine by the glass or bottle from various wine regions, along with food from foodtrucks. PIN-only payment system on premises.
3. Group Arrangements: Special group packages for 30+ persons, including potential corporate event arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amsterdam Wine Festival is a bi-annual consumer wine tasting event held in Amsterdam. The Southern Hemisphere edition runs in March (at Kromhouthal) and the Northern Hemisphere edition runs in September (at Amstelpark), each featuring tastings of 300+ wines from global wine regions, food pairings from food trucks, live music, workshops, and family-friendly activities. Tickets are sold directly via a dedicated ticketing platform with tiered pricing.

Product overview

Amsterdam Wine Festival is a dual-edition wine festival event. The primary offering is the Amsterdam Wine Festival event itself, held twice yearly: the 'Zuidelijk Halfrond' (Southern Hemisphere) edition in March and the 'Noordelijk Halfrond' (Northern Hemisphere) edition in September. The festival features wine tastings with over 300 varieties, food pairings, live music performances, wine workshops and tastings, and family-friendly activities including a children's corner. Add-on services include group arrangements for 30+ persons and various ticketing tiers (Early Bird, Regular Bird, Late Bird).

Differentiator

Problem solved

Functional benefit

Products and services

• Amsterdam Wine Festival - Noordelijk Halfrond (Northern Hemisphere Edition) September wine festival celebrating the Northern Hemisphere harvest with 300+ wines from European and other northern regions, food pairings, live music, workshops, and family activities, held at Amstelpark, Amsterdam.
• Amsterdam Wine Festival - Zuidelijk Halfrond (Southern Hemisphere Edition) March wine festival celebrating the Southern Hemisphere harvest featuring wines from South America, Australia, South Africa, and New Zealand, along with food trucks, live music, and family-friendly activities, held at Kromhouthal, Amsterdam.
• Groepsarrangementen (Group Arrangements) Group ticket packages for 30 or more persons, offering special arrangements for corporate events, celebrations, and large group outings at the festival.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wine Farmers (Wijnboeren)coreStrategic or Co-development PartnerWine farmers who supply wines to the festival, featuring biological and natural wines. Collaboration based on shared passion for the land and sustainable winemaking practices.
• Media PartnersminorGTM or Marketing PartnerMedia partners receive exclusive access to the festival, targeted support for reporting, and opportunities to strengthen their media position through wine world content.
• KromhouthalcoreOthersFestival venue for the Southern Hemisphere edition (March), providing fixed power supply for the sustainable event operations.
• AmstelparkcoreOthersOutdoor park venue for the Northern Hemisphere edition (September), iconic Amsterdam location.
• SeeTickets / PaylogiccoreTechnology or IntegrationTicketing platform provider handling ticket sales, personalization, and order management including ticket date changes and name updates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Taste of Amsterdam: Annual consumer food and drink festival in Amsterdam with ticketed tasting sessions, foodtrucks, and chef/winemaker showcases. Closest direct comparator: same city, same audience (wine enthusiasts and food lovers), same festival/ticketed format, same time of year.
• Bordeaux Fête le Vin: Large-scale consumer wine festival held biennially on the Bordeaux riverfront, featuring regional winemakers, on-site wine pours, and food pairings. Highly comparable as a regional consumer wine festival monetized via ticketed tasting passes rather than a trade fair.

Broad incumbents

• ProWein: World's leading wine and spirits trade fair held annually in Düsseldorf. Operates at much larger scale and is trade/B2B-focused rather than consumer, but overlaps on wine region coverage, winemaker attendance, and the festival/expo category.
• Taste Festivals: Global portfolio of premium food and drink festivals (Taste of London, Taste of Paris, Taste of Dublin, etc.) operating a city-by-city ticketed tasting model. Strongest analogy for what Amsterdam Wine Festival could become through multi-city rollout of a proven event format.
• Wine Paris: Annual wine and spirits exhibition in Paris organized by Vinexposium, combining trade and curated tasting experiences. Comparable category (wine festival/exhibition) and operator profile at significantly larger scale.
• Vinexposium: Global organizer of large wine and spirits exhibitions (Vinexpo Paris, Wine Paris, Vinexpo New York). Adjacent comparator as an event-organizing platform with a portfolio model; useful for understanding how a festival operator can scale into a multi-event portfolio.
• Vinitaly: Major annual wine exhibition in Verona featuring thousands of producers from Italian and international wine regions. Comparable as a large-scale wine expo/festival operator with multiple ticketed and trade tiers.

Regional players

• London Wine Fair: UK-based annual wine trade fair featuring masterclasses, regional tastings, and producer stands. Comparable on wine festival/exhibition format and pricing tiering, though primarily B2B and geographically UK rather than Netherlands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amsterdam-wine-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam Wine Festival