Amstutz Produkte AG

Name

Amstutz Produkte AG

Legal name

Amstutz Produkte AG

Website

https://amstutz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amstutz Produkte AG is a Swiss automotive care product company that sells vehicle cleaning, polishing, and appearance products to automotive professionals and enthusiasts. Sales are now routed through distribution partner LAEMMLE Chemicals AG.

Ownership category

akta.pro rank

Product category

Automotive Care Products

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive care products
• Car detailing products
• Vehicle cleaning solutions
• Car polishing products
• Auto appearance products

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Automotive Care Products Sales: Amstutz Produkte AG generates revenue through the sale of automotive care and cleaning products. Following the deactivation of its own webshop, sales are now routed through LAEMMLE Chemicals AG, with an integrated brand webshop planned for the future.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Amstutz Produkte AG is a Swiss manufacturer/supplier of automotive care and auto detailing products, including car cleaning, polishing, and vehicle appearance enhancement solutions. The product line is targeted at automotive professionals and enthusiasts seeking high-quality products to bring vehicles to a shine. Direct sales have been transitioned to LAEMMLE Chemicals AG as the primary distribution partner, with an integrated LAEMMLE webshop carrying the AMSTUTZ brand in development.

Differentiator

Problem solved

Functional benefit

Products and services

• Amstutz Automotive Care and Cleaning Product Line

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LAEMMLE Chemicals AGcoreChannel Partner/ Reseller/ DistributorLAEMMLE Chemicals AG serves as the primary distribution partner for Amstutz products. The Amstutz webshop has been deactivated and customers are directed to order directly from LAEMMLE. A future LAEMMLE webshop integrating the AMSTUTZ brand is currently in planning and development stages.

Broad incumbents

• Liqui Moly: German automotive chemicals brand spanning lubricants, additives and car care. Comparable as a European automotive aftermarket brand with overlapping car care categories, though broader in scope than Amstutz.
• Sonax: German premium car care brand offering automotive cleaning, polishing and detailing products globally. Comparable as a leading specialty player in the same automotive appearance products category Amstutz serves, but at significantly larger scale and with broader geographic reach.
• Würth: Global automotive aftermarket supplier with an extensive chemicals and car care range, plus large direct-sales force. Comparable as a broad automotive chemicals distributor in the same DACH region, and potentially a structural analogue to the LAEMMLE channel partner role.
• Turtle Wax: Mass-market car care brand with global retail distribution. Comparable in product category but operates at the opposite end of the market — mass-market vs. Amstutz's niche professional positioning.
• Meguiar's: US-based global leader in car care products with broad retail and professional distribution. Comparable as a dominant incumbent in the same automotive care category but with vastly greater scale, marketing reach, and SKU breadth than Amstutz.

Direct peers

• Koch-Chemie: German manufacturer of professional automotive cleaning and detailing chemicals, with strong presence in Europe. Most directly comparable to Amstutz in product category (premium car care/cleaning chemicals), target customer (professionals and enthusiasts), and European DACH-region focus.
• AutoGlym: UK-based specialist in car care and valeting products, serving both professional and consumer segments across Europe. Comparable as a focused European automotive care brand with similar product breadth and target customer profile.
• Swissvax: Swiss premium car care brand specializing in handcrafted waxes and detailing products, also based in the German-speaking part of Switzerland. Highly comparable as a domestic Swiss competitor serving the same automotive care niche with similar premium positioning.

Emerging players

• Bilt Hamber: UK-based niche car care specialist known for premium cleaning and decontamination products. Comparable as a smaller specialist in the same category, focused on professional/enthusiast channels with premium positioning.

Others

• LAEMMLE Chemicals AG: Swiss chemicals distributor and current exclusive channel partner for Amstutz products. Comparable as a Switzerland-based chemicals distributor with overlapping customer base in the automotive care category, and the structural hub of Amstutz's current go-to-market model.

Market position

Customer concentration

• LinkedInlinkedin.com/company/amstutz-produkte-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amstutz Produkte AG