AKTIV

What AKTIV does

AKTIV (DBA: AKTIV) is a privately held, pre-launch company founded in 2019 and headquartered in Santa Monica, California. According to its firmographic description, the company intends to operate a streaming marketplace that connects independent fitness professionals with end consumers. As of the available data, no products, pricing, applications, or live streaming infrastructure have been disclosed, and the company's website (tryaktiv.com) displays only a 'Launching Soon' landing page with an email-newsletter signup form as its sole public-facing go-to-market surface.

The company has no publicly visible technology stack: there are no apps, no API or SDK, no integrations, no patented or trademarked assets, and no certifications or compliance frameworks disclosed. Its only observable distribution channel is the email signup funnel, and no partnerships, alliances, customers, or operating geographies have been documented in the input. Leadership disclosure is limited to a single founder/co-founder, Roy Dequina.

AKTIV's capital base consists of two seed funding rounds of approximately $500,000 each (2019 and 2020), with investors and lead investors undisclosed. The company operates with a 1–10 employee headcount and has no reported revenue, ARR, GMV, customer count, or pricing model. In short, AKTIV is at the pre-product stage of a marketplace thesis rather than at revenue-generating operations, and the available evidence does not yet support conclusions about unit economics, churn, or competitive positioning.

Name

AKTIV

Website

https://tryaktiv.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AKTIV is a pre-launch streaming marketplace founded in 2019 and based in Santa Monica that intends to connect independent fitness professionals with end users via online video content.

Ownership category

akta.pro rank

Product category

Online Fitness Streaming Marketplace

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPACACAC

IRL & Lifestyle Live Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

SECONDARYHSADAEAE

Youth Athlete Development & Long-Term Athlete Development (LTAD)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Streaming fitness marketplace
• Independent fitness professionals
• Online fitness platform
• On-demand workout content
• Creator fitness streaming

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Marketing channels1 record

Core offering

AKTIV is intended to operate a streaming marketplace for independent fitness professionals, enabling fitness creators to deliver on-demand workout and fitness content to consumers via an online platform. The product is in pre-launch phase, with no public pricing, features, or launch date disclosed; the current website displays only a 'Launching Soon' placeholder with a contact email signup form.

Product overview

The company operates a pre-launch website (tryaktiv.com) with no product or service offerings disclosed. The site is currently under construction with a 'Launching Soon' placeholder and a contact signup form. No products, modules, features, or named offerings have been announced or made available.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Regional players

• Fittr: Online fitness coaching and content platform dominant in India, serving independent trainers and consumers. Comparable as a marketplace-plus-content play focused on independent fitness professionals, though operating primarily outside AKTIV's likely US footprint.

Broad incumbents

• Mindbody: Established SaaS + marketplace for fitness studios, spas, and independent instructors with bookings, payments, and content tools. Comparable as the incumbent operating-system layer for independent fitness businesses.
• Tonal: Connected-fitness hardware plus streaming coach-led workouts. Competes for premium streaming-fitness dollars with a different hardware-centric distribution model.
• Apple Fitness+: Subscription streaming fitness service bundled into Apple's ecosystem with on-demand and trainer-led workouts. Competes for the same consumer wallet share AKTIV targets, though via first-party content rather than marketplace aggregation.
• Peloton: Large-scale streaming-fitness platform with proprietary content and hardware. Operates broadly in the same streaming-fitness category AKTIV targets but sells its own content rather than aggregating independent professionals.
• Zwift: Live, interactive streaming platform for indoor cycling and running workouts with coaches and community features. Comparable in its use of live, real-time streaming to deliver coached fitness experiences.

Direct peers

• Trainerize: Software platform that enables independent personal trainers to deliver programming, messaging, and content to clients. Closely aligned with AKTIV's mission to give independent fitness professionals streaming and engagement tools.
• ClassPass: Marketplace connecting fitness consumers with studios and independent instructors across modalities and geographies. AKTIV's marketplace-for-fitness-pros thesis is the same category play, with live streaming as the differentiating delivery layer.
• Future: Online personal-training platform that pairs consumers with independent coaches for personalized programming and check-ins. Directly comparable in serving independent fitness professionals as the supply side, with a digital delivery model.

Emerging players

• Glo: Streaming platform offering yoga, meditation, and pilates classes from independent teachers. Comparable as a streaming product serving independent fitness/wellness professionals as the supply side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/42755231

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKTIV