What Anacta does

Anacta is a full-service public affairs firm founded in 2019 in Brisbane, Australia, by Evan Moorhead (former Queensland Labor MP and ALP State Secretary) and David Nelson (campaign strategist previously at Hawker Britton). The firm provides government relations, strategic communications, campaign advisory, and political research services to corporate, political, and not-for-profit clients. As of late 2024 it operates seven offices across three countries — Brisbane, Sydney, Melbourne, Perth, and Canberra in Australia; Wellington in New Zealand; and London in the United Kingdom — and is organised into four interconnected divisions: Anacta Strategies Australia, Anacta Strategies UK, Anacta Consulting, and the wholly-owned research subsidiary Talbot Mills Research.

The firm's service portfolio spans government relations advisory, stakeholder mapping, crisis management, campaign delivery, political polling, and qualitative and quantitative research. Its technology layer includes daily omnibus tracking across national representative samples in Australia and New Zealand, the Stickybeak self-service quantitative research platform (six years old), and qualifyr.ai, an AI-powered qualitative research product commercially launched in 2024 that conducts automated interviews with follow-up questions and generates summary reports within hours. Talbot Mills Research is independently recognised as the most accurate pollster in the 2020 and 2023 New Zealand general elections and contributed to Anthony Albanese's 2022 Australian federal election victory and Dan Andrews' Victorian state election win.

Anacta's revenue model is professional services fee-based, with quote-based engagements typical of government relations and strategic advisory work; pricing is not publicly disclosed. The go-to-market is enterprise field sales through senior-level relationship management, supported by thought leadership content, earned media in major publications (Financial Times, The Australian, Sydney Morning Herald, ABC News, PR Week), and presence at industry events such as the UK Labour conference. Named enterprise clients include TikTok Australia, Airbnb, Glencore, Lion Brewing, and Balfour Beatty, spanning technology, mining/resources, beverage/manufacturing, and construction/infrastructure sectors. The firm has no disclosed external institutional investment and remains under founding-director control.

Name

Anacta

Legal name

Anacta Group

Website

https://anacta.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Anacta is a full-service public affairs firm founded in 2019 in Australia, providing government relations, strategic communications, campaigns, and political research across Australia, New Zealand, and the UK to corporate, political, and not-for-profit clients.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

akta.pro secondary industry

NLP for Compliance, eDiscovery & Contract Analytics (HDAAADAJ)

Keywords

• Public affairs consulting
• Government relations services
• Political research polling
• Strategic communications advisory
• Campaign management consulting

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory and Consulting Services: Professional services fees for government relations, public affairs, strategic communications, and campaign advisory services provided to corporate, political, and not-for-profit clients.
2. Research Services: Polling, survey research, and qualitative research services for political campaigns, corporate clients, and media organisations. Includes daily tracking, custom surveys, and focus groups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Anacta is a full-service public affairs firm delivering public affairs, government relations, strategic communications, campaign management, and political research services to corporate, political, and not-for-profit clients across Australia, New Zealand, and the United Kingdom. The firm operates through four interconnected divisions (Anacta Strategies Australia, Anacta Strategies UK, Anacta Consulting, and Talbot Mills Research) and commercializes proprietary AI-driven research technology including qualifyr.ai and Stickybeak.

Product overview

Anacta is a full-service public affairs firm organized into four interconnected divisions: Anacta Strategies Australia and Anacta Strategies UK provide government relations and strategic communications advisory services; Anacta Consulting delivers campaigns and stakeholder relations counsel; and Talbot Mills Research provides research and polling capabilities. The firm also commercializes AI research technology through qualifyr.ai (automated qualitative interviews) and Stickybeak (self-service quantitative platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Anacta Strategies Australia Specialist public affairs and government relations firm providing strategic counsel to navigate state and federal government, regulatory and business sectors across Australian jurisdictions, for corporate, political, and not-for-profit clients.
• Anacta Strategies UK Full-service public affairs, strategic communications, and campaign delivery support based in London, specializing in campaigns, research, strategy, and government relations for organizations seeking to engage with the UK Labour government.
• Anacta Consulting Market-leading advisory firm providing fearless advice on campaigns, stakeholder relations, and communications for political, business, and not-for-profit clients with global experience delivering successful campaigns.
• Talbot Mills Research Internationally recognized corporate and political research division offering daily omnibus tracking, quantitative and qualitative surveys, focus groups, and stakeholder interviews across Australia and New Zealand. Named most accurate pollster in New Zealand's 2020 and 2023 general elections.
• qualifyr.ai AI-powered qualitative research platform that conducts automated focus-group-style interviews with natural follow-up questions and generates summary reports within hours, enabling researchers and businesses to complete interview-to-findings workflows rapidly.
• Stickybeak Self-service quantitative research platform for rapid decision-making on packaging, creative executions, logos, and slogans, enabling agile quantitative insights.

Quantifiable outcome

• Talbot Mills Research named most accurate pollsters in New Zealand 2020 and 2023 general elections
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Teneo: Global CEO advisory and public affairs firm with significant government relations and political strategy capabilities in the UK and Australia; competes for senior-level strategic counsel mandates with FTSE-level clients.
• Edelman: Largest global communications firm with a substantial public affairs practice; overlaps Anacta on government relations, policy communications, and corporate campaigns across Australia, UK, and APAC.
• APCO Worldwide: Global public affairs and strategic communications firm with a strong London practice; Anacta UK Director Kate Forrester previously headed APCO's London public affairs team, indicating direct talent and capability overlap.
• FGS Global: Global strategic advisory and public affairs firm (formed via merger including Crosby Textor, now renamed FGS Global); directly competes with Anacta in providing political counsel, polling, and government engagement in Australia and the UK.

Direct peers

• GRACosway (parent: WPP): Australian public affairs and government relations firm (part of WPP), with strong Labor connections; directly comparable in market positioning, client base, and service offering across Australian jurisdictions.
• SEC Newgate: International public affairs, communications, and research group operating across Australia, UK, and EU; competes head-to-head with Anacta on corporate government relations mandates and political research in overlapping geographies.
• Barton Deakin: Australian government relations and strategic advisory firm with deep Coalition connections; overlaps Anacta's federal/state lobbying, stakeholder engagement, and political intelligence offerings, especially for resource-sector clients.
• Hawker Britton: Australia's longest-standing Labor-aligned public affairs and government relations firm; directly comparable given Anacta was founded by former Hawker Britton principals and competes for the same corporate clients in Canberra.
• Insight Strategy: Independent Australian strategic communications and government relations firm offering public affairs, corporate communications, and stakeholder engagement; comparable in scope and client type to Anacta Strategies Australia.

Emerging players

• Lowick: London-based public affairs advisory co-founded by Matt Faulding (now Anacta Senior Counsel); competes in UK Labour-aligned advisory for corporate clients, particularly in financial services and regulated sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anacta

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anacta