ANAD

What ANAD does

ANAD Versorgungszentrum Essst\u00f6rungen is a Munich-based charitable non-profit organization (eingetragener Verein) founded in 1984 by Barbara Schindler and Andreas Schnebel, operating under the umbrella of AWO Bezirksverband Oberbayern e.V. The organization provides free, multidisciplinary treatment for eating disorders including anorexia nervosa, bulimia, binge-eating disorder, and obesity, serving affected individuals aged 12 to 55, their families, and institutional multipliers such as schools, youth welfare offices, and social service organizations across Germany.

Its core service architecture combines residential therapeutic living groups (Wohngruppen) for differentiated age cohorts (girls 12-17, young women 18-20, adults 21+) with the ANAD plus module that admits patients at BMI thresholds below industry standard (BMI >15 women, >16 men). The multidisciplinary clinical model integrates psychotherapy, nutritional therapy (Oecotrophologie), and social pedagogy, delivered by Diplom-PsychologInnen, Sozialp\u00e4dagogInnen, \u00c4rztInnen, and Ern\u00e4hrungstherapeutInnen. Digital infrastructure includes ANAD\u00ae-Dialog (online counseling portal launched 2012), DigiStreet (digital streetwork on TikTok/Instagram/forums, launched 2024), the Ninette interactive web comic for girls aged 12-15 (co-developed with BZgA), and self-assessment tools (BMI calculator, eating behavior self-test).

ANAD operates as a charitable non-profit: all services are provided free of charge to clients, and revenue is generated through donations, public subsidies (including Munich Jugendamt), philanthropic grants (notably Ingvild Goetz Philanthropy), and institutional support from the AWO Bezirksverband Oberbayern parent organization. Its go-to-market is community-led and event-driven: direct service delivery (phone, mobile, online, in-person counseling, residential care) supplemented by school workshops, parent evenings, professional training for youth welfare staff, and earned media engagement (FOCUS, S\u00fcddeutsche Zeitung, BR). Strategic partnerships with CoMedicum Lindwurmhof (MVZ for outpatient psychiatric care), Sch\u00f6n Klinik Bad Staffelstein, IZI, and Bundesfachverband Essst\u00f6rungen extend ANAD's clinical and policy reach. Andreas Schnebel, co-founder and Therapeutischer Leiter, also chairs the Bundesfachverband Essst\u00f6rungen e.V., anchoring ANAD's national-level influence in the German eating disorder field.

Name

ANAD

Legal name

ANAD® Versorgungszentrum Essstörungen des AWO Bezirksverbands Oberbayern e.V.

Website

https://anad.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

ANAD is a Munich-based charitable non-profit (founded 1984, under AWO Bezirksverband Oberbayern) that provides free, multidisciplinary treatment for eating disorders through therapeutic living groups, counseling, digital outreach (DigiStreet), and preventive education, serving affected individuals aged 12-55, families, and professional multipliers across Germany.

Ownership category

akta.pro rank

Product category

Eating Disorder Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Eating Disorder Recovery Nutrition Support (HSADAFAM), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Eating disorder treatment
• Therapeutic counseling
• Residential therapy groups
• Mental health services
• Nonprofit healthcare

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Charitable / Donation-Funded Services: ANAD is a charitable non-profit organization (gemeinnützig) recognized by the tax office for public benefit. Services are provided free of charge to clients. Funding comes from donations, public subsidies, and fundraising activities. The organization is part of AWO Bezirksverband Oberbayern e.V.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ANAD provides free, multidisciplinary counseling and therapy for individuals with eating disorders (anorexia nervosa, bulimia, binge-eating disorder, obesity) and their relatives. Core offerings include therapeutic residential living groups (Wohngruppen) in Munich for ages 12-55, multi-channel counseling (phone, mobile, online/video, in-person, family), digital outreach via ANAD Dialog and DigiStreet, and preventive education through school programs and the Ninette web comic. All services are provided free of charge under a charitable nonprofit model.

Product overview

ANAD is a healthcare organization providing a comprehensive ecosystem of eating disorder services centered around its therapeutic living groups (Wohngruppen), online counseling portal (ANAD®-Dialog), and digital outreach (DigiStreet). The core offering includes residential therapeutic programs for different age groups (12-20+ years), complemented by ANAD plus for lower-BMI patients, one-to-one counseling via phone/video/chat, self-assessment tools (self-test, BMI calculator), and preventive education (Ninette comic, school programs, parent/sibling workshops). The ANAD®-Dialog platform serves as the digital front door for anonymous counseling, while DigiStreet extends reach through social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Living Groups (Wohngruppen) Residential therapeutic programs in Munich for individuals with eating disorders, including specialized groups for girls aged 12-17, young women aged 18-20, and adults 21+. Combines psychotherapy, nutritional therapy, and social pedagogy in a residential setting that integrates treatment into daily life.
• ANAD-Dialog Online Counseling Portal Interactive online counseling portal offering one-to-one professional advice via email, chat, and phone for individuals with eating disorders and their relatives. Provides anonymous, multidisciplinary support across Germany.
• DigiStreet - Digital Streetwork Digital streetwork project that reaches out to people with eating disorders through social media platforms (TikTok, Instagram) and online forums (e.g., gutefrage) for early intervention and prevention.
• Counseling Services Comprehensive counseling including telephone, mobile, online/video, and in-person consultations for affected individuals and their relatives, including systemic family counseling and nutritional counseling.
• Ninette Interactive Comic Preventive interactive web comic targeting young girls aged 12-15, telling the story of a 14-year-old with anorexia and her recovery journey, supported by Ingvild Goetz Philanthropy and BZgA.
• School Programs Educational presentations and workshops for schools including class workshops, project days, student counseling hours, and the self-esteem course 'teenpower'. Targeted at teachers and youth welfare professionals.
• ANAD-Aktiv Day Structure Program Day structure program providing structured daily activities for individuals in the therapeutic living groups, supporting transition to daily life and integration into work.
• Parent Workshops Workshops for parents of children with eating disorders to provide guidance, support strategies, and peer connection among affected families.
• Sibling Consultation Dedicated consultation hours and workshops helping siblings cope with and understand eating disorders in their family.

Quantifiable outcome

• ANAD has operated for 40 years (as of 2024) supporting individuals with eating disorders.
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Schön Klinik Bad StaffelsteinminorStrategic or Co-development Partner · 12 September 2017ANAD e.V. is a cooperation partner of Schön Klinik Bad Staffelstein. The clinic hosted the 'aufdemweg' photo exhibition benefitting ANAD e.V., with proceeds from photo sales supporting ANAD's charitable work.
• CoMedicum LindwurmhofminorStrategic or Co-development Partner · 14 June 2017CoMedicum Lindwurmhof is a medical care center (MVZ) founded in cooperation with ANAD e.V., specializing in outpatient psychotherapeutic and psychiatric treatment of eating disorders and comorbidities in adults, adolescents, and children in Munich. It is the first and only MVZ in Munich with eating disorder specialty.
• Internationales Zentralinstitut für das Jugend- und Bildungsfernsehen (IZI)coreStrategic or Co-development Partner · 1 January 2016IZI and ANAD e.V. co-published the 184-page study/book 'Warum seh' ich nicht so aus? Fernsehsendungen im Kontext von Essstörungen,' combining scientific research from IZI and BFE with creative contributions from ANAD residential group clients. The study examines the influence of TV shows like GNTM on eating disorders.
• Bundesfachverband Essstörungen e.V. (BFE)coreStrategic or Co-development Partner · 1 January 2015BFE collaborated with IZI and ANAD e.V. on the study examining the role of television shows in the development of eating disorders. Andreas Schnebel serves as Vorstandsvorsitzender (chairman) of BFE, creating a direct leadership connection between the organizations.
• Bundeszentrale für gesundheitliche Aufklärung (BZgA)coreStrategic or Co-development Partner · 1 January 2012BZgA (Federal Centre for Health Education) supports the Ninette interactive comic project — a preventive educational tool targeting girls aged 12-15 about anorexia. BZgA provides institutional backing and credibility to ANAD's preventive education materials, co-developing content for public health education purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asklepios Kliniken: Major German hospital group with significant psychiatric capacity, including treatment of eating disorders. Comparable as a broad incumbent operating across the German healthcare system.
• MediClin: German clinic operator with psychosomatic and rehabilitation programs that include eating-disorder treatment. Comparable as a broad incumbent offering overlapping services as part of a wider portfolio.
• Median Kliniken: Large German rehabilitation and acute-care clinic group operating multiple facilities with eating-disorder and psychosomatic programs. Comparable as a broad incumbent offering overlapping capabilities within a wider portfolio.
• Helios Kliniken: One of Germany's largest private hospital operators with psychiatric and psychosomatic services across many sites. Overlaps with ANAD as a broad incumbent in inpatient and outpatient behavioral health.
• Charité – Universitätsmedizin Berlin: University hospital with a specialized eating-disorder research and treatment program. Comparable through its specialist eating-disorder unit while operating on a much larger institutional scale.

Emerging players

• LIMES Schlosskliniken: Private psychiatric clinic group operating multiple sites in Germany, including treatment of eating disorders. Comparable as a scaling private behavioral-health operator.
• Oberberg Kliniken: Private psychiatric clinic chain with multiple sites across Germany. Comparable as a privately operated psychiatric provider expanding in behavioral-health specialties.

Direct peers

• Frankfurter Zentrum für Essstörungen: Specialized eating-disorder treatment center offering outpatient and day-clinic services. Directly comparable as a German specialty provider focused exclusively on eating disorders.
• Universitätsklinikum Tübingen – Zentrum für Essstörungen: University hospital center dedicated to eating-disorder treatment and research. Directly comparable as a German specialty provider focused on the same patient population.
• Schön Klinik Bad Staffelstein: Specialized psychiatric clinic with a dedicated eating-disorder program and an existing cooperation partnership with ANAD e.V. Directly comparable in clinical scope and patient population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvHgB_QLZg3JvP_3mK4z9DQ
• Facebookfacebook.com/ANAD.muc
• Instagraminstagram.com/leben.bei.anad
• LinkedInlinkedin.com/company/anad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANAD