Ana Hotels Romania

What Ana Hotels Romania does

Ana Hotels Romania is a privately-held Romanian hospitality group operating six hotel properties across three premier destinations: Bucharest (InterContinental Athénée Palace, a 5-star heritage property, and Crowne Plaza Bucharest, both operated under IHG franchise), Poiana Brașov (Ana Hotels Sport and Ana Hotels Bradul, both 4-star, plus Ana Hotels Poiana, a 3-star property, near the Postăvaru Massif ski area), and Eforie Nord on the Black Sea coast (Ana Hotels Europa, a 4-star beachfront property). The group's core differentiator is the ANA Spa Collection, anchored by Ana Health Spa Eforie Nord, which delivers balneotherapy using sapropelic mud and hypersaline water from Lake Techirghiol, a natural therapeutic resource with over 120 years of recognised medical use, alongside Ana Spa Poiana Brașov, a 2,000 m² mountain wellness facility. Ana Hotels generates revenue across five streams: hotel accommodation, spa and wellness services, food and beverage (including the renovated 2025 Restaurant Panoramic Brașov at 960 m altitude on Tâmpa Peak and Restaurant Altitude), conferences and events (Ana Ballroom up to 500 guests and 11 meeting rooms in Poiana Brașov), and gift vouchers (RELAX, ENJOY, EMOTION, EXPERIENCE tiers from 250 to 2,000 lei). The business operates primarily through direct-to-consumer channels via anahotels.ro (powered by Travelclick), supplemented by IHG's global distribution for the franchised properties, and targets leisure travellers, families, couples, corporate event organisers, and medical wellness patients.

Name

Ana Hotels Romania

Legal name

Ana Hotels Romania

Website

https://anahotels.ro

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Ana Hotels Romania is a privately-held Romanian hospitality group operating six 3- to 5-star hotels across Bucharest, Poiana Brașov, and Eforie Nord, with an ANA Spa Collection featuring Lake Techirghiol balneotherapy, restaurants, and MICE facilities serving leisure, family, corporate, and medical-wellness guests.

Ownership category

akta.pro rank

Product category

Hospitality and Spa Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Spa wellness services
• Balneotherapy treatments
• Conference event venues
• Medical wellness retreats

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue stream from room rental across six properties in three locations (Bucharest, Poiana Brașov, Eforie Nord), ranging from 3-star to 5-star hotel rooms and suites. Revenue is generated on a per-night basis with rates varying by season, room type, and package inclusions.
2. Spa & Wellness Services: Revenue from Ana Spa and Ana Health Spa wellness centres offering balneotherapy treatments, massages, hydrotherapy, body rituals, facial treatments, and medical rehabilitation programmes. Services are sold as individual treatments, day packages, or bundled with accommodation stays.
3. Food & Beverage: Revenue from on-site restaurants (Altitude Restaurant, Lobby Bar, Restaurant Panoramic Brașov) and room service across hotel properties, including fine dining, buffet meals, and bar services.
4. Conferences & Events: Revenue from hiring conference and event spaces across properties, including Ana Ballroom (up to 500 guests), Tisa Ballroom, Sport 4, and the Ana Hotels conference centre with 11 versatile rooms. Services include corporate events, seminars, team buildings, weddings, and private functions.
5. Gift Vouchers: Sale of gift vouchers (RELAX at 250 lei, ENJOY at 500 lei, EMOTION at 1000 lei, EXPERIENCE at 2000 lei) redeemable for accommodation, dining, and spa services across all Ana Hotels locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ana Hotels Romania operates six hotel properties ranging from 3-star to 5-star across three Romanian destinations (Bucharest, Poiana Brașov, Eforie Nord), providing accommodation, food & beverage, conference & event venues, and a portfolio of spa and balneotherapy services built around the ANA Spa Collection. The group sells per-night accommodation, standalone spa day packages, multi-day wellness programs (longevity, anti-burnout, menopause, spine edition, rheumatic recovery), all-inclusive vacation packages, and gift vouchers, distributed through its own website, IHG global channels, and direct reservations.

Product overview

Ana Hotels Romania is a hospitality group operating a diversified portfolio of hotels and spa properties across Romania's premier destinations. The portfolio includes international brand hotels (InterContinental Athénée Palace Bucharest, Crowne Plaza Bucharest) and proprietary Ana Hotels brand properties (Ana Hotels Europa 4-star in Eforie Nord for beach and balneotherapy, Ana Hotels Sport and Bradul 4-star in Poiana Brașov for mountain and skiing, Ana Hotels Poiana 3-star for budget-conscious mountain travel). The group operates two distinct spa brands: Ana Health Spa at Europa for balneo and wellness treatments using sapropelic mud and salt water from Lake Techirghiol (36 treatment rooms, indoor/outdoor pools), and Ana Spa at Sport for mountain wellness (2000m2, 8 treatment rooms, outdoor hot tub). Dining options include Restaurant Altitude and Restaurant Panoramic Brașov (opened 2025 at 960m altitude), plus Lobby Bars and room service. The group offers extensive wellness and therapeutic packages including Longevity programs, Anti-Burnout, Wellbeing Spine Edition, balneo treatments, and romantic/family vacation packages. Additional services include MICE facilities (11 meeting rooms, Ana Ballroom up to 500 guests), weddings, gift vouchers, loyalty program (In by ANA Hotels), and EV charging stations. Online booking is available through the website and TravelClick reservation system.

Differentiator

Problem solved

Functional benefit

Brands

• ANA Spa Collection: A collection of spa centers recognized for relaxation therapies, wellness, and balneotherapy treatments using mud and salt water from Lake Techirghiol. Includes Ana Health Spa Eforie Nord and Ana Spa Poiana Brașov.
• In by ANA Hotels

Products and services

• InterContinental Athénée Palace Bucharest Luxury international 5-star hotel near the Romanian Athenaeum and Royal Palace, offering spacious rooms combining 'Little Paris' grandeur with modern comfort. Operated under IHG franchise.
• Crowne Plaza Hotel Bucharest Corporate hotel in a residential area in northern Bucharest, near Henri Coandă International Airport and Romexpo exhibition center. Operated under IHG franchise, features Sunday brunch service.
• Ana Hotels Europa 4-star beachfront hotel in Eforie Nord on the Black Sea coast, offering sea-view rooms, Ana Health Spa balneotherapy, and direct beach access with modern facilities.
• Ana Hotels Sport 4-star mountain hotel in Poiana Brașov at the base of Postăvarul Massif, near ski slopes and cable car, with Ana Spa (2,000 m²), conference centre, and Altitude Restaurant.
• Ana Hotels Bradul 4-star recently renovated mountain lodge hotel in Poiana Brașov, in alpine cabin style featuring oak and Carrara marble, located near ski slopes and cable car access.
• Ana Hotels Poiana 3-star mountain hotel near Dracula's Castle and Râșnov Citadel, offering ski-in/ski-out access with comfortable chalet ambiance and family-friendly accommodations.
• Ana Health Spa Modern balneo and wellness centre at Ana Hotels Europa featuring sapropelic mud and salt water therapies from Lake Techirghiol, with 36 treatment rooms, indoor and outdoor salt water pools, jacuzzi, saunas, and fitness facilities.
• Ana Spa Poiana Brașov 2,000 m² wellness centre at Ana Hotels Sport Poiana Brașov featuring indoor pool (144 m²), jacuzzis, outdoor heated hot tub, saunas, fitness room, and 8 treatment rooms using organic products for massage, facials, body treatments, and couple rituals.
• Conference & Events at Ana Hotels Conference and event services including Ana Ballroom (up to 500 guests), Tisa Ballroom, Sport 4, 11 versatile meeting rooms at Poiana Brașov, Centrul de Agrement (up to 900 participants theatre-style), and modern audiovisual equipment for corporate events, seminars, team buildings, weddings, and private functions.
• Restaurant Altitude Mountain restaurant continuing 50+ year tradition of predecessor Sport Restaurant, offering international and traditional Romanian cuisine with panoramic views of Poiana Brașov, open 07:30-23:00.
• Restaurant Panoramic Brașov Iconic landmark restaurant at 960m altitude on Tâmpa Peak in Brașov, offering contemporary gastronomy with panoramic city views, accessible via cable car.
• Longevity Package 3-day longevity programme (from €530/person/sejour at mountain locations) for deep rebalancing, regeneration, and reconnection, combining SPA therapies, wellness rituals, outdoor movement, and functional nutrition, available at both mountain and seaside locations.
• Wellness Menopauză 7-night holistic programme (from €1,056) supporting hormonal and emotional balance during menopause, combining balneo therapies, therapeutic massage, lymphatic drainage, and Feminity Rituals at Ana Hotels Europa.
• Anti-Burnout Programme Holistic wellness programme (from €483) for combating burnout and restoring physical and mental balance through relaxation massage, balneo therapies, Vichy shower, lymphatic drainage, and wellness rituals at Ana Hotels Europa.
• Wellbeing Spine Edition 4-night programme (from €493) for spinal health and back pain reduction combining balneo therapies, massage, physiotherapy, hydrokinetotherapy, and salt water from Lake Techirghiol at Ana Hotels Europa.
• Balneo Spa Programme 7-night balneotherapy programme recommended for rheumatic conditions, neurological recovery, post-traumatic rehabilitation, and chronic pain using sapropelic mud and salt water from Lake Techirghiol at Ana Hotels Europa.
• Intensive Rheuma Programme 7-night intensive rheumatology programme including 3 daily therapies combining mud treatments, therapeutic massage, balneo therapies, electrotherapy, laser, and Bioptron treatments at Ana Hotels Europa.
• Sejur Romantic la Munte (Romantic Mountain Stay) 2-night romantic mountain escape (from €407/person) at Ana Hotels Sport/Bradul including King Deluxe room with breakfast, VIP welcome, couple's Spa Suite 120 minutes, outdoor hot tub, pool/jacuzzi/sauna/fitness access, and romantic dinner at Restaurant Altitude.
• Family Time Mountain Package Mountain family vacation package (from €168/night/person) at Ana Hotels Sport/Bradul including half-board, late check-out, cable car ticket, pool/sauna/hot tub/jacuzzi/fitness access, kids club, bike rental, and parent spa bonus. Valid 6 July – 6 September 2026, minimum 3 nights.
• Family Time Beach Package Summer family beach vacation package (from €235/night) at Ana Hotels Europa including accommodation with sea view, breakfast, minibar refill, excursion choice, Nibiru promenade entry, 15% spa and restaurant discount, and early/late check-in. Valid 22 June – 5 September 2026, minimum 3 nights.
• Vacanță All Inclusive Esențial All-inclusive summer beach vacation package (from €180/night) at Ana Hotels Europa including accommodation, all meals buffet, drinks package, Aqua Salty Delight access, outdoor pool, beach with sunbed/umbrella, parking, and Wi-Fi. Valid 17 July – 22 August 2026, minimum 4 nights.
• Alege Răsfățul Spa (Choose Your Spa Pampering) 2-night spa package (from €245/person) at Ana Hotels Sport/Bradul including double room with breakfast, free hot tub/fitness/pool/jacuzzi access, €75 SPA voucher per room, 10% discount on additional SPA services, and late check-out.
• Day Escape in Poiana Brașov Full-day Ana Spa access experience (309 lei/person) at Poiana Brașov including pool, jacuzzi, outdoor hot tub, sauna, laconium, relaxation zone, and lunch or dinner at Restaurant Altitude.
• Petrecerea Burlăcițelor (Hen Party Spa Day) Bachelorette spa day experience (€48/person/day, minimum 5 persons) at Ana Spa Poiana Brașov including full-day pool, jacuzzi, outdoor hot tub, sauna, laconium, fitness, relaxation zone access, 10% discount on therapies, mini desserts, and a bottle of sparkling wine.
• Relax & Stay in Poiana Brașov Summer spa getaway package (from €142/location/night) at Ana Hotels Sport Poiana Brașov including breakfast, free Ana Spa access, complimentary 25-minute massage every 2 nights, and kids club access. Valid 17 August – 10 September 2026, minimum 2 nights.
• Gift Vouchers (Voucher Cadou) Gift vouchers in four tiers — RELAX (250 lei), ENJOY (500 lei), EMOTION (1,000 lei), EXPERIENCE (2,000 lei) — redeemable across all Ana Hotels locations (Poiana Brașov, Eforie Nord, Crowne Plaza Bucharest) for accommodation, dining, and spa services. Valid 12 months from purchase.
• In by ANA Hotels Loyalty Programme Loyalty programme offering exclusive benefits, preferential rates, and access to exclusive offers for returning guests across all Ana Hotels properties.
• Brunch la Crowne Plaza Sunday brunch experience at Crowne Plaza Bucharest featuring gourmet dishes, select beverages, and relaxed dining with family and friends.

Quantifiable outcome

• Balneotherapy shows measurable results within 3-5 days for pain reduction, 7-10 days for increased mobility, and 10-14 days for stable results in conditions including rheumatism, arthritis, lumbar pain, and sciatica
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorAna Hotels operates two IHG-branded properties — InterContinental Athénée Palace Bucharest (5-star) and Crowne Plaza Bucharest — under IHG franchise agreements. This partnership provides access to IHG's global distribution system, international loyalty programme (IHG One Rewards), worldwide marketing platform, and global travel agent network. IHG manages global reservations through ihg.com and its mobile application.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Continental Hotels Romania: Romanian hospitality group with full-service and conference-focused hotels (including Continental Forum in Bucharest and Sinaia), directly competing with Ana Hotels on MICE and domestic upscale leisure.
• Ensana Health Spa Hotels: European health-spa hotel group focused on medical wellness and balneotherapy programmes, comparable to ANA Spa Collection's outcome-led therapeutic offering.
• Phoenicia Hotels Romania: Leading Romanian hotel group operating multiple 4-5 star properties and conference facilities domestically, the closest direct competitor to Ana Hotels in the Romanian upscale hospitality segment.
• Danubius Health Spa Resorts: Central European health-spa hotel chain operating thermal and balneotherapy resorts, the closest international analogue to Ana Hotels' medical-wellness + resort positioning.
• Therme București: Largest wellness and thermal spa complex in Romania; competes with Ana Hotels' ANA Spa Collection for domestic wellness day-trip and short-stay demand.

Regional players

• Aro Palace Brașov: Historic 5-star hotel in Brașov city near Poiana Brașov resort, a regional competitor for mountain and Transylvania leisure demand.

Broad incumbents

• JW Marriott Bucharest Grand Hotel: International luxury 5-star hotel in central Bucharest, directly competing with InterContinental Athénée Palace for premium corporate and leisure demand.
• Hilton Hotels & Resorts (Romania): Global full-service hotel brand with Romanian presence (e.g., Athenee Palace Hilton heritage-era positioning); competes for upscale and corporate demand.
• Accor Hotels (Romania): Global multi-brand hotel operator active across Romania in upscale and premium segments; an alternative distribution/franchise comparable to Ana Hotels' IHG relationship.

Others

• Hoteluri și Restaurante Padure SRL (Complexul Balnear Techirghiol / nearby): Other operators in the Techirghiol/Eforie Nord balneotherapy ecosystem; relevant as adjacent participants in the same therapeutic-resource value chain that underpins ANA Health Spa.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ana-hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ana Hotels Romania