Association Anaïs Maroc

What Association Anaïs Maroc does

Association Anaïs Maroc (legal name: Association Nationale pour l'Intégration des personnes en situation du handicap mental, DBA: ANAIS), founded in 1991 in Casablanca, Morocco, is a non-profit association recognized as an établissement d'utilité publique by royal decree in 2000. It delivers a full life-cycle continuum of psychopedagogical care, early intervention, adapted schooling, professional training, and sheltered employment for persons with mild to moderate intellectual disabilities, with a particular focus on Trisomy 21. Operations are organized across four service programs — CIP d'Anaïs (0-6 years), Anaïs Madrassa (3-14 years), Anaïs Takouine (14-20 years), and Anaïs Khadma (18+ years) — and delivered through three physical structures: Le Berceau (headquarters in Casablanca), the Ghandi structure inside a public primary school, and Espace Anaïs (a 7,000 m² facility in Bouskoura with 3,400 m² of covered space, including 22 residential beds and 8 professional workshops). As of the latest reported period, the association serves approximately 280-300 beneficiaries, with 61 of 71 children in mainstream schooling and 6 young adults in open employment.

The organization is governed by an 11-member elected Executive Bureau and operates with a multidisciplinary professional team (educators, psychologists, child psychiatrists, speech therapists, psychomotor technicians, doctors, contracted specialists) supported by a network of volunteers. It is ISO 9001 (version 2000) certified and recognized as an Établissement de Protection Sociale. Its funding model is diversified across six streams: individual and corporate donations and child sponsorships; annual membership dues; event-based fundraising (gala evenings, the LIK solidarity song featuring 30 Moroccan artists, televised MEDI1TV specials with SMS donations); government subsidies from the Ministry of Social Development, INDH, and Entraide Nationale; mutual health insurance reimbursements and means-tested parental contributions; and a small commercial product line (greeting cards at 100 Dhs per packet of 10).

Its go-to-market is community-led and relationship-driven: beneficiary intake follows a structured assessment-and-observation protocol, while institutional referrals are facilitated by government recognition. Outreach and fundraising leverage a media-event calendar (Duo Day Challenge on 3 December, Special Olympics Maroc participation, MEDI1TV specials), digital channels (website, Facebook, Instagram, YouTube), and corporate CSR activations with names like BMCI BNP Paribas, L'Oréal Maroc, Bolloré Logistics, JUMIA and KITEA. The association was selected as the model organization for a royal-level Morocco-Gabon partnership on Trisomy 21 care in 2015, won the WHO Research Prize in 2010, and received the Stars Impact Award in 2016.

Name

Association Anaïs Maroc

Legal name

Association Nationale pour l'Intégration des personnes en situation du handicap mental

Website

https://anais-maroc.ma

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Anaïs Maroc is a Casablanca-based non-profit founded in 1991 that provides psychopedagogical care, early intervention, adapted schooling, professional training, and sheltered employment across three structures for approximately 300 children and young adults with intellectual disabilities in Morocco.

Ownership category

akta.pro rank

Product category

Disability Care and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (62431), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Intellectual & Developmental Disabilities (IDD) Schools & Life Skills Programs (EDAKAAAD)

akta.pro secondary industry

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Intellectual disability care
• Trisomy 21 services
• Psychopedagogical support
• Special needs education
• Sheltered employment programs

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Individual and corporate donations, both monetary and in-kind (material, equipment), form a significant revenue stream. Sponsorships (parrainages) of children are also a key source of funding.
2. Membership Dues: Annual permanent membership fees paid by association members contribute to operational funding.
3. Event Fundraising: Funds raised through special events and manifestations organized by Anaïs, including gala evenings, artistic performances, and the LIK song release.
4. Government Subsidies: Subventions from the Ministry of Development, Social Action, Family and Solidarity; the National Initiative for Human Development (INDH); and other public authorities and local collectives.
5. Health Insurance Reimbursements and Family Contributions: Reimbursements from mutual health insurance funds, plus means-tested parental contributions based on family income for partial coverage of care costs.
6. SMS Donation Campaign: Donations collected via SMS campaign (keyword 'HIBA' to 9779) during televised fundraising events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Association Anaïs Maroc delivers a full life-cycle continuum of psychopedagogical care, adapted schooling, professional training, and sheltered employment services for people with intellectual disabilities (with a Trisomy 21 focus) from birth through adulthood. Services are organized into four age-segmented programs — CIP d'Anaïs (0–6 years), Anaïs Madrassa (3–14 years), Anaïs Takouine (14–20 years), and Anaïs Khadma (18+ years) — and are funded primarily through donations, government subsidies, and corporate sponsorships rather than direct fees.

Product overview

Association Anaïs Maroc operates as a multi-service non-profit organization providing comprehensive care for people with intellectual disabilities. The portfolio comprises four core service programs organized by age group: CIP d'Anaïs (0-6 years, early intervention for Trisomy 21), Anaïs Madrassa (3-14 years, adapted schooling), Anaïs Takouine (14-20 years, professional training), and Anaïs Khadma (18+ years, protected work). These services are delivered across three physical structures (Le Berceau, Ghandi, and Espace Anaïs) in Casablanca and Bouskoura, complemented by an art workshop showcasing beneficiaries' creative work and the LIK solidarity song project.

Differentiator

Problem solved

Functional benefit

Products and services

• CIP d'Anaïs (Centre d'Intervention Précoce) Early intervention program for children aged 0 to 6 with Trisomy 21 who present delays in motor, language, and cognitive development. Provides early screening, diagnosis, rehabilitation, family guidance, and socialization support at the Le Berceau structure in Casablanca.
• Anaïs Madrassa Adapted schooling and integration service for children aged 3 to 14 with mild to moderate intellectual disabilities. Provides specialized care with possibilities for individual, partial, or full school integration into mainstream crèches and primary schools.
• Anaïs Takouine Learning, Integration and Adapted Training service for adolescents aged 14 to 18 (extending to 20), offering specialized care with professional training in workshops and external settings, preparing beneficiaries for adapted professional life.
• Anaïs Khadma Protected Work Service for young adults from age 18, enabling professional integration through Work Assistance Centers (CAT) or providing preparatory occupational activities for less autonomous individuals.
• Anaïs Greeting Cards

Quantifiable outcome

• 277 persons supported in 2015–2016; 280+ currently
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• BMCI Groupe BNP Paribas (Duo Day Challenge)minorOthers · 3 December 2018Participated in the 2018 Duo Day Challenge, hosting an Anaïs beneficiary alongside a volunteer employee for a half-day professional immersion.
• L'Oréal Maroc (Duo Day Challenge)minorOthers · 3 December 2018Participated in the 2018 Duo Day Challenge corporate inclusion event.
• Bolloré Logistics Maroc (Duo Day Challenge)minorOthers · 3 December 2018Participated in the 2018 Duo Day Challenge corporate inclusion event.
• JUMIA Morocco (Duo Day Challenge)minorOthers · 3 December 2018Participated in the 2018 Duo Day Challenge corporate inclusion event.
• KITEA (Duo Day Challenge)minorOthers · 3 December 2018Participated in the 2018 Duo Day Challenge corporate inclusion event.
• Special Olympics MaroccoreOthers · 3 December 2018National sports federation organizing the National Games in which 26 Anaïs athletes participated, winning 22 medals.
• Handicap International / Fondation OCPminorOthers · 1 January 2017Anaïs participated in the project 'Appui à l'amélioration de la qualité et de la pérennité des services médico-sociaux au Maroc' implemented by Handicap International in exclusive partnership with the OCP Foundation.
• Royal-level Morocco-Gabon Partnership (via SM King Mohammed VI)flagshipStrategic or Co-development Partner · 1 January 2015In 2015, in the context of a strategic partnership between Morocco and Gabon initiated by King Mohammed VI, Anaïs was selected as the model organization for Trisomy 21 care. Anaïs participated in the design, training of approximately 50 Gabonese cadres, and the launch of a specialized center in Libreville.
• Secrétariat d'Etat chargé de la Famille, de l'Enfance et des Personnes Handicapées (SEFEPH)coreOthersGovernment ministry responsible for the family, childhood, and persons with disabilities. A key institutional partner supporting Anaïs' projects and events.
• Ministère de l'Education Nationale (Morocco)coreOthersThe Ministry of Education provides institutional support for Anaïs' school integration programs, enabling Anaïs to place children in mainstream public schools.
• Initiative Nationale pour le Développement Humain (INDH)coreOthersINDH is a key public funding partner, having co-financed multiple Anaïs structures including Le Berceau (550,000 Dhs renovation) and the Ghandi integration program.
• AIRM (Association Internationale de Recherche en faveur des personnes Handicapées Mentales)coreStrategic or Co-development PartnerInternational research association dedicated to research in favor of persons with intellectual disabilities. Listed as an event and project partner.
• TANMIAminorStrategic or Co-development PartnerListed as an event partner. Organization involved in development and social integration work in Morocco.
• Entraide Nationale (Morocco)coreOthersCo-financier of Le Berceau structure. National charitable organization supporting social protection establishments.
• Fondation Total (Morocco)minorOthersCo-financier of Le Berceau structure (contributed to the 550,000 Dhs renovation).
• Faculté Hassan II-Ain Chok / Université Lyon II LumièreminorStrategic or Co-development PartnerAcademic partners for the university program 'Handicap, Education et Société' initiated by Anaïs in 2009, with Anaïs responsible for program development and oversight.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AIRM (Association Internationale de Recherche en faveur des personnes Handicapées Mentales): International research association dedicated to persons with intellectual disabilities, listed as an Anaïs event and project partner. Closely aligned mission around IDD research and program development, with overlapping professional networks.
• Special Olympics Maroc: Morocco's national federation for intellectual-disability sports inclusion. Anaïs athletes participate in its National Games (26 athletes, 22 medals in the most recent edition), making it the closest operational peer in disability inclusion programming in Morocco.

Broad incumbents

• Fondation Mohammed V pour la Solidarité: Largest Moroccan royal-aligned social solidarity foundation, active across disability, health, and education. Comparable in operating scope within Morocco and a likely institutional counterpart at the national-policy level.
• Inclusion International: Global federation for intellectual-disability rights, advocacy, and family-led associations. Anaïs's mission, family-led origin, and policy advocacy focus map closely to Inclusion International's network of national IDD associations.
• Handicap International (HI): Large global disability and inclusion NGO that co-implemented a medico-social services quality project in Morocco with the OCP Foundation — Anaïs participated as a partner. Comparable mission on disability inclusion at meaningfully larger scale.

Regional players

• SOS Villages d'Enfants Maroc: Established Moroccan non-profit delivering residential and family-support services to vulnerable children. Similar non-profit service-delivery model in the same geography, with comparable donor- and volunteer-driven operations.
• Entraide Nationale: Moroccan national charitable organization supporting social protection establishments and co-financier of Anaïs's Le Berceau structure. Operates a broader social-services portfolio in the same geography, making it a direct institutional peer.

Emerging players

• Down Syndrome International (DSi): Global Down syndrome network linking national DS associations and advocating for the rights of persons with Trisomy 21. Directly aligned with Anaïs's specialist focus and a likely network peer given Anaïs's WHO Prize and international recognition.
• National Down Syndrome Society (NDSS): U.S.-based Down syndrome advocacy and direct-service organization. Highly comparable mission to Anaïs's Trisomy 21 focus (CIP d'Anaïs, 0–6 services) and serves as a reference model for national DS association programming.

Others

• Fondation OCP: Major Moroccan corporate foundation that co-financed Anaïs projects and partnered with Handicap International on medico-social services. Adjacent ecosystem participant that funds and amplifies comparable disability programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVTxwrVrkydYS_kEHDgRoPg
• Facebookfacebook.com/Association-Ana%C3%AFs-Maroc-338390610011092
• Instagraminstagram.com/association_anais
• LinkedInlinkedin.com/company/association-ana%C3%AFs-maroc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association Anaïs Maroc