ANALOG
ANALOG (Analog Glass GmbH) is a Berlin-based contemporary glass practice founded in 2019 that designs and produces handblown glass lighting, vessels, and mirrors through four designer-led collections, selling via DTC e-commerce and premium showrooms in Germany, the UK, and the US.
- Company typePrivate
- Founded2019
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ANALOG does
ANALOG (Analog Glass GmbH) is a Berlin-based contemporary glass practice founded in 2019 by Philipp Weber, operating as a privately-held German limited liability company with no external funding or parent ownership disclosed. The company designs and produces handblown glass everyday objects across four named collections: OMAM (pendant lights, dry vases, occasional tables designed by Philipp Weber; €860–€26,000), LOLA (wall and floor lights with self-developed LED systems and smart-home protocol support, designed by Judith Haase of Gonzalez Haase AAS; €2,800–€13,250), SOBO (organic-shaped jugs created with custom-designed shaping tools by Shantala Chandel and Matthias Gschwendtner; €420), and INITÏ (mouthblown flat glass mirrors with manual silver plating, designed by Birgitta Homburger; €2,850–€5,500). Each piece is one-of-a-kind due to handcrafted production, with most SKUs requiring 8–12 weeks of lead time.
The underlying technology combines traditional glassblowing with proprietary methods — including the OMAM movement-capture technique, a self-developed touch-controlled LED integration system, rare mouthblown flat-glass mirroring, and forging-inspired shaping tools — and integrates mainstream smart-lighting protocols (DALI, KNX, Casambi, Zigbee, EnOcean, TRIAC) into the LOLA and OMAM lighting lines. Creative direction is delivered through an in-house network of designers under a model where each collection is attributed to a specific named designer or studio, supported by a broader European network of glassblowers and craftspeople.
ANALOG generates revenue through two streams: direct product sales via its own e-commerce site (www.analog.glass) and curated wholesale partners — Andreas Murkudis in Berlin, Mint Shop in London, and Garde in Los Angeles, Dallas, and New York — alongside commissioned production services through its A:production branch, which serves enterprise clients in art, architecture, and design. Customer segments split between design-conscious individual buyers, retail/gallery partners, and creative professionals commissioning custom work (documented commissions include Kapwani Kiwanga, Ann Linn Palm Hansen, and Gonzalez Haase AAS). Marketing is concentrated on Instagram, Mailchimp newsletter, and the website storefront, with no mobile app or public sales figures disclosed.
ANALOG firmographics
Firmographics- Name
- ANALOG
- Legal name
- Analog Glass GmbH
- Website
- https://analog.glass
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ANALOG (Analog Glass GmbH) is a Berlin-based contemporary glass practice founded in 2019 that designs and produces handblown glass lighting, vessels, and mirrors through four designer-led collections, selling via DTC e-commerce and premium showrooms in Germany, the UK, and the US.
- Ownership category
- akta.pro rank
ANALOG industry classification
Industry- Product category
- Artisan Handblown Glass Design
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212), Glass and Glass Product Manufacturing (3272)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
Keywords
Where ANALOG is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ANALOG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Product Sales: Direct sales of handcrafted glass products through own e-commerce and showroom partners. Products include lighting (OMAM pendant, LOLA floor/wall), vessels (SOBO jug), home décor (OMAM vases, tables), and mirrors (INITÏ). Each piece is one-of-a-kind due to handmade production.
- Commissioned Production (A:production): Custom glass objects and installations created for artists, architects, and designers. The company acts as creative directors and realization partners, applying their expertise in glass material, processing, and producer network coordination to translate client visions into physical glass objects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OMAM Pendant Light - €1,950 to €26,000 |
| Unit Pricing | Pay-as-you-go | OMAM Dry Vase - €860 |
| Unit Pricing | Pay-as-you-go | OMAM Occasional Table - €3,800 to €4,600 |
| Unit Pricing | Pay-as-you-go | LOLA Wall Light - €2,800 to €13,250 |
| Unit Pricing | Pay-as-you-go | LOLA Floor Light - €3,930 |
| Unit Pricing | Pay-as-you-go | SOBO Jug - €420 |
| Unit Pricing | Pay-as-you-go | INITÏ Mirror - €2,850 to €5,500 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
ANALOG product offering
Product offeringCore offering
ANALOG designs and produces handblown, edition-of-one contemporary glass objects across four collections: OMAM (pendant lights, dry vases, occasional tables), LOLA (modular wall and floor lights with custom LED systems), SOBO (organic glass jugs/carafes), and INITÏ (mouthblown flat-glass mirrors). Each piece is individually mouthblown by skilled craftsmen in Europe and cannot be replicated. The company also operates A:production, a commission and realization branch that creates custom glass objects and installations for artists, architects, and designers.
Product overview
ANALOG is a contemporary glass practice based in Berlin (founded 2019) that creates handblown glass everyday objects. The product portfolio consists of four main collections: OMAM (pendant lights, dry vases, and occasional tables designed by Philipp Weber that capture fluid glassblowing movements), LOLA (modular wall and floor lights designed by Judith Haase with custom LED systems), SOBO (organic glass jugs designed by Shantala Chandel and Matthias Gschwendtner), and INITÏ (handcrafted mirrors designed by Birgitta Homburger). Each collection features one-of-a-kind handblown glass pieces with distinctive colors and configurations. The company also offers A:production, a commission service for custom glass objects for artists, architects, and designers.
Differentiator
Problem solved
Functional benefit
Brands
- OMAM: Collection of pendant lights, dry vases, and occasional tables designed by Philipp Weber, focusing on capturing the movement of rhythmic objects and the fluid movements of the maker.
- LOLA
- SOBO
- INITÏ
- A:production
Companies that use ANALOG
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ANALOG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
ANALOG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Studio HomburgercoreCreative direction partner for ANALOG brand identity and design. Birgitta Homburger also designed the INITÏ mirror collection. Studio Homburger provides strategic creative direction and brand identity services.
- Philipp WebercoreDesigner of the OMAM collection. Philipp Weber's practice explores how traditional crafts can enrich contemporary society through objects that capture human movement and process.
- Gonzalez Haase AAS (Judith Haase & Pierre Jorge Gonzalez)coreDesign studio that created the LOLA lighting collection. The atelier, founded in 1999 in Berlin and Paris, specializes in architecture and scenography with focus on lighting and spatial design.
- Shantala Chandel & Matthias GschwendtnercoreBerlin-based designers who created the SOBO 'Soft Bodies' jug collection. They developed custom tool sets for shaping glass organically and contribute to the unique soft forms of the collection.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ANALOG competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
ANALOG social profiles
Digital presenceANALOG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANALOG leadership team
Management profileNumber of profiles
Profiles1 record
ANALOG subsidiaries and ownership
Company hierarchySubsidiaries1 record
ANALOG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANALOG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANALOG
What does ANALOG do?
ANALOG designs and produces handblown, edition-of-one contemporary glass objects across four collections: OMAM (pendant lights, dry vases, occasional tables), LOLA (modular wall and floor lights with custom LED systems), SOBO (organic glass jugs/carafes), and INITÏ (mouthblown flat-glass mirrors). Each piece is individually mouthblown by skilled craftsmen in Europe and cannot be replicated. The company also operates A:production, a commission and realization branch that creates custom glass objects and installations for artists, architects, and designers.
Is ANALOG a public or private company?
ANALOG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANALOG founded?
ANALOG was founded in 2019. It employs 1 to 10 people.
Where is ANALOG based?
ANALOG is headquartered in Berlin, Germany, in the Europe region.
How does ANALOG make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are commissioned Production (A:production).
Does ANALOG have an API?
No public API is recorded for ANALOG.
What industry is ANALOG in?
ANALOG's product category is Artisan Handblown Glass Design. Its primary akta.pro industry code is IMALAEAE, Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium). Its NAICS code is 327212 and its SIC code is 3220.