Vio

Online Travel Agency / Hotel Booking Platformvio.com

Vio is a hotel price comparison and booking platform that aggregates deals from multiple travel sites including Expedia and Agoda, offering exclusive discounts up to 60% on its mobile app to individual travelers globally.

Company typePrivate
Founded2016
HeadquartersAmsterdam, Netherlands
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Vio does

Vio is a hotel price comparison and booking platform that aggregates deals from multiple travel sites including Expedia and Agoda, targeting individual travelers seeking the best accommodation prices. The company operates a direct-to-consumer platform delivered through vio.com and mobile applications on iOS and Android, offering exclusive discounts of up to 45% on the website and up to 60% on the mobile app. Users can search, compare, book directly, or be referred to partner travel sites based on the best available price.

The platform's core technology is a price comparison engine with several differentiated features: price tracking at favorite hotels, free price reservation, room combining to find hidden savings, flexible payment scheduling, and calendar-based price comparison. Vio supports its product with 24/7 customer service from human travel experts. The company has presence across at least six countries including the UK, Czech Republic, Qatar, Mexico, Spain, and Thailand, with a global distribution footprint across its web and mobile channels.

Vio pursues a product-led growth and direct-to-consumer go-to-market strategy, acquiring users through app store presence, organic search, Trustpilot reviews, and an affiliate program. Revenue is generated through affiliate commissions when users are referred to partner travel sites and through transaction fees on direct bookings. The horizontal segmentation approach targets a broad base of individual travelers rather than any niche segment. Ownership, funding, headcount, and management team information are not disclosed in available sources, representing a significant data gap.

Vio firmographics

Firmographics

Name: Vio
Website: https://vio.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 101–250 employees
Short description: Vio is a hotel price comparison and booking platform that aggregates deals from multiple travel sites including Expedia and Agoda, offering exclusive discounts up to 60% on its mobile app to individual travelers globally.
Ownership category
akta.pro rank

Vio industry classification

Industry

Product category: Online Travel Agency / Hotel Booking Platform
akta.pro primary industry: Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
akta.pro secondary industry: Hotel Pricing & Rate Shopping Intelligence (THALAIAB)

Keywords

Hotel price comparison
Hotel booking platform
Travel deal aggregator
Online travel agency
Accommodation booking

Where Vio is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Markets served

Vio business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Affiliate commissions: Vio earns commissions when users book hotels through the platform or are referred to other travel sites. The company compares prices and facilitates bookings either directly or through partner sites like Expedia and Agoda.
Direct booking revenue: Revenue generated from direct hotel bookings made through the Vio platform, likely earning transaction fees or commissions from hotel partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Vio product offering

Product offering

Core offering

Vio operates a hotel price comparison and booking platform that aggregates rates from major travel sites such as Expedia and Agoda and supplements them with exclusive deals offering discounts up to 45% on the website and up to 60% on its mobile app. Travelers can search, compare, track prices, reserve a price, and book hotels either directly through Vio or be redirected to a partner site offering the best deal. The service is delivered via a web platform (vio.com) and iOS/Android apps with 24/7 customer support.

Product overview

Vio is a hotel booking comparison platform that aggregates deals from multiple travel sites (including competitors like Expedia and Agoda), offering exclusive discounts up to 45% on its website and up to 60% via its mobile app. The platform provides a suite of booking features including price tracking, price reservation, room combining, flexible payment options, and calendar-based price comparison. Users can book directly through Vio or be redirected to other travel sites for the best deal. The product is delivered via both a web platform and a mobile application, supported by 24/7 customer service.

Differentiator

Problem solved

Functional benefit

Products and services

Vio Website Platform Web-based hotel comparison and booking platform that aggregates and compares deals from multiple travel sites including Expedia and Agoda, offering exclusive discounts up to 45%, price tracking, and price reservation features for individual travelers.
Vio Mobile App Native iOS and Android applications that let users access exclusive app-only deals (up to 60% discounts), search and compare hotel prices, manage bookings, track prices, and book hotels from mobile devices.
Vio Affiliate Program Partnership program that allows affiliates to promote Vio hotel booking services and earn commissions on referred bookings or traffic driven to the platform.

Quantifiable outcome

Travelers saved $6,327,450 in one month
+1 more outcomes

Companies that use Vio

Customer profile

Segments1 record

Ideal customer profiles1 record

Vio technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Vio partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

ExpediaminorOthersExpedia is listed as one of the travel sites that Vio compares prices against. Users can choose to book through Expedia or other sites based on price comparison results.
AgodaminorOthersAgoda is listed as one of the travel sites that Vio compares prices against. Users can book through Agoda or other sites based on price comparison results.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Vio competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Vio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vio leadership team

Management profile

Number of profiles

Vio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vio

What does Vio do?

Is Vio a public or private company?

Vio is a private company. It is classified as unknown and is currently operating.

When was Vio founded?

Vio was founded in 2016. It employs 101 to 250 people.

Where is Vio based?

Vio is headquartered in Amsterdam, Netherlands, in the Europe region.

How does Vio make money?

Two revenue lines are on record. Affiliate commissions are the primary driver. The others are direct booking revenue.

Does Vio have an API?

No public API is recorded for Vio.

What industry is Vio in?

Vio's product category is Online Travel Agency / Hotel Booking Platform. Its primary akta.pro industry code is THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays), with a secondary code of THALAIAB, Hotel Pricing & Rate Shopping Intelligence.