What Anaphylaxis UK does

Anaphylaxis UK is the only UK-wide charity operating solely for people at risk of serious allergic reactions and anaphylaxis. It serves individuals and families living with serious allergies and the institutional settings around them — schools, early years, healthcare professionals, workplaces, food businesses and youth organisations — through information resources, training and community support. The operating premise is that while there is no cure for anaphylaxis, safety can be improved through education and preparedness. The organisation operates as a company limited by guarantee registered in England and Wales (charity 1085527, company 04133242) and as a separate registered charity in Scotland (SC051390), headquartered at 96a High Street, Frimley, Surrey.

The product and technology footprint centres on the AllergyWise suite of online training courses, delivered through a self-serve LearnDash-based learning management system and segmented by audience (Schools, Early Years, Healthcare Professionals, Careworkers, School Nurses, Workplaces, Clubs and Youth Organisations, Wraparound Care). Supporting assets include accredited Allergy Factsheets, a free real-time Allergy Alerts subscription service for product recalls, the Safer Schools Programme, and the monthly Allergy Outlook newsletter. Distribution is digital-first through anaphylaxis.org.uk, supplemented by support groups, fundraising events (London Marathon, Royal Parks Half Marathon, Jurassic Coast Trek) and social channels (Facebook, X/Twitter, Instagram, LinkedIn, YouTube).

Revenue is diversified across donations (one-off and recurring), fundraising events, legacies and wills, training course fees, merchandise sales and affiliate referral income (Give as You Live, The Giving Machine). The go-to-market is community-led, driven by word-of-mouth, awareness campaigns and an Allergy Alerts subscriber funnel. Pricing for AllergyWise is not publicly disclosed and is offered upon request or through organisational partnerships; core information resources are free. The strategic centre of gravity is compliance-driven training demand, notably Benedict's Law taking effect September 2026, which mandates allergy management in schools and channels demand toward pre-existing AllergyWise curricula.

Name

Anaphylaxis UK

Legal name

Anaphylaxis UK

Website

https://anaphylaxis.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anaphylaxis UK is the only UK-wide charity dedicated solely to supporting people at risk of serious allergic reactions, delivering accredited factsheets, AllergyWise training courses for schools and workplaces, real-time allergy alerts and community support groups.

Ownership category

akta.pro rank

Product category

Allergy and Anaphylaxis Support Services

NAICS

Emergency and Other Relief Services (62423), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Allergy & Immunology Clinics (HLAKAAAA)

akta.pro secondary industries

Food Allergy Evaluation & Management (HLAKAAAD), Pediatric Allergy & Immunology (HLAKAAAB)

Keywords

• Allergy support charity
• Anaphylaxis awareness training
• Allergy factsheets resources
• School allergy training
• Food allergy information

Headquarters

HQ city

Frimley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: The charity relies heavily on donations from individuals, supporters, and corporate partners. They accept one-off and regular donations through their website, with various giving options including direct donations, payroll giving, and memorial donations.
2. Fundraising Events: Revenue generated from participants in fundraising events such as the London Marathon, Royal Parks Half Marathon, and Jurassic Coast Trek. Participants raise funds while supporting the charity's mission.
3. Legacies and Wills: The charity encourages supporters to leave gifts in their wills, which provides long-term sustainable funding for their work.
4. Training Course Fees: Revenue from AllergyWise online training courses offered to schools, businesses, healthcare professionals, and individuals. The courses provide allergy awareness certification.
5. Merchandise Sales: Sale of allergy-related merchandise through their online shop, including items like hoodies promoted in fundraising activities.
6. Affiliation Revenue: Partnership with shopping platforms like Give as You Live and The Giving Machine where a percentage of purchases is donated to the charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Anaphylaxis UK is a UK-wide charity that provides information, training, and support services for people at risk of serious allergic reactions and anaphylaxis. Its core offering is the AllergyWise suite of accredited online training courses for schools, workplaces, healthcare professionals, and individuals, complemented by accredited allergy factsheets, real-time allergy product alerts, a Safer Schools Programme, regional support groups, and fundraising and donation channels.

Product overview

Anaphylaxis UK offers a unified portfolio of information resources and training services centered on anaphylaxis awareness and management. The core offerings include AllergyWise® Training Courses (a suite of online training modules for various audiences including schools, healthcare professionals, careworkers, and workplaces) and Allergy Factsheets (accredited educational materials). Supporting services include Allergy Alerts (real-time product recall notifications) and the Safer Schools Programme (comprehensive school allergy management support). The organization functions as a charity providing educational resources rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AllergyWise Training Courses A suite of accredited online training courses covering anaphylaxis management and allergy awareness, with audience-specific variants for schools, early years settings, healthcare professionals, careworkers, school nurses, workplaces, clubs, youth organisations, and wraparound/holiday care providers. Sold to organisations and individuals who need to recognise and respond to serious allergic reactions, with pricing by enquiry.
• Allergy Factsheets Accredited educational factsheets covering all aspects of serious allergy management and information, available free to the public via the website for patients, families, schools, and professionals.
• Allergy Alerts A free subscription email notification service that issues life-saving product allergy alerts when items are recalled due to undeclared allergens, delivered directly to subscribers' inboxes.
• Safer Schools Programme A comprehensive programme providing schools, pre-schools, and colleges with the resources, policies, and training needed to safely manage and support pupils with serious allergies, including guidance for Benedict's Law coming into effect from September 2026.
• Allergy Outlook Newsletter A free monthly email newsletter providing allergy updates, news, product alerts, and fundraising appeals to subscribers and supporters.

Quantifiable outcome

• Supports approximately 2.4 million UK adults with clinically confirmed food allergies

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Give as You LiveminorGTM or Marketing PartnerOnline shopping platform partnership where Give as You Live donates a percentage of purchases from over 4,000 retailers to Anaphylaxis UK at no extra cost to shoppers.
• The Giving MachineminorGTM or Marketing PartnerShopping affiliate partnership where a percentage of online purchases from over 2,200 stores is converted into cash donations for Anaphylaxis UK.
• Mary (Digital Agency)minorOthersMary is the digital agency responsible for designing and building Anaphylaxis UK's digital experiences, website maintenance, and ongoing optimization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coeliac UK: Coeliac UK is a UK charity serving people with coeliac disease and gluten-related conditions. It shares a similar narrow-mission charity model — supporting a specific food-related condition through information, training (food industry/gluten-free accreditation), membership, and advocacy. Highly comparable operational structure.
• Allergy UK: Allergy UK is the most direct competitor — another major UK-wide allergy charity offering overlapping services including training courses, factsheets, allergy alerts, and support groups. It competes directly for the same donor, member, and institutional training customer base as Anaphylaxis UK.
• Natasha Allergy Research Foundation: Founded after the Natasha Ednan-Laperouse case, this UK charity focuses on food allergy research, advocacy, and supporting Natasha's Law legislation. It directly overlaps with Anaphylaxis UK's mission on food allergy awareness, training, and policy advocacy in schools and food service.

Regional players

• Allergy & Asthma Network: Allergy & Asthma Network is a US nonprofit offering allergy and asthma education, training programs (similar to AllergyWise), and patient support. It mirrors Anaphylaxis UK's mission structure and patient-education model but operates in North America.
• Food Allergy Research & Education (FARE): FARE is the largest US-based food allergy nonprofit, providing education, advocacy, research funding, and training resources. It is structurally analogous to Anaphylaxis UK but operates in the US market — a useful benchmark for scale and program design rather than a direct geographic competitor.

Broad incumbents

• Asthma + Lung UK: Asthma + Lung UK is a much larger UK charity addressing respiratory conditions including asthma, COPD, and respiratory allergic conditions. As a broader-scope incumbent, it competes for respiratory/allergy donations and provides overlapping healthcare professional resources.

Others

• British Society for Allergy & Clinical Immunology (BSACI): BSACI is the UK professional society for allergists and clinical immunologists, setting clinical standards and providing healthcare professional education. It serves a similar professional/audience segment as Anaphylaxis UK's healthcare professional training and clinical guidance, but as a clinical/professional body rather than a patient charity.
• Food Standards Agency: The UK Food Standards Agency is a government body that issues allergen guidance, regulates food labeling, and provides consumer information on food allergens. It is an ecosystem participant rather than a competitor, but overlaps with Anaphylaxis UK's allergen-information, food-industry training, and policy advocacy activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AnaphylaxisUK
• YouTubeyoutube.com/channel/UCXz0XgHZmOpGB9dt95o0NCQ
• Facebookfacebook.com/AnaphylaxisUK
• LinkedInlinkedin.com/company/anaphylaxis-uk
• Instagraminstagram.com/anaphylaxisuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anaphylaxis UK