Anatomy Fitness Co

What Anatomy Fitness Co does

Anatomy Fitness Co LLC is a US-headquartered (Brunswick, Ohio) commercial gym equipment manufacturer and direct-to-facility supplier operating across 25+ countries. The company designs, sources, and distributes a catalog of approximately 151 products spanning strength equipment (the FLEXORA pin-loaded series including 4/5/8-stack multi-station machines, plus the TORGYN plate-loaded line), cardio equipment under the Veltrix brand (treadmills, ellipticals, recumbent and upright bikes, stair climbers, spin bikes), and functional training gear (kettlebells, barbells, battle ropes, dumbbells, weight plates, benches, racks, plyometric boxes, accessories, and rubber flooring). The core engineering focus is heavy-duty durability for high-traffic commercial environments: 2.5mm Iron Steel frames, nylon-coated aircraft cables rated at 2820 lbs (1300 kg), and aluminium pulleys with black grain plastic covering. The FLEXORA multi-station platform enables simultaneous multi-user training with dynamic weight ratios (2:1 for cable cross, 1:1 for pull-down, row, triceps), and proprietary cable configurations support dual-mode abdominal exercises. Reported operational lifespans of 8-10 years are backed by standardized replacement parts availability and warranty coverage up to 10 years on structural frames.

The business operates a dual-channel model: a sales-led commercial channel targeting facility owners, hoteliers, developers, and fitness operators through dedicated project specialists who provide 2D/3D gym layout design, installation coordination, and quote-based project packages, complemented by a direct-to-consumer e-commerce storefront for functional equipment, accessories, and smaller commercial purchases. A separate wholesale portal serves authorized dealers and distributors with commercial pricing and product registration. Revenue streams include hardware sales (one-time purchases from $15 accessories to $26,949 for the 8-stack multi-station system), professional services (custom gym layout design and installation), and managed services (0% EMI and commercial leasing for qualified buyers). Primary customer segments are commercial gyms and health clubs, hotels and hospitality, and corporate wellness centers; secondary segments include schools and universities, boutique studios, and high-end home users. Geographic reach spans the USA, Canada, UK, Australia, Germany, France, UAE, Saudi Arabia, India, China, and Japan, with international orders delivering within 2-4 weeks and active sales hiring underway in the UK, UAE, Hong Kong, and Texas.

Name

Anatomy Fitness Co

Legal name

Anatomy Fitness Co LLC

Website

https://anatomyfitness.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Anatomy Fitness Co is a US-based commercial gym equipment manufacturer and direct supplier of FLEXORA strength machines, Veltrix cardio, and functional training gear, serving commercial gyms, hotels, corporate wellness, and education facilities across 25+ countries via project sales and e-commerce.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Commercial gym equipment
• Strength training machines
• Cardio fitness equipment
• Functional training gear
• Gym design services

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Gym Equipment Sales: Direct sales of commercial-grade gym equipment including strength machines (pin-loaded, plate-loaded), cardio equipment, and functional training gear. Revenue generated through one-time hardware purchases with varying price points from accessories ($15-500) to large multi-station systems ($13,000-$27,000).
2. Custom Gym Setup & Design Services: Professional gym layout design services including 2D floor plans and 3D visual concepts, installation coordination, and turnkey solutions. These services support equipment sales and provide bundled commercial packages.
3. Commercial Financing Solutions: Facilitation of 0% EMI options, commercial equipment leasing, and flexible payment plans for qualified businesses purchasing gym equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Anatomy Fitness Co manufactures and supplies commercial-grade gym equipment including FLEXORA pin-loaded and TORGYN plate-loaded strength machines, Veltrix cardio equipment (treadmills, ellipticals, bikes, stair climbers, spin bikes), and functional training gear (kettlebells, barbells, dumbbells, racks, accessories). They provide end-to-end commercial fitness solutions including custom 2D/3D gym layout design, nationwide shipping, installation coordination, and 0% EMI commercial leasing for facility owners, hoteliers, schools, and corporate wellness operators.

Product overview

Anatomy Fitness Co is a US-based commercial gym equipment manufacturer offering a comprehensive portfolio of fitness products and services. The core product line consists of the FLEXORA strength equipment series including multi-station machines (4, 5, and 8-stack configurations), pin-loaded and plate-loaded machines, and specialized strength trainers. The cardio equipment portfolio includes treadmills, ellipticals, recumbent and upright bikes, stair climbers, and spin bikes. Functional training equipment encompasses kettlebells, barbells, battle ropes, dumbbells, weight plates, benches, racks, plyo boxes, and accessories. The company also provides gym flooring solutions and complementary services including custom gym layout planning (2D/3D designs), nationwide shipping and installation, and commercial financing options. All products are designed for commercial-grade use in fitness facilities, hotels, corporate wellness centers, schools, and residential gyms. The FLEXORA series features heavy-duty Iron Steel frames with 2.5mm thickness, nylon-coated aircraft cables rated at 2820 lbs, and aluminium pulleys with black grain plastic covering.

Differentiator

Problem solved

Functional benefit

Brands

• FLEXORA: Pin-loaded strength equipment series including multi-station machines, leg press, abdominal crunch, and abduction/adduction equipment.
• TORGYN
• Veltrix

Products and services

• FLEXORA 8 Stack Multi Station (AF-8822)

Quantifiable outcome

• Equipment operational lifespans of 8-10 years without major issues when paired with basic preventive maintenance
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AnatomyFitnessCo
• LinkedInlinkedin.com/company/anatomy-fitness.co
• Instagraminstagram.com/anatomy.fitness.co?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anatomy Fitness Co