National Asociation of Travel Agencies

What National Asociation of Travel Agencies does

ANAT (Asociația Națională a Agențiilor de Turism din România / National Association of Travel Agencies of Romania) is a private, non-profit employers' association (patronat) founded on 25 August 1990 in Bucharest, Romania, and reorganized as Patronatul ANAT in February 2006. It operates as the principal representative body for Romania's travel-agency industry and serves roughly 300-400 active member travel agencies and tour operators (supplemented by 350-400 associate members spanning airlines, transport companies, hotels, restaurants, rent-a-car operators, online reservation systems, insurance providers, and tourism-education institutions). The active membership base represents over 80% of Romanian travel package sales and an estimated 1 billion EUR in annual package volume, collectively employing over 4,600 travel-trade workers.

ANAT generates revenue through three streams: (1) recurring annual membership dues and entrance fees set by the General Assembly, paid by both active and associate members; (2) professional training and certification program fees generated through its training center (Centrul de Formare ANAT), including a 720-hour tourism guide qualification course (priced at 1,950 RON for ANAT members and 2,250 RON for non-members) and a 720-hour travel agent qualification; and (3) corporate sponsorship through Romania's statutory profit tax redirection mechanism, registered on 19 April 2019, which allows Romanian firms to direct up to 20% of their profit tax (capped at 0.75% of turnover) to ANAT. Distribution is handled through direct membership enrollment at the Bucharest headquarters and a network of five regional councils (Central-Nordica, Sud-Vest, Sud-Est, Estica, Bucuresti-Ilfov). Member engagement and outreach is supported by the official website (anat.ro), press releases, organized tourism fairs (Romanian Tourism Fair, Transylvania Tourism Fair, and regional fairs), training cohorts, and the annual "Vacanță în Țara Mea" domestic-tourism promotional campaign.

ANAT is not a technology company. It does not develop proprietary software, AI/ML systems, or digital platforms beyond its public website and email infrastructure, and no APIs, SDKs, or integrations are referenced in the source material. Its strategic value derives from regulatory influence and brand recognition built over 30+ years, including documented legislative outcomes on vacation vouchers (Emergency Ordinance 8/2009), the standard framework contract for tourist service packages (Order 516/2005), air transport procurement documentation (Order 129/2013), tourism classification norms (Order 65/2013), and the cancellation of a proposed 2% environmental fund transfer on operators. The association is governed by a General Assembly and Board of Directors and is currently led by President Alin Burcea, elected in April 2024. ANAT has no external investors, no parent company, and no publicly traded equity; ownership and control rest entirely with its member entities.

Name

National Asociation of Travel Agencies

Legal name

Patronatul Asociația Națională a Agențiilor de Turism din România

Website

https://anat.ro

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ANAT is a Romanian non-profit employers' association founded in 1990, representing roughly 300-400 active travel-agency members that account for over 80% of Romania's travel package sales. It generates revenue through membership dues, certified tourism training programs, and corporate profit-tax redirection sponsorship, and advocates on tourism legislation at national and EU levels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and dues: ANAT generates revenue through annual membership dues and entrance fees paid by member travel agencies and tourism companies. The association also collects contributions from associated members including tourism promotion offices, airline companies, transport companies, rent-a-car companies, hotels, restaurants, online reservation systems, insurance companies, and educational institutions.
2. Training and certification programs: ANAT operates a training center (Centrul de Formare ANAT) offering professional certification courses for tourism professionals, including travel agent courses and local tour guide courses. Revenue is generated through course fees.
3. Corporate sponsorship and donations: ANAT accepts corporate sponsorship through profit tax redirection mechanisms, allowing companies to direct up to 20% of their profit tax to support ANAT's activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ANAT is a private, non-profit employers' association (patronat) representing travel agencies and tour operators in Romania. Its core offerings include membership services with three tiers (active, associate, and probationary), professional certification training through its Centrul de Formare ANAT training center, organization of regional tourism fairs, advocacy on tourism legislation at national and EU levels, and member directory and industry resource services.

Product overview

ANAT (Asociația Națională a Agențiilor de Turism din România) is Romania's national trade association for tourism agencies, not a technology product company. Its services consist of member directory services, professional training programs for tourism guides and agents, tourism industry events organization, and industry advocacy resources. The core offerings include the Catalog Membri ANAT member directory, the Centru de Formare ANAT training center providing the Cursul de Ghid de Turism Local and Cursul de Agent de Turism qualification programs, and the Vacanță în țara mea promotional campaign with multiple sub-programs for domestic tourism stimulation. ANAT also organizes regional tourism fairs and provides legislative and consumer protection resources to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• ANAT Membership (Active, Associate, and Probationary Tiers) Annual membership for travel agencies, tour operators, and tourism support companies, providing representation, advocacy, training access, networking, and market intelligence. Includes structured enrollment for active, associate, and probationary members.
• Cursul de Agent de Turism (Travel Agent Qualification Course) Six-month professional qualification program (720 hours: 240 hours theory + 480 hours practice at a travel agency) covering package creation, destination presentation, GDS ticketing, sales techniques, and tourism legislation. Certification recognized by Ministry of Education, Ministry of Labor, National Authority for Qualifications, and Ministry of Tourism.
• Cursul de Ghid de Turism Local (Local Tourism Guide Course) Qualification course for becoming a licensed local tourism guide, covering storytelling, group psychology, guiding techniques, tourism logistics, legislation, and supplier negotiation. Differentiated pricing: 1,950 RON for ANAT members and students, 2,250 RON for non-members.
• Catalog Membri ANAT (Member Directory) Online member directory listing active tourism agencies and associate members including tour operators, airlines, transport companies, hotels, restaurants, and travel technology providers, available to consumers and the industry.
• Romanian Tourism Fair Organization Event organization services for regional tourism fairs including Transylvania Tourism Fair Brașov, Vacanța Timișoara, Vacanța Iași, Vacanța Constanța, Vacanța Bacău, and Vacanțe Cluj Napoca.

Quantifiable outcome

• 80% of travel package sales in Romania represented by ANAT members
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• European Union Tourism OrganizationscoreStrategic or Co-development PartnerANAT represents Romanian travel agencies in European tourism organizations and participates in EU-level tourism policy discussions and frameworks.
• UNWTO (World Tourism Organization)coreStrategic or Co-development PartnerANAT maintains relationships with international tourism bodies including UNWTO. Romanian tourism officials have held leadership positions in UNWTO with ANAT's support.
• Romanian Tourism Employers FederationminorStrategic or Co-development PartnerANAT collaborates with other tourism employer organizations on shared industry interests and policy advocacy.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DRV (Deutscher Reiseverband): German travel industry association representing tour operators and travel agencies, with advocacy, training, and trade fair activities — a structurally similar national trade body.
• SNAV (Syndicat National des Agents de Voyage): French national union for travel agents providing industry representation and professional services — a comparable national trade association in another major European market.
• ANVR (Algemene Nederlandse Vereniging van Reisondernemingen): Dutch national association for travel companies, providing consumer protection (ANVR/SGR guarantees), advocacy, and industry representation — a European parallel to ANAT.
• ASTA (American Society of Travel Advisors): US professional association for travel advisors and agencies, offering advocacy, training, and certification — a North American counterpart with a similar member-services model.
• USTOA (United States Tour Operators Association): US trade association representing tour operators, providing advocacy, ethical standards, and consumer protection — comparable to ANAT as a national tour-operator industry body.
• ABTA (Association of British Travel Agents): UK national association for travel agents and tour operators, offering member services, training, and advocacy — directly comparable in role, structure, and revenue model to ANAT.

Broad incumbents

• ECTAA (European Travel Agents' and Tour Operators' Association): European-level umbrella organization for national travel agent and tour operator associations, including ANAT itself — a broader incumbent operating at the EU level rather than within a single country.
• WTTC (World Travel & Tourism Council): Global travel and tourism industry body representing the broader travel economy (not only agencies) — a larger, broader incumbent in the same ecosystem as ANAT.

Regional players

• ACAV (Associació Catalana d'Agències de Viatges): Catalan/Spanish travel agencies association operating in a specific regional market — comparable to ANAT in function but geographically distinct.

Others

• CLIA (Cruise Lines International Association): Global cruise industry association providing advocacy and member services within a specific travel segment — thematically adjacent to ANAT but focused on cruise rather than retail travel agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-asociation-of-travel-agencies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Asociation of Travel Agencies