Anaya Multimedia

Name

Anaya Multimedia

Legal name

GRUPO ANAYA, S.A.U.

Website

https://anayamultimedia.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Anaya Multimedia is a Madrid-based Spanish-language specialty publisher founded in 1984, part of Grupo Anaya, S.A.U., publishing computer, photography, design, and digital-skills books across 12+ themed collections in print and digital formats for individual consumers and hobbyists.

Ownership category

akta.pro rank

Product category

Technical Book Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH)

akta.pro secondary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Technical book publishing
• Computer manuals
• Photography guides
• Digital skills books
• Educational publishing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Book Sales (Physical and Digital): Anaya Multimedia generates revenue primarily through the sale of published books in physical format (Papel) and digital formats (PDF, ePub). Individual book prices range from approximately 9.95€ to 47.95€ for physical copies, with digital versions typically priced lower (e.g., 12.99€-14.99€).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Anaya Multimedia is a Spanish book publishing company that publishes and sells technical, educational, and creative books in both physical (paper) and digital (PDF, ePub) formats. The catalog spans computer science, programming, digital photography, graphic design, 3D design, web design, databases, security, internet technologies, and social media, organized into multiple themed collections. The company operates a direct e-commerce storefront and distributes through major book retailers in Spain.

Product overview

Anaya Multimedia is a Spanish book publishing company founded in 1984, part of Grupo Anaya, specializing in computer science, technology, photography, and digital skills books. The company publishes books across multiple themed collections including PHOTOCLUB (photography technique and software), Espacio de Diseño (graphic design and illustration), Guías Prácticas/Visuales (practical how-to guides), Manuales Avanzados/Imprescindibles (technical reference), PROGRAMACIÓN (software development), Social Media (marketing), TÍTULOS ESPECIALES (special interest), TORPES 2.0 (beginner), and Informádica para Mayores (senior-friendly). Products are available in print (paper) and digital (PDF, ePub) formats. The company operates an e-commerce retail website and newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Brands

• PhotoClub: A photography book collection under Anaya Multimedia featuring titles by renowned photographers including José María Mellado, Tino Soriano, and others. The collection includes over 55 books covering various photography topics from landscape to portrait photography.

Products and services

• PhotoClub Book Collection A specialized book collection dedicated to photography covering camera techniques, photo editing software (Adobe Lightroom, Photoshop, Capture One), mobile photography, landscape, portrait, food, dance, street photography, and astrophotography. Includes over 55 books.
• Espacio de Diseño Book Collection A book collection focused on graphic design, digital painting, illustration, and visual arts, featuring books such as guides for Procreate and art instruction from James Gurney.
• Programación Book Collection Programming and software development books, including titles on Python automation (Al Sweigart's Automatiza las tareas aburridas con Python).
• Guías Prácticas Collection Practical how-to guides for various technology and digital topics aimed at intermediate users.
• Guías Visuales Collection Visual learning guides with image-heavy presentations designed for visual learners.
• Manuales Avanzados Collection Advanced technical manuals for experienced professionals seeking in-depth knowledge.
• Manuales Imprescindibles Collection Essential reference manuals covering fundamental technology and computing topics.
• Social Media Book Collection Books focused on social media marketing, personal branding, and using social networks for business growth.
• Títulos Especiales Collection Special interest titles covering technology, business, and society topics including Apple in China, NO-CODE revolution, AI history, and algorithms.
• Torpes 2.0 Collection Beginner-friendly books for users new to technology and computing, including compact pocket-sized Bolsillo editions for easy reference.
• Informática para Mayores Collection Technology books designed for senior users, with simplified explanations and larger formats.
• Newsletter Subscription Service Email newsletter service delivering updates on new book releases, news, events, and promotions from Anaya Multimedia.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Editorial Almuzara / Ediciones PYPSA: Mid-sized Spanish-language publishers producing practical, how-to, and technical non-fiction titles. Comparable as Spanish publishers competing for the same practical-technical non-fiction reader segment where Anaya Multimedia operates.
• Rama Editorial (RA-MA): Spanish publisher specializing in computing, programming, and technology books. Direct competitor in the same niche of Spanish-language technical manuals and IT training books for professionals and students.
• Manning Publications: Independent publisher specializing in computer science, programming, and technology books (including titles like "Grokking Algorithms" by Aditya Bhargava — an author also published by Anaya). Direct comparable as a programming/technology specialist publisher with similar author relationships and catalog overlap.
• Marcombo (Ediciones Marcombo): Spanish-language technical and computing book publisher, also based in Spain, publishing electronics, computing, and technology titles in Spanish. Directly comparable as a Spain-based technical publisher with overlapping subject matter (programming, computing, electronics) and similar trade vs. educational balance.

Broad incumbents

• O'Reilly Media: Global leader in technology book publishing with a strong subscription learning platform (O'Reilly Learning). Comparable as the dominant English-language technical publisher whose translated and Spanish-market titles compete for the same programming and technology reader; represents the digital-first model Anaya could evolve toward.
• Anaya Infantil y Juvenil (Anaya Kids/Young Adult): Sister imprint within Grupo Anaya focused on children's and young adult titles. Comparable as a sibling publishing brand under the same parent, sharing back-office infrastructure and distribution though serving a different end-reader segment.
• Editorial Planeta: Spain's largest trade and educational publishing group, with technology and business book imprints under its umbrella. Comparable as a dominant Spanish publisher that competes for the same shelf space and reader attention, though it spans a much wider editorial portfolio.
• Grupo Anaya (parent): Parent conglomerate operating Anaya Multimedia alongside broader educational and trade publishing imprints in Spain. Comparable as the broader Spanish publishing group that owns the subject company, sharing distribution, editorial, and retail infrastructure.
• Santillana: Major Spanish-language educational publisher with deep reach across textbooks, digital learning, and general trade. Comparable as a large Spain-based publisher with overlapping technology and education segments, though broader in scope than Anaya Multimedia's specialization.
• Pearson Educación: Global education publisher with strong Spanish-market presence in textbooks and digital learning resources for technology and IT subjects. Comparable as an established publisher competing in the same Spanish-language technology education segment with greater institutional reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Anaya_Multimed
• YouTubeyoutube.com/user/AnayaMultimedia100
• Facebookfacebook.com/AnayaMultimedia
• LinkedInlinkedin.com/company/anaya-multimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anaya Multimedia