Anbg

What Anbg does

The Natural Death Centre is a UK registered charity (No. 1091396) founded in 1991 and headquartered in Twyford, Winchester, that informs, empowers, and supports the public on death, dying, and funeral arrangements. It operates the Association of Natural Burial Grounds (ANBG), which functions as the de facto standards body for natural and environmentally friendly burial grounds in the UK through a member Code of Conduct and an independent family-feedback monitoring system that feeds the annual People's Awards. Its core product portfolio is informational and advisory rather than software-based: the Fifth Edition of The Natural Death Handbook (a boxed set of three books sold exclusively direct to prevent third-party markups), downloadable Death Plan and Advance Funeral Wishes forms, a searchable directory of ANBG member burial sites, DIY funeral guidance, and — launched 19 March 2026 — RYFE, a reporting service co-developed with the Gosport families to capture unsatisfactory experiences with funeral directors and feed that data to future government regulators. The Natural Death Society is a supporting membership tier that exchanges small recurring donations for a complimentary handbook, information packs, and access to a Google Group. The charity's underlying 'platform' is therefore a content and community architecture: a website, a helpline, a feedback-form pipeline, a membership roster of burial ground operators, and a donor/member base — with no disclosed technology acquisitions, AI capability, or commercial software product.

Name

Anbg

Legal name

The Natural Death Centre

Website

https://anbg.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Natural Death Centre is a UK charity (est. 1991) that runs the Association of Natural Burial Grounds, publishes The Natural Death Handbook, and provides free funeral-planning guidance, DIY funeral resources, and a recently launched funeral-experience reporting service (RYFE) to bereaved families and burial ground operators across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Twyford, Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Charitable Support: The charity relies on generous donations from the public to fund operations and help families. Gift Aid donations are also accepted to maximize contribution value.
2. Book Sales (Natural Death Handbook): The Fifth Edition of The Natural Death Handbook is sold exclusively directly from the charity to prevent major online distributors from profiting. The boxed set of three books provides comprehensive guidance on caring for someone who is dying and funeral choices.
3. Natural Death Society Membership: Small regular donations from society members who receive complimentary copies of The Natural Death Handbook Fifth Edition, information packs, and access to the NDC Google Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Natural Death Centre is a UK registered charity that informs, empowers, and inspires the public on death and dying matters. It provides free guidance via a helpline, publishes the Natural Death Handbook, runs the ANBG membership scheme for burial grounds, maintains a directory of natural burial sites, and offers DIY funeral guidance plus a RYFE reporting service.

Product overview

The Association of Natural Burial Grounds (ANBG) is a membership and standards body run by the Natural Death Centre charity. It does not offer a unified software product but rather a suite of advisory services, publications, and membership programs. The core portfolio consists of The Natural Death Handbook (Fifth Edition), downloadable Death Plan and Advance Funeral Wishes forms, the ANBG membership program for natural burial ground operators, a directory of ANBG member burial sites, the RYFE reporting service for funeral director complaints, and DIY funeral guidance. The Natural Death Society is a supporting membership that provides access to information packs and the NDC Google Group. These offerings are informational and advisory rather than technology products, aimed at empowering families in funeral planning and promoting environmentally responsible burial practices.

Differentiator

Problem solved

Functional benefit

Brands

• The Natural Death Handbook: A comprehensive guide for families on caring for someone who is dying or seeking funeral choices, published as a boxed set of three books (Fifth Edition).
• RYFE (Report Your Funeral Experience)

Products and services

• Natural Death Handbook A published handbook that guides consumers through natural burial, home funerals, DIY funeral arrangements, and ecologically friendly death care choices. Sold to the general public and bereaved families planning end-of-life arrangements in the UK.
• Free Bereavement Helpline A free telephone helpline offering guidance and information to the public on natural burial, home funerals, and related bereavement matters. Available to bereaved individuals and families across the UK.
• ANBG Membership Scheme Annual membership for operators of natural burial grounds in the UK, providing affiliation with the recognised industry body, directory listing, and access to the network. Offered to burial ground owners and managers.
• Natural Burial Ground Directory A directory listing natural burial grounds across the UK, used by consumers to locate natural burial sites and by member burial grounds to attract customers. Maintained on the charity's website.
• DIY Funeral Guidance Resources Guidance materials and resources supporting individuals and families who wish to arrange their own or a loved one's funeral outside the conventional funeral industry. Targeted at UK consumers seeking autonomy and cost savings in funeral arrangements.
• RYFE (Report Your Funeral Experience) Reporting Service A reporting service enabling users to share and read accounts of funeral experiences, supporting consumer transparency and providing intelligence for those arranging natural burials. Available to the UK public.

Quantifiable outcome

• Helped thousands of families have the kind of funerals they wanted and created opportunity for new rituals to emerge

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gosport Families and RYFEcoreStrategic or Co-development Partner · 19 March 2026The Gosport families, who were neglected by jailed undertakers Elkin and Bell, joined forces with the Natural Death Centre charity to launch RYFE (Report Your Funeral Experience), a new reporting service for people who have had terrible or unsatisfactory experiences with funeral directors.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anbg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anbg