What Ziroom does

Ziroom is a Beijing-headquartered, privately held online home rental company founded in 2011 that provides long-term residential rental and property management services to consumers in China. The company operates a direct-to-consumer platform accessible via ziroom.com, enabling individual renters to discover, evaluate, and lease furnished residential properties online. Ziroom is identified alongside global peers such as Airbnb, Zillow Rentals, and Realtor.com as a major participant in the online home rental market, which is projected to grow from USD 20.4 billion in 2025 to USD 82.5 billion by 2035 at a 14.2% CAGR.

The platform's core technology includes AI-powered property matching that aligns renter preferences with available listings, supported by digital property discovery, matching, and transaction capabilities delivered through the company's website. Ziroom employs more than 10,000 people and has executed three disclosed acquisitions (Bestbond in 2020, 3+9 in 2022, and Maison in 2025), suggesting an integrated marketplace-plus-operations model rather than a pure listing aggregator. Founder Lin Xiong serves as CEO, and the company has raised approximately $2.12 billion in disclosed equity funding from SoftBank Vision Fund, Tencent, Sequoia Capital, General Atlantic, Warburg Pincus, HSG, Mubadala Capital Ventures, K11 Investment, and Tiantu Capital.

Ziroom generates revenue primarily through recurring rental payments and commissions on long-term residential leases transacted through its platform, consistent with subscription/recurring and transaction-based models prevalent in the online home rental sector. Specific pricing, unit economics, and revenue figures are not publicly disclosed in the available source material. The company's primary market is China, where it serves individual urban renters and partners with property owners across multiple cities, with no confirmed global expansion beyond Asia-Pacific.

Name

Ziroom

Legal name

Ziroom

Website

https://ziroom.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ziroom is a Beijing-based, privately held online home rental company founded in 2011 that operates a direct-to-consumer platform connecting individual renters with furnished long-term residential properties across China, supported by AI-powered property matching and a 10,000+ employee operations footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Online home rental services: Recurring rental payments and/or commissions on long-term residential leases transacted through Ziroom's online platform, consistent with the subscription/recurring and transaction-based revenue models prevalent in the online home rental market.

Go-to-market motion1 record

Core offering

Ziroom operates an online home rental platform that enables consumers to discover, evaluate, and rent residential properties directly via its website ziroom.com. The company provides home rental and property management services across China, supporting digital property discovery, matching, and rental transactions for long-term residential leases.

Product overview

Based on the available source material, Ziroom is positioned as a participant in the online home rental market alongside other major platforms such as Airbnb, Zillow Rentals, and Realtor.com. The provided sources do not contain sufficient detail to characterize Ziroom's offering as a single unified product or a platform-plus-modules architecture, nor do they name specific sub-products or modules of Ziroom; only its presence in the broader online home rental category is established.

Differentiator

Problem solved

Functional benefit

Products and services

• Ziroom Online Home Rental Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zillow Rentals: Major US-based online rental marketplace and listing platform, alongside Ziroom. While Zillow is broader (sales + rentals) and US-focused, it is comparable on the digital rental marketplace and property matching layer, and represents the closest Western analog to Ziroom's platform business.
• Airbnb: Global leader in online short-term rental marketplaces, explicitly grouped with Ziroom as a peer in the online home rental market. Differs in tenancy length (short-term vs. Ziroom's long-term) but directly comparable on platform/marketplace model, digital property discovery, and online direct-to-consumer rental transaction infrastructure.
• Realtor.com: Online residential property and rental listings platform operated by Move Inc. Referenced alongside Ziroom as a major online home rental platform. Comparable in online rental listing/marketplace functionality, though US-focused and broader in scope (sales + rentals).

Direct peers

• Mofang Apartment (魔方公寓): One of China's largest branded long-term apartment rental operators, focused on young white-collar tenants in tier-1 cities. Competes head-to-head with Ziroom for urban rental demand with a similar furnished-lease model and centralized property management approach.
• Vanke Port Apartment (泊寓): Long-term rental brand of China Vanke, one of the largest Chinese property developers. Targets the same young urban renter segment with developer-sourced inventory; comparable in product offering and target customer, though backed by a parent property developer rather than independent capital.
• Danke Apartment (蛋壳公寓): Was Ziroom's closest direct competitor in tech-enabled long-term rental of furnished apartments to young urban professionals in China. Directly comparable product (furnished long-term leases), customer (urban millennials/Gen Z), and business model — though Danke collapsed in 2020, making it the most relevant historical comparable.
• Lianjia / Beike (KE Holdings): China's largest property transaction and rental listing platform through Lianjia and Beike apps. Competes with Ziroom on the rental demand generation and listing side, and increasingly in managed rental services; a broad incumbent in Chinese residential housing with overlapping renter acquisition channels.

Emerging players

• Smartins (朗诗寓): Long-term rental brand of Landsea Green Group, a Chinese green property developer. Comparable in target customer (young urban professionals) and furnished long-term lease product, though smaller in scale and backed by a property developer parent.
• Hello Inc. (哈啰): Chinese mobility and local-services platform that has expanded into rental housing services. While primarily known for shared bicycles and ride-hailing, its expansion into urban housing creates partial overlap with Ziroom's target renter base and digital rental discovery funnel.

Others

• BlueFocus (property management arm): Ziroom's own property management arm operates as a vertically integrated B2B/B2C property services business. Included as a comparable because it represents the operational/thematic benchmark for digital property management services against which Ziroom's tech-enabled operations are typically measured.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Ziroom3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziroom