What Andamiro USA Corp. does

Andamiro USA Corp. is a Texas-based, wholly-owned U.S. sales and marketing subsidiary of South Korea's Andamiro Co., Ltd., headquartered at 2222 Century Circle, Irving, TX (relocated from Southern California in June 2021). Established in 2000, the company distributes a portfolio of more than 100 commercial arcade amusement machines — including ticket redemption games, prize merchandisers, sports games, video games, VR attractions, and the proprietary Pump It Up dance simulator line — to entertainment center chains, independent operators, route/street locations, and home game-room buyers across the United States, Canada, Mexico, and Central/South America. The U.S. organization is lean at 17 employees and operates as a channel-led business, selling through seven major authorized distributors (AVS Companies, Betson, Central Distributing, Moss Distributing, Pioneer Sales Service, Player One Amusement Group, Shaffer Distributing) plus nine exporters and home-sales specialists, while the Korean parent handles manufacturing in Gyeonggi Province and Incheon and runs the M-Team that produces Pump It Up music content.

Andamiro's product portfolio is anchored by an unusually deep stack of licensed IP relationships — Marvel Studios (Avengers, Spider-Man, Guardians of the Galaxy), Lucasfilm (Star Wars, Mandalorian & Grogu), Nickelodeon/ViacomCBS (SpongeBob SquarePants, Paw Patrol), NBCUniversal (Jurassic World, Despicable Me), WWE, NFLPA, MLBPA, and Genius Brands (Shaq's Garage) — combined with the internally developed Pump It Up rhythm franchise (18 installments since 1999, 600+ songs in PHOENIX 2) and proprietary electromechanical technologies including pneumatic ball shooters, color-sensing photoelectric sensors, air-powered recoil gun systems, the AM.PASS RFID player-tracking system, and the unique five-step Pump It Up dance platform. The 18th Pump It Up installment (PHOENIX 2, July 2026) added cross-platform connectivity with the Steam release of Pump It Up: R!SE, extending the franchise into the consumer PC market. The 2025–2026 product slate also expanded Andamiro into two new categories with the Marksman first-person shooter and the Redeem Machine v2 self-service RFID/barcode kiosk.

Revenue is generated through four streams: hardware sales of arcade cabinets and prize merchandisers (with sale, lease, and financing options offered through partners such as FirstLease), paid software upgrades (notably PHOENIX 2 SSD upgrade kits for legacy LX/TX/CX/FX cabinets), recurring consumables (AM.PASS RFID cards, collectible character cards, capsules, ticket cards, souvenir coins), and parts/service revenue backed by a one-year electronics / six-month moving-parts factory warranty. Pricing is largely quote-based through authorized distributors; publicly disclosed MSRPs include $2,395 for the Ghost Coaster VR expansion episode and $5,995 for Bobblehead Baseball VS. Marketing is channel-driven — distributor relations, three major trade shows annually (Amusement Expo, IAAPA Expo, PlayX4), a downloadable brochure and video library, and a newsroom of press releases — with no direct-to-consumer digital channel of consequence. The company is privately held, has no disclosed funding, and produces no public financials.

Name

Andamiro USA Corp.

Legal name

Andamiro USA Corp.

Website

https://andamirousa.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Andamiro USA Corp. is the Texas-based, wholly-owned U.S. subsidiary of South Korea's Andamiro Co., Ltd., distributing a licensed and proprietary portfolio of commercial arcade amusement machines — including ticket redemption games, prize merchandisers, sports games, dance simulators, and VR attractions — through authorized distributors across the United States, Canada, Mexico, and Central and South America.

Ownership category

akta.pro rank

Product category

Arcade Amusement Games

NAICS

Amusement Arcades (713120), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industries

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC), Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB), Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)

Keywords

• Arcade amusement games
• Ticket redemption games
• Prize merchandisers
• Coin pusher machines
• Dance simulator games

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Arcade Game Hardware Sales: Sale of arcade game machines including ticket redemption, prize merchandisers, sports games, video games, and dance simulators. Products are sold through authorized distributors, with sale, lease and financing options available.
2. Software Upgrades: Paid software upgrades for Pump It Up arcade dance games, including SSD upgrade kits and main-box upgrades for existing cabinet owners. PHOENIX 2 offered as a paid software upgrade with regular free updates planned.
3. Consumables and Accessories: Sale of consumables including AM.PASS RFID cards, collectible game cards (Avengers, SpongeBob, Star Wars, Wrestling Pro), capsules, coins, ticket cards, ticket boxes, souvenir coins, player shields, and prize merchandise accessories.
4. Parts and Service: Parts inquiries, technical support, and service for all Andamiro game products. Factory warranty provided with one-year limited warranty for electronic boards and six-month limited warranty on moving parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Andamiro USA Corp. designs, manufactures, and distributes commercial arcade amusement machines including ticket redemption games, prize merchandisers, sports games, video games, and the proprietary Pump It Up dance simulator line, sold through authorized distributors across the United States, Canada, Mexico, Central and South America. The portfolio leverages licensing agreements with major entertainment IP holders (Marvel, Lucasfilm, Nickelodeon, NBCUniversal, WWE, MLB Players Inc., NFL Players Association, and Genius Brands), and is offered through sale, lease, and financing arrangements supported by factory warranty and parts/service programs.

Product overview

Andamiro USA Corp., a wholly owned subsidiary of South Korea's Andamiro Co. Ltd., distributes a broad portfolio of arcade amusement games across the United States, Canada, Mexico, Central and South America. The company offers multiple interconnected product lines: (1) Music & Dance video games headlined by the Pump It Up rhythm-dance series (PHOENIX 2, Phoenix 2023, Prime2, and XX 20th Anniversary editions), featuring proprietary AM.PASS RFID card-based player systems; (2) Prize Redemption and Ticket Redemption games including Avengers coin pushers (Marvel Studios-licensed), Avengers Infinity Stone Challenge, Spider-Man Coin Pushers (one- and two-player), Star Wars Coin Pusher (Lucasfilm-licensed), and Bobblehead Baseball VS (MLB Players Inc.-licensed); (3) Sports Redemption games such as Basketball Pro Arcade/Fun Version, Baseball Pro Arcade/Junior, Tic Tac Toe Basketball, Tic SHAQ Toe Basketball, NFLPA Red Zone Rush, SpongeBob Soccer Stars, and Wacky Racer; (4) Prize Merchandisers and Vending machines including Safe Cracker, SuperStar 2, Prize Aquarium, Ticket Man, Prize Pod/S-Cube, Prize Pearls, and crane machines Crazy Toy 31 and Crazy Toy JR; (5) Video Games and VR attractions including SpongeBob VR Bubble Coaster (manufactured by Rilix, with Ghost Coaster expansion), Marksman first-person shooter, Tight Rope, and Monster Catcher; and (6) Redemption kiosks such as Redeem Machine and Redeem Machine — Kiosk v2. The portfolio also includes collectible consumables (Avengers collectible cards series 1 and 2, SpongeBob collectible cards, Star Wars character cards, ticket cards, and souvenir coins). The company also offers lease and financing options alongside direct product sales.

Differentiator

Problem solved

Functional benefit

Brands

• Pump It Up: Iconic rhythm and dance video game series launched in 1999. Features a unique five-step dance platform and commands a zealous global fan base known as 'Pumpers'. The 18th installment PHOENIX 2 was released in 2026.
• Redeem Machine
• Coin Catcher Series
• AM.PASS
• Ticket Coaster
• Pump It Up: R!SE

Quantifiable outcome

• More than 100 arcade games brought to market since 2000
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Walt Disney Co. (Marvel and Lucasfilm)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Entered into licensing agreement with the Walt Disney Co. in 2019 to produce arcade games based on Disney entertainment properties including Marvel Avengers and Lucasfilm's Star Wars. First Disney-licensed game (Marvel Avengers redemption) was produced in 2019-2020. Star Wars Coin Pusher introduced November 2024 — the first arcade game in partnership with Lucasfilm.
• Nickelodeon (ViacomCBS)coreOEM/ Whitelabel/ Licensing PartnerLicensed SpongeBob SquarePants and Paw Patrol from ViacomCBS. Products include SpongeBob Pineapple Arcade, SpongeBob Pirates of Bikini Bottom, SpongeBob Ticket Coaster, SpongeBob Soccer Stars, Paw Patrol, SpongeBob VR Bubble Coaster, SpongeBob Swish, Wacky Racer, and Soccer Safari SpongeBob.
• NBCUniversalcoreOEM/ Whitelabel/ Licensing PartnerLicensed Despicable Me and Jurassic World from NBCUniversal. Products include Despicable Me Jelly Lab and Jurassic World: Fallen Kingdom redemption game.
• MLB Players Inc.coreOEM/ Whitelabel/ Licensing PartnerAndamiro inked licensing agreement with MLB Players Inc. in 2021 to create its first MLBPA game. Bobblehead Baseball (and Bobblehead Baseball VS) unveiled as Andamiro's first MLBPA-licensed title.
• NFL Players AssociationcoreOEM/ Whitelabel/ Licensing PartnerNFLPA Red Zone Rush leverages Andamiro's licensing agreement with the NFL Players Association. NFLPA Super Star Football Coins also produced.
• World Wrestling Entertainment Inc. (WWE)coreOEM/ Whitelabel/ Licensing PartnerSigned licensing contract with WWE in 2017-2018. WWE Superstar Rumble released and won IAAPA's Brass Ring Award for Best New Arcade Game (first place) in 2018.
• Genius Brands International (Shaq's Garage)minorOEM/ Whitelabel/ Licensing PartnerRecent license obtained from Genius Brands International for Shaq's Garage, producing Tic Shaq Toe Basketball featuring NBA legend Shaquille O'Neal.
• Bandai NamcocoreChannel Partner/ Reseller/ DistributorDC Superheroes and NFLPA Red Zone Rush are marketed exclusively by Bandai Namco under its license with DC Comics Inc. and NFL Players Association respectively. Bandai Namco Amusement distributes these products.
• RilixcoreTechnology or IntegrationRilix manufactures the SpongeBob VR Bubble Coaster simulator. The VR simulator measures 46" W. x 73" D. x 114" H., seats two guests, and ships with three Meta Quest headsets (one complimentary spare).
• Steam (Valve)coreTechnology or IntegrationPHOENIX 2 connects with Pump It Up: R!SE, Andamiro's official PC adaptation available through Steam. The integration creates a bridge between arcade and PC play, allowing players to access R!SE-exclusive original tracks and additional charts.
• Dave & Buster'scoreStrategic or Co-development PartnerDave & Buster's deployed Spider-Man Coin Pusher and Guardians of the Galaxy Ticket Coaster as part of its Summer of 2023 exclusive games program. Named Andamiro USA 'Supplier Partner of the Year' in February 2023.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Bandai Namco Amusement: Japanese amusement machine manufacturer that already distributes Andamiro's DC Superheroes and NFLPA Red Zone Rush titles. Direct competitor in coin pushers, redemption games, and licensed-IP arcade products across the same U.S. distributors.
• SEGA AMUSEMENTS: Major arcade game manufacturer producing redemption, video, and crane games under SEGA, with strong U.S. presence. Competes head-to-head with Andamiro across music/dance, ticket redemption, prize merchandiser, and sports categories.
• Raw Thrills: U.S.-based arcade game developer (Big Buck Hunter, Halo, Space Invaders Frenzy, King of the Grill) focused on licensed-IP redemption and video games sold through the same authorized distributor network as Andamiro.
• Innovative Concepts in Entertainment (ICE): U.S. arcade amusement manufacturer producing ticket redemption games, sports games, and prize merchandisers. Competes with Andamiro in Big Blue Bowling-style attractions, NBA Hoops, and similar FEC-targeted categories.
• LAI Games: Hong Kong–headquartered arcade game maker with strong U.S. FEC presence (e.g., Let It Ride, Asphalt 9, Wizard of Oz). Direct peer in prize merchandisers, redemption games, and street/videmption games.
• Coastal Amusements: U.S. distributor/manufacturer of crane, redemption, and sports arcade games. Competes directly with Andamiro's Crazy Toy 31/JR, prize merchandisers, and sports redemption lines into the same FEC and street operator channels.
• UNIS Technology: China-based arcade game manufacturer producing crane, redemption, and kiddie rides distributed in the U.S. via the same distributor network. Direct competitor in prize merchandisers and redemption categories.
• Adrenaline Amusements: U.S. arcade game developer producing redemption and videmption titles (e.g., Halo, Big Bass). Direct peer competing in the same FEC ticket redemption category with similar pricing.
• Elaut: Belgian crane and prize merchandiser specialist (E-Claw, Magic Color, Bungee). Competes with Andamiro's Crazy Toy 31/JR and other prize merchandiser SKUs in the U.S. FEC and street operator segments.

Broad incumbents

• Stern Pinball: U.S. pinball machine manufacturer with strong licensed-IP positioning (Marvel, Star Wars, Stranger Things). Broader incumbent in the location-based entertainment machine space that overlaps with Andamiro's licensed-IP strategy and distributor relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andamiro USA Corp.