Andara Resort & Villas

What Andara Resort & Villas does

Andara Resort & Villas is a privately held luxury 5-star resort located on Kamala Beach on Phuket's west coast, operating at the high end of the island's hospitality market. The property is owned and developed under the Lan Kwai Fong Group, the Hong Kong-based conglomerate led by Chairman and Founder Dr. Allan Zeman, and is managed by Paradise Group (the development arm of the same parent). The resort is built around a portfolio of accommodations spanning 1-bedrooms to 10-bedrooms: Andara Suites (Terrace, Pool, and Penthouse tiers at 153–270+ sqm, from THB 13,450/night), Pool Villas (1,160+ sqm, 3–7 bedrooms, from THB 45,750/night), Andara Signature Villas (2,450–2,630 sqm, 4–7 bedrooms within an exclusive gated estate), and the Chandara Estate (8,000 sqm, 10-bedroom private estate). The company has expanded its footprint beyond Phuket through Aquella Lakeside Villas in Phang Nga, and operates a villa ownership program via Paradise Luxury.

The core service offering comprises luxury lodging, two signature restaurants (SILK Thai fine dining and La Seta Italian), the Andara Spa (5 private treatment rooms, 2 couples rooms, Thai massage room), a Precor-equipped fitness center with classes including Muay Thai, TRX, yoga, and Pilates, a Kidz Club, cooking classes, beach concierge, and bespoke wedding and corporate retreat services. Pricing is tiered and published in Thai Baht, with accommodation as the primary revenue stream supplemented by transaction-based F&B, spa, and wellness services, professional services for events and weddings, and recurring revenue from fitness memberships. Distribution is direct-to-consumer via the resort's own website running on the Synxis booking engine, supplemented by sales and marketing for events, Preferred Hotels & Resorts Legend collection, I Prefer Rewards loyalty, travel agents, and a multi-channel digital presence (Facebook, Instagram, LinkedIn, YouTube, WeChat, TripAdvisor) with multilingual site support in English, Chinese, Japanese, and Russian.

Brand equity is a defining feature: Andara is the sole Phuket resort recognized in the Forbes Travel Guide 2026 Star Awards and has held One MICHELIN Key status for two consecutive years (2024 and 2025). The business is incorporated in Thailand as Andara Resort and Villas Co., Ltd., with no public listing, no disclosed funding rounds, and no public revenue figures; growth and investment are funded through its parent conglomerate. Pricing varies by season (summer April–October, high season November–March), with promotional structures offering 20–50% discounts for extended stays or early bookings. The company is actively operating and accepting reservations, with the website functioning as the primary commercial channel.

Name

Andara Resort & Villas

Legal name

Andara Resort and Villas Co., Ltd

Website

https://andaraphuket.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Andara Resort & Villas is a privately held luxury 5-star resort on Kamala Beach, Phuket, operated under Hong Kong's Lan Kwai Fong Group. It serves high-net-worth travelers, families, couples, and corporate groups with suites, pool villas, signature villas, and the Chandara Estate, alongside dining, spa, and event services.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Luxury resort accommodations
• Private pool villas
• Luxury hospitality services
• Spa and wellness
• Destination weddings

Headquarters

HQ city

Kamala Beach

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation Revenue: Luxury room and villa rentals across multiple tiers: Terrace Suites (1-3 bedrooms, from THB 13,450/night), Pool Suites (1-4 bedrooms, from THB 15,250/night), Penthouse Suites (1-4 bedrooms, from THB 16,950/night), Pool Villas (3-7 bedrooms, from THB 45,750/night), and Signature Villas (4-7 bedrooms, 2,450+ sqm). Daily breakfast included with most accommodations.
2. Food and Beverage: On-site dining at SILK Restaurant (Thai fine dining with pool and sea views), La Seta (Italian comfort food and wood-fired pizzas), private dining experiences, and in-villa dining with private chef services
3. Spa and Wellness Services: Andara Spa offering massage therapies, body treatments, facials, and nail services. Spa treatments range from THB 1,650-5,900 depending on service type and duration
4. Events and Weddings: Wedding venues, event planning services, and custom celebration packages for romantic weddings, family gatherings, and corporate retreats
5. Fitness and Recreation: Day passes, weekly, monthly, and annual memberships available for non-resort guests at the fitness center. Complimentary resort activities for guests including yoga, Muay Thai, and tennis classes

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Andara Resort & Villas is a luxury 5-star resort on Kamala Beach, Phuket, that sells high-end accommodation (1-7 bedroom suites and private pool villas from 153 to 2,450+ sqm), on-site dining (SILK Thai restaurant, La Seta Italian), spa and wellness services, fitness facilities, cooking classes, kids' programs, event/wedding venues, and private chef and villa attendant services. Revenue is driven by room rentals, food and beverage, spa treatments, events, and fitness memberships, with pricing in Thai Baht starting from THB 13,450/night for suites and THB 45,750/night for Pool Villas.

Product overview

Andara Resort & Villas is a luxury 5-star resort on Kamala Beach, Phuket, offering a portfolio of high-end accommodation and hospitality services. The core offering comprises three accommodation tiers: Andara Suites (153-270+ sqm, 1-4 bedrooms including Terrace, Pool, and Penthouse varieties), Pool Villas (1,160+ sqm, 3-7 bedrooms with private infinity pools and chefs), and Signature Villas (2,450-2,630 sqm, 4-7 bedrooms within an exclusive gated estate). Additional exclusive experiences include Chandara Estate (8,000 sqm, 10-bedroom private estate) and Aquella Lakeside Villas in Phang Nga. Dining is anchored by SILK Restaurant & Bar (Thai cuisine) and La Seta (Italian), with in-villa private chef services available. Wellness offerings include Andara Spa (massage and body treatments), a Precor-equipped fitness center with Muay Thai, yoga, TRX, and other sports activities, and cooking classes. Family amenities encompass Kidz Club and beach access. The resort also offers wedding venues, shopping (Andara Boutique), and event spaces. The portfolio is held together by five-star personalized service, 24/7 villa attendant and chef services, and a 40-meter resort pool.

Differentiator

Problem solved

Functional benefit

Products and services

• Andara Suites Luxury suites including Terrace Suites (153+ sqm, 1-3 bedrooms), Pool Suites (214+ sqm, 1-4 bedrooms with private pools), and Penthouse Pool Suites (270+ sqm, 1-4 bedrooms with rooftop pools), offering ocean views and modern Thai design with Jim Thompson silk finishes and Bose sound systems.
• Pool Villas Luxury private pool villas with 3-7 bedrooms, spanning 1,160+ sqm, featuring private infinity pools, sea views, private chefs, and dedicated villa attendants for celebratory gatherings with friends and family.
• Andara Signature Villas Ultra-luxury villas within an exclusive gated estate, offering 2,450-2,630 sqm of living space with 4-7 bedrooms, private 25m infinity pools, personal gyms, game rooms, villa elevators, and 24/7 service from two private chefs and dedicated villa attendants.
• Chandara Estate A 10-bedroom private estate spanning 8,000 sqm, offering complete seclusion with five-star services including private chef, one-on-one wellness sessions, and Andara Spa treatments. Ideal for family gatherings, group escapes, and corporate retreats.
• Aquella Lakeside Villas Luxury lakeside villas located in Phang Nga, offering an alternative resort experience outside of Phuket.
• SILK Restaurant & Bar Fine Thai dining restaurant offering authentic Thai cuisine complemented by creative cocktails and wine, with pool and sea views and signature Andara service. Features signature cocktails like Pink Goong Sarong and Crazy Monkey's Favourite Tom Yum.
• La Seta Italian restaurant offering relaxed dining with wood-fired pizzas, homemade pasta, and Italian comfort food. Open daily from 7am to midnight, featuring Aperol Spritz and curated wine selections.
• Andara Spa Luxury spa offering traditional Thai massage, Ayurvedic therapy, Swedish massage, Javanese massage, and body treatments. Features 5 private treatment rooms, 2 couple's rooms, 1 Thai massage room, plus steam room and beauty salon. Open daily 10am-8pm.
• Fitness Center & Sports Activities Fully-equipped gym with Precor fitness equipment, professional trainers, and group/private fitness classes including Muay Thai, TRX, yoga, Pilates, aerobic dance, tennis, and tai chi. Open daily 7am-8pm. Day, week, month, and annual memberships available.
• Cooking Studio Thai cooking classes at SILK Restaurant teaching Northern and Southern Thai cuisine including Som Tum, Tom Yum, Pad Thai, Green Curry, and Cashew Chicken. Also offers kids' pizza making classes. Classes accommodate 2-6 people daily from 11am-1:30pm.
• Kidz Club Children's activity program featuring storytelling, pizza making, arts and crafts, and sports games, managed by professional and caring staff. Designed for children of all ages accompanying parents.
• Kamala Beach Access Beach experience with complimentary shuttle service from 9am-6pm. Beach concierge provides chairs, mats, cushions, towels, umbrellas, and cold beverages. December to April offers clear water ideal for swimming and stand-up paddleboarding.
• Wedding Services Wedding venue and planning services featuring customized wedding cakes, champagne toasts, spa treatments for couples, and accommodation options for family and friends in suites and villas.
• Private Chef & Dining Experiences In-villa private chef services for romantic dinners, intimate lunches, and poolside BBQ parties. Customizable menus featuring Thai and Western cuisine from SILK Restaurant.

Quantifiable outcome

• Sole Phuket resort winner of Forbes Travel Guide 2026 Star Awards
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lan Kwai Fong GroupcoreOthersHong Kong-based lifestyle and hospitality group founded by Dr. Allan Zeman. Developer and visionary behind Andara Resort & Villas, bringing decades of lifestyle and hospitality expertise. Known for developing the Lan Kwai Fong restaurant and bar district in Hong Kong Central.
• Paradise GroupcoreOthersSubsidiary of Lan Kwai Fong Group that developed Andara Resort & Villas. Also owns and operates Plaza Surin, a high-end shopping mall in Phuket.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorAndara is featured in Preferred Hotels & Resorts Legend collection, providing global distribution and marketing through the Preferred network of luxury independent hotels.
• I Prefer RewardsminorChannel Partner/ Reseller/ DistributorPoints-based loyalty program allowing members to earn and redeem points at I Prefer member properties including Andara.

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Six Senses Yao Noi: Ultra-luxury resort in Phang Nga with private pool villas and wellness focus. Comparable to Andara's villa/spa experience with adjacent Phang Nga geography (also near Andara's Aquella).
• Trisara Phuket: Ultra-luxury private-pool villa resort on Phuket's northwest coast with similar HNW family and couple positioning. Competes directly with Andara for villa-led luxury stays and Michelin/Forbes recognition.
• Amanpuri: Iconic ultra-luxury resort on Pansea Beach, Phuket. Direct competitor in the top tier of Phuket's villa-led luxury segment with comparable price points and target clientele.
• Soneva Kiri: Ultra-luxury resort on Koh Kood with private villas and bespoke service. Comparable ultra-luxury Thai beach villa experience at similar price points and HNW targeting.
• The Nai Harn Phuket: Five-star resort on Nai Harn Beach with ocean-view suites and villas. Competes for premium leisure travelers on Phuket's south coast with similar suite-and-villa mix.
• COMO Point Yamu: Luxury Phuket resort on Cape Yamu with suites and villas, spa, and wellness focus. Overlaps with Andara's wellness-led positioning and villa-led family travel segment.
• Rosewood Phuket: Ultra-luxury resort on Phuket's Emerald Bay with private pool villas. Competes for the same HNW leisure and family segment and is part of a broader global luxury brand.
• Anantara Layan Phuket Resort: Luxury resort on Layan Beach featuring private pool villas. Comparable Phuket west-coast positioning targeting families and couples seeking privacy and tailored service.

Regional players

• Four Seasons Resort Koh Samui: Ultra-luxury Thai beach resort with private pool villas on Koh Samui. Targets overlapping HNW family and couple segments but on a different Thai island.

Broad incumbents

• Banyan Tree Phuket: Established luxury resort group with a flagship Phuket property featuring pool villas. Broader multi-brand portfolio competes with Andara's villa-led private experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/andaraphuket
• Facebookfacebook.com/61577928291674
• LinkedInlinkedin.com/company/andaraphuket
• Instagraminstagram.com/andararesort

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andara Resort & Villas