Hotel Andreas Hofer

What Hotel Andreas Hofer does

Hotel Andreas Hofer is a family-run 4-star hotel located in the city centre of Kufstein, Tyrol, Austria, founded in 1954 by Thomas Sappl senior and currently operated in its second generation by the Sappl family. The property offers 72 recently renovated alpine-style rooms across seven categories (Single Room Comfort, Double Room Standard/Comfort/Superior, Triple Room Comfort, Family Room Superior, and Family Suite), supported by an on-site restaurant (Kaminrestaurant Andreas Hofer) with a fireplace lounge and garden, a hotel bar, breakfast service, conference and wedding facilities via Stadtsaal Kufstein (accommodating 4-500 guests), Tesla and EV charging stations in the video-monitored underground car park, and ancillary services such as parking, ski/bike storage, and airport transfers. The legal entity is Sappl GmbH & Co KG (Austrian limited partnership), privately held with no external investors, no parent company, and no funding rounds on record; management comprises Thomas Sappl (Owner and Managing Director), Sabine Gwirl (Partner and dedicated wedding/event contact), and Christina Sappl (Head of Marketing).

The hotel is part of the Andreas Hofer Collection, which bundles the hotel with an aparthotel (Aparthotel Andreas Hofer, ~500m away at Hötzendorfstraße 2), the Kaminrestaurant, and the Stadtsaal Kufstein event venue under unified marketing and booking. Revenue is generated primarily through overnight accommodation (rooms), food and beverage (restaurant, bar, breakfast, €35/night half-board supplement), wedding and corporate event venue hire, and ancillary services (parking €5-€16/night, transfers, laundry). Distribution is dominated by the hotel's own website (andreas-hofer.com) running on the OfficialBookings.com/Seekda booking engine, where direct bookers receive a best-price guarantee, free upgrade, fortress/Riedel ticket, and late check-out; OTAs (booking.com, HRS, Expedia) serve as secondary channels at a 10% surcharge. Customer segments are diversified across leisure tourists, business travelers, wedding/event guests, and families, with room rates ranging from €85 (Single Room Comfort, off-season) to €290+ (Family Suite, off-season 2026) and city tax of €2 per person per night excluded from listed rates. Customer concentration is low (long-tail consumer demand), seasonality is the dominant demand driver, and pricing has been progressively raised across categories between 2022 and 2026.

Name

Hotel Andreas Hofer

Legal name

Sappl GmbH & Co KG

Website

https://andreas-hofer.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-run 4-star hotel in central Kufstein, Tyrol, operating 72 alpine-style rooms, an on-site restaurant, a wedding and conference venue (Stadtsaal), and EV charging; second-generation Sappl family business since 1954, part of the multi-property Andreas Hofer Collection.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation services
• Alpine style rooms
• Wedding event venue
• Conference seminar facilities
• Family run hospitality

Headquarters

HQ city

Kufstein

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Revenue: The primary revenue stream comes from overnight accommodation across 72 rooms and suites. Room categories include single rooms, double rooms (standard/comfort/superior), triple rooms, family rooms, and family suites. Revenue is generated through direct website bookings (preferred with best-price guarantee and perks), third-party OTA bookings, and corporate negotiated rates. Breakfast is included in standard packages, with optional half-board supplement.
2. Food & Beverage (Restaurant & Bar): The hotel operates an on-site restaurant (Kaminrestaurant / fireside restaurant) with a garden restaurant (Gastgarten), open Tuesday to Saturday 11:30-14:00 and 18:00-22:00 (closed Sunday and Monday). Breakfast is served daily 07:00-10:00. Half-board dinner (multi-course menu) is available at a supplement. The hotel bar offers a variety of drinks. Restaurant bills can be charged to guest rooms.
3. Events & Weddings Venue Hire: The hotel serves as a wedding and event venue with versatile premises accommodating 4-500 guests. Spaces include a romantic parlour with fortress views, a festive town hall (Stadtsaal), and a roof terrace. Wedding services include free bridal suite, personal event coordination, and partnerships with external vendors for cake, flowers, and decorations. Revenue comes from room block bookings for guests, venue hire, and F&B catering.
4. Parking & Ancillary Services: Additional revenue from underground car park (€15-16/night), outdoor parking (€10-12/night), airport transfers (charged separately), and laundry facilities (washing machine and dryer for a fee).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel Andreas Hofer is a family-run 4-star hotel in Kufstein, Tyrol, providing 72 newly renovated alpine-style rooms across seven categories (single, double standard/comfort/superior, triple, family rooms, family suite). The hotel offers an on-site restaurant with garden, a wedding and event venue accommodating up to 500 guests, conference facilities at the adjacent Stadtsaal Kufstein, parking with Tesla and EV charging stations, and 24-hour check-in service.

Product overview

Hotel Andreas Hofer is a family-run 4-star hotel in Kufstein, Tyrol, offering 72 modern alpine-style rooms across seven room categories (Single Room Comfort, Double Rooms in Standard/Comfort/Superior tiers, Triple Room Comfort, and Family Rooms in Superior and Suite configurations). The hotel provides on-site dining through its restaurant, event hosting capabilities for weddings and conferences accommodating up to 500 guests, parking with EV charging facilities, and direct booking benefits. The product portfolio centers on accommodation services with complementary hospitality offerings including wedding venues and conference facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Andreas Hofer Collection: Parent brand/collection encompassing Hotel Andreas Hofer, Aparthotel Andreas Hofer, Kaminrestaurant Andreas Hofer, and Stadtsaal Kufstein

Products and services

• Single Room Comfort A 15 m² single occupancy room featuring work desk, high-speed internet, and comfortable alpine-style furnishings, suitable for solo travellers and business guests.
• Double Room Standard A 20 m² room with hairdryer and towels, suitable for 1-2 persons, available with single-use upgrade for business travellers.
• Double Room Comfort A 25 m² double room featuring minibar, safe, and city or mountain view, suitable for 2 persons.
• Double Room Superior A 35 m² superior double room with enhanced amenities, suitable for 2 persons, offering city or mountain views.
• Triple Room Comfort A 30 m² room suitable for 3 persons, with comfortable alpine-style furnishings.
• Family Room Superior A 40 m² family accommodation suitable for 2-4 persons, featuring shower or bathtub, flat-screen TV, safe, and minibar.
• Family Suite A 50 m² family suite suitable for 2-7 persons with shower or bathtub, flat-screen TV, safe, minibar, and city or mountain view.
• In-House Restaurant (Kaminrestaurant) On-site restaurant with fireplace lounge and garden restaurant serving regional Tyrolean cuisine, open Tuesday to Saturday 11:30-14:00 and 18:00-22:00, closed Sunday and Monday. Daily breakfast buffet served 07:00-10:00, with half-board dinner supplement available.
• Wedding & Events Venue Versatile event venue accommodating 4-500 guests, including roof terrace with fortress views, romantic parlour, and festive town hall (Stadtsaal). Wedding services include free bridal suite, personal event coordination, and external vendor partnerships for cake, flowers, and decorations.
• Conference & Seminar Facilities Conference rooms with state-of-the-art technical equipment at the adjacent Stadtsaal Kufstein venue, suitable for business seminars, conferences, and meetings.
• Parking & EV Charging Outdoor parking (€10-12/night) and video-monitored underground car park (€15-16/night) with Tesla destination charging and EV charging stations.

Quantifiable outcome

• Guest reviews highlight exceptional breakfast (salmon, prosecco), beautiful fortress views from courtyard rooms, and ideal location for city trips and excursions to Wilder Kaiser.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Andreas Hofer CollectioncoreStrategic or Co-development PartnerThe Hotel Andreas Hofer is part of the Andreas Hofer Collection, a multi-property group encompassing Hotel Andreas Hofer (4-star hotel), Aparthotel Hofer (apartments 500m away), Kaminrestaurant Andreas Hofer (on-site restaurant with fireplace and garden), and Stadtsaal Kufstein (events/conference venue). The collection provides centralized marketing, booking, and brand coordination across all properties.
• OeHV (Austrian Hotel Association)minorGTM or Marketing PartnerThe hotel is a member of the Austrian Hotel Association (OeHV - Österreichischer Hoteliervereinigung), leveraging industry body marketing, standards, and network benefits.
• Kufstein Convention Bureau & Congress KufsteinminorGTM or Marketing PartnerThe hotel is affiliated with the Kufstein Convention Bureau and Congress Kufstein for MICE (meetings, incentives, conferences, events) lead generation and regional convention marketing.
• Kufsteinerland (Tourism Region)minorGTM or Marketing PartnerThe hotel participates in the Kufsteinerland regional tourism network, providing guests with the Kufsteinerland Guest Card offering discounts, free entries, and special deals across the region.
• ERV (European Travel Insurance)minorGTM or Marketing PartnerEuropean travel insurance partner, offering insurance services to hotel guests.
• OfficialBookings.com / Seekda (Booking Engine)coreTechnology or IntegrationThe hotel uses the OfficialBookings.com booking engine integrated via Seekda platform to power its online direct booking functionality on the hotel website.
• Bett+BikeminorGTM or Marketing PartnerCertified Bett+Bike accommodation, marketed to cycling tourists through the Bett+Bike network for cyclist-friendly stays with bike storage facilities.
• Hollueco (Sustainability Certification)minorGTM or Marketing PartnerThe hotel holds a Hollueco sustainability certificate, demonstrating environmental and social responsibility practices.
• BMWET (Federal Ministry, Austria)minorOthersThe hotel receives federal funding support from the Austrian Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology (BMWET) as part of Bund + GAP + EU funding programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accor SA: European hotel giant operating Mercure, Novotel, and ibis brands across Austria including Tyrol. Comparable 4-star mid-market positioning through the Mercure brand, with overlapping leisure and business customer segments.
• Marriott International: Global hotel giant with multiple brands covering the 4-star segment (Courtyard, Four Points, etc.). Operates full-service and select-service hotels globally, including select properties in Austria, competing for the same leisure, business, and event customers.
• Hyatt Hotels Corporation: Global hotel chain with luxury and upscale brands (Park Hyatt, Andaz, Hyatt Regency) plus select-service offerings (Hyatt Place). Competes for experiential leisure and event business, including through loyalty programs that can drive repeat bookings in regional locations like Kufstein.
• IHG Hotels & Resorts: Global hotel chain operating Holiday Inn, Crowne Plaza, and other brands across multiple price points. Competes for regional business and leisure travelers, including conference and event bookings through select-service and full-service properties.
• Hilton Worldwide: Global hotel chain with multiple brands covering full-service, conference, and leisure properties (Hilton Hotels & Resorts, DoubleTree, Hampton). Competes for the same regional leisure, business, and event customers through international distribution and loyalty programs.
• Leading Hotels of the World: Curated collection of independent luxury and upscale hotels globally, including Austrian members. Competes in the upscale leisure and event segment through curated marketing and distribution, often catering to the same experiential travelers as Tyrolean boutique hotels.
• Best Western Hotels & Resorts: International hotel chain with multiple 4-star properties in Tyrol (Best Western Plus). Comparable mid-market positioning focused on regional leisure and business travelers; serves the same customer base in the same geography through branded hotel operations.

Emerging players

• Airbnb: Alternative accommodation platform with significant presence in Tyrol and Kufstein. Captures a portion of the same leisure and family travel demand as Hotel Andreas Hofer, particularly for longer stays and unique alpine experiences.

Direct peers

• Austria Trend Hotels: Austria's largest domestic 4-star hotel chain with multiple properties across Tyrol and other regions. Comparable mid-scale full-service positioning, Austrian market focus, and family-friendly business/event offerings overlap directly with Hotel Andreas Hofer's customer segments and product mix.

Others

• Booking Holdings: Owner of booking.com and other OTA platforms that serve as Hotel Andreas Hofer's secondary distribution channel. While not a direct hotel competitor, Booking Holdings' commission structure and platform dynamics directly shape the hotel's distribution strategy and direct-booking incentive design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/hotelandreashoferkufstein
• Facebookfacebook.com/hotelandreashoferkufstein
• Instagraminstagram.com/hotelandreashofer_kufstein
• LinkedInlinkedin.com/company/hotel-andreas-hofer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Andreas Hofer