And The People

What And The People does

And The People V.O.F. is a mission-driven social innovation agency founded in January 2013 in Amsterdam, structured as a Dutch general partnership (Vennootschap Onder Firma) under KVK #56989040 and owned by three partners — Joris Kramer, Thieme Hennis, and Jip Nelissen — who each lead one of three transition verticals (future-proof food systems, circular economy, regenerative area development). The firm works on co-developing solutions to complex societal challenges through action research, Human Centered Design sprints, Social Labs methodology, Value Engineering, prototyping, and program development, and reserves 15% of net profit to advance its regenerative-living-environment mission.

Commercial activity is delivered as project-based professional services. Pricing is not publicly disclosed, but engagements take the form of consulting contracts, design-sprint workshops, living-lab development, and multi-stakeholder facilitation for Dutch municipalities (Amsterdam, Utrecht, Zwolle, Haarlem, Parkstad Limburg), national ministries (Binnenlandse Zaken, Buitenlandse Zaken), and international bodies (Worldbank/Ministry of Education Gambia, Sustainable Food Initiative). The firm was B Corp certified from November 2021 to end of 2025 (scoring 120 points) and consciously declined to renew. Distribution is direct enterprise consulting supplemented by content marketing (project portfolio, whitepapers) and event presence (Architecture Biennale Rotterdam, Dutch Design Week, Brouwbos Festival). Operations are run from two Amsterdam offices — the Lighthouse Amsterdam at Marineterrein and a secondary office at De Ruijterkade 128.

The business model is a niche professional-services boutique with no external equity funding, no acquisitions, and a flat three-partner leadership structure. Repeat flagship engagements include the Gemeente Amsterdam Zero Waste Lab, the Opgewekte Woning Club program (436 participants, 284 tons CO2 saved annually), and the 2023 Nieuwe Veenmarkt Zwolle design-competition win. The firm co-leads the Dutch Community Land Trust Network (CLTNL) and operates through an ecosystem of strategic and financial partners including Stimuleringsfonds Creatieve Industrie, Triodos Foundation, Laudes Foundation, and European CLT Network.

Name

And The People

Legal name

And The People V.O.F.

Website

https://andthepeople.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

And The People is an Amsterdam-based, three-partner social-innovation agency that delivers project-based consulting to Dutch municipalities, national ministries, and international bodies across three mission verticals: regenerative area development, future-proof food systems, and circular economy.

Ownership category

akta.pro rank

Product category

Social Innovation Consulting

NAICS

Management Consulting Services (54161), Social Advocacy Organizations (8133)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300), Services-Management Services (8741)

akta.pro primary industry

Infrastructure, Housing & Community Development (BPAGABAL)

akta.pro secondary industry

Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Social innovation consulting
• Regenerative area development
• Circular economy advisory
• Human centered design
• Future food systems

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: And The People generates revenue through consulting engagements with governments, municipalities, and organizations on social innovation projects. Services include program development, implementation support, research, and facilitation of complex multi-stakeholder processes.
2. Project-Based Engagements: Revenue is generated through specific project engagements including design sprints, social labs, prototyping projects, and program development contracts with public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

And The People is a Dutch social innovation agency that delivers consulting, facilitation, and program-development services to governments, international organizations, NGOs, housing corporations, and coalitions. The firm applies methodologies including Social Labs, Human-Centered Design Sprints, Prototyping, Value Engineering, and Program Development to advance three regenerative transitions: regenerative area development, future-proof food systems, and a truly circular economy.

Product overview

And The People is a social innovation agency offering a portfolio of consulting service methodologies rather than a traditional software product. Their core offerings include Social Labs, Human Centered Design Sprints, Prototyping, Value Engineering, Program Development, and Implementation Support (Kwartiermaken). These methodologies work together as an integrated approach to address complex societal challenges across three transition areas: regenerative area development, future-proof food systems, and circular economy. The company also provides specialized advisory services for Community Land Trust implementations. Services are applied through collaborative projects with clients including municipalities, governments, NGOs, and private sector partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Labs A multi-stakeholder co-creation methodology used by And The People to convene diverse partners around shared regenerative transitions, applied with governments, NGOs, and international organizations.
• Human-Centered Design Sprints A structured sprint service that applies human-centered design to rapidly explore, prototype, and validate interventions for clients working on regenerative area, food, and circular transitions.
• Prototyping A service in which And The People builds prototypes of regenerative interventions – spanning area development, food systems, and circular economy initiatives – to test viability before scaling.
• Value Engineering A value-engineering service that helps clients design financially and operationally sustainable models for regenerative programs and initiatives.
• Program Development An end-to-end program design and development service for clients building multi-year regenerative transition programs in area development, food systems, or circular economy.
• Implementation Support (Kwartiermaken) A hands-on implementation support service (Kwartiermaken) that helps clients translate program designs into on-the-ground regenerative practice within communities and areas.
• Community Land Trust Advisory Specialized advisory supporting housing corporations, municipalities, and community-led groups in designing and implementing Community Land Trust models as part of regenerative area development.

Quantifiable outcome

• 436 participants saved 284 tons CO2 annually through Opgewekte Woning Club program
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

31 partnerships are on record, tiered core and minor.

• Brouwerij HomelandcoreStrategic or Co-development PartnerCollaboration to develop the Brouwbos (Brew Forest) project - producing fully sustainable beer within Dutch borders using local grains, hops, and herbs. And The People facilitates connections between partners, advises on sustainable grain production and Brouwbos design, and helps secure subsidies for the project.
• Landgoed SellinkcoreStrategic or Co-development PartnerOwner of the estate where the Brouwbos project is implemented. Working with And The People to establish sustainable grain cultivation and agroforestry on 1.5 hectares of land.
• Vloermouterij MasterveldcoreStrategic or Co-development PartnerThe only craft floor maltings in the Netherlands, located next to Landgoed Sellink. Involved in malting grains harvested from the Brouwbos project.
• Studio NautaminorStrategic or Co-development PartnerArchitecture studio partner in the winning consortium for Nieuwe Veenmarkt Zwolle design competition.
• Mulder ZonderlandminorStrategic or Co-development PartnerDesign studio partner in the winning consortium for Nieuwe Veenmarkt Zwolle design competition.
• Solid TimberminorStrategic or Co-development PartnerPartner in consortium for biobased construction in Nieuwe Veenmarkt Zwolle project.
• Studio Joost EmmerikminorStrategic or Co-development PartnerPartner in consortium for Nieuwe Veenmarkt Zwolle design competition.
• TreetekminorStrategic or Co-development PartnerPartner in consortium for Nieuwe Veenmarkt Zwolle design competition.
• DWAminorStrategic or Co-development PartnerPartner in consortium for Nieuwe Veenmarkt Zwolle design competition.
• BC MaterialsminorStrategic or Co-development PartnerPartner in consortium for Nieuwe Veenmarkt Zwolle design competition.
• Gemeente Amsterdam (Municipality of Amsterdam)coreStrategic or Co-development PartnerOngoing partnership on multiple projects including Zero Waste Lab at Plein '40-'45, Prins Hendrikkade redesign, circular economy initiatives, and urban agriculture mapping. And The People provides research, facilitation, and implementation support.
• Common City DevelopmentcoreStrategic or Co-development PartnerCo-lead of CLTNL, the Dutch network for Community Land Trusts, working to connect CLT projects and stakeholders nationally.
• Space&MattercoreStrategic or Co-development PartnerCo-lead of CLTNL, the Dutch network for Community Land Trusts.
• European Community Land Trust NetworkcoreStrategic or Co-development PartnerPartnership for research on CLT governance models for a fair transition to circularity in the built environment.
• Circular Building CoalitioncoreStrategic or Co-development PartnerPartnership for whitepaper research on Community Land Trust contribution to circular economy transition.
• Sustainable Food Initiative (SFI)coreStrategic or Co-development PartnerCollaboration to develop living labs for open, co-creative innovation between citizens, business, science and public sector in sustainable food systems.
• Build to ImpactcoreStrategic or Co-development PartnerPartner in Value Engineering projects for Utrecht wharf area, bringing experience in successful collaboration and area development.
• Gemeente AmsterdamcoreStrategic or Co-development PartnerPartnership for urban agriculture impact analysis and mapping of Amsterdam's urban agriculture initiatives.
• Stichting Stadslandbouw AmsterdamcoreStrategic or Co-development PartnerCollaboration on urban agriculture impact measurement and research partnership.
• Groente GenootschapminorStrategic or Co-development PartnerCo-founded by Joris Kramer (And The People) and Bart van Rossenberg to bring food production closer to citizens through local community gardens.
• Light For The WorldminorStrategic or Co-development PartnerDevelopment of games for disability inclusion through co-creation workshops with practitioners from Uganda, India, Ethiopia, Rwanda, Cambodia and Netherlands.
• WorldbankcoreStrategic or Co-development PartnerLong-term consulting relationship for education sector development in Gambia, providing strategic input for policy, technical support and training.
• Ministerie van Buitenlandse Zaken (Ministry of Foreign Affairs, Netherlands)coreStrategic or Co-development PartnerPartnership for international development projects including Vijana Reloaded entrepreneurship training in Kenya.
• Gemeente UtrechtcoreStrategic or Co-development PartnerPartnership for Social Return on Investment program in Utrecht wharf area renovation project.
• Greenfox Social ReturnminorChannel Partner/ Reseller/ DistributorProvider of Social Return candidates working with And The People on Utrecht projects.
• Beens GroepminorStrategic or Co-development PartnerContractor for Utrecht wharf area renovation, partner in Social Return program.
• Stichting Opgewekte ClubminorStrategic or Co-development PartnerPartnership for Opgewekte Woning Club - serious games development for energy saving and housing sustainability.
• FlevoCampusminorStrategic or Co-development PartnerPartner in food system transition coalition for sustainable food initiatives.
• Slow Food NederlandminorStrategic or Co-development PartnerPartner in food system initiatives including Brouwbos project, focused on local and sustainable food production.
• PWNminorStrategic or Co-development PartnerPartner in Groente Genootschap project for local vegetable cultivation.
• VONKminorStrategic or Co-development PartnerPartner in Groente Genootschap project for local vegetable cultivation in Castricum.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DRIFT: Dutch Research Institute for Transitions at Erasmus University Rotterdam, focused on sustainability transitions, multi-stakeholder processes, and systemic change. Directly comparable in applying transition theory and multi-actor approaches to Dutch and European sustainability challenges.
• Forum for the Future: Global sustainability non-profit working with businesses and governments on systemic change across food, energy, and circular economy. Comparable as a mission-driven consultancy running multi-stakeholder programmes on regenerative transitions.
• Systemiq: Systems-change consultancy focused on climate, circular economy, and sustainable land use transitions with government and corporate clients. Comparable as a specialist consultancy applying systems thinking to regenerative transitions at policy and project levels.
• NewForesight: Amsterdam-based sustainability strategy consultancy advising businesses and governments on circular economy, climate, and social impact. Highly comparable as a Dutch boutique consultancy working at the intersection of sustainability transitions and stakeholder engagement.
• Impact Hub Amsterdam: Amsterdam-based impact incubator and consultancy supporting social enterprises and mission-driven organizations. Comparable as a Dutch mission-driven organization facilitating community-led innovation and sustainable development programmes.
• Spring Strategies: Dutch social enterprise consultancy supporting organizations in social innovation and sustainable transitions. Comparable as a small Netherlands-based mission-driven consultancy working with public and civic clients on complex societal change.
• Kennisland: Amsterdam-based knowledge broker and social innovation organization working on education, transition, and civic challenges with Dutch and EU institutions. Highly comparable as a Dutch mission-driven social innovation consultancy engaging municipalities and ministries on complex societal issues.

Broad incumbents

• Both ENDS: Amsterdam-based environmental NGO working with partners worldwide on sustainability and circular economy transitions. Comparable as a Dutch mission-driven organization engaging governments and civil society on systemic environmental change.
• Twynstra Gudde: Large Dutch management consultancy with significant public-sector practice including sustainability transitions and area development. Comparable as a broader Dutch incumbent serving municipalities and ministries on complex multi-stakeholder change programmes.
• Hivos: Large Dutch international development organization working on green citizen participation, diversity, and sustainable food systems globally. Comparable as a broader incumbent operating in the same regenerative and circular-economy transition space with greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/andthepeople

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about And The People