ANEDO

What ANEDO does

ANEDO GmbH is a privately held German OEM supplier of electronic control and operating systems for agricultural machinery, founded in 2000 and headquartered in Eydelstedt/Barnstorf, Lower Saxony. The company specializes in ISOBUS (ISO 11783) compliant hardware and software, offering a vertically integrated portfolio that spans display terminals (L7i, L8i, L10i, L13i, T35i, T50i), master controllers (M10, M10i, M13, M20i, C30s), I/O extensions (S10e, S15e, S20c, S30e), the W30 telemetry module, and a software stack including ISOBUS:Stack ECU, DDOPMaker, ISOBUS Maskmaker, video:stack display, Tractor Simulator, and the TIM Addon. Underlying technology is built on ISOBUS standards, CAN and EtherCAT bus protocols, Linux-based control platforms, and CODESYS V3.5 development environments, with cybersecurity supported by TPM on the C30s controller and TIM authentication (FWA/LWA) compliant with DIN EN ISO 25119 Software Requirements Level B.

ANEDO's business model combines hardware sales, software licensing, professional services (consulting and training), and custom manufacturing (aluminum and plastic housing development). Revenue is generated through a direct enterprise field-sales motion with named key account managers and regional sales representatives covering Germany, Austria, and international markets. The customer base consists of agricultural machinery OEMs including CLAAS, KRONE, AMAZONE, KUHN, LEMKEN, PÖTTINGER, GRIMME, BEDNAR, RAUCH, VOGELSANG, FLIEGL, SPUDNIK, and AgXeed, with products integrated as OEM components into customer machinery rather than sold through retail channels.

The company operates its development, production, and support functions under one roof at its German site, producing more than 20,000 devices per year with an installed base exceeding 75,000 ISOBUS terminals. ANEDO maintains KBA approval and DIN EN ISO 9001:2015 certification, holds active membership in the AEF (Agricultural Industry Electronics Foundation) with leadership of the Digital Camera Systems working group, and is a member of the EtherCAT Technology Group and VDMA. The most recent strategic activity centers on a coordinated Agritechnica 2025 product launch targeting autonomy-enabling functionality, connectivity, and over-the-air updates.

Name

ANEDO

Legal name

ANEDO GmbH

Website

https://anedo.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ANEDO GmbH is a German OEM supplier of ISOBUS electronic control units, display terminals, telemetry modules, and software tools for agricultural and mobile machinery manufacturers, selling directly to OEMs such as CLAAS, KRONE, and PÖTTINGER.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Electronics (ISOBUS Control Systems)

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• ISOBUS electronic control systems
• Agricultural machinery electronics
• Embedded control units
• Mobile machine automation
• ISOBUS software stacks

Headquarters

HQ city

Barnstorf/Eydelstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of electronic control units, display terminals, telemetry modules, and accessories for agricultural machinery. Products include master controllers (M10, M10i, M13, M20i, C30s), I/O extensions (S10e, S15e, S20c, S30e), display terminals (L7i, L8i, L10i, L13i, T35i, T50i), AUX devices, and connectivity modules (W30).
2. Software Licensing: Licensing of ISOBUS software stacks, development tools (ISOBUS Maskmaker, DDOPMaker), and software add-ons (TIM addon) for integration into customer hardware and systems.
3. Professional Services: Consulting, training, and development services for technical requirements structuring, system decisions, and team development. Includes ISOBUS programming workshops and individual training programs.
4. Custom Manufacturing: Custom housing development and manufacturing services including aluminum extruded profiles and plastic components, CNC machining, and corporate design integration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ANEDO designs, develops, and manufactures ISOBUS-compliant electronic control units, display terminals, telemetry/connectivity modules, and software stacks for agricultural and mobile machinery OEMs. The company combines in-house hardware development, software tooling, series production, and technical consulting/support to deliver turnkey electronic control solutions from initial concept through series production.

Product overview

ANEDO develops electronic control and operating systems for agricultural machinery based on the ISOBUS standard (ISO 11783). The product portfolio comprises: (1) Display terminals (L7i, L8i, L10i, L13i, T35i, T50i) and auxiliary controls (AUX-N A30, A50) for machine operation; (2) Control units spanning Master controllers (M10, M10i, M20i, M13, C30s) and Slave I/O extensions (S10e, S15e, S20c, S30e); (3) Telemetry module (W30) for connectivity and cloud integration; (4) Software stacks and tools including ISOBUS:Stack ECU, ISOBUS Maskmaker, DDOPMaker, video:stack display, Tractor Simulator, and ISOBUS:Addon TIM; (5) Development kits (M10i Starterkit, S10dev Starterkit, CAN Dongle); (6) Production and test equipment (ISABEL, Softwaremodul Traceability); (7) Comprehensive accessories including cables, connectors, housings, and antennas. ANEDO combines development, production, and support under one roof, serving OEM manufacturers of agricultural and construction machinery.

Differentiator

Problem solved

Functional benefit

Products and services

• display L7i ISOBUS-compatible terminal for intuitive machine operation on agricultural machinery, positioned as the basic-operation benchmark.
• display L8i

Quantifiable outcome

• 75,000+ ISOBUS terminals deployed in the market
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AEF (Agricultural Industry Electronics Foundation)coreTechnology or IntegrationANEDO is an active member of the Agricultural Industry Electronics Foundation, leading the AEF working group for Digital Camera Systems. The company participates in AEF certification processes and standards development for ISOBUS interoperability.
• EtherCAT Technology GroupcoreTechnology or IntegrationMembership in the EtherCAT Technology Group supporting EtherCAT-based control and I/O extension products in the ANEDO portfolio.
• VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorOthersIndustry association membership representing German mechanical engineering sector interests.
• agriroutercoreTechnology or IntegrationANEDO W30 telemetry module integrates with agrirouter for data exchange between machines and farm management systems, enabling cross-manufacturer data connectivity.
• CODESYScoreTechnology or IntegrationANEDO control units are programmable using CODESYS V3.5 development environment with ISOBUS libraries and device description files for control application development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ag Leader Technology: Ag Leader specializes in precision agriculture displays, steering, and ISOBUS-compatible control products, primarily in North America. It overlaps with ANEDO in displays and OEM/implement electronics, though with a regional focus.
• STW (Sensor-Technik Wiedemann): STW provides ruggedized controllers, I/O modules, and telematics for mobile machinery, serving agricultural and construction OEMs. It competes with ANEDO's control units and telemetry modules in similar rugged applications.

Direct peers

• Topcon Agriculture: Topcon Agriculture provides precision farming hardware (displays, GNSS receivers, steering controllers) and ISOBUS-compatible solutions to OEMs and dealers, making it a broad competitor in mobile agricultural electronics.
• Reichhardt Electronic Steuerungstechnik: Reichhardt develops ISOBUS controls, GPS guidance, and automation technology for agricultural machinery, competing closely with ANEDO's M-series controllers and TIM/autonomy stack.
• Müller Elektronik: Müller Elektronik is a long-established German ISOBUS terminal and control unit supplier serving agricultural machinery OEMs. It is the most direct comparability to ANEDO given its ISOBUS hardware stack, displays, and Tier-1 OEM customer base.

Broad incumbents

• Raven Industries (CNH Industrial): Raven (acquired by CNH Industrial) provides autonomous agriculture technology, ISOBUS-compatible controls, and precision spraying controls, serving many of the same OEM customers as ANEDO at much larger scale.
• CNH Industrial (in-house electronics): CNH (Case IH / New Holland) increasingly develops in-house ISOBUS and precision-ag electronics. As a customer and competitor of ISOBUS suppliers like ANEDO, it represents the vertical-integration risk.
• Trimble Agriculture: Trimble Agriculture is a global leader in precision ag displays, guidance, and connectivity, with broader scope than ANEDO. It competes in display terminals, telematics, and OEM integrations for tractors and implements.
• Hexagon Agriculture (NovAtel): Hexagon Agriculture offers GNSS positioning, autosteering, and telematics for agricultural machinery. While broader than ANEDO, its W30-like connectivity and GNSS positioning stack competes in the same OEM platform.
• Bosch Rexroth / Bosch Mobility Solutions: Bosch is a major Tier-1 supplier of mobile electronics, controllers, and connectivity to off-highway machinery. Its mobile automation portfolio overlaps with ANEDO's controllers and software, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7hnDlkxpFkCGWO3ptLAudA
• LinkedInlinkedin.com/company/anedo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANEDO