What anefp does

ANEFP (Asociación para el Autocuidado de la Salud / Association for Self-Care of Health), legally registered as ANEFP (ASOC. NAC. ESPECIALIDADES FARMACEUTICAS PUBLICITARIAS) under NIF G28945756, is a Spanish non-profit trade association representing the Consumer Health and self-care pharmaceutical sector in Spain. Founded with documented annual reports dating from 2014, the organization operates as the unified national industry body for manufacturers and marketers of non-prescription medications, food supplements, cosmetics, personal care products, biocides, medical devices, and self-testing products. ANEFP serves 35 associated companies (asociados) and 20+ adherent companies (adheridos), including major multinational players such as Kenvue, Haleon, Bayer Hispania, Esteve, Almirall, Cinfa, and Ferrer, with offices in Madrid and Barcelona.

The association's core offerings center on industry advocacy, the Sello ANEFP quality certification system for OTC advertising (with three platforms: public advertising seal, professional advertising seal, and product data sheet certification, collectively yielding over 11,000 seals since 2013), the Productos A-Z OTC product database, interactive health self-assessment tools, and the biennial Radiografía del Autocuidado research publication. ANEFP also coordinates 17 specialized working committees covering regulatory, legal, marketing, sustainability, and ESG domains, and partners with entities including AESGP (European parent association), SIGRE (medication packaging recycling), AECOC, the pharmacy colleges of Madrid and Barcelona, and Good Rebels (for Project Turing AI implementation).

ANEFP's business model is a non-profit, membership-fee-funded structure with annual dues from associated and adherent companies. Revenue is not publicly disclosed. The association is recognized by the Spanish Ministry of Consumption as an alternative dispute resolution entity for self-care advertising (accreditation number AEC00024), conferring quasi-regulatory authority. It does not generate revenue from product sales or licensing royalties; the Sello ANEFP is a voluntary quality certification rather than a paid license. The organization is governed by a Consejo Directivo (Board of Directors) composed of member company representatives, with an elected President (currently Rodrigo Bonilla of ESTEVE, since 2026) and Director General (Jaume Pey).

Name

anefp

Legal name

ANEFP (ASOC. NAC. ESPECIALIDADES FARMACEUTICAS PUBLICITARIAS)

Website

https://anefp.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ANEFP is a Spanish non-profit trade association representing the Consumer Health and self-care pharmaceutical industry, serving 35+ member companies through industry advocacy, the Sello ANEFP quality certification for OTC advertising, regulatory representation, and consumer health education.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member dues and subscriptions: ANEFP is funded through membership fees from associated pharmaceutical companies (asociados) and adherent companies (adheridos). The association represents the Consumer Health sector in Spain, with member companies paying dues to belong to the organization.

Distribution channels1 record

Marketing channels6 records

Core offering

ANEFP is a non-profit trade association that represents companies in Spain's consumer health and self-care pharmaceutical sector. It delivers industry advocacy, the Sello ANEFP quality certification system for OTC medication advertising, regulatory guidance, consumer health education campaigns, industry research (Radiografía del Autocuidado), and convenes specialized working committees covering food supplements, biocides, cosmetics, medical devices, and ESG.

Product overview

ANEFP (Asociación para el Autocuidado de la Salud) is a non-profit industry association representing the Consumer Health/self-care sector in Spain, not a product company. Its offerings include the Sello anefp quality certification system (with three platforms: public advertising seal, professional advertising seal, and product data sheet certification), a comprehensive OTC product database (Productos A-Z), interactive health assessment tools (tobacco, alcohol, medication tests), and health education campaigns like #anefpTeCuida. The association also produces research publications including the Radiografía del Autocuidado studies, and organizes industry events such as Food & Health conferences and Digital Week. The Sello anefp is the primary product service, representing over 11,000 seals granted since 2013 for compliant OTC advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Sello ANEFP: Quality seal/certification for advertising of non-prescription medicines and self-care products, launched in 2013. Available for public-directed advertising, professional-directed advertising, and product database sheets.

Products and services

• Sello ANEFP (Quality Seal) A voluntary quality certification launched in 2013 that recognizes compliance with current legislation on over-the-counter medication advertising. It provides certification that advertisements comply with current legislation and represent responsible, balanced communication. Available for public-directed advertising, professional-directed advertising (Sello anefp Profesional), and product database sheets (Sello anefp Ficha Producto).
• Productos de autocuidado de la A a la Z (OTC Product Database) A comprehensive database of over-the-counter products marketed in Spain, containing package inserts, technical data sheets, and photographs. Searchable by name, indication, composition, and laboratory. Built and maintained by ANEFP for healthcare professionals, member companies, and the general public.
• Health Self-Assessment Tests (Tabaco, Alcohol, Medicamentos) Three online self-assessment tests that evaluate user habits related to tobacco, alcohol, and medication use, providing personalized feedback on health behavior. Available free on the ANEFP website to the general public for self-care awareness and health literacy.
• Radiografía del Autocuidado de la Salud en España Comprehensive national study analyzing Spanish citizens' health self-care habits and perceptions. Includes sections on self-care knowledge, health and wellness, self-care habits, work environment, environment and education, and healthcare future. Used as industry reference data for the Consumer Health sector.

Quantifiable outcome

• 11,000+ quality seals granted for responsible OTC advertising since 2013
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AESGP (Association of the European Self-Medication Industry)coreStrategic or Co-development PartnerEuropean-level industry association representing the self-medication industry across Europe. ANEFP is the Spanish national member, participating in European conferences, parliamentary debates, and policy discussions on self-care regulation and sustainability.
• SIGRE (Sistema Integrado de Gestión de Envases de Residuos)coreStrategic or Co-development PartnerEnvironmental management system for medication packaging and unused medication recycling. ANEFP member companies participate in SIGRE, which is a pioneer environmental initiative in Europe operating for over 20 years.
• Mujeres en FarmaminorGTM or Marketing PartnerCollaboration agreement signed June 2025 to promote female talent in the pharmaceutical industry. Joint initiatives to highlight leadership and professional development for women in the sector.
• Universidad Francisco de VitoriaminorStrategic or Co-development PartnerCollaboration agreement with the university for pharmacy education and professional development in the self-care sector.
• Colegio Oficial de Farmacéuticos de Barcelona (COFB)coreStrategic or Co-development PartnerHost partnership for ANEFP's annual General Assembly and industry events. COFB provides venue and collaborates on professional development initiatives for pharmacists.
• Colegio Oficial de Farmacéuticos de Madrid (COFM)coreStrategic or Co-development PartnerCollaboration on online sale of non-prescription medications and pharmacist training initiatives for self-care product promotion.
• AECOC (Asociación de Fabricantes y Distribuidores)coreStrategic or Co-development PartnerCollaboration on developing a product database for integration into electronic prescription systems for both public and private healthcare systems in Spain.
• CEDDD (Consejo Español para la Defensa de la Discapacidad y la Dependencia)minorStrategic or Co-development PartnerPartnership to promote good self-care practices for people with disabilities, dependency needs, and elderly populations. Working on accessibility improvements.
• Aelmhu, Aeseg, AseBio, BioSim, Farmaindustria, StanpacoreStrategic or Co-development PartnerJoint advocacy coalition of Spanish pharmaceutical and cosmetics associations formed in 2026 to address the EU Urban Wastewater Treatment Directive and Extended Producer Responsibility (EPR) regulations, commissioning joint technical report from PwC.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• AseBio (Asociación Española de Bioempresas): Spanish biotech industry association. Sister trade body in Spain and coalition partner with ANEFP on EU regulation — peer in association structure and Spanish/EU policy influence, though focused on biotechnology rather than consumer health.
• Farmaindustria: Spanish pharmaceutical industry association representing prescription drug manufacturers. Sister trade body in Spain — peer in association structure, governance model, and Spanish/EU pharma policy advocacy, though focused on prescription rather than OTC/self-care.
• AESEG (Asociación Española de Medicamentos Genéricos): Spanish generic medicines industry association. Sister trade body in Spain — peer in association structure and policy advocacy, with overlapping members like Cinfa that operate in both generic and OTC/self-care spaces.
• Stanpa (Asociación Nacional de Perfumería y Cosmética): Spanish cosmetics and perfumery industry association. Sister trade body in Spain and coalition partner of ANEFP — peer in industry association structure with overlapping membership (cosmetics is part of ANEFP's portfolio) and joint EU regulatory advocacy.

Direct peers

• CHPA (Consumer Healthcare Products Association): US trade association representing OTC medicine, dietary supplement, and consumer medical device manufacturers. Closest US analog to ANEFP with the same combination of self-care advocacy, advertising self-regulation, member services, and consumer education.
• AESGP (Association of the European Self-Medication Industry): European-level industry association representing the self-medication and consumer health industry across Europe. ANEFP is the Spanish national member of AESGP, making it the closest direct peer at the supranational level with analogous advocacy, self-regulation, and policy-influence mandates.

Regional players

• AFIPA (Association Française de l'Industrie Pharmaceutique pour une Automédication Responsable): French self-medication industry association. Direct national peer to ANEFP focused on OTC industry advocacy, advertising standards and consumer health awareness in France, with comparable membership profile and policy agenda.
• PAGB (Proprietary Association of Great Britain): UK trade association for the consumer healthcare industry covering OTC medicines, food supplements and self-care medical devices. Mirrors ANEFP's structure of self-regulation, advertising standards and consumer education in a different geography.
• BAH (Bundesverband der Arzneimittel-Hersteller): German pharmaceutical manufacturers association covering self-care, OTC and consumer health products. Similar role in Germany's larger consumer health market with comparable advocacy, member services, and policy-influence functions.
• Assosalute (Associazione Nazionale Prodotti Salute e Benessere): Italian OTC and self-care industry association representing consumer health products in Italy. Direct national peer to ANEFP with analogous mandate of advocacy, advertising standards, and member service functions in a different market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anefp_org
• LinkedInlinkedin.com/company/anefp
• Instagraminstagram.com/anefp_org

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anefp