Anew

What Anew does

Anew is a 501(c)(3) nonprofit organization headquartered in Gainesville, Florida, that provides survivor care, outreach, and awareness services to women affected by sex trafficking and sexual exploitation in North Central Florida. Founded in 2012 (formerly under the name Created Gainesville) and rebranded to Anew in 2024, the organization reports having reached over 4,200 women since inception. Its core service portfolio comprises three program lines: a Survivor Care program delivered through a four-phase model (Stabilization, Rehabilitation, Development, Empowered Living) running 18-24 months across residential and non-residential tracks, with a community participation option for graduates; a Survivor Outreach program spanning street outreach, jail outreach (including sobriety support at Alachua County Jail), strip club outreach, and court advocacy; and an Awareness and Prevention program that delivers free customized presentations to schools, churches, businesses, first responders, hospitals, and community organizations.

The organization operates on a donation-based, non-commercial model in which all direct services are provided free of charge to survivors. Revenue mechanics are layered: recurring monthly donations through the Freedom Founders program constitute the primary sustainable funding stream; one-time individual and organizational donations provide supplementary support; and a small commercial layer — branded merchandise (t-shirts at $25, embroidered trucker hats at $30, faux leather patch trucker hats at $35) sold via an e-commerce storefront, plus Freedom Party Host Kits ($40 per kit, serving up to 25 guests) used for community-led awareness events — contributes modest secondary income. Distribution channels are field-direct for services, e-commerce for merchandise, and partner-mediated (churches, businesses, community organizations, the National Human Trafficking Hotline, and college student groups) for referrals and fundraising.

Anew is governed by a Board of Directors led by Founder and Executive Director Alison Ungaro, with a Programs Director and dedicated residential and non-residential coordinators, supplemented by a volunteer pipeline (including a formal internship program) and a faith-based community partnership network. Governance credibility is supported by a 2026 Platinum Seal of Transparency from Candid (GuideStar) and high Charity Navigator ratings in Accountability & Finance and Culture & Community, alongside a City of Gainesville proclamation issued on January 4, 2024. The organization operates exclusively within North Central Florida and has no disclosed subsidiaries, parent company, funding rounds, or technology platform beyond standard nonprofit tooling.

Name

Anew

Legal name

Anew

Website

https://anewflorida.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Anew is a 501(c)(3) nonprofit in Gainesville, Florida, providing residential and non-residential survivor care, multi-channel outreach, and awareness programming for women affected by sex trafficking and sexual exploitation across North Central Florida.

Ownership category

akta.pro rank

Product category

Human Trafficking Survivor Services

NAICS

Individual and Family Services (6241), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Survivor care services
• Human trafficking prevention
• Sex trafficking outreach
• Nonprofit survivor support
• Community awareness education

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Monthly Giving (Freedom Founders): As a 501(c)(3) nonprofit, Anew relies primarily on donations from individuals and organizations. The Freedom Founders program offers monthly giving options to provide sustainable funding for ongoing resources, care, and restoration services for survivors.
2. Merchandise Sales: Sale of branded merchandise including t-shirts ($25), embroidered trucker hats ($30), and faux leather patch trucker hats ($35).
3. Freedom Party Host Kit Sales: Sale of Freedom Party Host Kits at $40 each, containing materials to educate guests about sex trafficking and support the organization's mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Anew is a 501(c)(3) nonprofit organization providing comprehensive survivor care and outreach services for women impacted by sex trafficking and sexual exploitation in North Central Florida. Its core offerings include a Residential Program with 18-24 month four-phase restorative care (Stabilization, Rehabilitation, Development, Empowered Living), a Non-Residential Program for outpatient restorative care, Survivor Outreach (street, jail, strip club, court advocacy), and free community Awareness and Prevention presentations. The organization supplements its mission through branded merchandise sales and Freedom Party Host Kits, and is funded primarily through donations including the Freedom Founders monthly giving program.

Product overview

Anew is a non-profit organization (formerly Created Gainesville) providing a portfolio of programs to help women survivors of sex trafficking and exploitation. The core offerings include Survivor Care with residential and non-residential programs featuring a four-phase 18-24 month rehabilitation model, Survivor Outreach with street/jail/strip club outreach and court advocacy, and Awareness and Prevention through free community presentations. The organization supplements its mission with merchandise sales and the Freedom Party Host Kit program for community fundraising and awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Survivor Care Programs Comprehensive survivor care including a Residential Program providing safe housing, 24-hour support, and four-phase (Stabilization, Rehabilitation, Development, Empowered Living) restorative care over 18-24 months; a Non-Residential Program for outpatient long-term restorative care; and Community Participation for program graduates or those seeking limited support.
• Survivor Outreach Field outreach to survivors including street outreach, jail outreach with sobriety support classes at Alachua County Jail, strip club outreach, and court advocacy to connect survivors with support, supplies, and information about programs.
• Awareness and Prevention Free customized presentations educating schools, businesses, churches, law enforcement, and other organizations about domestic sex trafficking, along with prevention programming for youth.
• Merchandise Store Online storefront selling branded merchandise including Anew Logo T-Shirts ($25), Embroidered Trucker Hats ($30), and Faux Leather Patch Trucker Hats ($35), allowing supporters to show their support for the mission.
• Freedom Party Host Kit A $40 host kit enabling supporters to organize Freedom Parties (dinner parties, game nights, or events) to share Anew's mission with friends and family, containing educational materials, donor booklet, Anew stickers, and a gift made by a survivor, serving up to 25 guests.

Quantifiable outcome

• Reached over 4,200 women who have been sexually trafficked or exploited since 2012
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and core.

• Business PartnerssupportingGTM or Marketing PartnerBusinesses of all sizes partner to share values and priorities through displaying awareness materials, providing monthly support, featuring social media posts, hosting awareness training, offering discounted services, and including Anew in employee giving programs.
• Church PartnerscoreStrategic or Co-development PartnerChurches partner based on shared Christian foundation, hosting speakers, organizing prayer groups, hosting fundraisers, funding residential needs, and supporting the clothing boutique or residential program.
• Community Organization PartnerssupportingStrategic or Co-development PartnerCommunity organizations align missions with Anew to shine light on sex trafficking through financial support, co-hosting events, and collaborative community efforts.
• National Human Trafficking HotlinesupportingStrategic or Co-development PartnerReferral partner for connecting survivors to services and resources in North Central Florida.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• National Human Trafficking Hotline: Operated by Polaris, this 24/7 national hotline is an explicit referral partner of Anew — an adjacent ecosystem participant that funnels survivors to organizations like Anew rather than competing for service delivery.

Direct peers

• Her Song: Tampa, FL nonprofit serving survivors of sex trafficking through outreach, residential care, and prevention programming — comparable as a Florida-based, faith-rooted survivor-care organization with similar program mix.
• GEMS: NYC-based nonprofit providing survivor services, mentoring, and transitional housing for women and girls exploited through trafficking and commercial sexual exploitation — comparable survivor-care focus on a different population segment.
• Magdalene: Tennessee residential recovery program providing long-term housing and support for women survivors of trafficking, prostitution, and addiction — closely comparable residential, faith-rooted, multi-year survivor-restoration model.
• Restore NYC: New York City nonprofit providing long-term survivor care, housing, and economic empowerment for foreign-born survivors of trafficking — directly comparable long-term, phased survivor-restoration model.
• Selah Freedom: Florida-based 501(c)(3) providing survivor care, residential housing, outreach, and prevention for sex trafficking victims — directly comparable in mission, faith-based orientation, and multi-program service model.
• Wellspring Living: Atlanta-based nonprofit operating residential and community-based programs for women survivors of sex trafficking — closely comparable long-term, phased residential model with faith-based roots.
• Rethreaded: Jacksonville, FL nonprofit offering survivor employment, residential program, and outreach to survivors of sex trafficking — operates in the same Florida market with an overlapping survivor-care and economic-restoration model.

Broad incumbents

• Polaris Project: National anti-trafficking nonprofit operating the U.S. National Human Trafficking Hotline and large-scale policy and data programs — broader, more resourced incumbent that overlaps with Anew at the survivor-referral layer.
• Hope for Justice: International anti-trafficking organization operating survivor-care programs, hotlines, and policy advocacy across multiple countries — broader incumbent that competes for the same donor mindshare and policy attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anew.florida1
• Instagraminstagram.com/anew.florida
• LinkedInlinkedin.com/company/anew-florida

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anew