ANEW - Association for Non-traditional Employment for Women

What ANEW - Association for Non-traditional Employment for Women does

ANEW - Association for Non-traditional Employment for Women is a non-profit vocational training organization founded in 1997 and headquartered in Chennai, Tamil Nadu, India. The organization delivers free, certified vocational training to underprivileged women aged 18-35 from first-generation learner backgrounds, with a stated vision of enhancing socio-economic status through employment-focused skills.

The operating model rests on five core programs: Home Nursing (theoretical and practical training with partner hospitals), Basic IT Skills (MS Office, internet usage), Advanced IT Skills (Tally ERP 9 accounting and e-publishing), Driving (cars and auto-rickshaws in partnership with licensed driving schools), and Special Summer Programs (pre-college readiness). All courses integrate Spoken English and Life Skills modules — including Krav Maga self-defense, yoga, financial literacy, and counseling — and the IT curriculum is co-certified by NIIT Foundation. The 'Buddy Program' pairs trainees with industry professionals for workplace readiness mentorship.

ANEW funds its operations through corporate CSR sponsorships (TCS, Wipro, Cognizant Foundation, Flex Foundation, ION Foundation, Guru Krupa Foundation and others), individual donations routed through Section 80G (India) and 501(c)(3) (US) tax-exempt channels via the Give platform, and foundation grants. The organization maintains a dedicated placement cell with employer relationships across IT services, BPO, healthcare, and transportation. Revenue is not publicly disclosed and operations are lean at 19 staff. As of FY 2025-2026, Guru Krupa Foundation is the largest disclosed batch sponsor (150 Basic IT, 50 Tally, 50 Driving); the organization reports impacting over 13,000 women since inception with no public disclosures on year-over-year throughput or financial performance.

Name

ANEW - Association for Non-traditional Employment for Women

Legal name

Association for Non-traditional Employment for Women

Website

https://anewindia.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ANEW is a Chennai-based non-profit founded in 1997 that delivers free vocational training to underprivileged women in home nursing, IT, driving, and summer college-readiness programs, with over 13,000 women trained across its five core courses.

Ownership category

akta.pro rank

Product category

Vocational Training and Workforce Development

NAICS

Technical and Trade Schools (61151), Educational Services (61), Vocational Rehabilitation Services (6243), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Home Health Care Services (8082), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYEDAOAJAM

Home Health Aide (HHA) & Personal Care Aide (PCA)

Education/Vocational, Technical & Trade Education/Healthcare Allied & Clinical Support Training

SECONDARYEDAMAIAK

Life Transitions & Independence Skills (Middle/High School Readiness)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAAAFAN

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAMAIAF

Communication, Collaboration & Conflict Resolution Skills

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

Keywords

• Vocational training services
• Women skills training
• NGO workforce development
• Nursing training programs
• Nonprofit education services

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate CSR Funding: ANEW receives substantial funding from corporate sponsors including IT companies, MNCs, and other organizations. Corporate sponsors can meet with ANEW to present tailored proposals aligned with organizational values and social change goals. ANEW works with foundations and corporate sponsors to set up phased implementation programs with measurable indicators and ongoing reporting.
2. Individual Donations: Individual donors can contribute via cheque/DD payable to ANEW, mailed with donor details. ANEW is registered under Section 80G of the Income Tax Act, allowing donors to claim tax exemptions. Donations also accepted through Give platform with Section 80G (India) and 501(c)(3) (US) tax benefits.
3. Sponsorship Programs: Corporate sponsors can fund specific batches or courses, donate towards the organization's corpus, or support infrastructure needs. Sponsors receive program steering committee oversight and performance reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ANEW provides free vocational training programs in Home Nursing, Basic IT Skills, Advanced IT Skills (Tally ERP 9, e-publishing), Driving (car and auto-rickshaw), and Special Summer Programs to underprivileged women aged 18-35 in Chennai. All courses integrate Spoken English and Life Skills training, and a dedicated placement cell facilitates job placement with partner employers. Programs are certified by NIIT Foundation and delivered through ANEW's training center in Anna Nagar, Chennai.

Product overview

ANEW is a vocational training NGO offering five core programs: Home Nursing, Basic IT Skills, Advanced IT Skills (Tally/e-publishing), Driving, and Special Summer Programs. These programs operate as standalone training courses that collectively address market employment needs, with complementary Spoken English and Life Skills training woven into all offerings. ANEW bridges skilling and employment through a dedicated placement cell, with courses certified by NIIT Foundation. The portfolio functions as an integrated ecosystem where foundational skills (Basic IT, Life Skills) support advanced specializations (Advanced IT), while auxiliary programs (Home Nursing, Driving) provide alternative employment pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Nursing Training
• Basic IT Skills Training
• Advanced IT Skills Training Specialized IT courses including Tally (accounting with ERP 9, bookkeeping, bank reconciliation) for commerce/mathematics backgrounds, and e-publishing course for digital magazine, e-book, and digital catalogue industries. Courses are 3-4 months in duration. NIIT Foundation co-certified.
• Driving Program
• Special Summer Program

Quantifiable outcome

• Over 13,000 women impacted since 1997
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NIIT FoundationcoreStrategic or Co-development PartnerANEW's Basic IT and Advanced IT course content is co-certified by NIIT Foundation. ANEW conducts final exams with NIIT certification ceremony for graduates. NIIT Foundation also provided Certificate of Appreciation in 2014 for outstanding contribution.
• TCSminorOthersTata Consultancy Services is one of the employers where ANEW Basic IT graduates have been placed.
• WiprominorOthersWipro is one of the employers where ANEW Basic IT graduates have been placed.
• RR DonnelleyminorOthersRR Donnelley is one of the employers where ANEW Basic IT graduates have been placed.
• Licensed Driving SchoolscoreStrategic or Co-development PartnerANEW partners with licensed driving schools for the Driving program. Training is undertaken in partnership with these schools, with ANEW funding the journey to getting a license.
• Partner Hospitals and Healthcare InstitutionscoreChannel Partner/ Reseller/ DistributorANEW partners with hospitals and healthcare institutions for Home Nursing practical training. Students work at partner institutions for 3 months as part of their 6-month training program.
• Give PlatformminorChannel Partner/ Reseller/ DistributorDonations accepted through Give platform (give.do/fundraisers/empowering-women-skill-training) with tax exemptions under Section 80G (India) and 501(c)(3) (US).

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IL&FS Skills: Large-scale vocational training provider funded through CSR/government channels, with a focus on placing underprivileged youth in jobs. Comparable as a skilling-to-placement operator for similar demographics.
• Don Bosco Tech: Network of technical training centers providing vocational courses and placement support to underprivileged youth across India, with multiple industry-aligned courses. Comparable in delivery model (free/subsidized vocational training with placement).
• Mann Deshi Foundation: Maharashtra-based NGO focused on rural women's livelihood, financial literacy, and vocational skills, with a placement/community-enterprise angle. Comparable as a women's-skilling NGO with a holistic life-skills-plus-vocational model.
• Hope Foundation: India-focused NGO providing vocational training and healthcare programs to underprivileged women and children, with corporate and individual donor funding. Comparable as a non-profit, donor-funded skills provider for women in India.
• Magic Bus India Foundation: NGO that delivers livelihoods and skilling programs for underprivileged youth, with a strong focus on women and placement outcomes. Comparable in mission, target segment, and placement-led model.

Broad incumbents

• Pratham: One of India's largest NGOs focused on education and vocational skilling for underprivileged youth, with broad programs across multiple states. Comparable as a large-scale, donor-funded skills-and-jobs NGO serving similar populations.
• National Skill Development Corporation (NSDC): Public-private partnership under the Ministry of Skill Development that funds and certifies skilling programs across India, including for women. Comparable as a funder/aggregator of vocational training targeting the same employability outcomes.
• Bharat Skills Forum (Manipal / AISECT): Large Indian vocational training and skills network operating in IT, accounting, and trades across semi-urban India with placement support. Comparable as a high-volume, multi-state, free/subsidized skilling-to-jobs operator.

Emerging players

• TeamLease Skills University (Varanasi): Vocational higher education institution with employer-linked programs in IT, accounting, and service sectors, targeting employability for underprivileged students. Comparable in IT/accounts curriculum focus and placement orientation.

Regional players

• Sulabh International: Large Indian social organization running vocational training, sanitation, and livelihoods programs, with a strong women-employability track. Comparable as a long-standing, non-profit, women-inclusive skilling provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/anew1997
• Facebookfacebook.com/ANEWINDIA
• Instagraminstagram.com/anew.ngo
• LinkedInlinkedin.com/company/anew-ngo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ANEW - Association for Non-traditional Employment for Women